Link copied to clipboard # Drip vs Zoho Campaigns Comparison - What are their main differences? Share [ Export ](/compare/drip/zoho-campaigns/export.csv) DripZoho Campaigns[+ Add Product](#) Pricing **Drip** Free Trial **Free Trial** Per Month · Free Trial **Zoho Campaigns** Free Trial **Free** · Forever free **Pricing Insights** from reviews Time to Implement **Drip** 1 month Based on 148 responses **Zoho Campaigns** 1 month Based on 367 responses Return on Investment **Drip** 9 months3 months sooner Based on 133 responses **Zoho Campaigns** 12 months Based on 308 responses Perceived Cost **Drip** $$$$$ **Zoho Campaigns** $$$$$ Average Discount **Drip** 7% **Zoho Campaigns** 7% ![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip") ![Zoho Campaigns](https://images.g2crowd.com/uploads/product/hd_favicon/c8516b0501d276aea2966bd3c345fc2c/zoho-campaigns.svg "Zoho Campaigns") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Drip** [ Automation (8) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews)[ Automation Efficiency (8) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews)[ Expensive (4) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews)[ Lack of Integrations (4) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) **Zoho Campaigns** [ Ease of Use (33) ](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1777217&qs=pros-and-cons#reviews)[ Automation (24) ](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1775737&qs=pros-and-cons#reviews)[ Limited Features (18) ](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1776240&qs=pros-and-cons#reviews)[ Template Limitations (14) ](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1776143&qs=pros-and-cons#reviews) Integrations **Drip** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ View all ](https://www.g2.com/products/drip/integrations) **Zoho Campaigns** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") Zoho ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01c2188b38a7cf07b0e75d396145d688/zoho-survey.jpg "Product Avatar Image") Zoho Survey ](https://www.g2.com/products/zoho-survey/reviews)[ View all ](https://www.g2.com/products/zoho-campaigns/integrations) Screenshots **Drip** ![Drip screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/181348/Email-Marketing.png) **Zoho Campaigns** ![Zoho Campaigns screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/84011/Dashboard.png) **Ratings** from reviews Meets Requirements **Drip** 8.8 8.8378 **Zoho Campaigns** 8.7 8.7810 Ease of Use **Drip** 8.5 8.5378 **Zoho Campaigns** 8.5 8.5815 Ease of Setup **Drip** 8.3 8.3210 **Zoho Campaigns** 8.5 8.5522 Ease of Admin **Drip** 8.7 8.7200 **Zoho Campaigns** 8.6 8.6481 Quality of Support **Drip** 8.8 8.8365 **Zoho Campaigns** 8.3 8.3753 Has the product been a good partner in doing business? **Drip** 8.9 8.9199 **Zoho Campaigns** 8.6 8.6470 Product Direction (% positive) **Drip** 8.6 8.6371 **Zoho Campaigns** 8.5 8.5791 **Features** ratings from reviews Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.1 107 8.2 234 Templates Text and Themes 8.4(won by 0.1) 96 | Verified 8.3 206 | Verified Proofing 7.3 36 8.1(won by 0.8) 190 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Responsive 8.3(won by 0.3) 10 8.0 82 Stock Images Feature Not Available 7.7(won by default) 182 | Verified Edit Pre-Made 8.1(won by 0.1) 83 | Verified 8.0 198 | Verified Build 8.6(won by 0.4) 58 8.2 103 HTML 8.5(won by 0.2) 78 | Verified 8.3 192 | Verified Logistics Analytics 8.1 93 | Verified 8.6(won by 0.5) 196 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Issues 7.2 71 | Verified 7.6(won by 0.4) 177 | Verified Integrations 8.6(won by 0.1) 48 8.5 177 | Verified Shareable Link 8.3(won by 0.1) 9 8.2 75 Generative AI AI Text Generation Not enough data Feature Not Available AI Text Summarization Not enough data Feature Not Available Agentic AI - Email Template Builder Autonomous Task Execution Not enough data 8.1(won by default) 7 Cross-system Integration Not enough data 8.5(won by default) 8 Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 8.5 739 Email Marketing Building and Personalizing Emails Not enough data 8.5(won by default) 646 | Verified Sending Outbound Emails Not enough data 8.7(won by default) 636 | Verified Manage Email Deliverability Not enough data 8.3(won by default) 620 | Verified Automated Email