# Dynamics 365 Customer Insights vs Spotler Activate Comparison | | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 19 | 15 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Small-Business (53.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 9.0 (10 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 9.0 (10 reviews) | | **Ease of Setup** | Not enough data | Not enough data | | **Ease of Admin** | Not enough data | Not enough data | | **Quality of Support** | 8.1 (8 reviews) | 9.7 (10 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | Not enough data | | **Product Direction (% positive)** | 6.8 (11 reviews) | 10.0 (6 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Spotler Activate #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | N/A | N/A | #### Email Marketing | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Building and Personalizing Emails** | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | #### Online Marketing | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Landing Pages and Forms** | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | | **Search Tracking and Optimization** | Not enough data | Not enough data | #### Lead Management | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Marketing Lead Database** | Not enough data | Not enough data | | **Data Quality Management** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Lead Scoring and Grading** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Online Behavior Tracking** | Not enough data | Not enough data | | **Automated Alerts and Tasks** | Not enough data | Not enough data | | **CRM Lead Integration** | Not enough data | Not enough data | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Program Management** | Not enough data | Not enough data | | **Event / Webinar Marketing** | Not enough data | Not enough data | | **Calendaring** | Not enough data | Not enough data | | **Budgeting** | Not enough data | Not enough data | #### Social | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Social Listening** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | | **Social Campaigns** | Not enough data | Not enough data | | **Social Media Engagement** | Not enough data | Not enough data | | **Social Media Advertising** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Basic Reporting** | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | | **ROI Analytics** | Not enough data | Not enough data | | **Revenue Analytics** | Not enough data | Not enough data | | **SEO / Keyword Analytics** | Not enough data | Not enough data | #### Platform | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | N/A | N/A | #### Visitor Behavior | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Targeting** | Not enough data | Not enough data | | **Guided Selling** | Not enough data | Not enough data | #### Templates | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Library** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Optimization** | Not enough data | Not enough data | #### Personalization | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Recommendation** | Not enough data | Not enough data | | **Content** | Not enough data | Not enough data | | **Cart Abandonment** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Personalization Engine** | Not enough data | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Personalized Messaging** | Not enough data | Not enough data | #### Multichannel | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Web** | Not enough data | Not enough data | | **Email** | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | #### Administration | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Marketing Campaigns** | Not enough data | Not enough data | | **Reports & Analytics** | Not enough data | Not enough data | | **User Data** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Retargeting | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | 10.0/10 | 5 | #### Retargeting | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Behavioral Targeting** | Not enough data | 10.0 (5 reviews) | | **Reporting & Analytics** | Not enough data | Not enough data | | **Geo Targeting** | Not enough data | Not enough data | | **Cross-channel Retargeting** | Not enough data | 10.0 (5 reviews) | | **Personalization** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Retargeting | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | N/A | N/A | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Data Enrichment** | Not enough data | Not enough data | | **Expandability** | Not enough data | Not enough data | | **Content Marketing** | Feature Not Available | Not enough data | | **Multiple Devices** | Feature Not Available | Not enough data | #### Intelligence | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | 9.2/10 | 6 | #### Platform Basics | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Templates** | Not enough data | Not enough data | | **Exporting** | Not enough data | Not enough data | | **Multi-user Access and Collaboration** | Not enough data | 9.7 (5 reviews) | | **Multiple Personas** | Not enough data | 8.7 (5 reviews) | | **Data Analytics ** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Mapping | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | N/A | N/A | #### Computing | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **WYSIWYG** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Little to No Coding** | Not enough data | Not enough data | #### Experimental Design | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Multivariate testing capacities** | Not enough data | Not enough data | | **Concurrent Testing** | Not enough data | Not enough data | | **Mobile Testing** | Not enough data | Not enough data | #### Analytics | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Reporting and Analytics** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | #### Agentic AI - A/B Testing | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Spotler Activate** | N/A | N/A | #### Agentic AI - Personalization | Feature | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Spotler Activate (6):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Retargeting Software](https://www.g2.com/categories/retargeting), [Personalization Software](https://www.g2.com/categories/personalization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Spotler Activate | |---|---|---| | **Small-Business** | 25.0% | 53.3% | | **Mid-Market** | 75.0% | 40.0% | | **Enterprise** | 0% | 6.7% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Spotler Activate - **Retail:** 33.3% - **Health, Wellness and Fitness:** 20.0% - **Apparel & Fashion:** 13.3% - **Marketing and Advertising:** 6.7% - **Information Services:** 6.7% - **Computer Software:** 6.7% - **Computer & Network Security:** 6.7% - **Automotive:** 6.7% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) ### Alternatives to Spotler Activate - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Spotler Activate No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-spotler-activate)