# Dynamics 365 Customer Insights vs Zeta Marketing Platform Comparison --- ## AI Generated Summary - **G2 reviewers report** that the **Zeta Marketing Platform** excels in user experience, with many praising its **easy-to-use interface** and the helpfulness of its customer service team. Users have highlighted how this combination has facilitated the launch of large campaigns and effective reporting. - **Users say** that **Dynamics 365 Customer Insights** is particularly beneficial for larger organizations, as it integrates seamlessly with various software systems. This capability allows businesses to build a comprehensive **customer 360** view, which is essential for gaining deeper insights into customer behavior. - **Reviewers mention** that Zeta's ability to **duplicate campaigns easily** is a standout feature, making it a practical choice for teams that need to replicate successful strategies quickly. The visual editor for creating email templates has also received positive feedback for its intuitive design. - **According to verified reviews** , while both platforms have similar star ratings, Zeta Marketing Platform has a significantly higher number of recent reviews, indicating a more active user base and potentially more up-to-date feedback on its performance. - **Users highlight** that Dynamics 365 offers a reliable experience, especially for those already using Microsoft products. Its **user-friendly setup** means that organizations can often implement it without needing additional tools, streamlining their operations. - **G2 reviewers report** that Zeta Marketing Platform has a slight edge in terms of ease of use, with users appreciating how straightforward it is to navigate and manage campaigns. This contrasts with Dynamics 365, where some users have found the learning curve to be steeper, despite its robust capabilities. | | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.0 out of 5 | | **Total Reviews** | 19 | 117 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (45.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### Zeta Marketing Platform Pros: - Ease of Use (24 reviews) - Customer Support (19 reviews) Cons: - Learning Curve (14 reviews) - Campaign Issues (9 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 7.9 (99 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 7.7 (100 reviews) | | **Ease of Setup** | Not enough data | 7.5 (82 reviews) | | **Ease of Admin** | Not enough data | 7.5 (42 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 7.9 (98 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.0 (43 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 8.4 (95 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Zeta Marketing Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 7.6/10 | 47 | #### Email Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 8.5 (29 reviews) ✓ Verified | | **Sending Outbound Emails** | Not enough data | 8.7 (30 reviews) | | **Manage Email Deliverability** | Not enough data | 8.8 (27 reviews) | | **Automated Email Responses** | Not enough data | 8.1 (25 reviews) ✓ Verified | #### Online Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Landing Pages and Forms** | Not enough data | 7.5 (25 reviews) ✓ Verified | | **Dynamic Content** | Not enough data | 7.6 (28 reviews) ✓ Verified | | **A/B Testing** | Not enough data | 7.8 (27 reviews) ✓ Verified | | **Mobile Optimized** | Not enough data | 8.0 (25 reviews) | | **Search Tracking and Optimization** | Not enough data | 7.3 (22 reviews) | #### Lead Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Marketing Lead Database** | Not enough data | 7.8 (21 reviews) | | **Data Quality Management** | Not enough data | 7.6 (24 reviews) | | **Segmentation** | Not enough data | 7.9 (27 reviews) ✓ Verified | | **Lead Scoring and Grading** | Not enough data | 7.8 (20 reviews) ✓ Verified | | **Lead Nurturing** | Not enough data | 7.9 (21 reviews) ✓ Verified | | **Online Behavior Tracking** | Not enough data | 7.9 (24 reviews) ✓ Verified | | **Automated Alerts and Tasks** | Not enough data | 7.8 (22 reviews) | | **CRM Lead Integration** | Not enough data | 7.6 (23 reviews) ✓ Verified | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Program Management** | Not enough data | 8.1 (22 reviews) | | **Event / Webinar Marketing** | Not enough data | 6.8 (16 reviews) | | **Calendaring** | Not enough data | 7.5 (19 reviews) | | **Budgeting** | Not enough data | 6.9 (18 reviews) | #### Social | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Social Listening** | Not enough data | 7.1 (19 reviews) | | **Social Sharing** | Not enough data | 7.0 (19 reviews) ✓ Verified | | **Social Campaigns** | Not enough data | 7.6 (18 reviews) | | **Social Media Engagement** | Not enough data | 7.6 (18 reviews) | | **Social Media Advertising** | Not enough data | 8.0 (16 reviews) | #### Reporting & Analytics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Basic Reporting** | Not enough data | 7.9 (30 reviews) ✓ Verified | | **Web Analytics** | Not enough data | 7.9 (26 reviews) ✓ Verified | | **ROI Analytics** | Not enough data | 7.6 (20 reviews) ✓ Verified | | **Revenue Analytics** | Not enough data | 7.1 (18 reviews) | | **SEO / Keyword Analytics** | Not enough data | 7.3 (18 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Customization ** | Not enough data | 7.5 (25 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.7 (24 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 7.8 (23 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.4 (21 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 7.1 (22 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 7.3 (27 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | 7.7 (22 reviews) ✓ Verified | #### Agentic AI - Marketing Automation | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Data Import & Export Tools** | Not