# Dynamics 365 Customer Insights vs mParticle by Rokt Comparison | | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | | **Total Reviews** | 19 | 175 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (53.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### mParticle by Rokt Pros: - Ease of Use (4 reviews) - Insights (4 reviews) Cons: - Complex Configuration (2 reviews) - Complexity (2 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 8.2 (138 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 8.2 (137 reviews) | | **Ease of Setup** | Not enough data | 8.0 (57 reviews) | | **Ease of Admin** | Not enough data | 8.5 (53 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 8.8 (117 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.9 (57 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 7.9 (125 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### mParticle by Rokt #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.5/10 | 44 | #### Metrics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | | **Engagement** | Not enough data | 8.2 (23 reviews) | | **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | | **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | | **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | | **Retention** | Not enough data | 7.8 (20 reviews) | | **Return** | Not enough data | 8.5 (21 reviews) | | **Conversions** | Not enough data | 8.8 (21 reviews) | | **Funnels** | Not enough data | 8.9 (22 reviews) | #### Reporting | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | | **Trending** | Not enough data | 8.3 (19 reviews) | | **Retroactive Reporting** | Not enough data | Not enough data | | **Segmentation** | Not enough data | 8.8 (20 reviews) | | **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | | **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | #### Other | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **User Data** | Not enough data | 8.9 (20 reviews) | | **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | | **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | | **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | | **E-Commerce** | Not enough data | 8.5 (14 reviews) | | **Promotional Messages** | Not enough data | 7.5 (8 reviews) | | **Administration Alerts** | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **API / Integrations** | Not enough data | 8.4 (23 reviews) | | **QA Testing** | Not enough data | 8.7 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | | **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.2/10 | 23 | #### User Identification | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Demographics** | Not enough data | 7.8 (15 reviews) | | **User Segmentation** | Not enough data | 8.6 (20 reviews) | | **Geolocation** | Not enough data | 8.1 (19 reviews) | #### Tracking & Reporting | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | | **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | | **Attribution** | Not enough data | 7.7 (20 reviews) | | **Dashboard** | Not enough data | 8.6 (22 reviews) | | **User Path Tracking** | Not enough data | 8.5 (21 reviews) | | **User Activity History** | Not enough data | 8.5 (20 reviews) | #### Metrics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Engagement** | Not enough data | 8.3 (12 reviews) | | **Exit Tracking** | Not enough data | 8.5 (9 reviews) | | **Retention** | Not enough data | 8.0 (10 reviews) | | **Return** | Not enough data | 7.5 (10 reviews) | | **Conversions** | Not enough data | 8.8 (11 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.6/10 | 43 | #### Product Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | | **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | | **Segmentation** | Not enough data | 8.6 (37 reviews) | | **Funnels** | Not enough data | 8.8 (41 reviews) | | **Alerts** | Not enough data | Not enough data | | **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | | **User Scoring** | Not enough data | 8.6 (21 reviews) | | **Integrations** | Not enough data | 8.5 (27 reviews) | #### Agentic AI - Product Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 7.8/10 | 10 | #### Administration | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Data Modelling** | Not enough data | 6.7 (9 reviews) | | **Recommendations** | Not enough data | 6.5 (9 reviews) | | **Workflow Management** | Not enough data | 7.1 (8 reviews) | | **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | #### Management | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Business Glossary** | Not enough data | 7.8 (9 reviews) | | **Data Discovery** | Not enough data | 7.8 (9 reviews) | | **Data Profililng** | Not enough data | 8.0 (10 reviews) | | **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | | **Data Lineage** | Not enough data | 7.0 (9 reviews) | #### Compliance | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | | **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | | **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | | **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | #### Security | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Access Control** | Not enough data | 8.9 (9 reviews) | | **Roles Management** | Not enough data | 8.0 (10 reviews) | | **Compliance Management** | Not enough data | 8.7 (10 reviews) | #### Data Quality | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Data Preparation** | Not enough data | 8.2 (10 reviews) | | **Data Distribution** | Not enough data | 8.3 (9 reviews) | | **Data Unification** | Not enough data | 8.5 (9 reviews) | #### Maintainence | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Data Quality Management** | Not enough data | 8.7 (10 reviews) | | **Policy Management** | Not enough data | 8.3 (9 reviews) | #### Generative AI | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Data Governance | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 7.6/10 | 33 | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Data Enrichment** | Not enough data | 8.2 (25 reviews) | | **Expandability** | Not enough data | 8.8 (29 reviews) | | **Content Marketing** | Feature Not Available | 7.0 (21 reviews) | | **Multiple Devices** | Feature Not Available | 8.3 (28 reviews) | #### Intelligence | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Marketing Metrics** | Not enough data | 7.5 (25 reviews) | | **Predictive Modeling** | Not enough data | 7.0 (21 reviews) | | **Recommendation Engine** | Not enough data | 6.6 (20 reviews) | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.3/10 | 40 | #### Platform Basics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | | **Journey Optimization** | Not enough data | 8.5 (31 reviews) | #### Platform Data | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Journey Reporting** | Not enough data | 8.7 (32 reviews) | | **Trends Reporting** | Not enough data | 8.1 (28 reviews) | | **Dashboards** | Not enough data | 8.5 (32 reviews) | | **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | #### Platform Additional Functionality | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Journey Mapping** | Not enough data | 8.6 (30 reviews) | | **Integrations** | Not enough data | 8.1 (31 reviews) | | **Automated Alerts** | Not enough data | 7.5 (23 reviews) | #### Agentic AI - Customer Journey Analytics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### E-Commerce Data Integration | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.1/10 | 14 | #### Development | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | | **Custom Connectors** | Not enough data | 8.8 (13 reviews) | #### Management | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | | **Data Mapping** | Not enough data | 9.2 (11 reviews) | #### Integration Options | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **ERP Systems** | Not enough data | 8.7 (5 reviews) | | **Accounting Systems** | Not enough data | 6.4 (7 reviews) | | **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | | **EDI** | Not enough data | 7.0 (5 reviews) | ### Data Subject Access Request (DSAR) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | N/A | N/A | #### Functionality | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Identity Verification** | Not enough data | Not enough data | | **Workflow** | Not enough data | Not enough data | | **DSAR Portal** | Not enough data | Not enough data | | **Reporting and logs** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **mParticle by Rokt** | 8.0/10 | 13 | #### Metrics | Feature | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Engagement** | Not enough data | 8.3 (12 reviews) | | **Exit Tracking** | Not enough data | 8.5 (9 reviews) | | **Retention** | Not enough data | 8.0 (10 reviews) | | **Return** | Not enough data | 7.5 (10 reviews) | | **Conversions** | Not enough data | 8.8 (11 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to mParticle by Rokt (7):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | mParticle by Rokt | |---|---|---| | **Small-Business** | 25.0% | 26.9% | | **Mid-Market** | 75.0% | 53.1% | | **Enterprise** | 0% | 20.0% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### mParticle by Rokt - **Financial Services:** 12.0% - **Information Technology and Services:** 10.3% - **Computer Software:** 8.0% - **Food & Beverages:** 6.9% - **Internet:** 5.1% - **Leisure, Travel & Tourism:** 5.1% - **Retail:** 5.1% - **Entertainment:** 4.0% - **Marketing and Advertising:** 3.4% - **Health, Wellness and Fitness:** 3.4% - **Other:** 36.6% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) ### Alternatives to mParticle by Rokt - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1359 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### mParticle by Rokt - Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..." - Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which..." - Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..." - Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote > **Top comment:** "Hi Caira! My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-mparticle-by-rokt)