# Dynamics 365 Customer Insights vs Tealium Customer Data Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Tealium Customer Data Hub excels in customization, allowing users to micro-target audiences in real time based on specific business parameters. This level of flexibility is particularly beneficial for organizations looking to leverage detailed customer insights effectively.
- **Users say** that Dynamics 365 Customer Insights is a reliable choice for larger companies, with its ability to integrate multiple systems and provide a comprehensive customer 360 view. Reviewers appreciate its user-friendly nature, especially for those already familiar with Microsoft products.
- **According to verified reviews** , Tealium's intuitive user interface makes it accessible for non-technical users, enabling them to learn on the job. This ease of use is a significant advantage for teams that may not have extensive technical expertise.
- **Reviewers mention** that while Dynamics 365 Customer Insights is effective for large organizations, it may face challenges in meeting specific workflow needs, with some users noting configuration difficulties. This could be a consideration for businesses with unique requirements.
- **Users highlight** that Tealium Customer Data Hub offers seamless integration with platforms like Snowflake, making it easy to segment and activate customer insights in real time. This capability is particularly valuable for organizations looking to enhance their data-driven marketing strategies.
- **G2 reviewers indicate** that while both products have their strengths, Tealium's overall higher satisfaction ratings and recent positive feedback suggest it may be a more favorable option for businesses seeking a robust customer data platform with strong support and usability.



| | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 19 | 479 | 
| **Largest Market Segment** | Mid-Market (75.0% of reviews) | Enterprise (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Dynamics 365 Customer Insights

**Not enough data**

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (11 reviews) | 8.7 (334 reviews) | 
  | **Ease of Use** | 7.2 (10 reviews) | 7.8 (365 reviews) | 
  | **Ease of Setup** | Not enough data | 7.6 (258 reviews) | 
  | **Ease of Admin** | Not enough data | 7.9 (180 reviews) | 
  | **Quality of Support** | 8.1 (8 reviews) | 9.0 (318 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 6.8 (11 reviews) | 8.8 (327 reviews) | 

---
## Pricing

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |

#### Administration

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Data Modelling** | Not enough data | 7.4 (21 reviews) | 
| **Recommendations** | Not enough data | 7.3 (18 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (21 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 7.0 (19 reviews) | 

#### Management

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.2 (15 reviews) | 
| **Data Discovery** | Not enough data | 6.9 (16 reviews) | 
| **Data Profililng** | Not enough data | 7.3 (16 reviews) | 
| **Reporting and Visualization** | Not enough data | 6.9 (17 reviews) | 
| **Data Lineage** | Not enough data | 7.8 (17 reviews) | 

#### Compliance

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 8.4 (19 reviews) | 
| **Training and Guidelines** | Not enough data | 6.8 (19 reviews) | 
| **Policy Enforcement** | Not enough data | 7.6 (18 reviews) | 
| **Compliance Monitoring** | Not enough data | 7.2 (19 reviews) | 

#### Security

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Access Control** | Not enough data | 7.7 (16 reviews) | 
| **Roles Management** | Not enough data | 8.1 (16 reviews) | 
| **Compliance Management** | Not enough data | 7.6 (17 reviews) | 

#### Data Quality

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Data Preparation** | Not enough data | 7.6 (17 reviews) | 
| **Data Distribution** | Not enough data | 7.2 (16 reviews) | 
| **Data Unification** | Not enough data | 8.1 (16 reviews) | 

#### Maintainence

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Data Quality Management** | Not enough data | 7.9 (17 reviews) | 
| **Policy Management** | Not enough data | 8.0 (17 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (11 reviews) | 

#### Agentic AI - Data Governance

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 169 |

#### Data Sourcing

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (124 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.8 (141 reviews) ✓ Verified | 
| **Multiple Devices** | Feature Not Available | 8.6 (132 reviews) ✓ Verified | 

#### Intelligence

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.7 (109 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 7.0 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 7.2 (92 reviews) ✓ Verified | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |

#### Functionality

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Dashboard** | Not enough data | 7.3 (16 reviews) | 
| **Reporting** | Not enough data | 8.0 (18 reviews) | 
| **Integrations** | Not enough data | 8.4 (20 reviews) | 
| **End-user management** | Not enough data | 8.2 (16 reviews) | 
| **Audit trails** | Not enough data | 7.9 (16 reviews) | 
| **APIs** | Not enough data | 7.5 (16 reviews) | 
| **Mobile SDK** | Not enough data | 6.9 (17 reviews) | 
| **Customizable design** | Not enough data | 7.1 (16 reviews) | 
| **Server-side storage** | Not enough data | 7.9 (15 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |

#### Platform Basics

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (31 reviews) | 
| **Journey Optimization** | Not enough data | 7.8 (29 reviews) | 

#### Platform Data

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (30 reviews) | 
| **Dashboards** | Not enough data | 8.2 (31 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (30 reviews) | 

#### Platform Additional Functionality

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (30 reviews) | 
| **Integrations** | Not enough data | 8.0 (33 reviews) | 
| **Automated Alerts** | Not enough data | 7.7 (30 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |

#### Development 

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.1 (15 reviews) | 
| **Custom Connectors** | Not enough data | 7.6 (14 reviews) | 

#### Management 

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.8 (14 reviews) | 
| **Data Mapping** | Not enough data | 8.1 (14 reviews) | 

#### Integration Options

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.6 (14 reviews) | 
| **Accounting Systems** | Not enough data | 7.7 (14 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.3 (14 reviews) | 
| **EDI** | Not enough data | 8.3 (13 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |

#### Management

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Hierarchy Management** | Not enough data | 8.0 (10 reviews) | 
| **Reference Data Management** | Not enough data | 8.0 (10 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (10 reviews) | 
| **Metadata Management** | Not enough data | 8.5 (10 reviews) | 

#### Functionality 

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (10 reviews) | 
| **Match & Merge** | Not enough data | 7.7 (10 reviews) | 
| **Relationship Mapping** | Not enough data | 8.8 (10 reviews) | 
| **User Interface** | Not enough data | 8.0 (10 reviews) | 

#### Security

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (10 reviews) | 
| **Data Masking** | Not enough data | 8.7 (10 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


**Unique to Tealium Customer Data Hub (8):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Customer Insights | Tealium Customer Data Hub | 
|---|---|---|
| **Small-Business** | 25.0% | 20.5% | 
| **Mid-Market** | 75.0% | 29.5% | 
| **Enterprise** | 0% | 50.0% | 

### By Industry

#### Dynamics 365 Customer Insights

- **Accounting:** 12.5%
- **Staffing and Recruiting:** 6.3%
- **Sports:** 6.3%
- **Retail:** 6.3%
- **Management Consulting:** 6.3%
- **Legal Services:** 6.3%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Other:** 31.3%

#### Tealium Customer Data Hub

- **Financial Services:** 9.5%
- **Retail:** 7.3%
- **Information Technology and Services:** 6.1%
- **Insurance:** 5.1%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.6%
- **Leisure, Travel & Tourism:** 4.1%
- **Computer Software:** 4.1%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.4%

---
## Alternatives

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (305 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (773 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (941 reviews)

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (773 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (305 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)

---
## Top Discussions

### Dynamics 365 Customer Insights

No discussions available for this product.

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-tealium-customer-data-hub)