# Drift vs TARS Comparison | | Drift | TARS | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 1,256 | 171 | | **Largest Market Segment** | Mid-Market (51.7% of reviews) | Small-Business (57.4% of reviews) | | **Entry Level Price** | Starting at $2,500.00 Per Month | Free Trial 50 Conversations Per Month | --- ## Top Pros & Cons ### Drift Pros: - Ease of Use (53 reviews) - Helpful (47 reviews) Cons: - Chat Management (10 reviews) - Learning Curve (9 reviews) ### TARS Pros: - Bot Customization (1 reviews) - Customer Success (1 reviews) --- ## Ratings Comparison | Rating | Drift | TARS | |---|---|---| | **Meets Requirements** | 8.7 (1019 reviews) | 8.7 (106 reviews) | | **Ease of Use** | 8.7 (1032 reviews) | 9.0 (108 reviews) | | **Ease of Setup** | 8.4 (508 reviews) | 9.0 (72 reviews) | | **Ease of Admin** | 8.5 (473 reviews) | 9.1 (71 reviews) | | **Quality of Support** | 8.8 (940 reviews) | 9.6 (106 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (472 reviews) | 9.4 (72 reviews) | | **Product Direction (% positive)** | 8.9 (997 reviews) | 8.5 (93 reviews) | --- ## Pricing ### Drift #### Entry-Level Pricing Plan: Premium Price: Starting at $2,500.00 Per Month Description: For small businesses. The right amount of conversational firepower to keep your business growing. Key Features: - * Everything in Free, plus: - Live Chat - Meetings [Browse all 3 editions](https://www.g2.com/products/drift/pricing) #### Free Trial Yes ### TARS #### Entry-Level Pricing Plan: Freemium Price: Free Trial 50 Conversations Per Month Description: For individuals and small businesses. Key Features: - Basic LLM models - Training limit of 5 Knowledge Bases - Access to help guides [Browse all 3 editions](https://www.g2.com/products/tars/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **Drift** | 8.3/10 | 326 | | **TARS** | 8.7/10 | 39 | #### Messenger | Feature | Drift | TARS | |---|---|---| | **Sequencing** | 8.5 (204 reviews) ✓ Verified | Feature Not Available | | **AI** | 8.2 (201 reviews) ✓ Verified | 7.9 (14 reviews) ✓ Verified | | **Live Chat** | 9.1 (273 reviews) ✓ Verified | 8.8 (11 reviews) ✓ Verified | | **Customization Interface** | 8.5 (250 reviews) ✓ Verified | 8.6 (19 reviews) ✓ Verified | #### Channels | Feature | Drift | TARS | |---|---|---| | **Social Media** | 7.9 (116 reviews) ✓ Verified | 8.8 (11 reviews) ✓ Verified | | **Website** | 8.9 (250 reviews) ✓ Verified | 9.0 (22 reviews) ✓ Verified | | **Text Message (SMS)** | 7.7 (91 reviews) ✓ Verified | 8.9 (9 reviews) ✓ Verified | | **Voice Assistants** | 7.6 (81 reviews) ✓ Verified | Not enough data | | **Other** | 7.8 (90 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | #### Customers | Feature | Drift | TARS | |---|---|---| | **Targeting** | 8.6 (225 reviews) ✓ Verified | 9.1 (13 reviews) ✓ Verified | | **Profiles** | 8.4 (202 reviews) ✓ Verified | 8.8 (13 reviews) | | **Analytics** | 8.1 (241 reviews) ✓ Verified | 8.7 (21 reviews) ✓ Verified | | **Lead Gathering** | 8.7 (242 reviews) ✓ Verified | 8.9 (23 reviews) ✓ Verified | | **Sales Conversion** | 8.5 (246 reviews) ✓ Verified | 8.5 (21 reviews) ✓ Verified | #### Agentic AI - Conversational Marketing | Feature | Drift | TARS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Drift** | 8.0/10 | 358 | | **TARS** | N/A | N/A | #### Lead Facilitation | Feature | Drift | TARS | |---|---|---| | **Customer-facing Chatbot** | 8.9 (315 reviews) ✓ Verified | Not enough data | | **Lead Qualification** | 8.2 (309 reviews) ✓ Verified | Not enough data | | **Lead Follow-up** | 8.2 (288 reviews) ✓ Verified | Not enough data | | **Meeting Scheduling ** | 8.7 (305 reviews) ✓ Verified | Not enough data | #### Organization | Feature | Drift | TARS | |---|---|---| | **Opportunity and Pipeline