# D&B Hoovers vs Factiva Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users noting that the platform provides reliable information that results in very few email bounce backs. This reliability is crucial for businesses that rely on accurate contact data for outreach.
- **Users say** that D&B Hoovers offers a comprehensive database of business entities, making it a valuable resource for those needing extensive company information. The ability to create lists and export data into CSV/Excel formats is particularly appreciated for sorting and analysis.
- **According to verified reviews** , Factiva stands out for its extensive news coverage, with users highlighting its ability to aggregate high-quality global news efficiently. This feature is especially beneficial for research purposes, allowing users to access a wide range of reliable sources in one place.
- **Reviewers mention** that while both platforms are user-friendly, D&B Hoovers has a slight edge in ease of setup, with users praising its intuitive onboarding process. In contrast, Factiva, while still easy to use, has received mixed feedback regarding its setup experience.
- **G2 reviewers indicate** that D&B Hoovers provides strong customer support, with users appreciating the responsiveness of the support team when issues arise. This level of support can be a significant advantage for businesses that may need assistance during implementation or ongoing use.
- **Users highlight** that Factiva's strength lies in its research tools, which are described as intuitive and effective for navigating vast amounts of information. However, some users feel that D&B Hoovers offers a more robust solution for business data needs, particularly in terms of contact and company data accuracy.



| | D&B Hoovers | Factiva | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 781 | 71 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Enterprise (52.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### Factiva

Pros:
- Comprehensive Data (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (2 reviews)
- Inefficient Search Functionality (2 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | Factiva | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.3 (54 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 8.4 (55 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 8.1 (23 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 7.9 (19 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 7.9 (50 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 7.8 (21 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 7.6 (49 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Factiva

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **Factiva** | 8.2/10 | 14 |

#### Data Availability

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 7.4 (9 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.7 (10 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.5 (10 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (92 reviews) | Not enough data | 

#### Data Accuracy

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 8.0 (10 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.7 (10 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.7 (24 reviews) | Not enough data | 

#### Platform

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 8.3 (12 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (12 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.5 (11 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.2 (10 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.2 (10 reviews) ✓ Verified | 
| **APIs** | 7.4 (184 reviews) | 8.5 (10 reviews) | 

#### Features

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 7.8 (9 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.3 (8 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.3 (8 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 9.0 (10 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 9.2 (10 reviews) ✓ Verified | 
| **Connections** | Feature Not Available | 7.7 (8 reviews) ✓ Verified | 
| **Reporting** | 7.6 (336 reviews) | 8.3 (9 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.6 (7 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Factiva** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **Factiva** | N/A | N/A |

#### Lead Facilitation

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Business Activity Monitoring

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Factiva** | 7.3/10 | 24 |

#### Risk

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Internal** | Not enough data | 7.2 (17 reviews) | 
| **External** | Not enough data | 7.8 (17 reviews) | 
| **Compliance** | Not enough data | 7.7 (17 reviews) | 

#### Recovery

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Disaster Recovery** | Not enough data | 6.8 (10 reviews) | 
| **Business Recovery** | Not enough data | 7.1 (15 reviews) | 
| **Contingency Planning** | Not enough data | 7.3 (15 reviews) | 

#### Agentic AI -  Business Activity Monitoring

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Factiva** | 8.5/10 | 11 |

#### Media Channels

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Broadcast Media** | Not enough data | 9.0 (8 reviews) | 
| **Print Media** | Not enough data | 8.3 (9 reviews) | 
| **Online Media** | Not enough data | 9.3 (10 reviews) | 

#### Geographic Coverage

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Local Media** | Not enough data | 8.3 (10 reviews) | 
| **National Media** | Not enough data | 8.9 (11 reviews) | 
| **International Media** | Not enough data | 8.7 (10 reviews) | 

#### Reporting

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.9 (11 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 9.1 (11 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (10 reviews) | 
| **Dashboards** | Not enough data | 8.5 (10 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (5 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Factiva** | 7.4/10 | 13 |

#### Data collection

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 6.9 (8 reviews) ✓ Verified | 
| **Data Sources** | Not enough data | 8.2 (12 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 7.9 (12 reviews) | 
| **Lead Enrichment** | Not enough data | 6.8 (10 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 7.7 (10 reviews) ✓ Verified | 

#### Segment Trending

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Web** | Not enough data | 8.0 (11 reviews) | 
| **Social** | Not enough data | 6.7 (10 reviews) | 
| **Benchmarks** | Not enough data | 7.3 (11 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 7.7 (11 reviews) | 

#### Analysis

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (10 reviews) ✓ Verified | 
| **Reports** | Not enough data | 7.9 (12 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.0 (9 reviews) ✓ Verified | 

#### Platform

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Search** | Not enough data | 7.8 (12 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 7.3 (11 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 7.4 (12 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 7.3 (11 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 7.0 (10 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **Factiva** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | Factiva | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Factiva (3):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Business Activity Monitoring Software](https://www.g2.com/categories/business-activity-monitoring)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | Factiva | 
|---|---|---|
| **Small-Business** | 31.7% | 19.1% | 
| **Mid-Market** | 30.7% | 27.9% | 
| **Enterprise** | 37.6% | 52.9% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### Factiva

- **Public Relations and Communications:** 13.2%
- **Market Research:** 10.3%
- **Research:** 5.9%
- **Financial Services:** 5.9%
- **Investment Banking:** 5.9%
- **Banking:** 4.4%
- **Capital Markets:** 4.4%
- **Pharmaceuticals:** 4.4%
- **Management Consulting:** 4.4%
- **Information Technology and Services:** 4.4%
- **Other:** 36.8%

---
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---
## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### Factiva

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-factiva)