Compare Dynamics 365 Customer Insights and Optimove 
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
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Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveDynamics 365 Customer Insights vs Optimove
- Reviewers felt that Optimove meets the needs of their business better than Dynamics 365 Customer Insights.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Dynamics 365 Customer Insights.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Dynamics 365 Customer Insights
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.2
11
8.7
198
Ease of Use
7.2
10
8.6
199
Ease of Setup
Not enough data
8.0
115
Ease of Admin
Not enough data
8.8
66
Quality of Support
8.1
8
9.3
197
Has the product been a good partner in doing business?
Not enough data
9.1
67
Product Direction (% positive)
6.8
11
9.3
193
Features by Category
Email Marketing
Not enough data
9.2
130
|
Verified
Not enough data
9.3
138
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.7
124
|
Verified
Online Marketing
Not enough data
7.6
94
Not enough data
8.1
113
|
Verified
Not enough data
9.2
137
|
Verified
Not enough data
8.6
116
|
Verified
Not enough data
8.2
96
Lead Management
Not enough data
8.4
106
|
Verified
Not enough data
8.6
111
Not enough data
9.3
135
|
Verified
Not enough data
8.3
101
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.6
113
|
Verified
Campaign Management
Not enough data
8.8
119
|
Verified
Not enough data
8.1
96
Not enough data
8.5
118
|
Verified
Not enough data
7.5
93
Social
Not enough data
7.2
84
Not enough data
7.4
88
Not enough data
7.4
91
Not enough data
7.2
85
Not enough data
7.2
88
Reporting & Analytics
Not enough data
8.9
127
|
Verified
Not enough data
8.1
100
|
Verified
Not enough data
8.4
114
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
7.2
86
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Feature Not Available
8.2
63
Feature Not Available
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Optimove are categorized as Customer Data Platform (CDP)
Unique Categories
Dynamics 365 Customer Insights has no unique categories
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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