Responses Not enough data 8.5(won by default) 530 | Verified Email and Mobile Preview Not enough data 8.4(won by default) 616 | Verified Manage Email Lists Not enough data 8.5(won by default) 655 | Verified High-Volume Sending Not enough data 8.6(won by default) 576 | Verified Multi-user Account Not enough data 8.5(won by default) 297 | Verified Surveys Not enough data 8.4(won by default) 283 Reporting & Analytics Basic Reporting Not enough data 8.7(won by default) 594 | Verified A/B Testing Not enough data 8.3(won by default) 432 | Verified Generative AI AI Text Generation Not enough data Feature Not Available AI Text Summarization Not enough data Feature Not Available Generative AI Not enough data Not enough data Agentic AI - Email Marketing Autonomous Task Execution Not enough data 8.1(won by default) 17 Autonomous Task Execution Not enough data 7.8(won by default) 17 Multi-step Planning Not enough data 7.9(won by default) 17 Cross-system Integration Not enough data 8.7(won by default) 19 Cross-system Integration Not enough data 8.4(won by default) 18 Integration Data Import & Export Tools Not enough data 8.8(won by default) 401 | Verified Integration APIs Not enough data 8.4(won by default) 301 | Verified Breadth of Partner Applications Not enough data 8.4(won by default) 299 | Verified CRM Integration Not enough data 8.8(won by default) 213 | Verified Social Media Integration Not enough data 8.7(won by default) 199 | Verified E-Commerce Integration Not enough data 8.5(won by default) 149 | Verified Third-Party Integrations Not enough data Not enough data Additional Functionality Personalization Not enough data Not enough data Autoresponders Not enough data Not enough data Customer Segmentation Not enough data Not enough data Newsletter Management Not enough data Not enough data AI Copilot Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Engagement Tracking Not enough data Not enough data Preview Functionality Not enough data Not enough data Email Tracking Not enough data Not enough data Email Campaign Management Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Capture Not enough data Not enough data Mobile Optimization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Fields Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data List Management Not enough data Not enough data GDPR Compliance Not enough data Not enough data Subscriber Management Not enough data Not enough data Email Sequences Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Multi-Language Not enough data Not enough data Template Management Not enough data Not enough data Customizable CTAs Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data CAN-SPAM Compliance Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data HTML Editor Not enough data Not enough data Contact Management Not enough data Not enough data Drip Campaigns Not enough data Not enough data Campaign Analytics Not enough data Not enough data Product Recommendations Not enough data Not enough data Image Library Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 8.0 307 Not enough data Email Marketing Building and Personalizing Emails 8.6(won by default) 278 | Verified Not enough data Sending Outbound Emails 9.1(won by default) 275 | Verified Not enough data Manage Email Deliverability 8.5(won by default) 251 | Verified Not enough data Automated Email Responses 9.2(won by default) 241 | Verified Not enough data Online Marketing Dynamic Content 8.2(won by default) 187 | Verified Not enough data A/B Testing 7.7(won by default) 149 | Verified Not enough data Mobile Optimized 8.6(won by default) 212 | Verified Not enough data Search Tracking and Optimization 8.0(won by default) 29 Not enough data Landing Pages and Forms 7.1(won by default) 179 | Verified Not enough data Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.3(won by default) 209 | Verified Not enough data Data Quality Management 8.2(won by default) 191 | Verified Not enough data Segmentation 8.8(won by default) 247 | Verified Not enough data Lead Scoring and Grading 8.1(won by default) 198 | Verified Not enough data Lead Nurturing 8.5(won by default) 211 | Verified Not enough data Email Tracking 8.3(won by default) 204 | Verified Not enough data Automated Alerts and Tasks 8.4(won by default) 170 | Verified Not enough data CRM Lead Integration 7.9(won by default) 127 