# Drift vs Mixmax Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixmax excels in email tracking and automation features, with users highlighting its ability to provide insights on email engagement, which helps in planning follow-up actions effectively. This capability is particularly beneficial for sales professionals looking to optimize their outreach strategies.
- **Users say** that Drift stands out for its real-time engagement capabilities, allowing businesses to connect with potential customers directly on their website. Reviewers appreciate features like chatbots and calling options, which facilitate immediate conversations and enhance demand generation efforts.
- **According to verified reviews** , Mixmax offers a more user-friendly experience when it comes to setup and integration, with many users praising its seamless connection to Microsoft Outlook and other tools. This ease of use is reflected in its higher ratings for setup and administration compared to Drift.
- **Reviewers mention** that while Drift has a robust feature set, some users find it challenging to configure the platform to meet their specific needs. This can lead to a steeper learning curve for new users, especially when compared to Mixmax's more intuitive interface.
- **G2 reviewers highlight** that Drift's support quality is commendable, with many users noting the helpfulness of the support team. However, Mixmax users also report high satisfaction with support, indicating that both platforms prioritize customer assistance effectively.
- **Users report** that while Drift is geared more towards mid-market companies, Mixmax is favored by small businesses, making it a more accessible option for startups and smaller teams looking for budget-friendly solutions without sacrificing essential features.



| | Drift | Mixmax | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,256 | 1,457 | 
| **Largest Market Segment** | Mid-Market (51.7% of reviews) | Small-Business (53.5% of reviews) | 
| **Entry Level Price** | Starting at $2,500.00 Per Month | $29.00 1 per user/month (billed annually) | 

---
## Top Pros & Cons

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (46 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

### Mixmax

Pros:
- Email Tracking (59 reviews)
- Ease of Use (50 reviews)

Cons:
- Missing Features (19 reviews)
- Email Management (17 reviews)

---
## Ratings Comparison
| Rating | Drift | Mixmax | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1019 reviews) | 9.1 (1129 reviews) | 
  | **Ease of Use** | 8.7 (1032 reviews) | 9.0 (1142 reviews) | 
  | **Ease of Setup** | 8.4 (508 reviews) | 9.1 (364 reviews) | 
  | **Ease of Admin** | 8.5 (473 reviews) | 9.0 (261 reviews) | 
  | **Quality of Support** | 8.8 (940 reviews) | 9.0 (884 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (472 reviews) | 9.2 (251 reviews) | 
  | **Product Direction (% positive)** | 8.9 (997 reviews) | 8.4 (1023 reviews) | 

---
## Pricing

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

### Mixmax

#### Entry-Level Pricing

Plan: Inbox Copilot

Price: $29.00 1 per user/month (billed annually)

Description: Inbox Copilot turns your inbox from chaos into control.   It automatically organizes your messages and prioritizes the most important, so you never miss what matters. 

Key Features:
- Email tracking
- Meeting scheduling
- Inbox categorization and filtering

[Browse all 5 editions](https://www.g2.com/products/mixmax/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 326 |
| **Mixmax** | N/A | N/A |

#### Messenger

| Feature | Drift | Mixmax | 
|---|---|---|
| **Sequencing** | 8.5 (204 reviews) ✓ Verified | Not enough data | 
| **AI** | 8.2 (201 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | 9.1 (273 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | 8.5 (250 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | Drift | Mixmax | 
|---|---|---|
| **Social Media** | 7.9 (116 reviews) ✓ Verified | Not enough data | 
| **Website** | 8.9 (250 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | 7.7 (91 reviews) ✓ Verified | Not enough data | 
| **Voice Assistants** | 7.6 (81 reviews) ✓ Verified | Not enough data | 
| **Other** | 7.8 (90 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | Drift | Mixmax | 
|---|---|---|
| **Targeting** | 8.6 (225 reviews) ✓ Verified | Not enough data | 
| **Profiles** | 8.4 (202 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.1 (241 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | 8.5 (246 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 358 |
| **Mixmax** | N/A | N/A |

