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Compare Dynamics 365 Customer Insights and Google Analytics 
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At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsGoogle Analytics
Star Rating
(6,604)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsDynamics 365 Customer Insights vs Google Analytics
- Reviewers felt that Google Analytics meets the needs of their business better than Dynamics 365 Customer Insights.
- When comparing quality of ongoing product support, reviewers felt that Dynamics 365 Customer Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Dynamics 365 Customer Insights.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableGoogle Analytics
No pricing availableFree Trial
Dynamics 365 Customer Insights
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
11
9.0
5,499
Ease of Use
7.2
10
7.8
5,530
Ease of Setup
Not enough data
7.9
2,734
Ease of Admin
Not enough data
8.3
2,601
Quality of Support
8.1
8
7.5
4,576
Has the product been a good partner in doing business?
Not enough data
8.3
2,382
Product Direction (% positive)
6.8
11
8.5
5,377
Features by Category
Metrics
Not enough data
9.0
4008
Not enough data
8.7
3990
Not enough data
8.7
3930
Not enough data
8.6
3612
Not enough data
8.4
3382
Not enough data
8.4
3590
Not enough data
8.5
3637
Not enough data
8.6
3702
Not enough data
8.2
3292
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3536
Not enough data
8.2
3248
Not enough data
8.4
3490
Not enough data
8.5
3430
Not enough data
8.3
3108
Not enough data
8.5
3654
Other
Not enough data
8.5
3677
Not enough data
8.5
3493
Not enough data
8.3
3284
Not enough data
8.7
3423
Not enough data
8.5
2694
Not enough data
8.0
2421
Not enough data
8.2
2796
Agentic AI - Digital Analytics
Not enough data
7.7
82
Not enough data
8.0
83
Not enough data
7.7
82
Not enough data
8.4
86
Administration
Not enough data
8.5
2616
Not enough data
8.2
2327
Not enough data
8.9
3453
Not enough data
8.9
3561
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1174
Not enough data
8.8
1133
Not enough data
9.1
1146
Tracking & Reporting
Not enough data
8.6
1018
Not enough data
8.9
1162
Not enough data
8.5
1067
Not enough data
8.9
1176
Not enough data
8.7
1120
Not enough data
8.6
1095
Metrics
Not enough data
8.8
233
Not enough data
8.7
229
Not enough data
8.7
222
Not enough data
8.6
232
Not enough data
8.8
236
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.2
12
Not enough data
9.2
12
Data as a Service
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Management
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Tools
Not enough data
8.3
1122
Not enough data
8.9
1492
Not enough data
8.3
1255
Metrics
Not enough data
8.9
1464
Not enough data
8.9
1497
Not enough data
8.9
1497
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Metrics
Not enough data
8.8
233
Not enough data
8.7
229
Not enough data
8.7
222
Not enough data
8.6
232
Not enough data
8.8
236
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Google Analytics share no categories
Unique Categories
Dynamics 365 Customer Insights is categorized as Customer Data Platform (CDP)
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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