# Dynamics 365 Customer Insights vs Google Analytics Comparison


| | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 21 | 6,876 | 

---
## Top Pros & Cons

### Dynamics 365 Customer Insights

**Not enough data**

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.3 (12 reviews) | 9.0 (5713 reviews) | 
  | **Ease of Use** | 7.1 (11 reviews) | 7.8 (5752 reviews) | 
  | **Ease of Setup** | Not enough data | 8.0 (2961 reviews) | 
  | **Ease of Admin** | Not enough data | 8.3 (2652 reviews) | 
  | **Quality of Support** | 8.1 (9 reviews) | 7.5 (4764 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.3 (2430 reviews) | 
  | **Product Direction (% positive)** | 7.1 (12 reviews) | 8.5 (5567 reviews) | 

---
## Pricing

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4756 |

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4124 reviews) | 
| **Engagement** | Not enough data | 8.8 (4063 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3961 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (3640 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (3417 reviews) | 
| **Retention** | Not enough data | 8.4 (3602 reviews) | 
| **Return** | Not enough data | 8.5 (3646 reviews) | 
| **Conversions** | Not enough data | 8.6 (3776 reviews) | 
| **Funnels** | Not enough data | 8.2 (3326 reviews) | 

#### Reporting

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 8.5 (3566 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | 
| **Segmentation** | Not enough data | 8.4 (3525 reviews) | 
| **Mobile Reporting** | Not enough data | 8.5 (3433 reviews) | 
| **Unification Across Devices** | Not enough data | 8.3 (3110 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3736 reviews) | 

#### Other

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (3732 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (3495 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (3284 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (3522 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (2701 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (2418 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (2798 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (82 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (91 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (91 reviews) | 
| **Decision Making** | Not enough data | 8.4 (93 reviews) | 

#### Administration

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2681 reviews) | 
| **QA Testing** | Not enough data | 8.2 (2334 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (3489 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3566 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.8/10 | 1366 |

#### User Identification

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Demographics** | Not enough data | 8.9 (1175 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (1131 reviews) | 
| **Geolocation** | Not enough data | 9.1 (1147 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (1016 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (1162 reviews) | 
| **Attribution** | Not enough data | 8.5 (1066 reviews) | 
| **Activity Dashboard** | Not enough data | 8.9 (1176 reviews) | 
| **User Path Tracking** | Not enough data | 8.7 (1120 reviews) | 
| **User Activity History** | Not enough data | 8.6 (1093 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (233 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.8 (222 reviews) | 
| **Return** | Not enough data | 8.6 (232 reviews) | 
| **Conversions** | Not enough data | 8.8 (235 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Data Sourcing

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | Feature Not Available | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1119 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1495 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1252 reviews) | 

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1462 reviews) | 
| **Sessions** | Not enough data | 8.9 (1501 reviews) | 
| **Engagement** | Not enough data | 8.9 (1498 reviews) | 
| **Return** | Not enough data | 8.7 (1413 reviews) | 
| **Conversions** | Not enough data | 8.7 (1429 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1364 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (38 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (38 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (38 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (38 reviews) | 
| **Decision Making** | Not enough data | 7.9 (40 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Customer Insights** | N/A | N/A |
| **Google Analytics** | 8.7/10 | 268 |

#### Metrics

| Feature | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (233 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.8 (222 reviews) | 
| **Return** | Not enough data | 8.6 (232 reviews) | 
| **Conversions** | Not enough data | 8.8 (235 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

---
## Categories

**Unique to Dynamics 365 Customer Insights (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Google Analytics (4):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Customer Insights | Google Analytics | 
|---|---|---|
| **Small-Business** | 27.8% | 60.1% | 
| **Mid-Market** | 72.2% | 28.3% | 
| **Enterprise** | 0% | 11.7% | 

### By Industry

#### Dynamics 365 Customer Insights

- **Education Management:** 11.1%
- **Accounting:** 11.1%
- **Staffing and Recruiting:** 5.6%
- **Sports:** 5.6%
- **Retail:** 5.6%
- **Management Consulting:** 5.6%
- **Legal Services:** 5.6%
- **Internet:** 5.6%
- **Insurance:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Other:** 33.3%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.8%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Financial Services:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) — 4.2/5 stars (769 reviews)
- [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (480 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (841 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1244 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1429 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (414 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1362 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (416 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4051 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2995 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1819 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1375 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Dynamics 365 Customer Insights

No discussions available for this product.

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 2 upvotes
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 2 upvotes
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-google-analytics)