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Compare Drupal, HubSpot, Pardot, and Act-On

Pricing

 
Marketing Hub Free
$0
Growth
$1,250
per month
Professional
$900
/month
 
Marketing Hub Starter
$50
/month
Plus
$2,500
per month
Enterprise
$2,000
/month
 
Marketing Hub Professional
$800
/month
Advanced
$4,000
per month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Drupal
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Pardot
Growth
$1,250per month
Plus
$2,500per month
Advanced
$4,000per month
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
8.5
7.9
8.0
Ease of Use
Ease of Use
6.5
8.5
7.6
7.9
Ease of Setup
Ease of Setup
6.5
8.0
7.3
7.6
Ease of Admin
Ease of Admin
7.0
8.5
8.1
8.1
Quality of Support
Quality of Support
7.2
8.7
7.5
8.6
Ease of Doing Business With
Ease of Doing Business With
7.5
8.7
8.0
8.5
Product Direction (% positive)
Product Direction (% positive)
6.4
8.6
7.5
8.0
Meets Requirements
Drupal
8.2
HubSpot
8.5
Pardot
7.9
Act-On
8.0
Ease of Use
Drupal
6.5
HubSpot
8.5
Pardot
7.6
Act-On
7.9
Ease of Setup
Drupal
6.5
HubSpot
8.0
Pardot
7.3
Act-On
7.6
Ease of Admin
Drupal
7.0
HubSpot
8.5
Pardot
8.1
Act-On
8.1
Quality of Support
Drupal
7.2
HubSpot
8.7
Pardot
7.5
Act-On
8.6
Ease of Doing Business With
Drupal
7.5
HubSpot
8.7
Pardot
8.0
Act-On
8.5
Product Direction (% positive)
Drupal
6.4
HubSpot
8.6
Pardot
7.5
Act-On
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.6%
55.9%
34.0%
40.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
38.0%
54.9%
50.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.8%
6.1%
11.0%
8.4%
Drupal
Small-Business
40.6%
Mid-Market
34.5%
Enterprise
24.8%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%
Pardot
Small-Business
34.0%
Mid-Market
54.9%
Enterprise
11.0%
Act-On
Small-Business
40.8%
Mid-Market
50.9%
Enterprise
8.4%

Reviewers' Industry

 
Information Technology and Services
13.0%
Marketing and Advertising
19.2%
Computer Software
22.2%
Computer Software
15.7%
 
Higher Education
9.5%
Computer Software
14.8%
Information Technology and Services
13.0%
Marketing and Advertising
14.3%
 
Marketing and Advertising
8.4%
Information Technology and Services
9.8%
Marketing and Advertising
11.2%
Information Technology and Services
12.7%
 
Computer Software
7.0%
Internet
6.1%
Internet
5.6%
Financial Services
4.1%
 
Internet
5.4%
Financial Services
2.7%
Financial Services
3.4%
Hospital & Health Care
3.5%
 
Other
56.6%
Other
47.3%
Other
44.7%
Other
49.6%
Drupal
Information Technology and Services
13.0%
Higher Education
9.5%
Marketing and Advertising
8.4%
Computer Software
7.0%
Internet
5.4%
Other
56.6%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%
Pardot
Computer Software
22.2%
Information Technology and Services
13.0%
Marketing and Advertising
11.2%
Internet
5.6%
Financial Services
3.4%
Other
44.7%
Act-On
Computer Software
15.7%
Marketing and Advertising
14.3%
Information Technology and Services
12.7%
Financial Services
4.1%
Hospital & Health Care
3.5%
Other
49.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Emilee C.
Agency in Marketing and Advertising

As an agency who builds websites constantly, we've found that Drupal gives us the most flexibility to be creative and design stunning websites that are also technically sound and easy to manage on the back end.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Most Helpful Critical Review
Jessica P.
User in Financial Services

You get what you pay for though. Unless you know your way around Drupal, have tech savvy folks who can utilize the system and designers who create a website for you that is easy to update, you may have trouble. It's important to keep with the updates, as...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

 
Drupal
Most Helpful Favorable Review
Emilee C.
Agency in Marketing and Advertising

As an agency who builds websites constantly, we've found that Drupal gives us the most flexibility to be creative and design stunning websites that are also technically sound and easy to manage on the back end.

Most Helpful Critical Review
Jessica P.
User in Financial Services

You get what you pay for though. Unless you know your way around Drupal, have tech savvy folks who can utilize the system and designers who create a website for you that is easy to update, you may have trouble. It's important to keep with the updates, as...

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Pardot
Most Helpful Favorable Review
Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Screenshots

 
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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

No videos provided
Drupal
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Act-On
No videos provided
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Drupal
Drupal
HubSpot
HubSpot
Optimized for quick response
Pardot
Pardot
Optimized for quick response
Act-On
Act-On
Optimized for quick response