# Dynamics 365 Customer Insights vs Selligent by Marigold Comparison | | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.0 out of 5 | | **Total Reviews** | 19 | 36 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (50.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### Selligent by Marigold Pros: - Analytics (1 reviews) - Analytics Expertise (1 reviews) Cons: - Access Restrictions (1 reviews) - Feature Development (1 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 8.3 (27 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 7.8 (27 reviews) | | **Ease of Setup** | Not enough data | 7.1 (11 reviews) | | **Ease of Admin** | Not enough data | 7.8 (10 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 9.0 (27 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.5 (10 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 7.8 (27 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Selligent by Marigold #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Selligent by Marigold** | 8.8/10 | 27 | #### Email Marketing | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 8.8 (24 reviews) ✓ Verified | | **Sending Outbound Emails** | Not enough data | 9.5 (24 reviews) ✓ Verified | | **Manage Email Deliverability** | Not enough data | 8.8 (23 reviews) ✓ Verified | | **Automated Email Responses** | Not enough data | 8.8 (15 reviews) ✓ Verified | #### Online Marketing | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Landing Pages and Forms** | Not enough data | 9.2 (10 reviews) ✓ Verified | | **Dynamic Content** | Not enough data | 8.7 (20 reviews) ✓ Verified | | **A/B Testing** | Not enough data | 9.2 (22 reviews) ✓ Verified | | **Mobile Optimized** | Not enough data | 9.3 (16 reviews) ✓ Verified | | **Search Tracking and Optimization** | Not enough data | 9.0 (10 reviews) | #### Lead Management | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Marketing Lead Database** | Not enough data | 9.8 (7 reviews) ✓ Verified | | **Data Quality Management** | Not enough data | 8.8 (13 reviews) ✓ Verified | | **Segmentation** | Not enough data | 8.9 (19 reviews) ✓ Verified | | **Lead Scoring and Grading** | Not enough data | 8.8 (7 reviews) ✓ Verified | | **Lead Nurturing** | Not enough data | 9.5 (10 reviews) ✓ Verified | | **Online Behavior Tracking** | Not enough data | 9.4 (9 reviews) ✓ Verified | | **Automated Alerts and Tasks** | Not enough data | 9.2 (12 reviews) ✓ Verified | | **CRM Lead Integration** | Not enough data | 8.3 (7 reviews) ✓ Verified | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Program Management** | Not enough data | 9.2 (13 reviews) ✓ Verified | | **Event / Webinar Marketing** | Not enough data | Not enough data | | **Calendaring** | Not enough data | 9.4 (9 reviews) ✓ Verified | | **Budgeting** | Not enough data | 9.3 (5 reviews) | #### Social | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Social Listening** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | 9.2 (8 reviews) ✓ Verified | | **Social Campaigns** | Not enough data | 8.6 (6 reviews) ✓ Verified | | **Social Media Engagement** | Not enough data | 8.9 (6 reviews) ✓ Verified | | **Social Media Advertising** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Basic Reporting** | Not enough data | 8.4 (23 reviews) ✓ Verified | | **Web Analytics** | Not enough data | 8.5 (11 reviews) ✓ Verified | | **ROI Analytics** | Not enough data | 9.0 (7 reviews) ✓ Verified | | **Revenue Analytics** | Not enough data | 7.8 (9 reviews) ✓ Verified | | **SEO / Keyword Analytics** | Not enough data | 9.3 (5 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | 8.1 (7 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 9.2 (10 reviews) ✓ Verified | | **Internationalization** | Not enough data | 9.0 (5 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 8.1 (6 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.3 (9 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Data Import & Export Tools** | Not enough data | 8.5 (10 reviews) ✓ Verified | | **Integration APIs** | Not enough data | 7.5 (8 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 6.9 (6 reviews) ✓ Verified | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Selligent by Marigold** | N/A | N/A | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Data Enrichment** | Not enough data | Not enough data | | **Expandability** | Not enough data | Not enough data | | **Multiple Devices** | Feature Not Available | Not enough data | #### Intelligence | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Selligent by Marigold** | N/A | N/A | #### Platform Basics | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Dynamic Segmentation** | Not enough data | Not enough data | | **Journey Optimization** | Not enough data | Not enough data | #### Platform Data | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Journey Reporting** | Not enough data | Not enough data | | **Trends Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Advanced Data Filtering** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Journey Mapping** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Automated Alerts** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Analytics | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Selligent by Marigold** | N/A | N/A | #### Marketing Operations | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Selligent by Marigold (3):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Selligent by Marigold | |---|---|---| | **Small-Business** | 25.0% | 15.6% | | **Mid-Market** | 75.0% | 50.0% | | **Enterprise** | 0% | 34.4% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Selligent by Marigold - **Marketing and Advertising:** 12.5% - **Retail:** 9.4% - **Internet:** 9.4% - **Automotive:** 6.3% - **Photography:** 6.3% - **Computer Software:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Hospitality:** 6.3% - **Banking:** 3.1% - **Building Materials:** 3.1% - **Other:** 31.3% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (307 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews) ### Alternatives to Selligent by Marigold - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Actito](https://www.g2.com/products/actito/reviews) — 4.3/5 stars (179 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (637 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Selligent by Marigold No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-selligent-by-marigold)