# D&B Hoovers vs UpLead Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users noting that the platform provides reliable information that results in very few email bounce backs. This reliability is crucial for businesses that rely on accurate data for outreach efforts.
- **Users say** that UpLead stands out for its user-friendly interface, making it easy to navigate and utilize. Reviewers appreciate the straightforward design, which allows them to quickly search for and source relevant contact information without a steep learning curve.
- **According to verified reviews** , D&B Hoovers is praised for its comprehensive database of business entities, which users find invaluable for creating detailed lists and exporting data into formats like CSV/Excel for further analysis.
- **Reviewers mention** that UpLead's filtering options are a significant advantage, enabling users to refine their searches effectively. This feature is particularly beneficial for those looking to target specific demographics or industries in their outreach campaigns.
- **G2 reviewers highlight** that D&B Hoovers offers excellent customer support, with users expressing satisfaction with the responsiveness and helpfulness of the support team when issues arise, enhancing the overall user experience.
- **Users report** that while UpLead has a strong focus on small businesses, it may not cater as effectively to larger enterprises, which could limit its appeal for users in that segment. However, its emphasis on verified emails and lead accuracy remains a strong selling point for smaller teams.



| | D&B Hoovers | UpLead | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 781 | 828 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (77.0% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### UpLead

Pros:
- Data Accuracy (27 reviews)
- Contact Information (26 reviews)

Cons:
- Missing Contacts (7 reviews)
- Outdated Contacts (7 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | UpLead | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 9.1 (629 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 9.4 (641 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 9.5 (257 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.5 (206 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 9.3 (590 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.6 (205 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 9.0 (612 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### UpLead

#### Entry-Level Pricing

Plan: Free Trial

Price: $0.00

Description: Free Test Drive

Key Features:
- Single User
- 100% Verified Emails
- Mobile Direct Dials

[Browse all 4 editions](https://www.g2.com/products/uplead/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **UpLead** | 8.6/10 | 379 |

#### Data Availability

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.8 (330 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 9.0 (324 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.9 (290 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 9.0 (25 reviews) | 

#### Data Accuracy

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 8.5 (322 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.8 (315 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 8.8 (25 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | 7.6 (9 reviews) | 
| **Cross-system Integration** | 8.1 (23 reviews) | 8.0 (9 reviews) | 
| **Adaptive Learning** | 7.5 (23 reviews) | 7.8 (9 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.8 (9 reviews) | 
| **Proactive Assistance** | 8.0 (22 reviews) | 8.1 (9 reviews) | 
| **Decision Making** | 7.7 (24 reviews) | 8.9 (9 reviews) | 

#### Platform

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 8.6 (110 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 9.0 (140 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 9.3 (168 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.9 (139 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.6 (103 reviews) ✓ Verified | 
| **APIs** | 7.4 (184 reviews) | 8.7 (102 reviews) | 

#### Features

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 9.2 (279 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 9.0 (227 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.9 (237 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 9.0 (264 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 9.2 (328 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.9 (72 reviews) | 
| **Connections** | Feature Not Available | 8.7 (247 reviews) ✓ Verified | 
| **Reporting** | 7.6 (336 reviews) | Feature Not Available | 
| **Messaging** | Feature Not Available | 8.1 (67 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | 8.8/10 | 60 |

#### Lead Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.7 (42 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (43 reviews) | 
| **Lead Analysis ** | Not enough data | 8.9 (48 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.9 (47 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.6 (37 reviews) | 
| **Account Identification ** | Not enough data | 9.1 (45 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | Feature Not Available | 

#### Campaign Execution

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.4 (38 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (42 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (40 reviews) | 
| **Email Campaigns ** | Not enough data | 9.1 (44 reviews) | 

#### Agentic AI - Account Data Management

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **UpLead** | N/A | N/A |

#### Lead Facilitation

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | 8.8/10 | 47 |

#### Data Availability

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.9 (46 reviews) | 
| **Account Data Availability** | Not enough data | 9.1 (43 reviews) | 
| **Offline Data** | Not enough data | 8.5 (32 reviews) | 

