# Dynamics 365 Marketing vs Hive Marketing Cloud Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hive Marketing Cloud excels in customer support, with users highlighting the helpfulness of the support team for those who may not be very tech-savvy. This assistance makes it easier to understand and create segments, enhancing the overall user experience.
- **Users say** that Dynamics 365 Marketing is recognized for its user-friendly interface, making it easy to create reports and manage tasks. Reviewers appreciate the convenience of handling these functions with just a few clicks, which streamlines their daily operations.
- **According to verified reviews** , Hive Marketing Cloud's email editor is praised for its simplicity and effectiveness. Users enjoy the WYSIWYG editor that allows for easy customization of templates and automated newsletters, making it a versatile tool for email marketing.
- **Reviewers mention** that Dynamics 365 Marketing serves as a powerful central hub for customer journey orchestration. Users value its ability to unify sales and marketing data, which supports omni-channel automation and lead scoring, making it a comprehensive solution for marketing needs.
- **G2 reviewers highlight** that Hive Marketing Cloud is seen as a "one-stop shop" for all marketing needs, offering multi-channel capabilities and cloud services that cater well to small businesses looking for an all-inclusive platform.
- **Users express** that while Dynamics 365 Marketing integrates well with various platforms, some find it slightly less intuitive compared to Hive Marketing Cloud, which may affect the ease of setup and administration for new users.



| | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 167 | 10 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Small-Business (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Hive Marketing Cloud

**Not enough data**

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 9.3 (7 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 7.9 (7 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | Not enough data | 
  | **Ease of Admin** | 8.5 (40 reviews) | Not enough data | 
  | **Quality of Support** | 8.1 (114 reviews) | 9.5 (7 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 10.0 (6 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Hive Marketing Cloud

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Hive Marketing Cloud** | N/A | N/A |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | Not enough data | 
| **Automated Email Responses** | 8.1 (53 reviews) | Not enough data | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | Not enough data | 
| **Dynamic Content** | 8.4 (51 reviews) | Not enough data | 
| **A/B Testing** | 7.8 (52 reviews) | Not enough data | 
| **Mobile Optimized** | 7.6 (50 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | Not enough data | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | Not enough data | 
| **Data Quality Management** | 8.1 (53 reviews) | Not enough data | 
| **Segmentation** | 8.1 (57 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | Not enough data | 
| **Lead Nurturing** | 7.4 (51 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.2 (56 reviews) | Not enough data | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | Not enough data | 
| **Calendaring** | 8.2 (51 reviews) | Not enough data | 
| **Budgeting** | 7.8 (49 reviews) | Not enough data | 

#### Social

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | Not enough data | 
| **Social Sharing** | 7.5 (49 reviews) | Not enough data | 
| **Social Campaigns** | 7.7 (51 reviews) | Not enough data | 
| **Social Media Engagement** | 7.5 (51 reviews) | Not enough data | 
| **Social Media Advertising** | 7.5 (50 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | Not enough data | 
| **Web Analytics** | 7.7 (49 reviews) | Not enough data | 
| **ROI Analytics** | 7.8 (51 reviews) | Not enough data | 
| **Revenue Analytics** | 7.6 (51 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | Not enough data | 

#### Platform

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | Not enough data | 
| **Workflow Capability** | 8.1 (35 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | Not enough data | 
| **Internationalization** | 8.2 (35 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 7.9 (39 reviews) | Not enough data | 
| **Output Document Generation** | 7.6 (36 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | Not enough data | 
| **Integration APIs** | 7.5 (38 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Hive Marketing Cloud** | N/A | N/A |

#### Data Sourcing

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Hive Marketing Cloud** | 8.7/10 | 5 |

#### Platform Basics

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.7 (5 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.3 (5 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 7.7 (5 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.0 (5 reviews) | 

#### Platform Additional Functionality

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.3 (5 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Hive Marketing Cloud** | N/A | N/A |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.8 (57 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Dynamics 365 Marketing (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Hive Marketing Cloud (2):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Hive Marketing Cloud | 
|---|---|---|
| **Small-Business** | 34.0% | 50.0% | 
| **Mid-Market** | 44.0% | 50.0% | 
| **Enterprise** | 22.0% | 0% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Hive Marketing Cloud

- **Insurance:** 25.0%
- **Semiconductors:** 12.5%
- **Marketing and Advertising:** 12.5%
- **Leisure, Travel & Tourism:** 12.5%
- **Hospitality:** 12.5%
- **Consumer Services:** 12.5%
- **Computer Software:** 12.5%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (637 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

### Alternatives to Hive Marketing Cloud

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (660 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2374 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Hive Marketing Cloud

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-hive-marketing-cloud)