Compare Drip vs HubSpot
See this
comparison of Drip vs. HubSpot
based on data from user reviews. Drip rates 4.4/5 stars with 228 reviews. HubSpot rates 4.3/5 stars with 3,523 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Basic
$49
per month
Marketing Hub Free
$0
 
Pro
$122
per month
Marketing Hub Starter
$50
/month
 
High Volume
Contact Drip
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial
Drip
Basic
$49per month
Pro
$122per month
High Volume
Contact Drip
Free Trial
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.8
8.5
Ease of Use
Ease of Use
8.3
8.4
Ease of Setup
Ease of Setup
8.1
8.0
Ease of Admin
Ease of Admin
8.6
8.5
Quality of Support
Quality of Support
8.8
8.7
Ease of Doing Business With
Ease of Doing Business With
9.0
8.7
Product Direction (% positive)
Product Direction (% positive)
8.8
8.6
Meets Requirements
Drip
8.8
HubSpot
8.5
Ease of Use
Drip
8.3
HubSpot
8.4
Ease of Setup
Drip
8.1
HubSpot
8.0
Ease of Admin
Drip
8.6
HubSpot
8.5
Quality of Support
Drip
8.8
HubSpot
8.7
Ease of Doing Business With
Drip
9.0
HubSpot
8.7
Product Direction (% positive)
Drip
8.8
HubSpot
8.6

Features

Email Marketing
Building and Personalizing Emails
Drip
8.2
HubSpot
8.7
Sending Outbound Emails
Drip
9.1
HubSpot
8.9
Manage Email Deliverability
Drip
8.6
HubSpot
8.7
Automated Email Responses
Drip
9.3
HubSpot
8.8
Online Marketing
Landing Pages and Forms
Drip
6.8
HubSpot
8.6
Dynamic Content
Drip
8.0
HubSpot
8.4
A/B Testing
Drip
7.6
HubSpot
8.2
Mobile Optimized
Drip
8.6
HubSpot
8.4
Search Tracking and Optimization
Drip
Not enough data available
HubSpot
8.3
Lead Management
Marketing Lead Database
Drip
8.2
HubSpot
8.6
Data Quality Management
Drip
8.1
HubSpot
8.2
Segmentation
Drip
8.9
HubSpot
8.5
Lead Scoring and Grading
Drip
8.3
HubSpot
8.1
Lead Nurturing
Drip
8.6
HubSpot
8.6
Online Behavior Tracking
Drip
8.2
HubSpot
8.5
Automated Alerts and Tasks
Drip
8.3
HubSpot
8.5
CRM Lead Integration
Drip
7.4
HubSpot
8.3
Campaign Management
Program Management
Drip
8.4
HubSpot
8.3
Event / Webinar Marketing
Drip
7.8
HubSpot
8.0
Calendaring
Drip
6.8
HubSpot
8.0
Budgeting
Drip
5.0
HubSpot
7.3
Social
Social Listening
Drip
Not enough data available
HubSpot
8.1
Social Sharing
Drip
Not enough data available
HubSpot
8.4
Social Campaigns
Drip
7.3
HubSpot
8.3
Social Engagement
Drip
Not enough data available
HubSpot
8.2
Social Ads
Drip
7.5
HubSpot
7.6
Reporting & Analytics
Basic Reporting
Drip
7.9
HubSpot
8.3
Web Analytics
Drip
7.6
HubSpot
8.1
ROI Analytics
Drip
6.8
HubSpot
7.6
Revenue Analytics
Drip
6.4
HubSpot
7.5
SEO / Keyword Analytics
Drip
Not enough data available
HubSpot
8.0
Platform
Customization
Drip
8.0
HubSpot
7.8
Workflow Capability
Drip
8.6
HubSpot
8.4
User, Role, and Access Management
Drip
8.6
HubSpot
8.6
Internationalization
Drip
7.8
HubSpot
7.9
Sandbox / Test Environments
Drip
Not enough data available
HubSpot
7.4
Performance and Reliability
Drip
8.8
HubSpot
8.6
Output Document Generation
Drip
7.5
HubSpot
8.1
Integration
Data Import & Export Tools
Drip
8.7
HubSpot
8.4
Integration APIs
Drip
8.5
HubSpot
8.1
Breadth of Partner Applications
Drip
7.9
HubSpot
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
93.3%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
5.8%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0.9%
6.1%
Drip
Small-Business
93.3%
Mid-Market
5.8%
Enterprise
0.9%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%

Reviewers' Industry

 
Marketing and Advertising
17.7%
Marketing and Advertising
19.3%
 
Internet
9.2%
Computer Software
14.8%
 
E-Learning
7.1%
Information Technology and Services
9.9%
 
Computer Software
7.1%
Internet
6.0%
 
Information Technology and Services
5.7%
Financial Services
2.8%
 
Other
53.4%
Other
47.3%
Drip
Marketing and Advertising
17.7%
Internet
9.2%
E-Learning
7.1%
Computer Software
7.1%
Information Technology and Services
5.7%
Other
53.4%
HubSpot
Marketing and Advertising
19.3%
Computer Software
14.8%
Information Technology and Services
9.9%
Internet
6.0%
Financial Services
2.8%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Deb C.
G2 User in Internet

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Retail

It's not as straight forward as I would like. Some of the ways you get to things, as well as some of the processes that have to be taken are kind of hidden within menus.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
Drip
Most Helpful Favorable Review
Deb C.
G2 User in Internet

Most Helpful Critical Review
G2 User in Retail

It's not as straight forward as I would like. Some of the ways you get to things, as well as some of the processes that have to be taken are kind of hidden within menus.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Screenshots

 
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Videos

 

Learn why thousands of B2C marketers are graduating from typical email platforms, and making more money with intelligent marketing automation from Drip.

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Drip

Learn why thousands of B2C marketers are graduating from typical email platforms, and making more money with intelligent marketing automation from Drip.

HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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