# D&B Hoovers vs Lead411 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in providing a comprehensive database of business entities, which users find invaluable for creating detailed lists and exporting data into formats like CSV/Excel. This feature significantly aids in data analysis and organization.
- **Users say** that Lead411 offers an intuitive design that simplifies the lead generation process. Many appreciate its straightforward search functions, which help them quickly build accurate lists and prioritize prospects, allowing for more efficient sales efforts.
- **According to verified reviews** , D&B Hoovers stands out for its robust data accuracy, with users noting minimal email bounce backs when utilizing their lists. This reliability is crucial for businesses that depend on precise contact information for outreach.
- **Reviewers mention** that Lead411's real-time alerts and intent signals are particularly beneficial, helping teams focus on leads that are more likely to engage. This proactive approach to lead management is a highlight for users looking to enhance their sales strategies.
- **Users highlight** that D&B Hoovers provides excellent support services, with many praising the responsiveness of their support team when issues arise. This level of customer service can make a significant difference for users who need timely assistance.
- **G2 reviewers note** that while Lead411 has a higher star rating, indicating user satisfaction, D&B Hoovers has a larger volume of recent reviews, suggesting a more established presence in the market. This balance of satisfaction and reliability is essential for potential buyers to consider.



| | D&B Hoovers | Lead411 | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 781 | 481 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (70.4% of reviews) | 
| **Entry Level Price** | No pricing available | $490.00 1 per Seat/ 1 Year Contract Per Year | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### Lead411

Pros:
- Contact Information (32 reviews)
- Ease of Use (30 reviews)

Cons:
- Outdated Contacts (13 reviews)
- Outdated Data (12 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | Lead411 | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.7 (347 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 8.8 (351 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 9.1 (140 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.0 (118 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 8.9 (320 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.2 (118 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 9.2 (316 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Lead411

#### Entry-Level Pricing

Plan: Spark Annual

Price: $490.00 1 per Seat/ 1 Year Contract Per Year

Description: 12,000 Contacts per Year


Key Features:
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria

[Browse all 3 editions](https://www.g2.com/products/lead411/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **Lead411** | 8.2/10 | 200 |

#### Data Availability

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.3 (186 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.5 (178 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.2 (158 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 7.8 (13 reviews) | 

#### Data Accuracy

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 7.8 (182 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.3 (178 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 7.9 (12 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | 7.1 (7 reviews) | 
| **Cross-system Integration** | 8.1 (23 reviews) | 7.6 (7 reviews) | 
| **Adaptive Learning** | 7.5 (23 reviews) | 7.6 (7 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.9 (8 reviews) | 
| **Proactive Assistance** | 8.0 (22 reviews) | 8.6 (7 reviews) | 
| **Decision Making** | 7.7 (24 reviews) | 8.1 (7 reviews) | 

#### Platform

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 7.7 (34 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.8 (52 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.6 (73 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.4 (60 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.5 (27 reviews) ✓ Verified | 
| **APIs** | 7.4 (184 reviews) | 8.7 (43 reviews) | 

#### Features

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 8.7 (143 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.2 (101 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 7.9 (108 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.4 (120 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Connections** | Feature Not Available | 8.5 (28 reviews) | 
| **Reporting** | 7.6 (336 reviews) | 8.4 (103 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.2 (45 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 8.7/10 | 14 |

#### Lead Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.7 (10 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (10 reviews) | 
| **Lead Analysis ** | Not enough data | 9.0 (10 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.8 (10 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.5 (11 reviews) | 
| **Account Identification ** | Not enough data | 8.9 (12 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.7 (10 reviews) | 
| **Customization ** | Not enough data | Feature Not Available | 

#### Campaign Execution

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Website Personalization ** | Not enough data | Feature Not Available | 
| **Prioritized Accounts ** | Not enough data | 8.5 (8 reviews) | 
| **Trending Accounts ** | Not enough data | 8.3 (8 reviews) | 
| **Email Campaigns ** | Not enough data | 9.1 (9 reviews) | 

#### Agentic AI - Account Data Management

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **Lead411** | 7.9/10 | 11 |

#### Lead Facilitation

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | 8.0 (9 reviews) | 
| **Lead Follow-up** | Feature Not Available | 8.1 (9 reviews) | 

#### Organization

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | 8.3 (9 reviews) | 
| **Data Entry** | 8.4 (52 reviews) | 7.5 (8 reviews) | 
| **Integrations / APIs** | 8.3 (47 reviews) | 7.5 (8 reviews) | 

#### Generative AI

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 7.8/10 | 66 |

#### Integrated Workflows

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (31 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.0 (33 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.0 (22 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.0 (35 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.4 (36 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 6.9 (6 reviews) | 
| **Shared Records** | Not enough data | 7.8 (18 reviews) | 

#### Repeatability and Reportability

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Content Management** | Not enough data | 7.9 (33 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 7.7 (31 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 7.7 (32 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.0 (29 reviews) | 
| **Gamification** | Not enough data | Not enough data | 

#### AI and Automation

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (25 reviews) | 
| **Lead Scoring** | Not enough data | 8.2 (18 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.5 (19 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.0 (22 reviews) | 
| **Machine Learning** | Not enough data | 7.0 (14 reviews) | 

#### Generative AI

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 8.3/10 | 5 |

#### Data Availability

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (5 reviews) | 
| **Account Data Availability** | Not enough data | 9.0 (5 reviews) | 
| **Offline Data** | Not enough data | 7.7 (5 reviews) | 

