# D&amp;B Hoovers vs HG Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&amp;B Hoovers excels in data accuracy, with users highlighting the platform&#39;s ability to provide reliable information that results in minimal email bounce backs. This reliability is crucial for businesses that depend on precise data for their outreach efforts.
- **Users say** that D&amp;B Hoovers offers a comprehensive database of business entities, making it a valuable resource for companies looking to create targeted lists. The ability to export data into CSV/Excel formats is particularly appreciated, as it simplifies data analysis and sorting.
- **According to verified reviews** , HG Insights shines in user navigation, with many users finding the interface intuitive and easy to use. This ease of navigation helps users quickly locate the insights they need, enhancing their overall experience with the platform.
- **Reviewers mention** that while D&amp;B Hoovers has a robust support service, HG Insights also receives praise for its customer support, with users noting that they feel well-supported when using the platform. This aspect is vital for users who may encounter challenges during their daily operations.
- **Users highlight** that D&amp;B Hoovers has a higher volume of recent reviews, indicating a more active user base and potentially more up-to-date feedback. This can be a significant factor for buyers looking for a solution that is continuously improving and adapting to user needs.
- **G2 reviewers indicate** that while both platforms have their strengths, D&amp;B Hoovers generally receives higher overall satisfaction ratings. This is reflected in its G2 Score, which suggests that users find it to be a more favorable option for their sales intelligence needs compared to HG Insights.



| | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 782 | 429 | 
| **Largest Market Segment** | Enterprise (37.5% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### D&amp;B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### HG Insights

Pros:
- Ease of Use (3 reviews)
- Data Accuracy (2 reviews)

Cons:
- Expensive (2 reviews)
- Outdated Data (2 reviews)

---
## Ratings Comparison
| Rating | D&amp;B Hoovers | HG Insights | 
|---|---|---|
  | **Meets Requirements** | 7.9 (661 reviews) | 8.2 (389 reviews) | 
  | **Ease of Use** | 8.3 (670 reviews) | 9.1 (393 reviews) | 
  | **Ease of Setup** | 8.4 (285 reviews) | 9.1 (114 reviews) | 
  | **Ease of Admin** | 8.0 (183 reviews) | 8.9 (94 reviews) | 
  | **Quality of Support** | 8.0 (563 reviews) | 8.6 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.9 (91 reviews) | 
  | **Product Direction (% positive)** | 7.3 (651 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### D&amp;B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### HG Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 7.6/10 | 538 |
| **HG Insights** | 8.0/10 | 330 |

#### Data Availability

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | Feature Not Available | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.1 (297 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.2 (84 reviews) | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 8.2 (28 reviews) | 

#### Data Accuracy

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | Feature Not Available | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 7.9 (304 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 7.7 (27 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.7 (24 reviews) | Not enough data | 

#### Platform

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | Feature Not Available | 8.1 (81 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.6 (100 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 7.9 (59 reviews) | 
| **Mobile User Support** | 7.3 (173 reviews) | Feature Not Available | 
| **APIs** | 7.4 (184 reviews) | 7.6 (65 reviews) | 

#### Features

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | Feature Not Available | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.8 (191 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 7.8 (185 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.1 (205 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.3 (231 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 7.6 (336 reviews) | 7.8 (66 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Lead Generation

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 8.3/10 | 64 |
| **HG Insights** | N/A | N/A |

#### Lead Facilitation

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **HG Insights** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **HG Insights** | 8.1/10 | 58 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (52 reviews) | 
| **Account-level Insights ** | Not enough data | 9.0 (55 reviews) | 
| **Lead Analysis ** | Not enough data | 7.8 (43 reviews) | 

#### Lead Management

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (50 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (45 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (51 reviews) | 

#### Marketing Campaigns

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | 7.9 (42 reviews) | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | 7.5 (37 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (20 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.7 (20 reviews) | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&amp;B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to HG Insights (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | D&amp;B Hoovers | HG Insights | 
|---|---|---|
| **Small-Business** | 31.8% | 12.7% | 
| **Mid-Market** | 30.7% | 47.4% | 
| **Enterprise** | 37.5% | 39.9% | 

### By Industry

#### D&amp;B Hoovers

- **Computer Software:** 15.1%
- **Information Technology and Services:** 10.4%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### HG Insights

- **Computer Software:** 47.8%
- **Information Technology and Services:** 29.2%
- **Internet:** 3.8%
- **Telecommunications:** 3.3%
- **Marketing and Advertising:** 2.8%
- **Computer &amp; Network Security:** 1.9%
- **Computer Networking:** 1.6%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 0.9%
- **Human Resources:** 0.9%
- **Other:** 6.4%

---
## Alternatives

### Alternatives to D&amp;B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
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### Alternatives to HG Insights

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9111 reviews)
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- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1046 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) — 4.4/5 stars (157 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1663 reviews)

---
## Top Discussions

### D&amp;B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&amp;B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&amp;B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&amp;B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&amp;B Hoovers is a cloud-based sales intelligence solution that leverages the world&#39;s largest set of business data and analytical insights to help sales and..."

### HG Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-hg-insights)

