# Dynamics 365 Customer Insights, Openprise vs Salesforce Data 360 (formerly Data Cloud) Comparison

| | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 19 | 64 | 249 | 
| **Largest Market Segment** | Mid-Market (75.0% of reviews) | Enterprise (58.7% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Dynamics 365 Customer Insights

**Not enough data**

### Openprise

Pros:
- Booking Efficiency (1 reviews)
- Data Management (1 reviews)

Cons:
- Poor Navigation (1 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (11 reviews) | 9.6 (50 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 7.2 (10 reviews) | 8.3 (49 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | Not enough data | 8.7 (33 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | Not enough data | 8.5 (33 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.1 (8 reviews) | 9.9 (49 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.8 (33 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 6.8 (11 reviews) | 10.0 (46 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Openprise

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 10.0 (5 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | 9.1/10 | 18 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Lead Intelligence

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | Not enough data | 
| **Account-level Insights ** | Not enough data | Not enough data | Not enough data | 
| **Lead Analysis ** | Not enough data | 9.6 (8 reviews) | Not enough data | 

#### Lead Management

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Segmentation ** | Not enough data | 9.1 (9 reviews) | Not enough data | 
| **Predictive Scoring ** | Not enough data | Not enough data | Not enough data | 
| **Account Identification ** | Not enough data | 9.0 (7 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | Not enough data | 
| **Revenue Planning ** | Not enough data | Not enough data | Not enough data | 
| **Media Attribution ** | Not enough data | Not enough data | Not enough data | 
| **Opportunity Timeline ** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | 8.7 (5 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | 9.9/10 | 7 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 9.8 (7 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Expandability** | Not enough data | 10.0 (7 reviews) ✓ Verified | 9.2 (53 reviews) | 
| **Content Marketing** | Feature Not Available | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Feature Not Available | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.6 (29 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 8.7 (30 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Attribution Modeling

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Not enough data | Not enough data | Not enough data | 
| **Cross-Device Attribution** | Not enough data | Not enough data | Not enough data | 
| **Offline Attribution** | Not enough data | Not enough data | Not enough data | 
| **Custom Attribution** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Marketing

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | Not enough data | 
| **B2C Attribution** | Not enough data | Not enough data | Not enough data | 
| **Marketing Channels** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | Not enough data | 
| **Custom Reporting** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Audience Insights** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Network Analysis** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.9 (6 reviews) | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | 9.0/10 | 8 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Matching

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Priority Matching** | Not enough data | 9.0 (5 reviews) | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | Not enough data | 

#### Routing

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Match and Route** | Not enough data | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 

#### Functionality 

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.6 (16 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Openprise** | 9.2/10 | 17 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Functionality

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Identification** | Not enough data | 9.3 (17 reviews) | Not enough data | 
| **Correction** | Not enough data | 9.1 (17 reviews) | Not enough data | 
| **Normalization** | Not enough data | 9.5 (17 reviews) | Not enough data | 
| **Preventative Cleaning** | Not enough data | 9.8 (14 reviews) | Not enough data | 
| **Data Matching** | Not enough data | 9.0 (7 reviews) | Not enough data | 

#### Management

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.1 (13 reviews) | Not enough data | 
| **Automation** | Not enough data | 9.7 (17 reviews) | Not enough data | 
| **Quality Audits** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Governance** | Not enough data | 9.0 (5 reviews) | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


**Unique to Openprise (4):** [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Attribution Software](https://www.g2.com/categories/attribution), [Data Quality Tools](https://www.g2.com/categories/data-quality)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Customer Insights | Openprise | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|---|
| **Small-Business** | 25.0% | 6.3% | 20.5% | 
| **Mid-Market** | 75.0% | 34.9% | 42.8% | 
| **Enterprise** | 0% | 58.7% | 36.7% | 

### By Industry

#### Dynamics 365 Customer Insights

- **Accounting:** 12.5%
- **Staffing and Recruiting:** 6.3%
- **Sports:** 6.3%
- **Retail:** 6.3%
- **Management Consulting:** 6.3%
- **Legal Services:** 6.3%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Other:** 31.3%

#### Openprise

- **Computer Software:** 39.7%
- **Information Technology and Services:** 27.0%
- **Accounting:** 3.2%
- **Computer & Network Security:** 3.2%
- **Industrial Automation:** 3.2%
- **Market Research:** 3.2%
- **Retail:** 3.2%
- **Marketing and Advertising:** 1.6%
- **Internet:** 1.6%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 12.7%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
## Alternatives

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Openprise

- [ZoomInfo Operations](https://www.g2.com/products/zoominfo-operations/reviews) — 4.4/5 stars (354 reviews)
- [LeanData](https://www.g2.com/products/leandata/reviews) — 4.6/5 stars (1017 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [DemandTools](https://www.g2.com/products/demandtools/reviews) — 4.6/5 stars (284 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14745 reviews)
- [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (774 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

---
## Top Discussions

### Dynamics 365 Customer Insights

No discussions available for this product.

### Openprise

- Title: [Why should I consider Openprise?](https://www.g2.com/discussions/why-should-i-consider-openprise) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Boost Campaign Performance - Better segmentation, personalization, scoring, and routing mean more new opportunities.

Scale Up  - Cut hundreds of hours of..."
- Title: [What are the Openprise capabilities?](https://www.g2.com/discussions/what-are-the-openprise-capabilities) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Clean Up Your Data
Nothing works when your data’s a mess. Deploy Openprise bots to:
 
Cleanse Data: Fix typos, formatting, and other errors to improve..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-openprise-vs-salesforce-data-360-formerly-data-cloud)