# D&B Hoovers vs Informa TechTarget Portal (Priority Engine) Comparison --- ## AI Generated Summary - **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users highlighting that the platform provides reliable information, resulting in very few email bounce backs. This reliability is crucial for businesses that depend on precise contact data for their outreach efforts. - **Users say** that Informa TechTarget Portal (Priority Engine) stands out for its user-friendly interface, featuring an intuitive dashboard and advanced filters. Reviewers appreciate the customizable automated alerts that help teams stay informed about lead insights, making it easier to make data-driven decisions. - **Reviewers mention** that D&B Hoovers offers robust support services, with many users praising the responsiveness of the support team. This level of assistance can be a significant advantage for organizations that may encounter challenges during implementation or day-to-day use. - **According to verified reviews** , Informa TechTarget Portal (Priority Engine) is noted for its ability to provide detailed insights into prospect intent, which is highly customizable. This feature allows users to tailor their marketing strategies based on specific technology interests, enhancing lead targeting. - **G2 reviewers highlight** that D&B Hoovers provides excellent data export capabilities, allowing users to create lists and export data into CSV/Excel formats. This functionality is particularly beneficial for teams that need to analyze and manipulate data for reporting purposes. - **Users report** that while both platforms are user-friendly, D&B Hoovers has a slight edge in setup ease, with many users finding the onboarding process straightforward. In contrast, some users of Informa TechTarget Portal (Priority Engine) have noted minor challenges in configuration, which could impact initial user experience. | | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 781 | 452 | | **Largest Market Segment** | Enterprise (37.6% of reviews) | Enterprise (50.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### D&B Hoovers Pros: - Ease of Use (51 reviews) - Contact Information (50 reviews) Cons: - Outdated Data (32 reviews) - Inaccurate Data (24 reviews) ### Informa TechTarget Portal (Priority Engine) Pros: - Intent Data (17 reviews) - Ease of Use (15 reviews) Cons: - Incorrect Information (6 reviews) - Data Accuracy (5 reviews) --- ## Ratings Comparison | Rating | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Meets Requirements** | 7.9 (660 reviews) | 8.3 (353 reviews) | | **Ease of Use** | 8.3 (669 reviews) | 8.4 (357 reviews) | | **Ease of Setup** | 8.4 (284 reviews) | 8.3 (100 reviews) | | **Ease of Admin** | 8.0 (182 reviews) | 8.2 (48 reviews) | | **Quality of Support** | 8.0 (562 reviews) | 8.9 (308 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.8 (49 reviews) | | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.2 (336 reviews) | --- ## Pricing ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Informa TechTarget Portal (Priority Engine) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 7.6/10 | 537 | | **Informa TechTarget Portal (Priority Engine)** | 7.6/10 | 282 | #### Data Availability | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Contact Data Availability** | 7.1 (459 reviews) | 8.1 (265 reviews) | | **Company Data Availability** | 8.1 (489 reviews) | 8.1 (267 reviews) | | **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 7.8 (259 reviews) ✓ Verified | | **Technographic Data Availability** | 7.9 (92 reviews) | 8.0 (52 reviews) | #### Data Accuracy | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Contact Data Accuracy** | 6.5 (457 reviews) | 7.5 (260 reviews) | | **Company Data Accuracy** | 7.3 (478 reviews) | 8.0 (263 reviews) | | **Technographic Data Accuracy** | 7.8 (89 reviews) | 7.5 (51 reviews) | #### Agentic AI - Sales Intelligence | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Autonomous Task Execution** | 7.7 (23 reviews) | 7.3 (5 reviews) | | **Cross-system Integration** | 8.1 (23 reviews) | 7.3 (5 reviews) | | **Adaptive Learning** | 7.5 (23 reviews) | 7.3 (5 reviews) | | **Natural Language Interaction** | 7.7 (24 reviews) | 7.3 (5 reviews) | | **Proactive Assistance** | 8.0 (22 reviews) | 7.3 (5 reviews) | | **Decision Making** | 7.7 (24 reviews) | 7.3 (5 reviews) | #### Platform | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Internationalization** | 7.8 (202 reviews) | 7.5 (121 reviews) | | **User, Role, and Access Management** | Feature Not Available | 8.1 (135 reviews) ✓ Verified | | **Performance and Reliability** | 8.1 (254 reviews) | 8.4 (141 reviews) | | **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 7.8 (136 reviews) ✓ Verified | | **Mobile User Support** | 7.3 (173 reviews) | Feature Not Available | | **APIs** | 7.4 (184 reviews) | 7.3 (120 reviews) | #### Features | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Lead Builder** | 7.7 (368 reviews) | 7.8 (229 reviews) | | **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.4 (216 reviews) | | **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | Feature Not Available | | **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 7.4 (207 reviews) ✓ Verified | | **Search** | 8.2 (470 reviews) ✓ Verified | 7.8 (247 reviews) ✓ Verified | | **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | Feature Not Available | | **Connections** | Feature Not Available | 7.5 (220 reviews) ✓ Verified | | **Reporting** | 7.6 (336 reviews) | 7.5 (208 