# Dynamics 365 Customer Insights vs Ometria Comparison | | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 19 | 41 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (61.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### Ometria Pros: - Customer Support (12 reviews) - Customer Engagement (10 reviews) Cons: - Learning Curve (6 reviews) - Limited Features (5 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 9.1 (32 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 9.1 (31 reviews) | | **Ease of Setup** | Not enough data | 8.3 (19 reviews) | | **Ease of Admin** | Not enough data | 9.2 (8 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 9.3 (31 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.8 (9 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 8.7 (27 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Ometria #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Ometria** | 7.9/10 | 20 | #### Email Marketing | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 8.6 (18 reviews) | | **Sending Outbound Emails** | Not enough data | 9.1 (19 reviews) | | **Manage Email Deliverability** | Not enough data | 8.8 (18 reviews) | | **Automated Email Responses** | Not enough data | 8.5 (18 reviews) | #### Online Marketing | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Landing Pages and Forms** | Not enough data | 7.3 (15 reviews) | | **Dynamic Content** | Not enough data | 7.7 (16 reviews) | | **A/B Testing** | Not enough data | 8.3 (18 reviews) | | **Mobile Optimized** | Not enough data | 7.8 (17 reviews) | | **Search Tracking and Optimization** | Not enough data | 7.6 (14 reviews) | #### Lead Management | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Marketing Lead Database** | Not enough data | 8.5 (16 reviews) | | **Data Quality Management** | Not enough data | 7.4 (14 reviews) | | **Segmentation** | Not enough data | 8.6 (16 reviews) | | **Lead Scoring and Grading** | Not enough data | 8.4 (15 reviews) | | **Lead Nurturing** | Not enough data | 8.3 (14 reviews) | | **Online Behavior Tracking** | Not enough data | 8.5 (12 reviews) | | **Automated Alerts and Tasks** | Not enough data | 8.1 (12 reviews) | | **CRM Lead Integration** | Not enough data | 8.3 (14 reviews) | #### Campaign Management | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Program Management** | Not enough data | 7.4 (12 reviews) | | **Event / Webinar Marketing** | Not enough data | 6.5 (10 reviews) | | **Calendaring** | Not enough data | 6.7 (9 reviews) | | **Budgeting** | Not enough data | 7.0 (9 reviews) | #### Social | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Social Listening** | Not enough data | 6.7 (9 reviews) | | **Social Sharing** | Not enough data | 7.0 (9 reviews) | | **Social Campaigns** | Not enough data | 7.0 (9 reviews) | | **Social Media Engagement** | Not enough data | 6.7 (9 reviews) | | **Social Media Advertising** | Not enough data | 7.0 (10 reviews) | #### Reporting & Analytics | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Basic Reporting** | Not enough data | 8.5 (13 reviews) | | **Web Analytics** | Not enough data | 8.1 (13 reviews) | | **ROI Analytics** | Not enough data | 7.7 (10 reviews) | | **Revenue Analytics** | Not enough data | 7.8 (12 reviews) | | **SEO / Keyword Analytics** | Not enough data | 6.7 (10 reviews) | #### Platform | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Customization ** | Not enough data | 7.8 (13 reviews) | | **Workflow Capability** | Not enough data | 7.6 (13 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (13 reviews) | | **Internationalization** | Not enough data | 8.2 (13 reviews) | | **Sandbox / Test Environments** | Not enough data | 8.3 (13 reviews) | | **Performance and Reliability** | Not enough data | 7.8 (13 reviews) | | **Output Document Generation** | Not enough data | 8.5 (12 reviews) | #### Agentic AI - Marketing Automation | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Data Import & Export Tools** | Not enough data | 8.8 (13 reviews) | | **Integration APIs** | Not enough data | 8.2 (13 reviews) | | **Breadth of Partner Applications** | Not enough data | 8.2 (13 reviews) | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Ometria** | 