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.4(won by default) 141 | Verified Not enough data Event / Webinar Marketing 7.9(won by default) 87 Not enough data Calendaring 7.5(won by default) 68 Not enough data Budgeting 6.5(won by default) 55 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 7.1(won by default) 23 Not enough data Social Sharing 7.9(won by default) 23 Not enough data Social Campaigns 7.7(won by default) 79 | Verified Not enough data Social Media Engagement 8.1(won by default) 24 Not enough data Social Media Advertising 7.8(won by default) 78 | Verified Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9(won by default) 244 | Verified Not enough data Web Analytics 7.8(won by default) 180 | Verified Not enough data ROI Analytics 7.4(won by default) 143 | Verified Not enough data Revenue Analytics 7.5(won by default) 139 | Verified Not enough data SEO / Keyword Analytics 7.2(won by default) 24 Not enough data Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.0(won by default) 125 | Verified Not enough data Workflow Capability 8.7(won by default) 138 | Verified Not enough data User, Role, and Access Management 8.6(won by default) 122 | Verified Not enough data Internationalization 7.5(won by default) 65 | Verified Not enough data Sandbox / Test Environments 7.5(won by default) 17 Not enough data Performance and Reliability 8.7(won by default) 135 | Verified Not enough data Output Document Generation 7.6(won by default) 72 | Verified Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.3(won by default) 126 | Verified Not enough data Integration APIs 8.3(won by default) 125 | Verified Not enough data Breadth of Partner Applications 7.9(won by default) 105 | Verified Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data 8.8 13 Text Messaging Bulk SMS Not enough data 9.1(won by default) 13 Text Scheduler Not enough data 9.1(won by default) 13 Automatic Replies Not enough data 8.3(won by default) 12 Automatic URL Shortening Not enough data 7.6(won by default) 12 Personalization Not enough data 9.2(won by default) 12 Two-Way Text Messaging Not enough data Feature Not Available MMS Marketing Not enough data Feature Not Available Transactional SMS Not enough data Feature Not Available Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting Not enough data 8.8(won by default) 13 Marketing Automation Not enough data 9.3(won by default) 12 White Label Not enough data 8.9(won by default) 12 API Integration Not enough data 9.3(won by default) 12 Text-to-Landline Not enough data Feature Not Available Short Codes Not enough data Feature Not Available QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);) 8.6 59 Not enough data Visitor Behavior Monitoring 8.5(won by default) 39 | Verified Not enough data Targeting 8.6(won by default) 40 | Verified Not enough data Guided Selling 8.1(won by default) 33 | Verified Not enough data Templates Library 8.2(won by default) 40 | Verified Not enough data Customization 8.6(won by default) 40 | Verified Not enough data Optimization 8.5(won by default) 36 | Verified Not enough data Personalization Recommendation 8.8(won by default) 36 | Verified Not enough data Content 8.5(won by default) 34 | Verified Not enough data Cart Abandonment 8.8(won by default) 36 | Verified Not enough data Search 8.0(won by default) 23 | Verified Not enough data Personalization Engine 8.2(won by default) 28 | Verified Not enough data Product Recommendations 8.2(won by default) 29 | Verified Not enough data A/B Testing 8.7(won by default) 34 | Verified Not enough data Personalized Messaging 9.1(won by default) 39 | Verified Not enough data Multichannel Email 9.1(won by default) 43 | Verified Not enough data Mobile 8.9(won by default) 39 | Verified Not enough data Web Feature Not Available Not enough data Administration Marketing Campaigns 9.1(won by default) 45 | Verified Not enough data Reports & Analytics 8.5(won by default) 48 | Verified Not enough data User Data 8.9(won by default) 48 | Verified Not enough data Integrations 8.7(won by default) 50 | Verified Not enough data Agentic AI - E-Commerce Personalization Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Show 1 feature category with incomplete data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Personalization Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Adaptive Content Not enough