reviews) ✓ Verified | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Informa TechTarget Portal (Priority Engine)** | N/A | N/A | #### Lead Generation | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 8.3/10 | 64 | | **Informa TechTarget Portal (Priority Engine)** | N/A | N/A | #### Lead Facilitation | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Customer-facing Chatbot** | Feature Not Available | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | | **Data Entry** | 8.4 (52 reviews) | Not enough data | | **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | #### Performance Analysis | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Coaching ** | Feature Not Available | Not enough data | | **Peformance Tracking** | Feature Not Available | Not enough data | #### Sales Analysis | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **ROI Forecasting ** | Feature Not Available | Not enough data | | **Sales Forecasting ** | Feature Not Available | Not enough data | #### Generative AI | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **AI Text Generation** | 8.0 (29 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Informa TechTarget Portal (Priority Engine)** | 7.7/10 | 212 | #### Data Availability | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Contact Data Availability** | Not enough data | 8.0 (198 reviews) | | **Account Data Availability** | Not enough data | 7.9 (202 reviews) | | **Offline Data** | Not enough data | 7.0 (95 reviews) | #### Platform Additional Functionality | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Integrations** | Not enough data | 7.6 (158 reviews) | | **Topic Customization** | Not enough data | 7.8 (107 reviews) | | **Natural Language Processing (NLP)** | Not enough data | 7.4 (94 reviews) | | **Alerts** | Not enough data | 8.0 (111 reviews) | | **Real-time Intent** | Not enough data | 8.0 (114 reviews) | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Informa TechTarget Portal (Priority Engine)** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **Informa TechTarget Portal (Priority Engine)** | 7.8/10 | 135 | #### Agentic AI - Marketing Account Intelligence | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Market Insights ** | Not enough data | 8.2 (122 reviews) | | **Account-level Insights ** | Not enough data | 8.3 (125 reviews) | | **Lead Analysis ** | Not enough data | 8.1 (123 reviews) | #### Lead Management | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Segmentation ** | Not enough data | 8.0 (113 reviews) | | **Predictive Scoring ** | Not enough data | 7.6 (111 reviews) | | **Account Identification ** | Not enough data | 8.1 (114 reviews) | #### Marketing Campaigns | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 7.6 (92 reviews) | | **Revenue Planning ** | Not enough data | Feature Not Available | | **Media Attribution ** | Not enough data | 7.2 (89 reviews) | | **Opportunity Timeline ** | Not enough data | 7.4 (89 reviews) | | **Customization ** | Not enough data | 7.4 (88 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Technographic Data Availability** | Not enough data | 7.8 (23 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 8.1 (22 reviews) | --- ## Categories **Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to Informa TechTarget Portal (Priority Engine) (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | D&B Hoovers | Informa TechTarget Portal (Priority Engine) | |---|---|---| | **Small-Business** | 31.7% | 9.3% | | **Mid-Market** | 30.7% | 40.3% | | **Enterprise** | 37.6% | 50.5% | ### By Industry #### D&B Hoovers - **Computer Software:** 15.2% - **Information Technology and Services:** 10.2% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% #### Informa TechTarget Portal (Priority Engine) - **Information Technology and Services:** 38.0% - **Computer Software:** 28.5% - **Computer & Network Security:** 9.0% - **Telecommunications:** 6.8% - **Hospital & Health Care:** 1.4% - **Retail:** 1.1% - **Consulting:** 1.1% - **Computer Hardware:** 0.9% - **Security and Investigations:** 0.9% - **Internet:** 0.9% - **Other:** 11.3% --- ## Alternatives ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) ### Alternatives to Informa TechTarget Portal (Priority Engine) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1447 reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) — 4.4/5 stars (157 reviews) - [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) — 0.0/5 stars (678 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2206 reviews) --- ## Top Discussions ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." ### Informa TechTarget Portal (Priority Engine) - Title: [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) — 1 comment, 1 upvote > **Top comment:** "Hi Lori. Thanks for your feedback on this. We are working to get this prioritized in future releases." - Title: [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) — 1 comment, 1 upvote > **Top comment:** "We help you map out the account buying team in two critical ways: 1.) Priority Engine automatically identifies the contacts who are part of the research..." - Title: [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) — 1 comment, 1 upvote > **Top comment:** "Hi James, Check out the below link for TechTarget's prospect data qualification..." - Title: [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) — 1 comment, 1 upvote > **Top comment:** "Hi Adam, Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-informa-techtarget-portal-priority-engine)