# Dynamics 365 Customer Insights vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user experience, with many praising its intuitive interface that allows for easy management of multiple brands. Users appreciate the ability to create custom segments, email templates, and flows, making it a powerful tool for personalized marketing campaigns.
- **Users say** that Dynamics 365 Customer Insights is a solid choice for larger organizations, highlighting its capability to integrate with various software systems. This flexibility allows businesses to build a comprehensive customer profile and gain deeper insights, which is particularly beneficial for companies with complex data needs.
- **Reviewers mention** that Klaviyo's robust segmentation and automation features stand out, enabling users to send highly personalized email and SMS campaigns based on real customer behavior. This level of customization is a significant advantage for businesses looking to enhance their marketing strategies.
- **According to verified reviews** , Klaviyo's ease of use is frequently highlighted, with users noting that new team members can quickly learn the platform thanks to its user-friendly dashboard. In contrast, some users of Dynamics 365 Customer Insights find it less intuitive, which may lead to a steeper learning curve for new users.
- **G2 reviewers report** that Klaviyo has a strong support system, with a quality of support rating that reflects its commitment to helping users succeed. Users have expressed satisfaction with the assistance they receive, which can be crucial for businesses relying on timely support for their marketing efforts.
- **Users say** that while Dynamics 365 Customer Insights is reliable and user-friendly, it may not be as agile as Klaviyo for small to mid-sized businesses. The latter's focus on small business needs, as reflected in its higher market segment score, makes it a more appealing option for companies looking for tailored solutions without the complexity of larger systems.



| | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 19 | 1,355 | 
| **Largest Market Segment** | Mid-Market (75.0% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Dynamics 365 Customer Insights

**Not enough data**

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.2 (11 reviews) | 9.0 (989 reviews) | 
  | **Ease of Use** | 7.2 (10 reviews) | 8.6 (998 reviews) | 
  | **Ease of Setup** | Not enough data | 8.5 (646 reviews) | 
  | **Ease of Admin** | Not enough data | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.1 (8 reviews) | 8.4 (941 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 6.8 (11 reviews) | 8.9 (937 reviews) | 

---
## Pricing

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.2/10 | 680 |

#### Email Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (571 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.3 (560 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.9 (505 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 9.0 (498 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.7 (440 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.7 (455 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.5 (356 reviews) | 
| **Data Quality Management** | Not enough data | 8.4 (273 reviews) | 
| **Segmentation** | Not enough data | 9.0 (525 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (221 reviews) | 
| **Lead Nurturing** | Not enough data | 8.5 (360 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.5 (402 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Program Management** | Not enough data | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.0 (200 reviews) | 
| **Calendaring** | Not enough data | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.6 (198 reviews) | 

#### Social

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.8 (196 reviews) | 
| **Social Campaigns** | Not enough data | 7.8 (189 reviews) | 
| **Social Media Engagement** | Not enough data | 7.5 (184 reviews) | 
| **Social Media Advertising** | Not enough data | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.5 (497 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.6 (200 reviews) | 

#### Platform

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (338 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.7 (330 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.9 (326 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (273 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 41 |

#### Diagnosis

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (36 reviews) | 
| **Time to Open** | Not enough data | 8.8 (32 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 502 |

#### Templates

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (403 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Feature Not Available | 8.5 (96 reviews) | 
| **Multiple Devices** | Feature Not Available | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 28 |

#### Marketing Operations

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.5 (19 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (21 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


**Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Customer Insights | Klaviyo | 
|---|---|---|
| **Small-Business** | 25.0% | 82.2% | 
| **Mid-Market** | 75.0% | 16.1% | 
| **Enterprise** | 0% | 1.7% | 

### By Industry

#### Dynamics 365 Customer Insights

- **Accounting:** 12.5%
- **Staffing and Recruiting:** 6.3%
- **Sports:** 6.3%
- **Retail:** 6.3%
- **Management Consulting:** 6.3%
- **Legal Services:** 6.3%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Other:** 31.3%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (305 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (769 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (940 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (769 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14835 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (633 reviews)

---
## Top Discussions

### Dynamics 365 Customer Insights

No discussions available for this product.

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-klaviyo)