data Not enough data Audience Segmentation Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data User Insights Reviewers' Company Size [![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip")](https://www.g2.com/products/drip/reviews) Drip Small-Business(50 or fewer emp.) 91.6% Mid-Market(51-1000 emp.) 7.1% Enterprise(\> 1000 emp.) 1.3% [![Zoho Campaigns](https://images.g2crowd.com/uploads/product/hd_favicon/c8516b0501d276aea2966bd3c345fc2c/zoho-campaigns.svg "Zoho Campaigns")](https://www.g2.com/products/zoho-campaigns/reviews) Zoho Campaigns Small-Business(50 or fewer emp.) 79.3% Mid-Market(51-1000 emp.) 17.9% Enterprise(\> 1000 emp.) 2.8% Small-Business (50 or fewer emp.) 91.6% 79.3% Mid-Market (51-1000 emp.) 7.1% 17.9% Enterprise (\> 1000 emp.) 1.3% 2.8% Reviewers' Industry [![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip")](https://www.g2.com/products/drip/reviews) Drip Marketing and Advertising 15.6% Health, Wellness and Fitness 7.1% Computer Software 6.5% E-Learning 5.4% Internet 5.0% Other 60.4% [![Zoho Campaigns](https://images.g2crowd.com/uploads/product/hd_favicon/c8516b0501d276aea2966bd3c345fc2c/zoho-campaigns.svg "Zoho Campaigns")](https://www.g2.com/products/zoho-campaigns/reviews) Zoho Campaigns Information Technology and Services 11.8% Marketing and Advertising 10.1% Computer Software 7.0% Retail 3.7% Education Management 3.5% Other 63.9% FAQs ## Drip vs Zoho Campaigns FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Zoho Campaigns vs Drip? Zoho Campaigns and Drip differ most clearly in their reviewer-cited strengths, with Zoho Campaigns favored for affordability and Drip for advanced automation and support. | [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) | [Drip](https://www.g2.com/products/drip/reviews) | | --- | --- | | 4.3/5 (1,042 reviews) | 4.4/5 (480 reviews) | | Small-Business | Small-Business | | 8.5 | 8.3 | | 8.4 | 8.8 | | Affordability (14 all-time mentions) | Automation Efficiency (8 all-time mentions) | ### How do the pricing models of Zoho Campaigns and Drip compare? Zoho Campaigns is considered the stronger value by reviewers, with higher satisfaction on price and affordability. - **Zoho Campaigns:** Reviewers consistently highlight Zoho Campaigns as very affordable and budget-friendly, especially for small businesses and startups. - **Drip:** Reviewers frequently mention that Drip's pricing can become expensive as contact lists grow, and several cite high subscription costs as a drawback. - **Switching Reason:** Multiple reviewers report switching to Zoho Campaigns from higher-priced alternatives to reduce marketing expenses. ### What are the best alternatives to Zoho Campaigns and Drip? The top 3 alternatives to Zoho Campaigns and Drip are ActiveCampaign, Brevo Marketing Platform, and Campaign Monitor. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) | 4.3/5 (1,042 reviews) | Small-Business | Very affordable, strong value for money | Ease of Use (33 all-time mentions) | | [Drip](https://www.g2.com/products/drip/reviews) | 4.4/5 (480 reviews) | Small-Business | Pricing can be expensive as contact list grows | Automation Efficiency (8 all-time mentions) | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Advanced automation and segmentation | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and deliverability | | [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | 4.1/5 (731 reviews) | Small-Business | — | Template design and campaign analytics | ### Which Email Marketing features should I prioritize when comparing Zoho Campaigns and Drip? Buyers comparing Zoho Campaigns and Drip should prioritize automation, integrations, ease of use, analytics, and affordability. - **Automation:** Zoho Campaigns (24 all-time mentions), Drip (8 all-time mentions for automation efficiency) - **Integrations:** Zoho Campaigns (16 all-time mentions for easy integration, 148 all-time mentions for Zoho CRM integration), Drip (3 all-time mentions for integrations) - **Ease of Use:** Zoho Campaigns (33 all-time mentions), Drip (7 all-time mentions) - **Analytics and Reporting:** Zoho Campaigns (11 all-time mentions for data analytics), Drip (3 all-time mentions) - **Affordability:** Zoho Campaigns (14 all-time mentions for affordability), Drip (4 all-time mentions for being expensive) ### What are the pros and cons of Zoho Campaigns