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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldIterable
Star Rating
(756)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in personalization, particularly with its Recommendation Engine scoring 9.2, while Iterable's engine scores lower at 7.7. Reviewers mention that Dynamic Yield's ability to deliver tailored content significantly enhances user engagement.
- Reviewers mention that Iterable shines in email marketing, especially with its Email Campaigns feature, which received a high score of 9.2. In contrast, Dynamic Yield's email capabilities, while strong, do not match this level of effectiveness, with users noting Iterable's superior ease of use in this area.
- G2 users highlight Dynamic Yield's strength in dynamic content management, scoring 8.3, which allows for real-time personalization. Users on G2 report that Iterable's dynamic content features are less robust, making Dynamic Yield a preferred choice for businesses focused on real-time user engagement.
- Users say that Dynamic Yield's campaign management tools, particularly in triggered emails, are highly effective, scoring 8.4, while Iterable's triggered emails score even higher at 9.1. Reviewers mention that Iterable's automation capabilities provide a more seamless experience for managing campaigns.
- Reviewers mention that Dynamic Yield's quality of support is exceptional, with a score of 9.1, which users appreciate when troubleshooting issues. In comparison, Iterable's support, while good, scores slightly lower at 8.9, indicating that Dynamic Yield may offer a more responsive customer service experience.
- Users report that Dynamic Yield's ease of setup is a bit challenging, scoring 7.6, whereas Iterable scores slightly better at 7.7. Reviewers mention that while both platforms require some learning curve, Iterable's onboarding process is perceived as more user-friendly.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableIterable
No pricing availableFree Trial
Dynamic Yield
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.7
139
8.5
607
Ease of Use
8.3
138
8.4
620
Ease of Setup
7.6
62
7.7
309
Ease of Admin
8.3
57
8.5
229
Quality of Support
9.1
138
8.8
591
Has the product been a good partner in doing business?
9.1
58
9.1
231
Product Direction (% positive)
9.6
135
9.1
600
Features by Category
Email Marketing
Not enough data
8.9
465
|
Verified
Not enough data
9.0
455
|
Verified
Not enough data
8.2
441
|
Verified
Not enough data
8.3
392
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.4
435
|
Verified
Not enough data
8.1
396
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
331
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
285
|
Verified
Not enough data
7.3
274
|
Verified
Not enough data
7.4
276
|
Verified
Campaign Management
Not enough data
7.7
291
Not enough data
6.9
263
|
Verified
Not enough data
6.5
240
Not enough data
6.0
221
Social
Not enough data
5.7
203
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
219
Reporting & Analytics
Not enough data
7.6
427
|
Verified
Not enough data
6.5
285
|
Verified
Not enough data
6.6
274
|
Verified
Not enough data
6.5
272
|
Verified
Not enough data
5.7
224
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.5
335
|
Verified
Not enough data
7.4
223
Not enough data
8.0
309
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
7.1
240
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Integration
Not enough data
7.8
338
|
Verified
Not enough data
8.0
335
|
Verified
Not enough data
7.6
279
|
Verified
Visitor Behavior
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Not enough data
Templates
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Not enough data
Personalization
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Not enough data
Multichannel
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Not enough data
Administration
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
9.1
45
8.7
41
8.6
41
8.4
40
Targeting
8.9
41
8.0
41
8.9
40
8.0
35
Triggered Content
8.0
27
6.9
30
8.4
21
9.0
40
8.8
32
9.1
39
Personalized Content
8.7
43
7.7
32
7.9
21
7.1
29
9.1
43
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
37
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.0
35
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamic Yield and Iterable are categorized as Personalization Engines and Personalization
Unique Categories
Dynamic Yield is categorized as E-Commerce Personalization and A/B Testing
Iterable is categorized as Marketing Automation, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.6%
Other
62.6%
Alternatives
Discussions
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Dynamic Yield has no more discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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