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At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
Free Trial Per Month
$97.00 Per Month
Drip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansHighLevel
Star Rating
(574)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HighLevel excels in providing an all-in-one solution, allowing users to manage CRM, email, SMS, funnels, and calendars from a single dashboard. This integration simplifies workflows and reduces the need for multiple tools, which is a significant advantage for small businesses looking to streamline operations.
- Users say that Drip stands out for its powerful automation workflows, which are particularly beneficial for e-commerce businesses. The platform's ability to create responsive sequences based on customer behavior is praised, making communications feel timely and relevant.
- Reviewers mention that while Drip offers a more intuitive setup process, with a visual builder that simplifies creating automation flows, HighLevel's recent updates have improved its user experience, making it easier for users to navigate and utilize its features effectively.
- According to verified reviews, Drip's advanced segmentation and automation tools are highlighted as key strengths, enabling users to target specific audiences effectively. This feature is particularly beneficial for businesses focused on lifecycle marketing and personalized customer engagement.
- Users appreciate HighLevel's robust support system, noting that assistance is readily available when needed. This level of support is crucial for users who may encounter challenges while using the platform, ensuring they can resolve issues quickly and maintain productivity.
- G2 reviewers indicate that while both platforms have strong capabilities, HighLevel's overall satisfaction ratings and recent user feedback suggest it may be a better fit for businesses seeking a comprehensive marketing solution, especially given its higher G2 Score and recent review activity.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Drip
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.8
182
Ease of Use
8.5
372
7.8
518
Ease of Setup
8.3
205
7.4
309
Ease of Admin
8.7
200
8.2
132
Quality of Support
8.8
359
8.2
177
Has the product been a good partner in doing business?
8.9
199
8.7
126
Product Direction (% positive)
8.6
367
9.0
179
Features by Category
Sales Force Automation
Not enough data
8.7
106
Not enough data
Feature Not Available
Not enough data
9.0
110
Not enough data
8.4
107
Not enough data
7.5
83
Not enough data
8.8
96
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
87
Marketing Automation
Not enough data
8.9
105
Not enough data
9.1
103
Not enough data
9.0
106
Not enough data
8.3
96
Customer Support
Not enough data
8.0
91
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
8.2
90
Reporting & Analytics
Not enough data
8.3
94
Not enough data
8.3
102
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.1
88
Not enough data
8.3
101
Not enough data
7.8
89
Platform
Not enough data
8.6
104
Not enough data
8.9
102
Not enough data
8.6
97
Not enough data
8.0
85
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.5
98
Not enough data
7.8
82
Integration
Not enough data
8.5
85
Not enough data
8.2
91
Not enough data
8.1
78
Generative AI
Not enough data
8.3
60
Agentic AI - CRM
Not enough data
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Email Marketing
8.7
276
|
Verified
8.9
90
9.1
272
|
Verified
8.7
86
8.5
250
|
Verified
8.4
83
9.2
238
|
Verified
8.7
88
Online Marketing
7.1
177
|
Verified
8.8
91
8.2
185
|
Verified
8.7
79
7.7
148
|
Verified
8.5
78
8.7
211
|
Verified
8.3
86
8.0
29
Feature Not Available
Lead Management
8.3
208
|
Verified
8.8
77
8.1
190
|
Verified
8.5
69
8.8
244
|
Verified
8.7
75
8.1
198
|
Verified
8.3
74
8.5
209
|
Verified
8.7
82
8.3
202
|
Verified
8.1
74
8.4
169
|
Verified
8.8
77
7.8
126
|
Verified
9.1
81
Campaign Management
8.4
140
|
Verified
Feature Not Available
7.9
87
8.4
76
7.5
67
8.8
88
6.5
54
Feature Not Available
Social
7.1
22
Feature Not Available
7.9
23
Feature Not Available
7.7
79
|
Verified
8.5
76
8.1
24
Feature Not Available
7.8
78
|
Verified
8.5
78
Reporting & Analytics
7.9
242
|
Verified
8.8
86
7.8
179
|
Verified
8.5
79
7.4
143
|
Verified
8.4
78
7.5
139
|
Verified
8.4
76
7.1
23
Feature Not Available
Platform
8.1
124
|
Verified
8.6
82
8.7
134
|
Verified
8.8
84
8.6
120
|
Verified
8.7
83
7.4
64
|
Verified
8.0
63
7.5
16
Feature Not Available
8.7
134
|
Verified
8.5
74
7.6
71
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
8.4
125
|
Verified
8.4
75
8.3
124
|
Verified
8.2
77
7.9
103
|
Verified
8.4
72
Messenger
Not enough data
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Channels
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Customers
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Not enough data
Edit
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Not enough data
Logistics
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
60
Not enough data
9.4
60
Not enough data
9.2
57
Not enough data
9.1
60
Not enough data
Feature Not Available
Not enough data
8.6
53
Not enough data
8.8
57
Not enough data
8.7
58
SMS Platform
Not enough data
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Agentic AI - SMS Marketing
Not enough data
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Channels
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Responses
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Communication
Not enough data
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Internal Use
Not enough data
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drip and HighLevel are categorized as Marketing Automation
Unique Categories
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Marketing and Advertising
43.9%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.5%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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