8.3/10 | 11 | #### Visitor Behavior | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Monitoring** | Not enough data | 8.5 (9 reviews) | | **Targeting** | Not enough data | 8.3 (9 reviews) | | **Guided Selling** | Not enough data | Feature Not Available | #### Templates | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Library** | Not enough data | 7.0 (9 reviews) | | **Customization** | Not enough data | 8.3 (9 reviews) | | **Optimization** | Not enough data | 8.3 (8 reviews) | #### Personalization | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Recommendation** | Not enough data | 9.1 (9 reviews) | | **Content** | Not enough data | 7.7 (8 reviews) | | **Cart Abandonment** | Not enough data | Feature Not Available | | **Search** | Not enough data | 6.9 (6 reviews) | | **Personalization Engine** | Not enough data | 7.9 (8 reviews) | | **Product Recommendations** | Not enough data | 8.7 (9 reviews) | | **A/B Testing** | Not enough data | 8.9 (9 reviews) | | **Personalized Messaging** | Not enough data | 9.2 (6 reviews) | #### Multichannel | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Web** | Not enough data | 6.9 (6 reviews) | | **Email** | Not enough data | 10.0 (8 reviews) | | **Mobile** | Not enough data | 8.8 (7 reviews) | #### Administration | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Marketing Campaigns** | Not enough data | 8.7 (9 reviews) | | **Reports & Analytics** | Not enough data | 8.3 (9 reviews) | | **User Data** | Not enough data | 8.5 (8 reviews) | | **Integrations** | Not enough data | 8.0 (9 reviews) | #### Agentic AI - E-Commerce Personalization | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Ometria** | 7.9/10 | 15 | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Data Enrichment** | Not enough data | 7.8 (12 reviews) | | **Expandability** | Not enough data | 8.2 (13 reviews) | | **Content Marketing** | Feature Not Available | 8.1 (12 reviews) | | **Multiple Devices** | Feature Not Available | 8.5 (13 reviews) | #### Intelligence | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Marketing Metrics** | Not enough data | 8.2 (12 reviews) | | **Predictive Modeling** | Not enough data | 6.8 (13 reviews) | | **Recommendation Engine** | Not enough data | 7.4 (13 reviews) | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Ometria** | 8.1/10 | 17 | #### Marketing Operations | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **ROI Tracking** | Not enough data | 7.8 (13 reviews) | | **Data Collection** | Not enough data | 8.1 (15 reviews) | | **Customer Insights** | Not enough data | 8.2 (17 reviews) | | **Multi-User Access** | Not enough data | 9.1 (17 reviews) | | **Spend Management** | Not enough data | Feature Not Available | | **White Label** | Not enough data | Feature Not Available | #### Campaign Activity | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Campaign Insights** | Not enough data | 8.8 (16 reviews) | | **Reports and Dashboards** | Not enough data | 8.3 (17 reviews) | | **Campaign Stickiness** | Not enough data | 8.2 (13 reviews) | | **Multichannel Tracking** | Not enough data | 7.4 (15 reviews) | | **Brand Optimization** | Not enough data | 7.8 (13 reviews) | | **Predictive Analytics** | Not enough data | 7.3 (14 reviews) | #### Agentic AI - Marketing Analytics | Feature | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Ometria (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Ometria | |---|---|---| | **Small-Business** | 25.0% | 15.4% | | **Mid-Market** | 75.0% | 61.5% | | **Enterprise** | 0% | 23.1% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Ometria - **Retail:** 35.9% - **Apparel & Fashion:** 25.6% - **Marketing and Advertising:** 7.7% - **Furniture:** 7.7% - **Luxury Goods & Jewelry:** 5.1% - **Consumer Goods:** 5.1% - **Health, Wellness and Fitness:** 2.6% - **Fine Art:** 2.6% - **Design:** 2.6% - **Cosmetics:** 2.6% - **Other:** 2.6% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (249 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) ### Alternatives to Ometria - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14738 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Ometria No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-ometria)