Compare Drip and Zoho Campaigns 
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (79.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free
Drip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansZoho Campaigns
Star Rating
(1,025)4.3 out of 5
Market Segments
Small-Business (79.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansDrip vs Zoho Campaigns
When assessing the two solutions, reviewers found them equally easy to use. However, Zoho Campaigns is easier to set up , while reviewers preferred administration and ease of doing business with Drip overall.
- Reviewers felt that Drip meets the needs of their business better than Zoho Campaigns.
- When comparing quality of ongoing product support, reviewers felt that Drip is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Drip over Zoho Campaigns.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Drip
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.7
800
Ease of Use
8.5
372
8.5
805
Ease of Setup
8.3
205
8.5
512
Ease of Admin
8.7
200
8.6
481
Quality of Support
8.8
359
8.3
744
Has the product been a good partner in doing business?
8.9
199
8.6
470
Product Direction (% positive)
8.6
367
8.5
781
Features by Category
Email Marketing
Not enough data
8.4
615
|
Verified
Not enough data
8.5
649
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.5
638
|
Verified
Not enough data
8.7
629
|
Verified
Not enough data
8.3
617
|
Verified
Not enough data
8.4
527
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.4
282
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
588
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
7.9
17
Not enough data
8.6
18
Not enough data
8.4
18
Integration
Not enough data
8.8
400
|
Verified
Not enough data
8.4
301
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
8.7
276
|
Verified
Not enough data
9.1
272
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
9.2
238
|
Verified
Not enough data
Online Marketing
7.1
177
|
Verified
Not enough data
8.2
185
|
Verified
Not enough data
7.7
148
|
Verified
Not enough data
8.7
211
|
Verified
Not enough data
8.0
29
Not enough data
Lead Management
8.3
208
|
Verified
Not enough data
8.1
190
|
Verified
Not enough data
8.8
244
|
Verified
Not enough data
8.1
198
|
Verified
Not enough data
8.5
209
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.8
126
|
Verified
Not enough data
Campaign Management
8.4
140
|
Verified
Not enough data
7.9
87
Not enough data
7.5
67
Not enough data
6.5
54
Not enough data
Social
7.1
22
Not enough data
7.9
23
Not enough data
7.7
79
|
Verified
Not enough data
8.1
24
Not enough data
7.8
78
|
Verified
Not enough data
Reporting & Analytics
7.9
242
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.4
143
|
Verified
Not enough data
7.5
139
|
Verified
Not enough data
7.1
23
Not enough data
Platform
8.1
124
|
Verified
Not enough data
8.7
134
|
Verified
Not enough data
8.6
120
|
Verified
Not enough data
7.4
64
|
Verified
Not enough data
7.5
16
Not enough data
8.7
134
|
Verified
Not enough data
7.6
71
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
125
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
7.9
103
|
Verified
Not enough data
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
8.3
206
|
Verified
Feature Not Available
7.7
182
|
Verified
7.3
36
8.1
190
|
Verified
8.3
10
8.0
81
Edit
8.1
83
|
Verified
8.0
198
|
Verified
8.6
58
8.2
103
8.5
78
|
Verified
8.3
191
|
Verified
Logistics
8.1
93
|
Verified
8.6
195
|
Verified
7.2
71
|
Verified
7.6
177
|
Verified
8.6
48
8.5
176
|
Verified
8.3
9
8.2
75
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
7
Not enough data
8.5
8
Text Messaging
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drip and Zoho Campaigns are categorized as Email Template Builder
Unique Categories
Drip is categorized as Marketing Automation and E-Commerce Personalization
Zoho Campaigns is categorized as Email Marketing and SMS Marketing
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.8%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
GP
Hi Angelo,
It depends on your needs. Both CRM and Campigns can be the master database.
Scenario 1. If you receive leads on CRM. You can sync those...Read more
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