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Compare Dynamic Yield and Optimizely One 
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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in Quality of Support with a score of 9.1, while Optimizely One falls behind at 7.8. Reviewers mention that Dynamic Yield's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Dynamic Yield offers superior Personalization capabilities, scoring 9.0 compared to Optimizely One's 8.7. Users say that Dynamic Yield's recommendation engine is particularly effective in delivering tailored content to users, enhancing engagement.
- G2 users highlight Dynamic Yield's strength in A/B Testing, with a score of 9.1, while Optimizely One also performs well at 9.1 but lacks some of the advanced features found in Dynamic Yield. Users report that Dynamic Yield provides more robust tools for multivariate testing, which is crucial for optimizing campaigns.
- Users on G2 note that Dynamic Yield's Analytics features, particularly in Web Analytics and Campaign Tracking, are rated higher (6.8 and 7.3 respectively) than Optimizely One's offerings. Reviewers mention that the insights provided by Dynamic Yield are more actionable and easier to interpret.
- Reviewers mention that Dynamic Yield shines in Ease of Use with a score of 8.3, compared to Optimizely One's 8.2. Users say that the intuitive interface of Dynamic Yield makes it easier for teams to adopt and utilize the software effectively.
- Users report that Dynamic Yield's Product Direction is rated highly at 9.6, indicating a strong confidence in the company's future developments, while Optimizely One's score of 7.5 suggests some uncertainty among users regarding its roadmap. Reviewers mention that this confidence in Dynamic Yield's direction influences their long-term commitment to the platform.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableOptimizely One
No pricing availableFree Trial
Dynamic Yield
No trial information availableOptimizely One
No trial information availableRatings
Meets Requirements
8.7
139
8.5
33
Ease of Use
8.3
138
8.2
34
Ease of Setup
7.6
62
7.3
18
Ease of Admin
8.3
57
8.2
10
Quality of Support
9.1
138
7.9
30
Has the product been a good partner in doing business?
9.1
58
7.8
9
Product Direction (% positive)
9.6
135
7.7
31
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Content Management
Not enough data
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Design & Development
Not enough data
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Not enough data
Templates
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Not enough data
Personalization
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Not enough data
Multichannel
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Not enough data
Administration
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
45
Not enough data
8.6
41
Not enough data
Targeting
8.9
41
Not enough data
8.9
40
Not enough data
Triggered Content
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Not enough data
Personalized Content
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamic Yield and Optimizely One are categorized as Personalization Engines and E-Commerce Personalization
Unique Categories
Dynamic Yield is categorized as A/B Testing and Personalization
Optimizely One is categorized as Digital Experience Platforms (DXP), Customer Data Platform (CDP), Web Content Management, Digital Asset Management, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
Optimizely One has no discussions with answers
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