# Drip vs Zoho Campaigns Comparison

| | Drip | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 478 | 1,039 | 
| **Largest Market Segment** | Small-Business (92.2% of reviews) | Small-Business (79.4% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | Free | 

---
## Top Pros & Cons

### Drip

Pros:
- Automation (8 reviews)
- Automation Efficiency (8 reviews)

Cons:
- Expensive (4 reviews)
- Lack of Integrations (4 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Drip | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.8 (376 reviews) | 8.7 (805 reviews) | 
  | **Ease of Use** | 8.5 (376 reviews) | 8.5 (810 reviews) | 
  | **Ease of Setup** | 8.3 (208 reviews) | 8.5 (518 reviews) | 
  | **Ease of Admin** | 8.7 (200 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 8.8 (363 reviews) | 8.4 (748 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (199 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 8.6 (370 reviews) | 8.5 (786 reviews) | 

---
## Pricing

### Drip

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial Per Month

Description: 14-day free trial (no credit card required)

Key Features:
- Access to All Features
- Free Migration
- No Credit Card Required

[Browse all 2 editions](https://www.g2.com/products/drip/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drip** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 736 |

#### Email Marketing

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (614 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (651 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (574 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (641 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (633 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (617 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (528 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (281 reviews) | 

#### Reporting & Analytics

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (590 reviews) ✓ Verified | 

#### Generative AI

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (400 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (298 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (212 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Drip** | 8.0/10 | 305 |
| **Zoho Campaigns** | N/A | N/A |

#### Email Marketing

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (278 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.1 (274 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (251 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 9.2 (240 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Landing Pages and Forms** | 7.1 (178 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.1 (186 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.7 (148 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.6 (212 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 8.0 (29 reviews) | Not enough data | 

#### Lead Management

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (209 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (190 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.8 (246 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.1 (198 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (211 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.3 (203 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.4 (169 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.8 (126 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Program Management** | 8.4 (140 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (87 reviews) | Not enough data | 
| **Calendaring** | 7.5 (68 reviews) | Not enough data | 
| **Budgeting** | 6.5 (55 reviews) | Not enough data | 

#### Social

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Social Listening** | 7.1 (23 reviews) | Not enough data | 
| **Social Sharing** | 7.9 (23 reviews) | Not enough data | 
| **Social Campaigns** | 7.7 (79 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 8.1 (24 reviews) | Not enough data | 
| **Social Media Advertising** | 7.8 (78 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Basic Reporting** | 7.9 (243 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.8 (179 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.4 (143 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.5 (139 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.1 (23 reviews) | Not enough data | 

#### Platform

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Customization ** | 8.0 (125 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.7 (137 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.6 (122 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (65 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.5 (17 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (135 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (72 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (126 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (125 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (105 reviews) ✓ Verified | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Drip** | 8.6/10 | 58 |
| **Zoho Campaigns** | N/A | N/A |

#### Visitor Behavior

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Monitoring** | 8.5 (39 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.6 (40 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.1 (33 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Library** | 8.2 (40 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (36 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Recommendation** | 8.8 (36 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.5 (33 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.8 (36 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.9 (22 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.7 (34 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 9.1 (39 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Web** | Feature Not Available | Not enough data | 
| **Email** | 9.1 (43 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.9 (39 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Marketing Campaigns** | 9.1 (44 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (47 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.9 (47 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.7 (50 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Drip** | 8.1/10 | 107 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 8.4 (96 reviews) ✓ Verified | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | Feature Not Available | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 7.3 (36 reviews) | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.3 (10 reviews) | 8.0 (80 reviews) | 

#### Edit

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 8.1 (83 reviews) ✓ Verified | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 8.6 (58 reviews) | 8.2 (102 reviews) | 
| **HTML** | 8.5 (78 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 

#### Logistics

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 8.1 (93 reviews) ✓ Verified | 8.6 (194 reviews) ✓ Verified | 
| **Issues** | 7.2 (71 reviews) ✓ Verified | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.6 (48 reviews) | 8.5 (175 reviews) ✓ Verified | 
| **Shareable Link** | 8.3 (9 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drip** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Drip | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to Drip (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Zoho Campaigns (2):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Drip | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 92.2% | 79.4% | 
| **Mid-Market** | 6.5% | 17.8% | 
| **Enterprise** | 1.3% | 2.9% | 

### By Industry

#### Drip

- **Marketing and Advertising:** 15.7%
- **Health, Wellness and Fitness:** 7.2%
- **Computer Software:** 6.5%
- **E-Learning:** 5.4%
- **Retail:** 5.0%
- **Internet:** 4.8%
- **Information Technology and Services:** 3.9%
- **Professional Training & Coaching:** 3.5%
- **Music:** 2.6%
- **Apparel & Fashion:** 2.4%
- **Other:** 43.0%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.0%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Drip

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1126 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1189 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2572 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (834 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (742 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7398 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2572 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1126 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (742 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1189 reviews)

---
## Top Discussions

### Drip

- Title: [What is Smart Drip System?](https://www.g2.com/discussions/51368-what-is-smart-drip-system) — 1 comment, 1 upvote
  > **Top comment:** "What is Smart Drip System"
- Title: [Can I integrate or combine Drip with other (cloud) software application?](https://www.g2.com/discussions/30976-can-i-integrate-or-combine-drip-with-other-cloud-software-application) — 1 comment, 1 upvote
  > **Top comment:** "Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:..."
- Title: [should I check out klaviyo?](https://www.g2.com/discussions/30771-should-i-check-out-klaviyo) — 1 comment, 1 upvote
  > **Top comment:** "It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise."
- Title: [How good is your deliverability? As good as the bigger guys?](https://www.g2.com/discussions/deliverability) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we use Sendgrid, which is extremely reliable, fast and secure. Companies such as Uber, Airbnb, Spotify, and Heroku use SendGrid, among many others."
- Title: [Does Drip replace typical email service providers or work alongside them?](https://www.g2.com/discussions/email-templates-730196cf-42bd-4e64-b133-79312b2df902) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Drip is a full-featured email service provider and is designed to handle all of your email marketing and marketing automation needs, from gathering emails..."

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drip-vs-zoho-campaigns)