Compare Drip and Optimove 
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us
Drip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveDrip vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Drip.
- Reviewers felt that Drip meets the needs of their business better than Optimove.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Drip.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Drip
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.8
372
8.7
198
Ease of Use
8.5
372
8.6
199
Ease of Setup
8.3
205
8.0
115
Ease of Admin
8.7
200
8.8
66
Quality of Support
8.8
359
9.3
197
Has the product been a good partner in doing business?
8.9
199
9.1
67
Product Direction (% positive)
8.6
367
9.3
193
Features by Category
Email Marketing
8.7
276
|
Verified
9.2
130
|
Verified
9.1
272
|
Verified
9.3
138
|
Verified
8.5
250
|
Verified
8.9
132
|
Verified
9.2
238
|
Verified
8.7
124
|
Verified
Online Marketing
7.1
177
|
Verified
7.6
94
8.2
185
|
Verified
8.1
113
|
Verified
7.7
148
|
Verified
9.2
137
|
Verified
8.7
211
|
Verified
8.6
116
|
Verified
8.0
29
8.2
96
Lead Management
8.3
208
|
Verified
8.4
106
|
Verified
8.1
190
|
Verified
8.6
111
8.8
244
|
Verified
9.3
135
|
Verified
8.1
198
|
Verified
8.3
101
|
Verified
8.5
209
|
Verified
8.3
102
|
Verified
8.3
202
|
Verified
8.3
103
|
Verified
8.4
169
|
Verified
8.3
103
|
Verified
7.8
126
|
Verified
8.6
113
|
Verified
Campaign Management
8.4
140
|
Verified
8.8
119
|
Verified
7.9
87
8.1
96
7.5
67
8.5
118
|
Verified
6.5
54
7.5
93
Social
7.1
22
7.2
84
7.9
23
7.4
88
7.7
79
|
Verified
7.4
91
8.1
24
7.2
85
7.8
78
|
Verified
7.2
88
Reporting & Analytics
7.9
242
|
Verified
8.9
127
|
Verified
7.8
179
|
Verified
8.1
100
|
Verified
7.4
143
|
Verified
8.4
114
|
Verified
7.5
139
|
Verified
8.5
125
|
Verified
7.1
23
7.2
86
Platform
8.1
124
|
Verified
8.4
106
|
Verified
8.7
134
|
Verified
8.4
96
8.6
120
|
Verified
9.0
104
|
Verified
7.4
64
|
Verified
8.3
86
7.5
16
7.9
89
|
Verified
8.7
134
|
Verified
8.5
101
|
Verified
7.6
71
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
8.4
125
|
Verified
8.2
105
|
Verified
8.3
124
|
Verified
8.0
102
|
Verified
7.9
103
|
Verified
8.0
91
|
Verified
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Not enough data
Edit
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Not enough data
Logistics
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Drip and Optimove are categorized as Marketing Automation
Unique Categories
Drip is categorized as Email Template Builder and E-Commerce Personalization
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Personalization
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
