# D&B Hoovers vs SMARTe Comparison --- ## AI Generated Summary - **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users highlighting the platform's ability to provide reliable information that results in very few email bounce backs. This reliability is crucial for businesses that depend on accurate contact data for their outreach efforts. - **Users say** that SMARTe stands out for its user-friendly interface, making it easy for teams to navigate and utilize the software effectively. Reviewers appreciate the intuitive design, which allows them to focus more on selling rather than searching for data. - **According to verified reviews** , D&B Hoovers is praised for its comprehensive database of business entities, which users find invaluable for creating targeted lists and exporting data into formats like CSV/Excel for further analysis. - **Reviewers mention** that SMARTe offers excellent enrichment capabilities, which help users maintain up-to-date contact information. This feature is particularly beneficial for businesses that require compliance with regulations like GDPR, as it ensures that the data remains current. - **G2 reviewers highlight** the quality of support provided by D&B Hoovers, noting that the support team is responsive and helpful when issues arise. This level of customer service can significantly enhance the user experience, especially for teams that may need assistance during implementation. - **Users report** that while D&B Hoovers has a larger market presence and a higher overall satisfaction score, SMARTe's focus on mid-market businesses allows it to cater specifically to their needs, providing tailored solutions that resonate well with its user base. | | D&B Hoovers | SMARTe | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | | **Total Reviews** | 781 | 25 | | **Largest Market Segment** | Enterprise (37.6% of reviews) | Mid-Market (40.0% of reviews) | | **Entry Level Price** | No pricing available | Free 1 User Per Month | --- ## Top Pros & Cons ### D&B Hoovers Pros: - Contact Information (38 reviews) - Ease of Use (38 reviews) Cons: - Outdated Data (26 reviews) - Inaccurate Data (20 reviews) ### SMARTe Pros: - Contact Information (8 reviews) - Customer Support (6 reviews) Cons: - Integration Issues (2 reviews) - Outdated Information (2 reviews) --- ## Ratings Comparison | Rating | D&B Hoovers | SMARTe | |---|---|---| | **Meets Requirements** | 7.9 (660 reviews) | 9.1 (24 reviews) | | **Ease of Use** | 8.3 (669 reviews) | 9.4 (24 reviews) | | **Ease of Setup** | 8.4 (284 reviews) | 9.4 (22 reviews) | | **Ease of Admin** | 8.0 (182 reviews) | 9.5 (13 reviews) | | **Quality of Support** | 8.0 (562 reviews) | 9.2 (22 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.7 (12 reviews) | | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.9 (22 reviews) | --- ## Pricing ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes ### SMARTe #### Entry-Level Pricing Plan: Free Price: Free 1 User Per Month Description: 10 Credits monthly Key Features: - Work emails & Direct Dials - Advanced Search Filters - SMARTe Chrome Extension [Browse all 3 editions](https://www.g2.com/products/smarte/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 7.6/10 | 537 | | **SMARTe** | 8.3/10 | 21 | #### Data Availability | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Contact Data Availability** | 7.1 (459 reviews) | 9.0 (21 reviews) | | **Company Data Availability** | 8.1 (489 reviews) | 8.9 (20 reviews) | | **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.4 (20 reviews) | | **Technographic Data Availability** | 7.9 (92 reviews) | 8.3 (18 reviews) | #### Data Accuracy | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Contact Data Accuracy** | 6.5 (457 reviews) | 8.5 (21 reviews) | | **Company Data Accuracy** | 7.3 (478 reviews) | 8.7 (20 reviews) | | **Technographic Data Accuracy** | 7.8 (89 reviews) | 8.5 (18 reviews) | #### Agentic AI - Sales Intelligence | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | | **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | | **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | | **Decision Making** | 7.7 (24 reviews) | Not enough data | #### Platform | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Internationalization** | 7.8 (202 reviews) | 7.8 (19 reviews) | | **User, Role, and Access Management** | Feature Not Available | 8.6 (19 reviews) | | **Performance and Reliability** | 8.1 (254 reviews) | 9.0 (19 reviews) | | **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.3 (19 reviews) | | **Mobile User Support** | 7.3 (173 reviews) | 8.0 (19 reviews) | | **APIs** | 7.4 (184 reviews) | 8.1 (19 reviews) | #### Features | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Lead Builder** | 7.7 (368 reviews) | 8.7 (20 reviews) | | **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.3 (20 reviews) | | **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 9.0 (20 reviews) | | **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 9.0 (18 reviews) | | **Search** | 8.2 (470 reviews) ✓ Verified | 9.2 (19 reviews) | | **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.7 (18 reviews) | | **Connections** | Feature Not Available | 7.9 (19 reviews) | | **Reporting** | 7.6 (336 reviews) | 8.3 (19 reviews) | | **Messaging** | Feature Not Available | 7.3 (18 reviews) | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | N/A | N/A | #### Lead Generation | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 8.3/10 | 64 | | **SMARTe** | N/A | N/A | #### Lead Facilitation | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Customer-facing Chatbot** | Feature Not Available | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | | **Data Entry** | 8.4 (52 reviews) | Not enough data | | **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | #### Performance Analysis | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Coaching ** | Feature Not Available | Not enough data | | **Peformance Tracking** | Feature Not Available | Not enough data | #### Sales Analysis | Feature | D&B Hoovers | SMARTe | |---|---|---| | **ROI Forecasting ** | Feature Not Available | Not enough data | | **Sales Forecasting ** | Feature Not Available | Not enough data | #### Generative AI | Feature | D&B Hoovers | SMARTe | |---|---|---| | **AI Text Generation** | 8.0 (29 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | 9.4/10 | 5 | #### Lead Intelligence | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Lead Validation** | Not enough data | 9.7 (5 reviews) | | **Lead Enrichment** | Not enough data | 9.7 (5 reviews) | | **Lead Quality** | Not enough data | Not enough data | | **Lead Analysis** | Not enough data | 9.0 (5 reviews) | | **Browser Extension** | Not enough data | 9.3 (5 reviews) | #### Agentic AI - Lead Intelligence | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | 9.7/10 | 6 | #### Lead Monitoring | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Features** | Not enough data | 9.7 (6 reviews) | | **Performance** | Not enough data | 9.4 (6 reviews) | | **Identification** | Not enough data | 9.4 (6 reviews) | #### Agentic AI - Lead Capture | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Mobile** | Not enough data | 9.7 (6 reviews) | | **Websites** | Not enough data | 10.0 (6 reviews) | | **Social Media** | Not enough data | 9.4 (6 reviews) | | **Data** | Not enough data | 10.0 (6 reviews) | #### Analytics | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Export/Import** | Not enough data | 10.0 (6 reviews) | | **Reporting** | Not enough data | 9.7 (6 reviews) | #### Customization | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Forms** | Not enough data | 9.7 (5 reviews) | | **Personalization** | Not enough data | 10.0 (6 reviews) | | **Templates** | Not enough data | 9.4 (6 reviews) | | **Integration** | Not enough data | 10.0 (6 reviews) | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | N/A | N/A | #### Data collection | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | Not enough data | | **Data Sources** | Not enough data | Not enough data | | **Custom Research Sources** | Not enough data | Not enough data | | **Lead Enrichment** | Not enough data | Not enough data | | **Advanced Data Collection** | Not enough data | Not enough data | #### Segment Trending | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Web** | Not enough data | Not enough data | | **Social** | Not enough data | Not enough data | | **Benchmarks** | Not enough data | Not enough data | | **Finance ** | Not enough data | Not enough data | #### Analysis | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Custom Dashboards** | Not enough data | Not enough data | | **Reports** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Platform | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Search** | Not enough data | Not enough data | | **User, Role, And Access Management** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | | **Compliance** | Not enough data | Not enough data | #### Agentic AI - Market Intelligence | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Salesforce AppExchange Apps | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **SMARTe** | N/A | N/A | #### Agentic AI - Salesforce AppExchange Apps | Feature | D&B Hoovers | SMARTe | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to D&B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to SMARTe (4):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps) --- ## Reviewer Demographics ### By Company Size | Segment | D&B Hoovers | SMARTe | |---|---|---| | **Small-Business** | 31.7% | 32.0% | | **Mid-Market** | 30.7% | 40.0% | | **Enterprise** | 37.6% | 28.0% | ### By Industry #### D&B Hoovers - **Computer Software:** 15.2% - **Information Technology and Services:** 10.2% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% #### SMARTe - **Information Technology and Services:** 24.0% - **Computer Software:** 24.0% - **Marketing and Advertising:** 12.0% - **Financial Services:** 12.0% - **Manufacturing:** 4.0% - **Consulting:** 4.0% - **Package/Freight Delivery:** 4.0% - **Outsourcing/Offshoring:** 4.0% - **Logistics and Supply Chain:** 4.0% - **Information Services:** 4.0% - **Other:** 4.0% --- ## Alternatives ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9689 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (352 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1347 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) ### Alternatives to SMARTe - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9689 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1347 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (352 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2205 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) - [CUFinder](https://www.g2.com/products/cufinder/reviews) — 4.8/5 stars (988 reviews) --- ## Top Discussions ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." ### SMARTe No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-smarte)