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Compare Dynamic Yield and Optimizely Feature Experimentation 
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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldOptimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in its personalization engine, with a score of 9.0, allowing for highly tailored user experiences. In contrast, Optimizely Feature Experimentation's personalization features, while effective, received a lower score of 7.6 for standard targeting, indicating less flexibility in customization.
- Reviewers mention that Dynamic Yield's quality of support is notably high, scoring 9.1, which users appreciate for timely assistance. Optimizely, however, has a lower support score of 8.1, leading some users to feel less supported during critical implementation phases.
- G2 users highlight Dynamic Yield's superior multivariate testing capacities with a score of 8.7, which allows for more complex experiments. Optimizely's score of 7.5 in this area suggests it may not offer the same depth of testing options, potentially limiting experimentation strategies.
- Users on G2 report that Dynamic Yield's behavioral targeting capabilities are robust, scoring 8.9, which helps in delivering relevant content to users. In comparison, Optimizely's targeting features, while functional, scored slightly lower at 7.6, indicating a potential gap in effectiveness.
- Reviewers mention that Dynamic Yield's AI/Machine Learning features are rated at 8.0, providing advanced insights and automation. Optimizely's score of 6.5 suggests that its AI capabilities may not be as sophisticated, which could impact data-driven decision-making.
- Users say that Dynamic Yield's rollout and rollback control feature, scoring 8.4, is particularly beneficial for managing changes safely. Optimizely's lower score of 7.3 in this area indicates that users may face challenges when needing to revert changes quickly.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableOptimizely Feature Experimentation
No pricing availableFree Trial
Dynamic Yield
No trial information availableOptimizely Feature Experimentation
Free Trial is available
Ratings
Meets Requirements
8.7
139
8.1
79
Ease of Use
8.3
138
8.1
85
Ease of Setup
7.6
62
7.0
40
Ease of Admin
8.3
57
7.9
26
Quality of Support
9.1
138
8.1
67
Has the product been a good partner in doing business?
9.1
58
8.7
26
Product Direction (% positive)
9.6
135
7.9
71
Features by Category
Visitor Behavior
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Not enough data
Templates
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Not enough data
Personalization
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Not enough data
Multichannel
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Not enough data
Administration
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
45
Not enough data
8.6
41
Not enough data
Targeting
8.9
41
Not enough data
8.9
40
Not enough data
Triggered Content
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Not enough data
Personalized Content
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
7.6
36
Functionality
Not enough data
8.6
37
Not enough data
8.8
38
Not enough data
7.6
37
Computing
7.1
34
Feature Not Available
8.0
39
6.5
27
6.9
42
7.6
29
Experimental Design
8.7
45
7.7
30
8.9
40
7.7
29
8.9
46
8.0
29
Analytics
8.0
46
7.1
29
5.1
27
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
8.2
18
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
7.4
18
Not enough data
8.5
17
Not enough data
7.4
18
Reporting
Not enough data
7.3
16
Not enough data
7.9
17
Personalization
Not enough data
7.6
17
Not enough data
7.6
17
Not enough data
7.9
16
Administration
Not enough data
7.5
17
Not enough data
7.6
16
Not enough data
8.5
16
Not enough data
7.4
16
Categories
Categories
Shared Categories
Dynamic Yield and Optimizely Feature Experimentation are categorized as A/B Testing and Personalization
Unique Categories
Dynamic Yield is categorized as Personalization Engines and E-Commerce Personalization
Optimizely Feature Experimentation is categorized as Feature Management and Mobile App Optimization
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Alternatives
Discussions
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Dynamic Yield has no more discussions with answers
Optimizely Feature Experimentation has no more discussions with answers
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