# Dynamics 365 Customer Insights, Google Analytics vs Mixpanel Comparison

| | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 19 | 6,841 | 1,366 | 
| **Largest Market Segment** | Mid-Market (75.0% of reviews) | Small-Business (60.0% of reviews) | Small-Business (52.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free Per Year | 

---
## Top Pros & Cons

### Dynamics 365 Customer Insights

**Not enough data**

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (11 reviews) | 9.0 (5681 reviews) | 8.8 (1041 reviews) | 
  | **Ease of Use** | 7.2 (10 reviews) | 7.8 (5719 reviews) | 8.5 (1051 reviews) | 
  | **Ease of Setup** | Not enough data | 8.0 (2926 reviews) | 8.1 (510 reviews) | 
  | **Ease of Admin** | Not enough data | 8.3 (2633 reviews) | 8.6 (371 reviews) | 
  | **Quality of Support** | 8.1 (8 reviews) | 7.5 (4735 reviews) | 8.4 (798 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.3 (2411 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 6.8 (11 reviews) | 8.5 (5539 reviews) | 8.6 (954 reviews) | 

---
## Pricing

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4725 |
| **Mixpanel** | 8.4/10 | 474 |

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4105 reviews) | 8.8 (278 reviews) | 
| **Engagement** | Not enough data | 8.8 (4052 reviews) | 8.8 (345 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3960 reviews) | 8.2 (294 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (3637 reviews) | 8.9 (357 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (3416 reviews) | 8.9 (355 reviews) | 
| **Retention** | Not enough data | 8.4 (3604 reviews) | 8.5 (320 reviews) | 
| **Return** | Not enough data | 8.5 (3647 reviews) | 8.4 (292 reviews) | 
| **Conversions** | Not enough data | 8.6 (3768 reviews) | 8.8 (321 reviews) | 
| **Funnels** | Not enough data | 8.2 (3327 reviews) | 8.9 (346 reviews) | 

#### Reporting

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 8.8 (312 reviews) | 
| **Trending** | Not enough data | 8.5 (3561 reviews) | 8.6 (292 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | Not enough data | 8.4 (3521 reviews) | 8.7 (335 reviews) | 
| **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3719 reviews) | 8.6 (337 reviews) | 

#### Other

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **User Data** | Not enough data | 8.5 (3727 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | 8.2 (182 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (3286 reviews) | 8.0 (175 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (3508 reviews) | 8.3 (234 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (2704 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (90 reviews) | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | 7.7 (20 reviews) | 

#### Administration

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2675 reviews) | 8.5 (280 reviews) | 
| **QA Testing** | Not enough data | 8.2 (2334 reviews) | 8.2 (247 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (3485 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | 8.8 (284 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Content Creation

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.8/10 | 1366 |
| **Mixpanel** | 8.7/10 | 345 |

#### User Identification

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Demographics** | Not enough data | 8.9 (1176 reviews) | 8.3 (256 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (1132 reviews) | 8.8 (277 reviews) | 
| **Geolocation** | Not enough data | 9.1 (1148 reviews) | 8.4 (264 reviews) | 

#### Tracking & Reporting

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (1017 reviews) | 9.2 (302 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (1163 reviews) | 8.8 (290 reviews) | 
| **Attribution** | Not enough data | 8.5 (1067 reviews) | 8.3 (242 reviews) | 
| **Dashboard** | Not enough data | 8.9 (1177 reviews) | 8.9 (304 reviews) | 
| **User Path Tracking** | Not enough data | 8.7 (1121 reviews) | 8.6 (252 reviews) | 
| **User Activity History** | Not enough data | 8.6 (1094 reviews) | 8.9 (291 reviews) | 

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (230 reviews) | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 9.0 (237 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 620 |

#### Product Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.6 (420 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 9.0 (539 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.6 (462 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (521 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.4 (335 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.3 (372 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.5 (28 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 9.8 (14 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (32 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.9 (24 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Data Sourcing

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | Not enough data | 
| **Multiple Devices** | Feature Not Available | Not enough data | Not enough data | 

#### Intelligence

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |
| **Mixpanel** | N/A | N/A |

#### Exchange Functions

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | Not enough data | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | Not enough data | 

#### Data as a Service

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | Not enough data | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | Not enough data | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | Not enough data | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | Not enough data | 

#### Management

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | Not enough data | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | Not enough data | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | Not enough data | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |
| **Mixpanel** | N/A | N/A |

#### Tools

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | Not enough data | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | Not enough data | 

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | Not enough data | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | Not enough data | 
| **Return** | Not enough data | 8.7 (1414 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | Not enough data | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.7/10 | 268 |
| **Mixpanel** | 8.7/10 | 278 |

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (230 reviews) | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 9.0 (237 reviews) | 

---
## Categories

**Unique to Dynamics 365 Customer Insights (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Google Analytics (4):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to Mixpanel (4):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Customer Insights | Google Analytics | Mixpanel | 
|---|---|---|---|
| **Small-Business** | 25.0% | 60.0% | 52.5% | 
| **Mid-Market** | 75.0% | 28.3% | 37.5% | 
| **Enterprise** | 0% | 11.7% | 10.0% | 

### By Industry

#### Dynamics 365 Customer Insights

- **Accounting:** 12.5%
- **Staffing and Recruiting:** 6.3%
- **Sports:** 6.3%
- **Retail:** 6.3%
- **Management Consulting:** 6.3%
- **Legal Services:** 6.3%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Other:** 31.3%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 8.0%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.3%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (297 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3925 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)

### Alternatives to Mixpanel

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### Dynamics 365 Customer Insights

No discussions available for this product.

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-google-analytics-vs-mixpanel)