# D&amp;B Hoovers vs xiQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&amp;B Hoovers excels in providing comprehensive insights and details about companies, making it a go-to resource for users looking to analyze market potential. Users appreciate features like the ability to create lists and export data into CSV/Excel, which simplifies data sorting and analysis.
- **Users say** that xiQ stands out for its user-friendly interface and effective lead research capabilities. Reviewers highlight how the platform matches communication styles to leads, helping them tailor their outreach strategies effectively.
- **According to verified reviews** , D&amp;B Hoovers has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to xiQ. This is reflected in the feedback praising its robust filtering options for targeting specific revenue segments within industries.
- **Reviewers mention** that while xiQ offers a solid setup experience, D&amp;B Hoovers is noted for its slightly more intuitive onboarding process, which helps users get started quickly and efficiently.
- **Users highlight** that xiQ provides up-to-date and accurate information about potential clients, which is crucial for effective lead generation. This reliability in data is a significant advantage for users who prioritize current insights.
- **G2 reviewers indicate** that D&amp;B Hoovers has a broader market presence, particularly among enterprise users, while xiQ is favored by small businesses. This distinction may influence buyers based on their organizational size and specific needs.



| | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 781 | 365 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (72.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### D&amp;B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### xiQ

Pros:
- Helpful (78 reviews)
- Lead Generation (70 reviews)

Cons:
- Lack of Information (36 reviews)
- Learning Curve (28 reviews)

---
## Ratings Comparison
| Rating | D&amp;B Hoovers | xiQ | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.6 (257 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 8.3 (290 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 8.4 (190 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.0 (21 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 8.8 (224 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.6 (19 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 9.4 (254 reviews) | 

---
## Pricing

### D&amp;B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### xiQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 7.6/10 | 537 |
| **xiQ** | 8.2/10 | 147 |

#### Data Availability

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.4 (131 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.2 (130 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.4 (128 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 8.4 (64 reviews) | 

#### Data Accuracy

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 8.2 (114 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.5 (116 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 8.4 (57 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | 8.2 (10 reviews) | 
| **Cross-system Integration** | 8.1 (23 reviews) | 8.0 (10 reviews) | 
| **Adaptive Learning** | 7.5 (23 reviews) | 8.3 (10 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 8.1 (9 reviews) | 
| **Proactive Assistance** | 8.0 (22 reviews) | 8.0 (10 reviews) | 
| **Decision Making** | 7.7 (24 reviews) | 8.2 (11 reviews) | 

#### Platform

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 7.9 (89 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.3 (97 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.3 (99 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.3 (99 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.2 (95 reviews) ✓ Verified | 
| **APIs** | 7.4 (184 reviews) | 7.9 (90 reviews) | 

#### Features

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 8.5 (110 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.2 (106 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.0 (111 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.1 (114 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.6 (119 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 8.2 (120 reviews) ✓ Verified | 
| **Reporting** | 7.6 (336 reviews) | 8.2 (113 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.1 (111 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | 9.0/10 | 21 |

#### Lead Intelligence

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Market Insights ** | Not enough data | 9.2 (17 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 9.4 (18 reviews) | 
| **Lead Analysis ** | Not enough data | 9.1 (18 reviews) | 

#### Lead Management

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.7 (15 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.7 (15 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (17 reviews) | 

#### Marketing Campaigns

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.9 (17 reviews) | 
| **Revenue Planning ** | Not enough data | 8.6 (16 reviews) | 
| **Media Attribution ** | Not enough data | 8.9 (16 reviews) | 
| **Opportunity Timeline ** | Not enough data | 9.0 (15 reviews) | 
| **Customization ** | Not enough data | 9.4 (17 reviews) | 

#### Campaign Execution

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Website Personalization ** | Not enough data | 9.1 (16 reviews) | 
| **Prioritized Accounts ** | Not enough data | 9.1 (19 reviews) | 
| **Trending Accounts ** | Not enough data | 9.0 (17 reviews) | 
| **Email Campaigns ** | Not enough data | 9.2 (15 reviews) | 

#### Agentic AI - Account Data Management

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | N/A | N/A |

#### Lead Generation

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 8.3/10 | 64 |
| **xiQ** | 8.4/10 | 99 |

#### Lead Facilitation

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | 7.9 (86 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.4 (91 reviews) | 
| **Lead Follow-up** | Feature Not Available | 8.1 (87 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 7.9 (86 reviews) | 

#### Organization

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | 8.4 (83 reviews) | 
| **Data Entry** | 8.4 (52 reviews) | 8.1 (84 reviews) | 
| **Integrations / APIs** | 8.3 (47 reviews) | 8.4 (84 reviews) | 

#### Performance Analysis

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Coaching ** | Feature Not Available | 8.1 (85 reviews) | 
| **Peformance Tracking** | Feature Not Available | 8.4 (84 reviews) | 

#### Sales Analysis

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | 8.1 (84 reviews) | 
| **Sales Forecasting ** | Feature Not Available | 8.5 (81 reviews) | 

#### Generative AI

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | 8.5 (70 reviews) | 
| **AI Text Summarization** | 8.4 (29 reviews) | 8.4 (69 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.3 (5 reviews) | 
| **Decision Making** | Not enough data | 8.8 (7 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | 8.7/10 | 35 |

#### Platform Basics

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.6 (30 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.8 (32 reviews) | 

#### Platform Reporting

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Measurement** | Not enough data | 8.7 (30 reviews) | 
| **Dashboards** | Not enough data | 8.7 (33 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | 8.2/10 | 30 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (28 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (25 reviews) | 
| **Lead Analysis ** | Not enough data | 8.7 (27 reviews) | 

#### Lead Management

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.1 (25 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.4 (26 reviews) | 
| **Account Identification ** | Not enough data | 8.6 (25 reviews) | 

#### Marketing Campaigns

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (20 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.2 (20 reviews) | 
| **Customization ** | Not enough data | 8.4 (21 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.5 (8 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.5 (8 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **xiQ** | N/A | N/A |

#### Marketing Distribution

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to D&amp;B Hoovers (1):** [Lead Mining Software](https://www.g2.com/categories/lead-mining)

**Unique to xiQ (3):** [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)


---
## Reviewer Demographics

### By Company Size

| Segment | D&amp;B Hoovers | xiQ | 
|---|---|---|
| **Small-Business** | 31.7% | 72.4% | 
| **Mid-Market** | 30.7% | 14.1% | 
| **Enterprise** | 37.6% | 13.5% | 

### By Industry

#### D&amp;B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### xiQ

- **Higher Education:** 15.2%
- **Marketing and Advertising:** 13.2%
- **Wholesale:** 10.3%
- **Computer Software:** 9.7%
- **Information Technology and Services:** 8.1%
- **Market Research:** 6.1%
- **Education Management:** 3.9%
- **Business Supplies and Equipment:** 3.2%
- **E-Learning:** 2.6%
- **Accounting:** 2.6%
- **Other:** 25.2%

---
## Alternatives

### Alternatives to D&amp;B Hoovers

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### Alternatives to xiQ

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- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)

---
## Top Discussions

### D&amp;B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&amp;B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&amp;B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&amp;B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&amp;B Hoovers is a cloud-based sales intelligence solution that leverages the world&#39;s largest set of business data and analytical insights to help sales and..."

### xiQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-xiq)

