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Compare Drift and TARS 
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At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (57.4% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Free Trial 50 Conversations Per Month
Drift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansTARS
Star Rating
(171)4.6 out of 5
Market Segments
Small-Business (57.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 50 Conversations Per Month
Browse all 3 pricing plansDrift vs TARS
When assessing the two solutions, reviewers found TARS easier to use, set up, and administer. Reviewers also preferred doing business with TARS overall.
- Drift and TARS both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that TARS is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Drift over TARS.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
TARS
Freemium
Free Trial
50 Conversations Per Month
For individuals and small businesses.
- Basic LLM models
- Training limit of 5 Knowledge Bases
- Access to help guides
Free Trial
Drift
Free Trial is available
TARS
Free Trial is available
Ratings
Meets Requirements
8.7
1,017
8.7
106
Ease of Use
8.7
1,030
9.0
108
Ease of Setup
8.4
507
9.0
72
Ease of Admin
8.5
473
9.1
71
Quality of Support
8.8
938
9.6
106
Has the product been a good partner in doing business?
8.9
472
9.4
72
Product Direction (% positive)
8.9
995
8.5
93
Features by Category
Messenger
8.5
204
|
Verified
Feature Not Available
8.2
202
|
Verified
7.9
14
|
Verified
9.1
274
|
Verified
8.8
11
|
Verified
8.6
251
|
Verified
8.6
19
|
Verified
Channels
7.9
117
|
Verified
8.8
11
|
Verified
8.9
250
|
Verified
9.0
22
|
Verified
7.7
92
|
Verified
8.9
9
|
Verified
7.6
82
|
Verified
Not enough data
7.8
91
|
Verified
8.9
6
|
Verified
Customers
8.6
225
|
Verified
9.1
13
|
Verified
8.4
203
|
Verified
8.8
13
8.1
242
|
Verified
8.7
21
|
Verified
8.7
241
|
Verified
8.9
23
|
Verified
8.5
245
|
Verified
8.5
21
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Not enough data
Sales Analysis
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Not enough data
Generative AI
7.5
88
Not enough data
7.6
86
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
281
8.7
31
8.3
269
9.0
29
8.5
304
8.7
24
8.1
274
9.0
25
8.0
229
Feature Not Available
Platform
8.9
310
9.3
15
8.4
292
9.3
27
8.4
276
8.8
25
8.1
282
8.5
24
7.9
241
8.3
16
8.4
262
8.9
18
8.2
287
8.6
29
Generative AI
7.7
85
8.5
8
7.7
83
8.8
8
Conversational Platform
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Not enough data
Generative AI
8.0
32
Not enough data
7.8
32
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
9.0
5
7.9
30
9.0
5
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and TARS are categorized as Conversational Marketing, Chatbots, and Bot Platforms
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Live Chat, Customer Self-Service, and Customer Service Automation
TARS has no unique categories
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TARS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Marketing and Advertising
12.8%
Financial Services
11.5%
Health, Wellness and Fitness
7.4%
Internet
5.4%
Telecommunications
4.1%
Other
58.8%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
How to integrate TARs with CRM platform like Salesforce?
2 Comments
VA
Hi Biplab,
You can do this using our API Integration feature where you can make 3rd party API calls directly from the chatbot. Please refer to this help...Read more
How soon can we expect AI Bot from Tars?
1 Comment
MF
Depends on what scope of the AI. Right now it can be integrated with Dialogflow. You can also use this for NLP and Vision object identification using Google...Read more
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