Management ** | 8.0 (265 reviews) ✓ Verified | Not enough data | | **Data Entry** | 8.0 (269 reviews) ✓ Verified | Not enough data | | **Integrations / APIs** | 8.3 (278 reviews) ✓ Verified | Not enough data | #### Performance Analysis | Feature | Drift | TARS | |---|---|---| | **Coaching ** | 7.8 (241 reviews) ✓ Verified | Not enough data | | **Peformance Tracking** | 8.0 (261 reviews) ✓ Verified | Not enough data | #### Sales Analysis | Feature | Drift | TARS | |---|---|---| | **ROI Forecasting ** | 7.5 (215 reviews) ✓ Verified | Not enough data | | **Sales Forecasting ** | 7.7 (221 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Generation** | 7.5 (87 reviews) | Not enough data | | **AI Text Summarization** | 7.6 (85 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | Drift | TARS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Chatbots | Product | Score | Reviews | |---|---|---| | **Drift** | 8.2/10 | 332 | | **TARS** | 8.8/10 | 46 | #### Responses | Feature | Drift | TARS | |---|---|---| | **Customization** | 8.2 (280 reviews) | 8.7 (31 reviews) | | **Control** | 8.3 (268 reviews) | 9.0 (29 reviews) | | **Route To Human** | 8.4 (303 reviews) | 8.7 (24 reviews) | | **Menu bars** | 8.1 (273 reviews) | 9.0 (25 reviews) | | **Drip sequences** | 8.0 (228 reviews) | Feature Not Available | #### Platform | Feature | Drift | TARS | |---|---|---| | **Live chat** | 8.9 (309 reviews) | 9.3 (15 reviews) | | **Integrations** | 8.4 (291 reviews) | 9.3 (27 reviews) | | **Branding** | 8.4 (275 reviews) | 8.8 (25 reviews) | | **Analytics** | 8.1 (281 reviews) | 8.5 (24 reviews) | | **A/B testing** | 7.9 (240 reviews) | 8.3 (16 reviews) | | **Role-based access** | 8.4 (261 reviews) | 8.9 (18 reviews) | | **Collection of information** | 8.2 (286 reviews) | 8.6 (29 reviews) | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Generation** | 7.7 (84 reviews) | 8.5 (8 reviews) | | **AI Text Summarization** | 7.7 (82 reviews) | 8.8 (8 reviews) | ### Conversational Support | Product | Score | Reviews | |---|---|---| | **Drift** | 8.4/10 | 198 | | **TARS** | N/A | N/A | #### Conversational Platform | Feature | Drift | TARS | |---|---|---| | **Personalization** | 8.6 (167 reviews) | Not enough data | | **Omnichannel** | 8.4 (117 reviews) | Not enough data | | **Contextual Engagement** | 8.7 (128 reviews) | Not enough data | | **Proactive Engagement** | 8.6 (92 reviews) | Not enough data | #### Support Automation | Feature | Drift | TARS | |---|---|---| | **Intelligent Routing** | Feature Not Available | Not enough data | | **Seamless Escalation** | 8.4 (147 reviews) | Not enough data | | **Transcripts** | 8.7 (138 reviews) | Not enough data | | **Self-Serve Support** | 8.4 (92 reviews) | Not enough data | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Generation** | 7.9 (31 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (31 reviews) | Not enough data | ### Business Scheduling | Product | Score | Reviews | |---|---|---| | **Drift** | 8.0/10 | 102 | | **TARS** | N/A | N/A | #### Integrations | Feature | Drift | TARS | |---|---|---| | **MS Teams Integration** | 7.4 (92 reviews) | Not enough data | | **Email Integration** | 7.9 (95 reviews) | Not enough data | | **Zoom Integration** | 7.8 (91 reviews) | Not enough data | | **Google Meet Integration** | 7.3 (88 reviews) | Not enough data | | **Salesforce Integration** | 8.0 (95 reviews) | Not enough data | #### Branding & Customizatio | Feature | Drift | TARS | |---|---|---| | **Custom Booking Page** | 8.2 (94 reviews) | Not enough data | | **Personalized Links** | 8.3 (93 reviews) | Not enough data | | **Personalized Web Embed** | 7.9 (90 reviews) | Not enough data | #### Automatic Rules & Configurations | Feature | Drift | TARS | |---|---|---| | **Set