# D&B Hoovers vs D&B Rev.Up ABX Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in data accuracy, with users highlighting that there are very few email bounce backs when utilizing their lists. This reliability is crucial for businesses that depend on precise contact information for outreach efforts.
- **Users say** D&B Rev.Up ABX stands out for its Sales Activation Module, which is described as a game changer. This feature allows sales teams to access prioritized accounts directly within their sales tools, enhancing efficiency and focus on high-value prospects.
- **Reviewers mention** that D&B Hoovers offers a comprehensive database of business entities, making it a valuable resource for users looking to create detailed lists and export data into formats like CSV or Excel for further analysis.
- **According to verified reviews** , D&B Rev.Up ABX provides granular insights that significantly aid account-based marketing strategies. Users appreciate its ability to improve targeting and engagement, which is essential for successful B2B marketing initiatives.
- **Users highlight** the quality of support provided by D&B Hoovers, noting that the support service is responsive and helpful when issues arise. This level of customer service can be a deciding factor for businesses that require ongoing assistance.
- **G2 reviewers indicate** that while both products have similar ease of use ratings, D&B Rev.Up ABX has a slight edge in terms of integration capabilities, with users praising its seamless integration with existing systems, which is vital for maintaining workflow efficiency.



| | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 781 | 109 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Mid-Market (40.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### D&B Rev.Up ABX

Pros:
- Analytics (3 reviews)
- Audience Targeting (3 reviews)

Cons:
- Slow Performance (3 reviews)
- Integration Issues (2 reviews)

---
## Ratings Comparison
| Rating | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.5 (102 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 8.4 (106 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 8.1 (45 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 8.3 (35 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 8.7 (97 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.2 (34 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 9.1 (102 reviews) | 

---
## Pricing

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### D&B Rev.Up ABX

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 7.6/10 | 537 |
| **D&B Rev.Up ABX** | 8.6/10 | 22 |

#### Data Availability

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.6 (20 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.9 (20 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 9.0 (20 reviews) | 
| **Technographic Data Availability** | 7.9 (92 reviews) | 8.5 (8 reviews) | 

#### Data Accuracy

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 8.4 (19 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.7 (18 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.7 (24 reviews) | Not enough data | 

#### Platform

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 8.8 (15 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.5 (16 reviews) | 
| **Performance and Reliability** | 8.1 (254 reviews) | 8.9 (17 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 8.9 (17 reviews) | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.3 (14 reviews) | 
| **APIs** | 7.4 (184 reviews) | 8.1 (14 reviews) | 

#### Features

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 8.8 (20 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.9 (18 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 9.0 (16 reviews) | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.9 (17 reviews) | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 8.9 (14 reviews) | 
| **Connections** | Feature Not Available | 8.9 (14 reviews) | 
| **Reporting** | 7.6 (336 reviews) | 8.7 (15 reviews) | 
| **Messaging** | Feature Not Available | 8.6 (13 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.7/10 | 24 |

#### Lead Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.9 (22 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 9.0 (21 reviews) | 
| **Lead Analysis ** | Not enough data | 8.9 (19 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (22 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.3 (21 reviews) | 
| **Account Identification ** | Not enough data | 8.6 (22 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.5 (19 reviews) | 
| **Revenue Planning ** | Not enough data | 8.3 (18 reviews) | 
| **Media Attribution ** | Not enough data | 8.6 (19 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.7 (19 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.8 (18 reviews) | 

#### Campaign Execution

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.9 (19 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.8 (20 reviews) | 
| **Trending Accounts ** | Not enough data | 8.9 (19 reviews) | 
| **Email Campaigns ** | Not enough data | 8.8 (20 reviews) | 

#### Agentic AI - Account Data Management

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Lead Generation

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | 8.3/10 | 64 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Lead Facilitation

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.9/10 | 10 |

#### Data Sourcing

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.4 (9 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.9 (9 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 9.1 (9 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (9 reviews) ✓ Verified | 

#### Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 9.1 (9 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 9.3 (9 reviews) ✓ Verified | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Data Availability

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Availability** | Not enough data | Not enough data | 
| **Account Data Availability** | Not enough data | Not enough data | 
| **Offline Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Topic Customization** | Not enough data | Not enough data | 
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Real-time Intent** | Not enough data | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Platform Basics

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Centralization** | Not enough data | Not enough data | 
| **Account Identification and Segmentation** | Not enough data | Not enough data | 
| **Lead-to-Account Matching** | Not enough data | Not enough data | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Measurement** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 

