# Drift vs Rasa Comparison

| | Drift | Rasa | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,256 | 11 | 
| **Largest Market Segment** | Mid-Market (51.7% of reviews) | Small-Business (72.7% of reviews) | 
| **Entry Level Price** | Starting at $2,500.00 Per Month | Free | 

---
## Top Pros & Cons

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (47 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

### Rasa

**Not enough data**

---
## Ratings Comparison
| Rating | Drift | Rasa | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1019 reviews) | 7.8 (9 reviews) | 
  | **Ease of Use** | 8.7 (1032 reviews) | 7.2 (9 reviews) | 
  | **Ease of Setup** | 8.4 (508 reviews) | Not enough data | 
  | **Ease of Admin** | 8.5 (473 reviews) | Not enough data | 
  | **Quality of Support** | 8.8 (940 reviews) | 8.3 (9 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (472 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.9 (997 reviews) | 5.0 (7 reviews) | 

---
## Pricing

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

### Rasa

#### Entry-Level Pricing

Plan: Developer Edition

Price: Free

Description: For developers exploring AI assistant projects, you can access all of Rasa Pro on your own computer. CALM, Enterprise Search, E2E testing, and more. Community Support is available in our Forum.

Key Features:
- Access to Rasa Pro and our dialogue engine CALM (Conversational AI with Language Models) .

[Browse all 3 editions](https://www.g2.com/products/rasa/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 326 |
| **Rasa** | N/A | N/A |

#### Messenger

| Feature | Drift | Rasa | 
|---|---|---|
| **Sequencing** | 8.5 (204 reviews) ✓ Verified | Not enough data | 
| **AI** | 8.2 (201 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | 9.1 (273 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | 8.5 (250 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | Drift | Rasa | 
|---|---|---|
| **Social Media** | 7.9 (116 reviews) ✓ Verified | Not enough data | 
| **Website** | 8.9 (250 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | 7.7 (91 reviews) ✓ Verified | Not enough data | 
| **Voice Assistants** | 7.6 (81 reviews) ✓ Verified | Not enough data | 
| **Other** | 7.8 (90 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | Drift | Rasa | 
|---|---|---|
| **Targeting** | 8.6 (225 reviews) ✓ Verified | Not enough data | 
| **Profiles** | 8.4 (202 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.1 (241 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | 8.5 (246 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 358 |
| **Rasa** | N/A | N/A |

#### Lead Facilitation

| Feature | Drift | Rasa | 
|---|---|---|
| **Customer-facing Chatbot** | 8.9 (315 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | 8.2 (309 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.2 (288 reviews) ✓ Verified | Not enough data | 
| **Meeting Scheduling ** | 8.7 (305 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | Drift | Rasa | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.0 (265 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | 8.0 (269 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | 8.3 (278 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Drift | Rasa | 
|---|---|---|
| **Coaching ** | 7.8 (241 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | 8.0 (261 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Drift | Rasa | 
|---|---|---|
| **ROI Forecasting ** | 7.5 (215 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | 7.7 (221 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Generation** | 7.5 (87 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 332 |
| **Rasa** | N/A | N/A |

#### Responses

| Feature | Drift | Rasa | 
|---|---|---|
| **Customization** | 8.2 (280 reviews) | Not enough data | 
| **Control** | 8.3 (268 reviews) | Not enough data | 
| **Route To Human** | 8.4 (303 reviews) | Not enough data | 
| **Menu bars** | 8.1 (273 reviews) | Not enough data | 
| **Drip sequences** | 8.0 (228 reviews) | Not enough data | 

#### Platform

| Feature | Drift | Rasa | 
|---|---|---|
| **Live chat** | 8.9 (309 reviews) | Not enough data | 
| **Integrations** | 8.4 (291 reviews) | Not enough data | 
| **Branding** | 8.4 (275 reviews) | Not enough data | 
| **Analytics** | 8.1 (281 reviews) | Not enough data | 
| **A/B testing** | 7.9 (240 reviews) | Not enough data | 
| **Role-based access** | 8.4 (261 reviews) | Not enough data | 
| **Collection of information** | 8.2 (286 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Generation** | 7.7 (84 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (82 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.4/10 | 198 |
| **Rasa** | N/A | N/A |

#### Conversational Platform

| Feature | Drift | Rasa | 
|---|---|---|
| **Personalization** | 8.6 (167 reviews) | Not enough data | 
| **Omnichannel** | 8.4 (117 reviews) | Not enough data | 
| **Contextual Engagement** | 8.7 (128 reviews) | Not enough data | 
| **Proactive Engagement** | 8.6 (92 reviews) | Not enough data | 

#### Support Automation

| Feature | Drift | Rasa | 
|---|---|---|
| **Intelligent Routing** | Feature Not Available | Not enough data | 
| **Seamless Escalation** | 8.4 (147 reviews) | Not enough data | 
| **Transcripts** | 8.7 (138 reviews) | Not enough data | 
| **Self-Serve Support** | 8.4 (92 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Generation** | 7.9 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (31 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 102 |
| **Rasa** | N/A | N/A |