Working Hours** | 8.5 (96 reviews) | Not enough data | | **Automatic Updates** | 8.2 (90 reviews) | Not enough data | | **Buffer Times** | 8.1 (93 reviews) | Not enough data | #### Agentic AI - Business Scheduling | Feature | Drift | TARS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | ### Customer Service Automation | Product | Score | Reviews | |---|---|---| | **Drift** | 8.1/10 | 14 | | **TARS** | N/A | N/A | #### Customer Support | Feature | Drift | TARS | |---|---|---| | **Text** | 7.8 (12 reviews) | Not enough data | | **Speech** | 7.8 (12 reviews) | Not enough data | | **Knowledge Base** | 8.1 (12 reviews) | Not enough data | #### Automation | Feature | Drift | TARS | |---|---|---| | **Ticket Resolution** | 8.2 (11 reviews) | Not enough data | | **Customization** | 8.3 (13 reviews) | Not enough data | | **Intelligent Routing** | 8.3 (12 reviews) | Not enough data | #### Artificial Intelligence | Feature | Drift | TARS | |---|---|---| | **Learning** | 7.7 (13 reviews) | Not enough data | | **Language** | 8.2 (13 reviews) | Not enough data | | **Conversational AI** | 8.3 (14 reviews) | Not enough data | ### Bot Platforms | Product | Score | Reviews | |---|---|---| | **Drift** | 7.8/10 | 31 | | **TARS** | 9.0/10 | 5 | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Generation** | 7.7 (31 reviews) | 9.0 (5 reviews) | | **AI Text Summarization** | 7.9 (30 reviews) | 9.0 (5 reviews) | #### Agentic AI - Bot Platforms | Feature | Drift | TARS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Live Chat | Product | Score | Reviews | |---|---|---| | **Drift** | 8.2/10 | 598 | | **TARS** | N/A | N/A | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Generation** | 7.7 (83 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (81 reviews) | Not enough data | | **AI Text-to-Speech** | 7.3 (81 reviews) | Not enough data | #### Communication | Feature | Drift | TARS | |---|---|---| | **Pop-up Chat** | 9.2 (543 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.5 (539 reviews) ✓ Verified | Not enough data | | **Targeted Emails** | 7.8 (323 reviews) ✓ Verified | Not enough data | | **In-App Messaging** | 8.6 (414 reviews) ✓ Verified | Not enough data | | **Co-Browsing** | 7.9 (189 reviews) | Not enough data | #### Internal Use | Feature | Drift | TARS | |---|---|---| | **Customization ** | 8.4 (461 reviews) ✓ Verified | Not enough data | | **Conversation Archiving** | 8.7 (470 reviews) ✓ Verified | Not enough data | | **Lead Development** | 8.5 (471 reviews) ✓ Verified | Not enough data | | **Knowledge Base** | 8.2 (408 reviews) ✓ Verified | Not enough data | | **Team Inbox ** | 8.3 (371 reviews) ✓ Verified | Not enough data | | **Customer Profiles** | 8.1 (401 reviews) ✓ Verified | Not enough data | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **Drift** | 8.3/10 | 74 | | **TARS** | N/A | N/A | #### Generative AI | Feature | Drift | TARS | |---|---|---| | **AI Text Summarization** | 7.4 (20 reviews) | Not enough data | #### Self-Service Experience | Feature | Drift | TARS | |---|---|---| | **Knowledge Base** | 8.1 (57 reviews) | Not enough data | | **Searchable Articles** | 8.2 (53 reviews) | Not enough data | | **Community Forums** | Feature Not Available | Not enough data | | **Mobile Optimization** | 8.2 (51 reviews) | Not enough data | | **Personalization** | 8.5 (57 reviews) | Not enough data | #### Self-Service Platform | Feature | Drift | TARS | |---|---|---| | **Branding** | 8.6 (57 reviews) | Not enough data | | **Automation** | 8.7 (60 reviews) | Not enough data | | **Artificial Intelligence** | 8.2 (59 reviews) | Not enough data | | **Integrations** | 8.6 (59 reviews) | Not enough data | #### Agentic AI - Customer Self-Service | Feature | Drift | TARS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Bot Platforms](https://www.g2.com/categories/bot-platforms) **Unique to Drift (6):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) --- ## Reviewer Demographics ### By Company Size | Segment | Drift | TARS | |---|---|---| | **Small-Business** | 25.5% | 57.4% | | **Mid-Market** | 51.7% | 32.4% | | **Enterprise** | 22.9% | 10.1% | ### By Industry #### Drift - **Computer Software:** 32.8% - **Information Technology and Services:** 20.6% - **Marketing and Advertising:** 7.2% - **Financial Services:** 3.2% - **Computer & Network Security:** 3.0% - **Human Resources:** 2.5% - **Internet:** 2.2% - **Hospital & Health Care:** 1.6% - **Education Management:** 1.4% - **E-Learning:** 1.4% - **Other:** 24.2% #### TARS - **Marketing and Advertising:** 12.8% - **Financial Services:** 11.5% - **Health, Wellness and Fitness:** 7.4% - **Internet:** 5.4% - **Information Technology and Services:** 4.1% - **Telecommunications:** 4.1% - **Hospital & Health Care:** 4.1% - **Automotive:** 3.4% - **Computer Software:** 2.7% - **Retail:** 2.7% - **Other:** 41.9% --- ## Alternatives ### Alternatives to Drift - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3850 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1904 reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1474 reviews) - [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.4/5 stars (806 reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6841 reviews) - [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews) - [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews) - [Ada](https://www.g2.com/products/ada-support-inc-ada/reviews) — 4.6/5 stars (172 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) ### Alternatives to TARS - [Landbot](https://www.g2.com/products/landbot/reviews) — 4.7/5 stars (333 reviews) - [Chatfuel](https://www.g2.com/products/chatfuel/reviews) — 4.4/5 stars (45 reviews) - [Verloop.io](https://www.g2.com/products/verloop-io/reviews) — 4.7/5 stars (230 reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1474 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3850 reviews) - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) — 4.8/5 stars (429 reviews) - [ChatBot](https://www.g2.com/products/chatbot/reviews) — 4.5/5 stars (25 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews) - [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews) - [Botpress](https://www.g2.com/products/botpress/reviews) — 4.5/5 stars (492 reviews) --- ## Top Discussions ### Drift - Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..." - Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..." - Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..." - Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..." - Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..." ### TARS - Title: [How to integrate TARs with CRM platform like Salesforce?](https://www.g2.com/discussions/16230-how-to-integrate-tars-with-crm-platform-like-salesforce) — 2 comments, 1 upvote > **Top comment:** "Hi Biplab, You can do this using our API Integration feature where you can make 3rd party API calls directly from the chatbot. Please refer to this help..." - Title: [What is TARS used for?](https://www.g2.com/discussions/what-is-tars-used-for) — 1 comment > **Top comment:** "Chat Bot set up and good automation connectivity." - Title: [How soon can we expect AI Bot from Tars?](https://www.g2.com/discussions/25230-how-soon-can-we-expect-ai-bot-from-tars) — 1 comment, 1 upvote > **Top comment:** "Depends on what scope of the AI. Right now it can be integrated with Dialogflow. You can also use this for NLP and Vision object identification using Google..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drift-vs-tars)