#### Platform Additional Functionality 

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 9.2/10 | 9 |

#### Platform Basics

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.8 (8 reviews) | 
| **Content Creation and Distribution** | Not enough data | 9.2 (8 reviews) | 

#### Platform Reporting

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Measurement** | Not enough data | 9.3 (9 reviews) | 
| **Dashboards** | Not enough data | 9.4 (9 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.6/10 | 18 |

#### Platform Basics

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Retargeting** | Not enough data | 8.9 (18 reviews) | 

#### Platform Data

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.7 (18 reviews) | 
| **Attribution** | Not enough data | 8.9 (18 reviews) | 

#### Platform Additional Functionality

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 8.1 (18 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Matching

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | 

#### Routing

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Match and Route** | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | 

#### Platform Operations

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.6/10 | 23 |

#### Agentic AI - Lead Scoring

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.8 (17 reviews) ✓ Verified | 
| **Lead Assignment** | Not enough data | 8.6 (14 reviews) ✓ Verified | 
| **Pipeline Acceleration** | Not enough data | 8.9 (17 reviews) ✓ Verified | 

#### Discovery

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Management** | Not enough data | 9.0 (15 reviews) ✓ Verified | 
| **Scoring/Ranking** | Not enough data | 8.5 (21 reviews) ✓ Verified | 
| **Lead Context** | Not enough data | 8.5 (17 reviews) ✓ Verified | 

#### Management

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.2 (16 reviews) ✓ Verified | 
| **Workflow** | Not enough data | 8.9 (17 reviews) ✓ Verified | 

#### Platform

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Data Synchronization** | Not enough data | 7.6 (18 reviews) ✓ Verified | 
| **Analysis** | Not enough data | 9.0 (17 reviews) ✓ Verified | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.7/10 | 25 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | Not enough data | 9.0 (22 reviews) | 
| **Account-level Insights ** | Not enough data | 9.1 (17 reviews) | 
| **Lead Analysis ** | Not enough data | 9.1 (23 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (20 reviews) | 
| **Predictive Scoring ** | Not enough data | 9.2 (22 reviews) | 
| **Account Identification ** | Not enough data | 9.2 (23 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (18 reviews) | 
| **Revenue Planning ** | Not enough data | 7.9 (18 reviews) | 
| **Media Attribution ** | Not enough data | 8.3 (16 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.1 (17 reviews) | 
| **Customization ** | Not enough data | 9.1 (17 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 9.0 (5 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.3 (5 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.2/10 | 24 |

#### Agentic AI - Account-Based Analytics

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.5 (24 reviews) | 
| **Account-level Insights ** | Not enough data | 8.4 (24 reviews) | 
| **Lead Analysis ** | Not enough data | 8.0 (23 reviews) | 

#### Lead Management

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.1 (24 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.3 (24 reviews) | 
| **Account Identification ** | Not enough data | 8.3 (24 reviews) | 

#### Marketing Campaigns

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.4 (24 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (23 reviews) | 
| **Media Attribution ** | Not enough data | 8.3 (24 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (22 reviews) | 
| **Customization ** | Not enough data | 8.3 (23 reviews) | 
| **Journey Analytics** | Not enough data | 8.3 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **D&B Hoovers** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Marketing Distribution

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to D&B Rev.Up ABX (12):** [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Personalization Software](https://www.g2.com/categories/personalization), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | D&B Hoovers | D&B Rev.Up ABX | 
|---|---|---|
| **Small-Business** | 31.7% | 32.4% | 
| **Mid-Market** | 30.7% | 40.7% | 
| **Enterprise** | 37.6% | 26.9% | 

### By Industry

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### D&B Rev.Up ABX

- **Information Technology and Services:** 24.8%
- **Computer Software:** 14.7%
- **Marketing and Advertising:** 9.2%
- **Accounting:** 4.6%
- **Telecommunications:** 4.6%
- **Real Estate:** 3.7%
- **Education Management:** 2.8%
- **Higher Education:** 2.8%
- **Human Resources:** 2.8%
- **Market Research:** 1.8%
- **Other:** 28.4%

---
## Alternatives

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- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews)
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- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)

### Alternatives to D&B Rev.Up ABX

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- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (653 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

---
## Top Discussions

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

### D&B Rev.Up ABX

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-dnbrevupabx)