#### Platform Additional Functionality

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Integrations** | Not enough data | 8.8 (34 reviews) | 
| **Topic Customization** | Not enough data | 8.9 (34 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.6 (30 reviews) | 
| **Alerts** | Not enough data | 8.6 (30 reviews) | 
| **Real-time Intent** | Not enough data | 8.7 (32 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | 8.5/10 | 269 |

#### Lead Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.8 (231 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.8 (204 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.6 (246 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.6 (207 reviews) ✓ Verified | 
| **Browser Extension** | Not enough data | 8.8 (165 reviews) ✓ Verified | 

#### Agentic AI - Lead Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (15 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | 8.2/10 | 10 |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (9 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **UpLead** | 9.2/10 | 158 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.7 (5 reviews) | 

#### Lead Intelligence

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Market Insights ** | Not enough data | 9.0 (110 reviews) | 
| **Account-level Insights ** | Not enough data | 9.2 (114 reviews) | 
| **Lead Analysis ** | Not enough data | 9.2 (117 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Segmentation ** | Not enough data | 9.3 (119 reviews) | 
| **Predictive Scoring ** | Not enough data | Feature Not Available | 
| **Account Identification ** | Not enough data | 9.2 (124 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | Feature Not Available | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.2 (12 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&B Hoovers | UpLead | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.2 (13 reviews) | 

---
## Categories
**Shared Categories (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to UpLead (4):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | UpLead | 
|---|---|---|
| **Small-Business** | 31.7% | 77.0% | 
| **Mid-Market** | 30.7% | 19.4% | 
| **Enterprise** | 37.6% | 3.6% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### UpLead

- **Marketing and Advertising:** 11.6%
- **Information Technology and Services:** 11.4%
- **Computer Software:** 8.4%
- **Financial Services:** 3.9%
- **Staffing and Recruiting:** 3.0%
- **Logistics and Supply Chain:** 2.9%
- **Management Consulting:** 2.8%
- **Transportation/Trucking/Railroad:** 2.5%
- **Telecommunications:** 2.1%
- **Construction:** 2.0%
- **Other:** 49.4%

---
## Alternatives

### Alternatives to D&B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2206 reviews)

### Alternatives to UpLead

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)

---
## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### UpLead

- Title: [Is it possible to pause the downloads to save on the monthly fee for a month or two?](https://www.g2.com/discussions/is-it-possible-to-pause-the-downloads-to-save-on-the-monthly-fee-for-a-month-or-two) — 3 comments, 1 upvote
  > **Top comment:** "Hi, I think the answer is that you can go down to a minimum monthly price - 70dollars from memory. I suppose the alternative is lose what credits u have . "
- Title: [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) — 2 comments
  > **Top comment:** "Way more than Uplead. I like that Uplead is a monthly plan while ZoomInfo (at least when I used it 2-3 years ago) was a one time, lump sum payment.

Gotta..."
- Title: [Contact information for Small Business Owners](https://www.g2.com/discussions/26741-contact-information-for-small-business-owners) — 2 comments, 1 upvote
  > **Top comment:** "Hey Trevin, its Will here I'm the founder at UpLead. UpLead is a great place to find information on business owners. Give our free trial a try, you won't be..."
- Title: [How to create a single Excel list in UpLead when downloading only one contact per company?](https://www.g2.com/discussions/how-to-create-a-single-excel-list-in-uplead-when-downloading-only-one-contact-per-company) — 2 comments, 1 upvote
  > **Top comment:** "Hi , I’m a user (new) , my impression is yes you’d simply individually download? Do you mean you download a batch but have each one as an individual..."
- Title: [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) — 1 comment
  > **Top comment:** "UpLead is a B2B lead generation platform used to find and connect with high-quality business contacts. It allows users to search for prospects based on..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-uplead)