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Compare Drip and MailerLite 
Featured Products
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Per Month
Drip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansMailerLite
Star Rating
(1,084)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in user-friendliness, with many users highlighting its clean interface and straightforward implementation process. This makes it particularly appealing for small teams looking to create email campaigns and forms without a steep learning curve.
- Users say that Drip offers powerful automation workflows, which are especially beneficial for e-commerce businesses. The platform's advanced segmentation and ability to respond to customer behavior allow for timely and relevant messaging, making it a strong choice for lifecycle marketing.
- Reviewers mention that MailerLite's support quality is a standout feature, with many praising the responsive customer service and the ease of getting help when needed. This level of support contributes to a more satisfying user experience overall.
- According to verified reviews, Drip's visual builder is noted for its intuitiveness, allowing users to quickly set up automation flows. However, some users feel that while the platform is powerful, it may require more time to master compared to MailerLite's simpler approach.
- Users highlight that MailerLite's free plan is a significant advantage for small businesses, allowing them to access essential features without upfront costs. This accessibility is a key factor in its popularity among small business users.
- Reviewers note that while Drip provides excellent tools for e-commerce personalization, it may not be as versatile for general email marketing needs compared to MailerLite, which offers a broader range of core features that cater to various marketing strategies.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
Drip
Free Trial is available
MailerLite
Free Trial is available
Ratings
Meets Requirements
8.8
372
9.0
855
Ease of Use
8.5
372
9.1
872
Ease of Setup
8.3
205
8.9
469
Ease of Admin
8.7
200
9.2
382
Quality of Support
8.8
359
9.3
800
Has the product been a good partner in doing business?
8.9
199
9.1
359
Product Direction (% positive)
8.6
367
8.7
821
Features by Category
Email Marketing
Not enough data
9.1
614
|
Verified
Not enough data
8.9
623
|
Verified
Not enough data
8.9
462
|
Verified
Not enough data
9.0
627
|
Verified
Not enough data
9.1
594
|
Verified
Not enough data
8.7
561
|
Verified
Not enough data
8.8
489
|
Verified
Not enough data
8.5
301
|
Verified
Not enough data
8.3
292
|
Verified
Reporting & Analytics
Not enough data
8.5
351
|
Verified
Not enough data
8.9
571
|
Verified
Generative AI
Not enough data
7.5
105
Not enough data
7.5
99
Agentic AI - Email Marketing
Not enough data
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Integration
Not enough data
8.7
340
|
Verified
Not enough data
8.3
304
|
Verified
Not enough data
8.0
245
Not enough data
7.9
206
Not enough data
8.0
235
|
Verified
Not enough data
8.1
217
|
Verified
Email Marketing
8.7
276
|
Verified
Not enough data
9.1
272
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
9.2
238
|
Verified
Not enough data
Online Marketing
7.1
177
|
Verified
Not enough data
8.2
185
|
Verified
Not enough data
7.7
148
|
Verified
Not enough data
8.7
211
|
Verified
Not enough data
8.0
29
Not enough data
Lead Management
8.3
208
|
Verified
Not enough data
8.1
190
|
Verified
Not enough data
8.8
244
|
Verified
Not enough data
8.1
198
|
Verified
Not enough data
8.5
209
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.8
126
|
Verified
Not enough data
Campaign Management
8.4
140
|
Verified
Not enough data
7.9
87
Not enough data
7.5
67
Not enough data
6.5
54
Not enough data
Social
7.1
22
Not enough data
7.9
23
Not enough data
7.7
79
|
Verified
Not enough data
8.1
24
Not enough data
7.8
78
|
Verified
Not enough data
Reporting & Analytics
7.9
242
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.4
143
|
Verified
Not enough data
7.5
139
|
Verified
Not enough data
7.1
23
Not enough data
Platform
8.1
124
|
Verified
Not enough data
8.7
134
|
Verified
Not enough data
8.6
120
|
Verified
Not enough data
7.4
64
|
Verified
Not enough data
7.5
16
Not enough data
8.7
134
|
Verified
Not enough data
7.6
71
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
125
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
7.9
103
|
Verified
Not enough data
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Reporting
Not enough data
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
8.8
257
|
Verified
Feature Not Available
7.7
91
7.3
36
8.4
187
|
Verified
8.3
10
8.9
135
Edit
8.1
83
|
Verified
9.0
208
|
Verified
8.6
58
9.1
250
|
Verified
8.5
78
|
Verified
8.7
168
|
Verified
Logistics
8.1
93
|
Verified
8.9
231
|
Verified
7.2
71
|
Verified
8.2
168
|
Verified
8.6
48
8.5
190
|
Verified
8.3
9
9.0
122
Generative AI
Not enough data
7.5
34
Not enough data
7.6
30
Agentic AI - Email Template Builder
Not enough data
8.7
5
Not enough data
8.3
5
Platform Basics
Not enough data
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Platform Data
Not enough data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
139
Not enough data
8.7
137
Not enough data
8.2
114
Not enough data
8.5
123
Page Optimization
Not enough data
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Integrations
Not enough data
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Generative AI
Not enough data
8.0
34
Agentic AI - Landing Page Builders
Not enough data
8.3
9
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drip and MailerLite are categorized as Email Template Builder
Unique Categories
Drip is categorized as Marketing Automation and E-Commerce Personalization
MailerLite is categorized as Email Deliverability, Email Verification, Email Marketing, Landing Page Builders, and Email Testing
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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