vs Drip? Zoho Campaigns' headline strength is affordability, while Drip's is advanced automation and customer support. - **Zoho Campaigns strengths:** Affordability (14 all-time mentions), ease of use (33 all-time mentions), automation (24 all-time mentions), CRM integration (16 all-time mentions), and easy setup (11 all-time mentions). - **Zoho Campaigns trade-offs:** Limited features (18 all-time mentions), template limitations (14 all-time mentions), learning curve (10 all-time mentions), and missing advanced features (10 all-time mentions). - **Drip strengths:** Automation efficiency (8 all-time mentions), customer support (5 all-time mentions), market segmentation (4 all-time mentions), and personalization (3 all-time mentions). - **Drip trade-offs:** Expensive pricing (4 all-time mentions), lack of integrations (4 all-time mentions), learning curve (4 all-time mentions), and limited customization (3 all-time mentions). ### Is Zoho Campaigns or Drip better for small businesses? Zoho Campaigns is the better fit for small businesses, with strong affordability and ease-of-use sentiment among small-business reviewers. - **Zoho Campaigns:** Small-Business is the largest segment, with reviewers consistently citing affordability, ease of use, and value for startups and small teams. - **Drip:** Small-Business is also the largest segment, but reviewers more frequently mention higher costs and a steeper learning curve for small businesses. ### Which Email Marketing platform has better integrations? Zoho Campaigns is favored for integrations, especially with Zoho CRM, according to reviewer sentiment and mention counts. - **Zoho Campaigns:** Zoho CRM integration is cited in 148 all-time reviews, with additional mentions for easy integration and connections to other Zoho tools. - **Drip:** Reviewers mention integrations with Shopify and WooCommerce, but only 3 all-time reviews cite integrations as a theme. ### How do Zoho Campaigns and Drip compare on customer support? Drip scores higher on Quality of Support, with a 0.4-point lead over Zoho Campaigns, making it the reviewer-preferred choice for support. - **Zoho Campaigns:** Reviewers describe support as generally good, with some citing quick response times and helpful onboarding, but others note occasional slow or inconsistent responses. - **Drip:** Reviewers consistently praise Drip's customer support, highlighting fast, knowledgeable, and effective assistance, with several calling it the best among email service providers. ### Which is easier to implement, Zoho Campaigns or Drip? Zoho Campaigns and Drip score within 0.2 points on Ease of Setup, indicating near-parity in implementation experience. - **Zoho Campaigns:** Reviewers frequently describe setup as straightforward, easy, and quick, with many able to launch campaigns within days and minimal learning curve for basic use. - **Drip:** Reviewers note that setup is generally easy for basic workflows, but more complex automations and integrations can require additional time and learning, especially for beginners. ### Which product has better Email? Both Zoho Campaigns and Drip are highly rated for Email, with strong reviewer sentiment and high scores for email campaign management. - **Zoho Campaigns:** 20 all-time mentions for Email Marketing, 12 for Email Campaigns, and a Meets Requirements score of 8.7. - **Drip:** 4 all-time mentions for Email Marketing, 3 for Email Campaigns, and a Meets Requirements score of 8.8. Alternatives **Drip Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") [ Omnisend ](/products/omnisend/reviews) **Zoho Campaigns Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") [ Campaign Monitor ](/products/campaign-monitor/reviews) ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact") [ Constant Contact ](/products/constant-contact/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ## Drip vs Zoho Campaigns When assessing the two solutions, reviewers found them equally easy to use. However, Zoho Campaigns is easier to set up , while reviewers preferred administration and ease of doing business with Drip overall. - Reviewers felt that Drip meets the needs of their business better than Zoho Campaigns. - When comparing quality of ongoing product support, reviewers felt that Drip is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Drip over Zoho Campaigns.