# Dynamics 365 Customer Insights vs Hightouch Comparison | | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | | **Total Reviews** | 19 | 395 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (62.4% of reviews) | | **Entry Level Price** | No pricing available | Free Per Month | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### Hightouch Pros: - Ease of Use (16 reviews) - Easy Integration (12 reviews) Cons: - Expensive (5 reviews) - Pricing Issues (5 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 8.9 (309 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 9.2 (312 reviews) | | **Ease of Setup** | Not enough data | 9.1 (150 reviews) | | **Ease of Admin** | Not enough data | 9.0 (132 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 9.2 (261 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.4 (129 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 9.3 (285 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Hightouch #### Entry-Level Pricing Plan: Free Price: Free Per Month Description: Get started for Free! No credit card required. Key Features: - Up to 1 destination - Unlimited destination fields - SSO with Google [Browse all 4 editions](https://www.g2.com/products/hightouch/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | 8.1/10 | 99 | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Enrichment** | Not enough data | 8.8 (80 reviews) | | **Expandability** | Not enough data | 8.6 (75 reviews) | | **Content Marketing** | Feature Not Available | 7.9 (64 reviews) | | **Multiple Devices** | Feature Not Available | 7.8 (65 reviews) | #### Intelligence | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Marketing Metrics** | Not enough data | 8.3 (67 reviews) | | **Predictive Modeling** | Not enough data | 7.2 (59 reviews) | | **Recommendation Engine** | Not enough data | 7.8 (61 reviews) | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | 9.2/10 | 16 | #### Development | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Real-Time Integration** | Not enough data | 9.5 (13 reviews) | | **API Designer** | Not enough data | 9.2 (13 reviews) | | **Flow Designer** | Not enough data | 9.2 (12 reviews) | | **Pre-Built Connectors** | Not enough data | 9.4 (14 reviews) | | **Custom Connectors** | Not enough data | 8.9 (11 reviews) | | **Reusable connectors** | Not enough data | 9.5 (13 reviews) | | **Multi - tenant architecture** | Not enough data | 8.9 (11 reviews) | #### Management | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Monitoring & Notification** | Not enough data | 8.6 (14 reviews) | | **Routing And Orchestration** | Not enough data | 9.0 (13 reviews) | | **Data Mapping** | Not enough data | 9.2 (15 reviews) | | **Data Transformation** | Not enough data | 9.4 (14 reviews) | | **API Management** | Not enough data | Feature Not Available | #### Security | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Encryption** | Not enough data | 9.5 (13 reviews) | | **Security Standards** | Not enough data | 9.4 (15 reviews) | | **Communication Protocol** | Not enough data | 9.5 (13 reviews) | #### Integration Options | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Virtualization** | Not enough data | 9.3 (12 reviews) | | **Managed File Transfers** | Not enough data | 9.1 (11 reviews) | | **Big Data Processing** | Not enough data | 8.9 (11 reviews) | | **EDI** | Not enough data | 8.3 (10 reviews) | #### Deployment | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Hybrid** | Not enough data | Feature Not Available | | **Cloud to Cloud** | Not enough data | Feature Not Available | ### E-Commerce Data Integration | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | 9.0/10 | 43 | #### Development | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Pre-built Connectors** | Not enough data | 9.4 (38 reviews) | | **Custom Connectors** | Not enough data | 8.7 (33 reviews) | #### Management | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Reporting and Analytics** | Not enough data | 8.8 (36 reviews) | | **Data Mapping** | Not enough data | 9.4 (39 reviews) | #### Integration Options | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **ERP Systems** | Not enough data | 9.1 (31 reviews) | | **Accounting Systems** | Not enough data | 8.6 (28 reviews) | | **CRM and Marketing Automation Systems** | Not enough data | 9.4 (34 reviews) | | **EDI** | Not enough data | 8.4 (26 reviews) | ### DataOps Platforms | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | 8.1/10 | 75 | #### Data Management | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Integration** | Not enough data | 9.3 (70 reviews) | | **Metadata** | Not enough data | 8.7 (58 reviews) | | **Self-service** | Not enough data | 9.2 (69 reviews) | | **Automated workflows** | Not enough data | 9.3 (68 reviews) | #### Agentic AI - DataOps Platforms | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Analytics | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Analytics capabilities** | Not enough data | 8.3 (51 reviews) | | **Dasboard visualizations** | Not enough data | 7.4 (50 reviews) | #### Monitoring and Management | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Observability** | Not enough data | 8.4 (60 reviews) | | **Testing capabilities** | Not enough data | 8.1 (57 reviews) | #### Cloud Deployment | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Hybrid cloud support** | Not enough data | Feature Not Available | | **Cloud migration capabilities** | Not enough data | 8.6 (51 reviews) | #### Generative AI | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **AI Text Generation** | Not enough data | 6.0 (17 reviews) | | **AI Text Summarization** | Not enough data | 6.1 (17 reviews) | ### Reverse ETL | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | 8.4/10 | 143 | #### Data Management | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Data Modeling** | Not enough data | 8.6 (110 reviews) | | **Auditing** | Not enough data | 8.1 (90 reviews) | | **Observability** | Not enough data | 8.5 (109 reviews) | | **Data mapping** | Not enough data | 8.9 (125 reviews) | | **Reporting** | Not enough data | 8.1 (100 reviews) | #### Functionality | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Debugging** | Not enough data | 8.1 (109 reviews) | | **Workflow Automations** | Not enough data | 8.8 (115 reviews) | | **Notifications** | Not enough data | 8.3 (114 reviews) | | **API Integrations** | Not enough data | 8.9 (112 reviews) | | **Programmed trigger of data sync** | Not enough data | 9.3 (116 reviews) | | **Incremental data sync** | Not enough data | 9.2 (116 reviews) | | **Data audit** | Not enough data | 8.2 (90 reviews) | #### Security | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Security Compliance** | Not enough data | 8.4 (97 reviews) | | **Data Encryption** | Not enough data | 8.4 (85 reviews) | #### Generative AI | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **AI Text Generation** | Not enough data | 6.1 (32 reviews) | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **End-to-End Campaign Execution** | Not enough data | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | Not enough data | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | Not enough data | Not enough data | | **Personalized Content Creation** | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Event & Data Ingestion** | Not enough data | Not enough data | | **CRM & CDP Integration** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Hightouch** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Hightouch (6):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Hightouch | |---|---|---| | **Small-Business** | 25.0% | 24.4% | | **Mid-Market** | 75.0% | 62.4% | | **Enterprise** | 0% | 13.2% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Hightouch - **Computer Software:** 18.3% - **Information Technology and Services:** 15.5% - **Financial Services:** 14.4% - **Marketing and Advertising:** 5.7% - **Leisure, Travel & Tourism:** 3.4% - **Internet:** 3.1% - **Insurance:** 2.8% - **Real Estate:** 2.8% - **Hospital & Health Care:** 2.6% - **Consumer Goods:** 1.8% - **Other:** 29.6% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (298 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (477 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (927 reviews) ### Alternatives to Hightouch - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (477 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) — 4.7/5 stars (52 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (298 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (770 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2081 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (770 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Hightouch - Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-hightouch)