Compare Dynamics 365 Customer Insights and Google Analytics 
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsGoogle Analytics
Star Rating
(6,791)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsDynamics 365 Customer Insights vs Google Analytics
- Reviewers felt that Google Analytics meets the needs of their business better than Dynamics 365 Customer Insights.
- When comparing quality of ongoing product support, reviewers felt that Dynamics 365 Customer Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Dynamics 365 Customer Insights.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableGoogle Analytics
No pricing availableFree Trial
Dynamics 365 Customer Insights
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
11
9.0
5,638
Ease of Use
7.2
10
7.8
5,674
Ease of Setup
Not enough data
8.0
2,880
Ease of Admin
Not enough data
8.3
2,630
Quality of Support
8.1
8
7.5
4,696
Has the product been a good partner in doing business?
Not enough data
8.3
2,408
Product Direction (% positive)
6.8
11
8.5
5,502
Features by Category
Metrics
Not enough data
9.0
4081
Not enough data
8.8
4037
Not enough data
8.7
3954
Not enough data
8.6
3631
Not enough data
8.4
3409
Not enough data
8.4
3600
Not enough data
8.5
3644
Not enough data
8.6
3755
Not enough data
8.2
3320
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3555
Not enough data
8.2
3259
Not enough data
8.4
3519
Not enough data
8.5
3436
Not enough data
8.3
3113
Not enough data
8.5
3702
Other
Not enough data
8.5
3714
Not enough data
8.5
3497
Not enough data
8.3
3286
Not enough data
8.7
3490
Not enough data
8.5
2703
Not enough data
8.0
2421
Not enough data
8.2
2800
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.1
89
Not enough data
7.8
88
Not enough data
8.4
94
Administration
Not enough data
8.5
2660
Not enough data
8.2
2333
Not enough data
8.9
3476
Not enough data
8.9
3567
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1177
Not enough data
8.8
1133
Not enough data
9.1
1149
Tracking & Reporting
Not enough data
8.6
1018
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1122
Not enough data
8.6
1095
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Management
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1121
Not enough data
8.9
1497
Not enough data
8.3
1254
Metrics
Not enough data
8.9
1464
Not enough data
8.9
1502
Not enough data
8.9
1499
Not enough data
8.7
1415
Not enough data
8.7
1431
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Google Analytics share no categories
Unique Categories
Dynamics 365 Customer Insights is categorized as Customer Data Platform (CDP)
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.8%
Other
56.8%
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
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