enough data | 7.0 (25 reviews) ✓ Verified | | **Integration APIs** | Not enough data | 7.7 (25 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 6.9 (21 reviews) ✓ Verified | ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 8.4/10 | 31 | #### Channel Functionality | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Display Functionality** | Not enough data | 8.8 (21 reviews) | #### Platform Interoperability | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.1 (8 reviews) | #### Agentic AI - Display Advertising | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | | **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | | **Reach** | Not enough data | 8.7 (23 reviews) | | **Bulk Editing** | Not enough data | 8.1 (19 reviews) | | **Batch Uploading** | Not enough data | 7.6 (18 reviews) | | **Brand Safety** | Not enough data | 8.3 (21 reviews) | | **Fraud Protection** | Not enough data | 8.3 (19 reviews) | | **Frequency Capping** | Not enough data | 8.4 (20 reviews) | | **Budget Pacing** | Not enough data | 8.1 (23 reviews) | | **Creative Optimization** | Not enough data | 8.0 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | | **In-App Ads** | Not enough data | 7.5 (17 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | #### Targeting | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Targeting** | Not enough data | 9.0 (27 reviews) | | **Retargeting** | Not enough data | 8.8 (27 reviews) | | **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | | **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **API / Integrations** | Not enough data | 7.5 (20 reviews) | | **Custom Reports** | Not enough data | 7.9 (21 reviews) | | **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | | **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | | **Customization** | Not enough data | 8.3 (19 reviews) | | **Workflow Capability** | Not enough data | 8.6 (19 reviews) | | **Internationalization** | Not enough data | 8.1 (16 reviews) | | **Notifications** | Not enough data | 7.6 (20 reviews) | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Data Integration | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **1st-Party Data Integration** | Not enough data | Not enough data | | **2nd-Party Data Integration** | Not enough data | Not enough data | | **3rd-Party Data Integration** | Not enough data | Not enough data | | **Offline Data Integration** | Not enough data | Not enough data | | **Mobile Data Integration** | Not enough data | Not enough data | | **Data Export Tools** | Not enough data | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Audience Segmentation** | Not enough data | Not enough data | | **Recommendations** | Not enough data | Not enough data | | **Standard Dashboards** | Not enough data | Not enough data | | **Custom Reports** | Not enough data | Not enough data | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Data Permissions** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Enterprise Scalability** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | ### Location-Based Marketing | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Administration | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Integration** | Not enough data | Not enough data | | **Geofencing** | Not enough data | Not enough data | | **Wi-Fi Marketing** | Not enough data | Not enough data | | **Beacons** | Not enough data | Not enough data | | **IP Geolocation** | Not enough data | Not enough data | #### Agentic AI - Location-Based Marketing Features | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Geolocation** | Not enough data | Not enough data | | **Campaign Automation** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Security Compliance** | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 6.5/10 | 6 | #### Campaigns | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Customize** | Not enough data | Not enough data | | **Scheduling** | Not enough data | Not enough data | | **Retarget** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Triggered Notifications** | Not enough data | Not enough data | #### Analytics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Performance** | Not enough data | 6.7 (6 reviews) | | **Audience Insights** | Not enough data | Not enough data | #### Optimization | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Personalization** | Not enough data | 6.3 (5 reviews) | | **Rich Notifications** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Push Notification | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 8.5/10 | 8 | #### Segmentation | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **A/B Testing** | Not enough data | 8.6 (7 reviews) | | **Customer Profiles** | Not enough data | 8.8 (7 reviews) | #### Targeting | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Behavioral Targeting** | Not enough data | 8.6 (7 reviews) | | **Contextual Targeting** | Not enough data | 8.3 (6 reviews) | #### Triggered Content | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Geofencing** | Not enough data | 8.1 (7 reviews) | | **Triggered Emails** | Not enough data | 9.0 (8 reviews) | | **Triggered Messages** | Not enough data | 8.8 (7 reviews) | #### Personalized Content | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Recommendation Engine** | Not enough data | 8.3 (6 reviews) | | **Personalized Discounts** | Not enough data | 8.1 (6 reviews) | | **Website Personalization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Personalization Engines | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Text Messaging | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | #### SMS Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### AI Automation - SMS Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **AI SMS** | Not enough data | Not enough data | #### AI Content Generation - SMS Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **AI SMS** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 7.2/10 | 27 | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Data Enrichment** | Not enough data | 7.5 (22 reviews) ✓ Verified | | **Expandability** | Not enough data | 7.5 (23 reviews) ✓ Verified | | **Content Marketing** | Feature Not Available | 7.4 (23 reviews) ✓ Verified | | **Multiple Devices** | Feature Not Available | 7.0 (22 reviews) ✓ Verified | #### Intelligence | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Marketing Metrics** | Not enough data | 7.3 (22 reviews) | | **Predictive Modeling** | Not enough data | 6.9 (21 reviews) ✓ Verified | | **Recommendation Engine** | Not enough data | 6.5 (20 reviews) ✓ Verified | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Platform Basics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Templates** | Not enough data | Not enough data | | **Exporting** | Not enough data | Not enough data | | **Multi-user Access and Collaboration** | Not enough data | Not enough data | | **Multiple Personas** | Not enough data | Not enough data | | **Data Analytics ** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Mapping | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Platform Basics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Dynamic Segmentation** | Not enough data | Not enough data | | **Journey Optimization** | Not enough data | Not enough data | #### Platform Data | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Journey Reporting** | Not enough data | Not enough data | | **Trends Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Advanced Data Filtering** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Journey Mapping** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Automated Alerts** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Analytics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 8.3/10 | 31 | #### Platform Interoperability | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Mobile Functionality | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Mobile Functionality** | Not enough data | 8.6 (12 reviews) | #### Agentic AI - Mobile Advertising | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | | **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | | **Reach** | Not enough data | 8.7 (23 reviews) | | **Bulk Editing** | Not enough data | 8.1 (19 reviews) | | **Batch Uploading** | Not enough data | 7.6 (18 reviews) | | **Brand Safety** | Not enough data | 8.3 (21 reviews) | | **Fraud Protection** | Not enough data | 8.3 (19 reviews) | | **Frequency Capping** | Not enough data | 8.4 (20 reviews) | | **Budget Pacing** | Not enough data | 8.1 (23 reviews) | | **Creative Optimization** | Not enough data | 8.0 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | | **In-App Ads** | Not enough data | 7.5 (17 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | #### Targeting | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Targeting** | Not enough data | 9.0 (27 reviews) | | **Retargeting** | Not enough data | 8.8 (27 reviews) | | **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | | **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | #### Mobile | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Mobile Tracking** | Not enough data | 8.0 (11 reviews) | | **In-App Ads** | Not enough data | 7.5 (17 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **API / Integrations** | Not enough data | 7.5 (20 reviews) | | **Custom Reports** | Not enough data | 7.9 (21 reviews) | | **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | | **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | | **Customization** | Not enough data | 8.3 (19 reviews) | | **Workflow Capability** | Not enough data | 8.6 (19 reviews) | | **Internationalization** | Not enough data | 8.1 (16 reviews) | | **Notifications** | Not enough data | 7.6 (20 reviews) | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 8.3/10 | 31 | #### Platform Interoperability | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.0 (5 reviews) | #### Video Functionality | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Video Functionality** | Not enough data | 8.2 (15 reviews) | #### Agentic AI - Video Advertising | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | | **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | | **Reach** | Not enough data | 8.7 (23 reviews) | | **Bulk Editing** | Not enough data | 8.1 (19 reviews) | | **Batch Uploading** | Not enough data | 7.6 (18 reviews) | | **Brand Safety** | Not enough data | 8.3 (21 reviews) | | **Fraud Protection** | Not enough data | 8.3 (19 reviews) | | **Frequency Capping** | Not enough data | 8.4 (20 reviews) | | **Budget Pacing** | Not enough data | 8.1 (23 reviews) | | **Creative Optimization** | Not enough data | 8.0 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | | **In-App Ads** | Not enough data | 7.5 (17 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | #### Targeting | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Targeting** | Not enough data | 9.0 (27 reviews) | | **Retargeting** | Not enough data | 8.8 (27 reviews) | | **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | | **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **API / Integrations** | Not enough data | 7.5 (20 reviews) | | **Custom Reports** | Not enough data | 7.9 (21 reviews) | | **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | | **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | | **Customization** | Not enough data | 8.3 (19 reviews) | | **Workflow Capability** | Not enough data | 8.6 (19 reviews) | | **Internationalization** | Not enough data | 8.1 (16 reviews) | | **Notifications** | Not enough data | 7.6 (20 reviews) | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 9.8/10 | 31 | #### Demand Side Platforms | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | | **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | | **Reach** | Not enough data | 8.7 (23 reviews) | | **Bulk Editing** | Not enough data | 8.1 (19 reviews) | | **Batch Uploading** | Not enough data | 7.6 (18 reviews) | | **Brand Safety** | Not enough data | 8.3 (21 reviews) | | **Fraud Protection** | Not enough data | 8.3 (19 reviews) | | **Frequency Capping** | Not enough data | 8.4 (20 reviews) | | **Budget Pacing** | Not enough data | 8.1 (23 reviews) | | **Creative Optimization** | Not enough data | 8.0 (18 reviews) | | **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | | **In-App Ads** | Not enough data | 7.5 (17 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | #### Targeting | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Targeting** | Not enough data | 9.0 (27 reviews) | | **Retargeting** | Not enough data | 8.8 (27 reviews) | | **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | | **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | #### Demand Side Platforms | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Machine Learning Optimization** | Not enough data | Not enough data | | **Estimate and Projections** | Not enough data | Not enough data | | **Cross-Device Capabilities** | Not enough data | Not enough data | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **API / Integrations** | Not enough data | 7.5 (20 reviews) | | **Custom Reports** | Not enough data | 7.9 (21 reviews) | | **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | | **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | | **Customization** | Not enough data | 8.3 (19 reviews) | | **Workflow Capability** | Not enough data | 8.6 (19 reviews) | | **Internationalization** | Not enough data | 8.1 (16 reviews) | | **Notifications** | Not enough data | 7.6 (20 reviews) | ### Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Agentic AI - Personalization | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### AI Personalization - Personalization | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Predictive Recommendations** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Adaptive Content** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | N/A | N/A | #### Analysis | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Application Attribution** | Not enough data | Not enough data | | **Campaign Analysis** | Not enough data | Not enough data | | **Uninstall Tracking** | Not enough data | Not enough data | | **Custom Dashboards** | Not enough data | Not enough data | #### Campaigns | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Proximity Marketing** | Not enough data | Not enough data | | **Push Notifications** | Not enough data | Not enough data | | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Email Campaigns** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | #### Engagement | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Coupons and Promotions** | Not enough data | Not enough data | #### Platform | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Optimization** | Not enough data | Not enough data | | **Integrations - Mobile Marketing** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Zeta Marketing Platform** | 8.1/10 | 21 | #### Marketing Operations | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **ROI Tracking** | Not enough data | 8.6 (16 reviews) | | **Data Collection** | Not enough data | 8.4 (17 reviews) | | **Customer Insights** | Not enough data | 8.1 (16 reviews) | | **Multi-User Access** | Not enough data | 8.9 (18 reviews) | | **Spend Management** | Not enough data | 7.9 (15 reviews) | | **White Label** | Not enough data | 8.1 (15 reviews) | #### Campaign Activity | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Campaign Insights** | Not enough data | 9.1 (19 reviews) | | **Reports and Dashboards** | Not enough data | 8.5 (18 reviews) | | **Campaign Stickiness** | Not enough data | 8.5 (17 reviews) | | **Multichannel Tracking** | Not enough data | 9.0 (16 reviews) | | **Brand Optimization** | Not enough data | 8.4 (15 reviews) | | **Predictive Analytics** | Not enough data | 7.7 (15 reviews) | #### Agentic AI - Marketing Analytics | Feature | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | | **Cross-system Integration** | Not enough data | 6.9 (7 reviews) | | **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Zeta Marketing Platform (16):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Zeta Marketing Platform | |---|---|---| | **Small-Business** | 25.0% | 17.0% | | **Mid-Market** | 75.0% | 45.5% | | **Enterprise** | 0% | 37.5% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Zeta Marketing Platform - **Marketing and Advertising:** 34.6% - **Retail:** 10.6% - **Automotive:** 9.6% - **Consumer Goods:** 3.8% - **Financial Services:** 2.9% - **Insurance:** 2.9% - **Health, Wellness and Fitness:** 1.9% - **Higher Education:** 1.9% - **Information Technology and Services:** 1.9% - **Internet:** 1.9% - **Other:** 27.9% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (314 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) — 4.3/5 stars (479 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1414 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1358 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews) ### Alternatives to Zeta Marketing Platform - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1687 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14888 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (641 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1358 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1414 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Zeta Marketing Platform No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-zeta-marketing-platform)