# D&B Hoovers vs Hunter Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in providing a comprehensive database of business entities, which users find invaluable for creating detailed lists and exporting data into formats like CSV/Excel for analysis. This feature is particularly appreciated for its accuracy, as users note minimal email bounce backs when utilizing the platform.
- **Users say** that Hunter stands out for its simplicity and efficiency in finding and verifying professional email addresses. The clean interface and effective domain search feature allow users to quickly access relevant contacts, making it a favorite for those who prioritize ease of use in their daily routines.
- **Reviewers mention** that D&B Hoovers offers robust support services, with users highlighting the ability to submit tickets for assistance when issues arise. This level of support contributes to a more positive experience, especially for those navigating complex data needs.
- **According to verified reviews** , Hunter's email verification process is particularly praised for its speed and reliability. Users appreciate the clear confidence scores provided, which help them trust the data they are working with, ultimately saving time in their outreach efforts.
- **G2 reviewers report** that while D&B Hoovers has a strong market presence, it faces challenges in user experience compared to Hunter. Users have noted that D&B's setup process, although effective, can be less intuitive than Hunter's, which boasts a more user-friendly onboarding experience.
- **Users say** that both platforms provide valuable data accuracy, but Hunter edges out with higher scores in contact and company data accuracy. This distinction is crucial for users who rely on precise information for their marketing and sales strategies, making Hunter a compelling choice for small businesses.



| | D&B Hoovers | Hunter | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 781 | 652 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (59.6% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Contact Information (38 reviews)
- Ease of Use (38 reviews)

Cons:
- Outdated Data (26 reviews)
- Inaccurate Data (20 reviews)

### Hunter

Pros:
- Ease of Use (39 reviews)
- Accuracy (22 reviews)

Cons:
- Expensive (10 reviews)
- Limited Credits (9 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | Hunter | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.7 (511 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 9.4 (519 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 9.4 (184 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.4 (94 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 8.7 (364 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.4 (89 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.1 (493 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Hunter

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Test all of Hunter's features and access 50 Credits for free every month to find or verify emails. 

Key Features:
- 50 Credits
- 1 Email Account 
- Unlimited team members

[Browse all 6 editions](https://www.g2.com/products/hunter/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **Hunter** | 8.2/10 | 394 |

#### Data Availability

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.2 (340 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.1 (308 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.2 (101 reviews) | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 8.3 (26 reviews) | 

#### Data Accuracy

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 7.8 (351 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.1 (306 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 8.3 (25 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | 8.2 (13 reviews) | 
| **Cross-system Integration** | 8.1 (23 reviews) | 8.1 (13 reviews) | 
| **Adaptive Learning** | 7.5 (23 reviews) | 7.9 (13 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.7 (13 reviews) | 
| **Proactive Assistance** | 8.0 (22 reviews) | 8.2 (13 reviews) | 
| **Decision Making** | 7.7 (24 reviews) | 8.2 (13 reviews) | 

#### Platform

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 8.6 (76 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.8 (81 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.9 (107 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 7.6 (37 reviews) | 
| **APIs** | 7.4 (184 reviews) | 8.3 (66 reviews) | 

#### Features

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 8.5 (244 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.0 (169 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.2 (44 reviews) | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 7.9 (200 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.7 (314 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.5 (33 reviews) | 
| **Reporting** | 7.6 (336 reviews) | 8.1 (186 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.1 (76 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Hunter** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **Hunter** | N/A | N/A |

#### Lead Facilitation

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Hunter** | 8.5/10 | 50 |

#### Lead Intelligence

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.0 (46 reviews) | 
| **Lead Enrichment** | Not enough data | 8.6 (43 reviews) | 
| **Lead Quality** | Not enough data | 8.8 (48 reviews) | 
| **Lead Analysis** | Not enough data | Feature Not Available | 
| **Browser Extension** | Not enough data | 8.6 (41 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.3 (11 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Hunter** | 8.4/10 | 18 |

#### Generative AI

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Verification

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Decision Making** | Not enough data | 8.4 (16 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Hunter** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | Hunter | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Hunter (2):** [Email Verification Software](https://www.g2.com/categories/email-verification), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | Hunter | 
|---|---|---|
| **Small-Business** | 31.7% | 59.6% | 
| **Mid-Market** | 30.7% | 32.2% | 
| **Enterprise** | 37.6% | 8.2% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### Hunter

- **Marketing and Advertising:** 14.2%
- **Computer Software:** 14.1%
- **Information Technology and Services:** 13.4%
- **Internet:** 6.6%
- **Staffing and Recruiting:** 3.7%
- **Market Research:** 3.2%
- **Financial Services:** 1.9%
- **Consulting:** 1.8%
- **Accounting:** 1.6%
- **Management Consulting:** 1.5%
- **Other:** 38.0%

---
## Alternatives

### Alternatives to D&B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (352 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)

### Alternatives to Hunter

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (496 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [VoilaNorbert](https://www.g2.com/products/voilanorbert/reviews) — 4.6/5 stars (93 reviews)

---
## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### Hunter

- Title: [Does HUNTER report when Links are opened?](https://www.g2.com/discussions/26627-does-hunter-report-when-links-are-opened) — 3 comments, 1 upvote
  > **Top comment:** "Hey John, Giovanni here from Hunter.

Hunter does not support link tracking at the moment so I'm afraid it is not possible to get automatic reports when..."
- Title: [Why the credentials of a prospect shown in Hunter is not 100% accurate.](https://www.g2.com/discussions/13678-why-the-credentials-of-a-prospect-shown-in-hunter-is-not-100-accurate) — 2 comments, 1 upvote
  > **Top comment:** "No contact tool will ever be 100% accurate, it’s the simple nature of data discovery and collection.  I’ve found Hunter to be fast, easy to use, and most..."
- Title: [Is there a possibility of having members of our team sell or market the product  under an affiliate agreement?](https://www.g2.com/discussions/34972-is-there-a-possibility-of-having-members-of-our-team-sell-or-market-the-product-under-an-affiliate-agreement) — 1 comment, 1 upvote
  > **Top comment:** "Hey Josiah, Samara here from Hunter.

Hunter does offer an Affiliate Program: https://hunter.io/affiliate-program. 

Feel free to have a look at the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-hunter)