#### Integrations

| Feature | Drift | Rasa | 
|---|---|---|
| **MS Teams Integration** | 7.4 (92 reviews) | Not enough data | 
| **Email Integration** | 7.9 (95 reviews) | Not enough data | 
| **Zoom Integration** | 7.8 (91 reviews) | Not enough data | 
| **Google Meet Integration** | 7.3 (88 reviews) | Not enough data | 
| **Salesforce Integration** | 8.0 (95 reviews) | Not enough data | 

#### Branding &amp; Customizatio

| Feature | Drift | Rasa | 
|---|---|---|
| **Custom Booking Page** | 8.2 (94 reviews) | Not enough data | 
| **Personalized Links** | 8.3 (93 reviews) | Not enough data | 
| **Personalized Web Embed** | 7.9 (90 reviews) | Not enough data | 

#### Automatic Rules &amp; Configurations

| Feature | Drift | Rasa | 
|---|---|---|
| **Set Working Hours** | 8.5 (96 reviews) | Not enough data | 
| **Automatic Updates** | 8.2 (90 reviews) | Not enough data | 
| **Buffer Times** | 8.1 (93 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.1/10 | 14 |
| **Rasa** | N/A | N/A |

#### Customer Support

| Feature | Drift | Rasa | 
|---|---|---|
| **Text** | 7.8 (12 reviews) | Not enough data | 
| **Speech** | 7.8 (12 reviews) | Not enough data | 
| **Knowledge Base** | 8.1 (12 reviews) | Not enough data | 

#### Automation

| Feature | Drift | Rasa | 
|---|---|---|
| **Ticket Resolution** | 8.2 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (13 reviews) | Not enough data | 
| **Intelligent Routing** | 8.3 (12 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | Drift | Rasa | 
|---|---|---|
| **Learning** | 7.7 (13 reviews) | Not enough data | 
| **Language** | 8.2 (13 reviews) | Not enough data | 
| **Conversational AI** | 8.3 (14 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 7.8/10 | 31 |
| **Rasa** | N/A | N/A |

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Generation** | 7.7 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (30 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 598 |
| **Rasa** | N/A | N/A |

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Generation** | 7.7 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (81 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.3 (81 reviews) | Not enough data | 

#### Communication

| Feature | Drift | Rasa | 
|---|---|---|
| **Pop-up Chat** | 9.2 (543 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.5 (539 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 7.8 (323 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.6 (414 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | 7.9 (189 reviews) | Not enough data | 

####  Internal Use

| Feature | Drift | Rasa | 
|---|---|---|
| **Customization ** | 8.4 (461 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.7 (470 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.5 (471 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.2 (408 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | 8.3 (371 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.1 (401 reviews) ✓ Verified | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 74 |
| **Rasa** | N/A | N/A |

#### Generative AI

| Feature | Drift | Rasa | 
|---|---|---|
| **AI Text Summarization** | 7.4 (20 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Drift | Rasa | 
|---|---|---|
| **Knowledge Base** | 8.1 (57 reviews) | Not enough data | 
| **Searchable Articles** | 8.2 (53 reviews) | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 8.2 (51 reviews) | Not enough data | 
| **Personalization** | 8.5 (57 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Drift | Rasa | 
|---|---|---|
| **Branding** | 8.6 (57 reviews) | Not enough data | 
| **Automation** | 8.7 (60 reviews) | Not enough data | 
| **Artificial Intelligence** | 8.2 (59 reviews) | Not enough data | 
| **Integrations** | 8.6 (59 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Rasa** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Drift | Rasa | 
|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | 
| **Voice &amp; Text Interface Support** | Not enough data | Not enough data | 

#### Intent &amp; Action Handling - Conversational Interface Agents 

| Feature | Drift | Rasa | 
|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | 
| **Intent Recognition &amp; Mapping** | Not enough data | Not enough data | 
| **Action &amp; Workflow Triggering** | Not enough data | Not enough data | 

#### Context &amp; Personalization - Conversational Interface Agents 

| Feature | Drift | Rasa | 
|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | 
| **User Identity &amp; Permission Awareness** | Not enough data | Not enough data | 

#### Enterprise Integration &amp; Deployment - Conversational Interface Agents 

| Feature | Drift | Rasa | 
|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | 
| **Security &amp; Access Controls** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Rasa** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Drift | Rasa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms)

**Unique to Drift (6):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Chatbots Software](https://www.g2.com/categories/chatbots), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

**Unique to Rasa (1):** [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | Drift | Rasa | 
|---|---|---|
| **Small-Business** | 25.5% | 72.7% | 
| **Mid-Market** | 51.7% | 9.1% | 
| **Enterprise** | 22.9% | 18.2% | 

### By Industry

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer &amp; Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital &amp; Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

#### Rasa

- **Computer Software:** 36.4%
- **Information Technology and Services:** 18.2%
- **Telecommunications:** 9.1%
- **Marketing and Advertising:** 9.1%
- **Graphic Design:** 9.1%
- **Financial Services:** 9.1%
- **Banking:** 9.1%

---
## Alternatives

### Alternatives to Drift

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3867 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1906 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1487 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (808 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6979 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
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- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2109 reviews)

### Alternatives to Rasa

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- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3867 reviews)
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- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2109 reviews)

---
## Top Discussions

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

### Rasa

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drift-vs-rasa)