#### Platform Additional Functionality

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Topic Customization** | Not enough data | Not enough data | 
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Real-time Intent** | Not enough data | Not enough data | 

### Recruiting Automation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Platform Functionality

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Sourcing and Candidate Identification** | Not enough data | Not enough data | 
| **Job Posting** | Not enough data | Feature Not Available | 
| **Interview Scheduling** | Not enough data | Feature Not Available | 
| **Applicant Tracking** | Not enough data | Feature Not Available | 

#### Agentic AI - Recruiting Automation

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 7.9/10 | 57 |

#### Lead Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.1 (49 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.9 (49 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.1 (54 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 7.5 (37 reviews) ✓ Verified | 
| **Browser Extension** | Not enough data | 7.7 (38 reviews) ✓ Verified | 

#### Agentic AI - Lead Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 8.5/10 | 26 |

#### Lead Monitoring

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Features** | Not enough data | 8.7 (21 reviews) | 
| **Performance** | Not enough data | 8.6 (22 reviews) | 
| **Identification** | Not enough data | 8.4 (19 reviews) | 

#### Agentic AI - Lead Capture

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Mobile** | Not enough data | 8.5 (13 reviews) | 
| **Websites** | Not enough data | 8.6 (14 reviews) | 
| **Social Media** | Not enough data | 8.6 (14 reviews) | 
| **Data** | Not enough data | 8.8 (20 reviews) | 

#### Analytics

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Export/Import** | Not enough data | 9.0 (22 reviews) | 
| **Reporting** | Not enough data | 8.0 (17 reviews) | 

#### Customization

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Forms** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 8.3 (18 reviews) | 
| **Templates** | Not enough data | 7.8 (17 reviews) | 
| **Integration** | Not enough data | 8.6 (18 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Data collection

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.8 (13 reviews) | 
| **Data Sources** | Not enough data | 8.6 (16 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 9.0 (18 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.9 (16 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.5 (16 reviews) | 

#### Segment Trending

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Web** | Not enough data | 7.4 (9 reviews) | 
| **Social** | Not enough data | 7.0 (9 reviews) | 
| **Benchmarks** | Not enough data | 7.8 (9 reviews) | 
| **Finance ** | Not enough data | 7.8 (10 reviews) | 

#### Analysis

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.7 (10 reviews) | 
| **Reports** | Not enough data | 8.2 (11 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (11 reviews) ✓ Verified | 

#### Platform

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Search** | Not enough data | 8.9 (20 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (14 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.0 (9 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.5 (14 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 6.2 (10 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.2 (12 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Generative AI

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (7 reviews) | 
| **AI Text-to-Speech** | Not enough data | 8.1 (6 reviews) | 

#### Agentic AI - Email Verification

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Generative AI

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Lead411** | 8.5/10 | 47 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (34 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (33 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (33 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.7 (30 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 
| **Account Identification ** | Not enough data | 8.4 (30 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | 8.4 (17 reviews) | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.5 (18 reviews) | 
| **Customization ** | Not enough data | 8.7 (23 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&B Hoovers | Lead411 | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


**Unique to Lead411 (9):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Verification Software](https://www.g2.com/categories/email-verification), [Recruiting Automation Software](https://www.g2.com/categories/recruiting-automation), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | Lead411 | 
|---|---|---|
| **Small-Business** | 31.7% | 70.4% | 
| **Mid-Market** | 30.7% | 22.2% | 
| **Enterprise** | 37.6% | 7.3% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### Lead411

- **Information Technology and Services:** 14.3%
- **Marketing and Advertising:** 11.7%
- **Computer Software:** 9.6%
- **Staffing and Recruiting:** 7.7%
- **Management Consulting:** 3.8%
- **Financial Services:** 3.8%
- **Human Resources:** 3.2%
- **Telecommunications:** 3.2%
- **Market Research:** 2.6%
- **Transportation/Trucking/Railroad:** 1.7%
- **Other:** 38.5%

---
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- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews)

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## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### Lead411

- Title: [Are there any secret tricks to getting even more detailed data out of the system?](https://www.g2.com/discussions/12008-are-there-any-secret-tricks-to-getting-even-more-detailed-data-out-of-the-system) — 5 comments, 2 upvotes
  > **Top comment:** "No fine tuning needed.  Just get the entire record and use Excel to filter out unwanted information."
- Title: [Can I use this for identifying mobile number?](https://www.g2.com/discussions/can-i-use-this-for-identifying-mobile-number) — 2 comments, 1 upvote
  > **Top comment:** "I ran into a link to a my assignment help review somewhere on the internet when I got bored with Instagram. LOL. You know it has turned out to be the most..."
- Title: [What is Sales Genius?](https://www.g2.com/discussions/what-is-sales-genius-21bae4b2-fe03-4715-a511-fec193a127f4) — 2 comments, 1 upvote
  > **Top comment:** "I have not found this to be particular useful for us."
- Title: [What is "IT Intelligence" within the company profiles?](https://www.g2.com/discussions/what-is-it-intelligence-within-the-company-profiles-620048f0-73cf-41cd-b86d-780ce127f5ae) — 2 comments, 1 upvote
  > **Top comment:** "I have used this a lot and find that its about 60% accurate"
- Title: [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) — 1 comment
  > **Top comment:** "The Lead411 platform is used to find data about prospects in your industry.  Lead411 offers verified email addresses, direct mobile phone numbers, intent..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-lead411)