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Compare Drip and MoEngage 
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
Drip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansMoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansDrip vs MoEngage
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Drip and MoEngage both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Drip.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Drip
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.8
411
Ease of Use
8.5
372
9.0
442
Ease of Setup
8.3
205
8.8
237
Ease of Admin
8.7
200
8.8
151
Quality of Support
8.8
359
9.0
412
Has the product been a good partner in doing business?
8.9
199
9.2
151
Product Direction (% positive)
8.6
367
9.6
409
Features by Category
Email Marketing
8.7
276
|
Verified
8.8
157
|
Verified
9.1
272
|
Verified
8.9
154
|
Verified
8.5
250
|
Verified
8.7
158
|
Verified
9.2
238
|
Verified
8.7
130
|
Verified
Online Marketing
7.1
177
|
Verified
8.4
98
8.2
185
|
Verified
8.5
137
|
Verified
7.7
148
|
Verified
8.8
158
|
Verified
8.7
211
|
Verified
8.7
140
|
Verified
8.0
29
Feature Not Available
Lead Management
8.3
208
|
Verified
8.6
106
8.1
190
|
Verified
8.6
124
8.8
244
|
Verified
9.1
162
8.1
198
|
Verified
Feature Not Available
8.5
209
|
Verified
8.3
103
8.3
202
|
Verified
8.6
130
8.4
169
|
Verified
8.6
117
7.8
126
|
Verified
8.4
104
Campaign Management
8.4
140
|
Verified
8.5
130
7.9
87
Feature Not Available
7.5
67
8.4
116
6.5
54
Feature Not Available
Social
7.1
22
Feature Not Available
7.9
23
Feature Not Available
7.7
79
|
Verified
8.2
107
8.1
24
7.9
100
|
Verified
7.8
78
|
Verified
8.1
98
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.7
179
|
Verified
7.8
179
|
Verified
8.5
153
|
Verified
7.4
143
|
Verified
8.4
139
|
Verified
7.5
139
|
Verified
8.4
138
|
Verified
7.1
23
Feature Not Available
Platform
8.1
124
|
Verified
8.6
130
|
Verified
8.7
134
|
Verified
8.5
117
|
Verified
8.6
120
|
Verified
8.9
132
|
Verified
7.4
64
|
Verified
8.3
87
|
Verified
7.5
16
8.5
106
8.7
134
|
Verified
8.9
124
|
Verified
7.6
71
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
125
|
Verified
8.7
143
|
Verified
8.3
124
|
Verified
8.6
130
|
Verified
7.9
103
|
Verified
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
8.5
39
|
Verified
9.2
52
8.6
40
|
Verified
9.1
57
|
Verified
8.1
33
|
Verified
8.8
42
Templates
8.2
40
|
Verified
9.1
41
|
Verified
8.6
39
|
Verified
9.1
55
|
Verified
8.5
36
|
Verified
9.1
53
|
Verified
Personalization
8.8
36
|
Verified
8.9
51
|
Verified
8.5
33
|
Verified
9.0
46
|
Verified
8.8
36
|
Verified
8.9
50
|
Verified
7.9
22
|
Verified
9.0
43
8.2
28
|
Verified
8.9
46
|
Verified
8.2
29
|
Verified
9.0
46
|
Verified
8.7
34
|
Verified
9.1
55
|
Verified
9.1
39
|
Verified
8.9
55
|
Verified
Multichannel
Feature Not Available
8.9
50
|
Verified
9.1
43
|
Verified
9.2
56
|
Verified
8.9
39
|
Verified
9.4
52
|
Verified
Administration
9.1
44
|
Verified
9.2
58
|
Verified
8.5
47
|
Verified
9.1
58
|
Verified
8.9
47
|
Verified
9.0
56
|
Verified
8.7
50
|
Verified
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Not enough data
Edit
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Not enough data
Logistics
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Platform Data
Not enough data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Platform Additional Functionality
Not enough data
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
115
Not enough data
8.9
137
|
Verified
Not enough data
8.2
122
Not enough data
8.7
126
Campaigns
Not enough data
8.3
94
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
7.8
66
Not enough data
8.9
122
Not enough data
9.2
142
Engagement
Not enough data
8.3
95
Platform
Not enough data
8.8
122
Not enough data
8.7
114
|
Verified
Not enough data
8.5
81
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Drip and MoEngage are categorized as Marketing Automation and E-Commerce Personalization
Unique Categories
Drip is categorized as Email Template Builder
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Mobile Marketing, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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