# D&B Hoovers vs Leadinfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users highlighting the platform's ability to provide reliable information that results in minimal email bounce backs. This reliability is crucial for businesses that depend on precise contact data for their outreach efforts.
- **Users say** that Leadinfo stands out for its **ease of implementation** , with many praising the straightforward setup process that requires no advanced technical skills. This makes it an attractive option for small businesses looking for a hassle-free onboarding experience.
- **Reviewers mention** that D&B Hoovers offers a comprehensive database of business entities, which users find invaluable for creating targeted lists and exporting data into formats like CSV/Excel. This feature significantly enhances data analysis and sorting capabilities.
- **According to verified reviews** , Leadinfo's user interface is noted for being intuitive and user-friendly, which contributes to a smooth overall experience. Users appreciate how easy it is to navigate the platform and access insights about website visits and leads.
- **G2 reviewers highlight** that D&B Hoovers provides excellent customer support, with users expressing satisfaction with the responsiveness and effectiveness of the support team when issues arise. This level of support can be a deciding factor for businesses that require reliable assistance.
- **Users report** that while Leadinfo has a strong focus on small businesses, it may not offer the same depth of features as D&B Hoovers, particularly for larger enterprises that need more robust data solutions. This difference in target audience can influence the choice depending on business size and needs.



| | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 781 | 835 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (77.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### Leadinfo

Pros:
- Ease of Use (45 reviews)
- Lead Generation (33 reviews)

Cons:
- Lack of Information (12 reviews)
- Filtering Issues (11 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | Leadinfo | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.4 (601 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 9.0 (608 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 9.2 (334 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.1 (285 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 8.8 (508 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.9 (275 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.5 (560 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Leadinfo

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial

Description: Try Leadinfo for 14 days for free, without any obligations.

Key Features:
- Enjoy all our features

[Browse all 5 editions](https://www.g2.com/products/leadinfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **Leadinfo** | 7.7/10 | 151 |

#### Data Availability

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 7.4 (117 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.1 (119 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 7.7 (103 reviews) | 
| **Technographic Data Availability** | 7.9 (92 reviews) | Feature Not Available | 

#### Data Accuracy

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 7.4 (110 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 7.7 (111 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | Feature Not Available | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.7 (24 reviews) | Not enough data | 

#### Platform

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 7.9 (56 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.1 (67 reviews) | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.5 (76 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.5 (73 reviews) | 
| **Mobile User Support** | 7.3 (173 reviews) | 7.7 (39 reviews) | 
| **APIs** | 7.4 (184 reviews) | 7.3 (36 reviews) | 

#### Features

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 8.1 (86 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.7 (66 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 7.4 (67 reviews) | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 7.5 (80 reviews) | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.0 (88 reviews) | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.2 (68 reviews) | 
| **Connections** | Feature Not Available | 7.4 (74 reviews) | 
| **Reporting** | 7.6 (336 reviews) | 7.6 (89 reviews) | 
| **Messaging** | Feature Not Available | 7.4 (68 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **Leadinfo** | N/A | N/A |

#### Lead Facilitation

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | 5.1/10 | 10 |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.0 (9 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | 6.3/10 | 32 |

#### Agentic AI - Visitor Identification

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.3 (32 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | 7.1/10 | 55 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (49 reviews) | 
| **Account-level Insights ** | Not enough data | 8.0 (51 reviews) | 
| **Lead Analysis ** | Not enough data | 7.5 (48 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 7.0 (44 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.1 (11 reviews) | 
| **Account Identification ** | Not enough data | 7.9 (52 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 6.5 (45 reviews) | 
| **Revenue Planning ** | Not enough data | 6.1 (9 reviews) | 
| **Media Attribution ** | Not enough data | 6.3 (44 reviews) | 
| **Opportunity Timeline ** | Not enough data | 6.6 (44 reviews) | 
| **Customization ** | Not enough data | 6.5 (42 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.4 (16 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.4 (16 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Leadinfo** | 7.5/10 | 74 |

#### Marketing Operations

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.3 (56 reviews) | 
| **Data Collection** | Not enough data | 8.0 (64 reviews) | 
| **Customer Insights** | Not enough data | 7.8 (62 reviews) | 
| **Multi-User Access** | Not enough data | 8.2 (61 reviews) | 
| **Spend Management** | Not enough data | 6.9 (53 reviews) | 
| **White Label** | Not enough data | 6.5 (50 reviews) | 

#### Campaign Activity

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 7.9 (58 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.2 (66 reviews) | 
| **Campaign Stickiness** | Not enough data | 7.1 (55 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.6 (56 reviews) | 
| **Brand Optimization** | Not enough data | 7.3 (56 reviews) | 
| **Predictive Analytics** | Not enough data | 7.3 (55 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Leadinfo (4):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | Leadinfo | 
|---|---|---|
| **Small-Business** | 31.7% | 77.7% | 
| **Mid-Market** | 30.7% | 19.9% | 
| **Enterprise** | 37.6% | 2.5% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### Leadinfo

- **Computer Software:** 16.1%
- **Marketing and Advertising:** 15.4%
- **Information Technology and Services:** 11.6%
- **Computer & Network Security:** 3.1%
- **Wholesale:** 2.2%
- **Financial Services:** 2.2%
- **Mechanical or Industrial Engineering:** 2.1%
- **Internet:** 2.1%
- **Electrical/Electronic Manufacturing:** 1.7%
- **Machinery:** 1.7%
- **Other:** 41.6%

---
## Alternatives

### Alternatives to D&B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)

### Alternatives to Leadinfo

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) — 0.0/5 stars (678 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1143 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Leadfeeder](https://www.g2.com/products/leadfeeder-leadfeeder/reviews) — 4.3/5 stars (862 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Albacross](https://www.g2.com/products/albacross/reviews) — 4.6/5 stars (120 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)

---
## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### Leadinfo

- Title: [How can i see on which button the users clicked](https://www.g2.com/discussions/42474-how-can-i-see-on-which-button-the-users-clicked) — 2 comments, 1 upvote
  > **Top comment:** "Hi Sabine, great question! You can see this under 'page views' in our Portal, if the button has a specific link. If your buttons don't have a specific link..."
- Title: [Why are not always all details available?](https://www.g2.com/discussions/49488-why-are-not-always-all-details-available) — 1 comment, 1 upvote
  > **Top comment:** "Because it is FAR TOO cumbersome to fill in your questionnaire -. I've better things to do. Honestly."
- Title: [How can I link it to LinkedIn](https://www.g2.com/discussions/40932-how-can-i-link-it-to-linkedin) — 1 comment, 1 upvote
  > **Top comment:** "Hi Norbert, great question! You can leave this feedback in our Product, so we can place it on our roadmap! Cheers, Quirijn "
- Title: [FAQ 2](https://www.g2.com/discussions/faq-2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Every business and industry are different, which makes this question tough. The best way to find out is by signing up for our free trial. We will pull the..."
- Title: [FAQ 3](https://www.g2.com/discussions/faq-3) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can’t know the exact name of the person that visited your website due to the fact there is simply no database or tracking mechanism out there that would..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-leadinfo)