#### Lead Facilitation

| Feature | Drift | Mixmax | 
|---|---|---|
| **Customer-facing Chatbot** | 8.9 (315 reviews) ✓ Verified | Feature Not Available | 
| **Lead Qualification** | 8.2 (309 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.2 (288 reviews) ✓ Verified | Not enough data | 
| **Meeting Scheduling ** | 8.7 (305 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | Drift | Mixmax | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.0 (265 reviews) ✓ Verified | Feature Not Available | 
| **Data Entry** | 8.0 (269 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | 8.3 (278 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Drift | Mixmax | 
|---|---|---|
| **Coaching ** | 7.8 (241 reviews) ✓ Verified | Feature Not Available | 
| **Peformance Tracking** | 8.0 (261 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Drift | Mixmax | 
|---|---|---|
| **ROI Forecasting ** | 7.5 (215 reviews) ✓ Verified | Feature Not Available | 
| **Sales Forecasting ** | 7.7 (221 reviews) ✓ Verified | Feature Not Available | 

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | 7.5 (87 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Mixmax** | 8.1/10 | 478 |

#### Integrated Workflows

| Feature | Drift | Mixmax | 
|---|---|---|
| **Task Management** | Not enough data | 8.4 (300 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 9.5 (450 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.2 (183 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (237 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.6 (313 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 8.7 (255 reviews) | 
| **Shared Records** | Not enough data | Feature Not Available | 

#### Repeatability and Reportability

| Feature | Drift | Mixmax | 
|---|---|---|
| **Content Management** | Not enough data | 8.5 (292 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.8 (298 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.8 (287 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.0 (225 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 6.7 (100 reviews) | 

#### AI and Automation

| Feature | Drift | Mixmax | 
|---|---|---|
| **Lead Prioritization** | Not enough data | Feature Not Available | 
| **Lead Scoring** | Not enough data | 7.2 (102 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.8 (230 reviews) | 
| **Buyer Intelligence** | Not enough data | Feature Not Available | 
| **Machine Learning** | Not enough data | 6.9 (98 reviews) | 

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (81 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 332 |
| **Mixmax** | N/A | N/A |

#### Responses

| Feature | Drift | Mixmax | 
|---|---|---|
| **Customization** | 8.2 (280 reviews) | Not enough data | 
| **Control** | 8.3 (268 reviews) | Not enough data | 
| **Route To Human** | 8.4 (303 reviews) | Not enough data | 
| **Menu bars** | 8.1 (273 reviews) | Not enough data | 
| **Drip sequences** | 8.0 (228 reviews) | Not enough data | 

#### Platform

| Feature | Drift | Mixmax | 
|---|---|---|
| **Live chat** | 8.9 (309 reviews) | Not enough data | 
| **Integrations** | 8.4 (291 reviews) | Not enough data | 
| **Branding** | 8.4 (275 reviews) | Not enough data | 
| **Analytics** | 8.1 (281 reviews) | Not enough data | 
| **A/B testing** | 7.9 (240 reviews) | Not enough data | 
| **Role-based access** | 8.4 (261 reviews) | Not enough data | 
| **Collection of information** | 8.2 (286 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | 7.7 (84 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (82 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.4/10 | 198 |
| **Mixmax** | N/A | N/A |

#### Conversational Platform

| Feature | Drift | Mixmax | 
|---|---|---|
| **Personalization** | 8.6 (167 reviews) | Not enough data | 
| **Omnichannel** | 8.4 (117 reviews) | Not enough data | 
| **Contextual Engagement** | 8.7 (128 reviews) | Not enough data | 
| **Proactive Engagement** | 8.6 (92 reviews) | Not enough data | 

#### Support Automation

| Feature | Drift | Mixmax | 
|---|---|---|
| **Intelligent Routing** | Feature Not Available | Not enough data | 
| **Seamless Escalation** | 8.4 (147 reviews) | Not enough data | 
| **Transcripts** | 8.7 (138 reviews) | Not enough data | 
| **Self-Serve Support** | 8.4 (92 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | 7.9 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (31 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 102 |
| **Mixmax** | 8.3/10 | 220 |

#### Integrations

| Feature | Drift | Mixmax | 
|---|---|---|
| **MS Teams Integration** | 7.4 (92 reviews) | 6.6 (97 reviews) | 
| **Email Integration** | 7.9 (95 reviews) | 9.3 (199 reviews) | 
| **Zoom Integration** | 7.8 (91 reviews) | 8.3 (140 reviews) | 
| **Google Meet Integration** | 7.3 (88 reviews) | 8.3 (140 reviews) | 
| **Salesforce Integration** | 8.0 (95 reviews) | 7.9 (121 reviews) | 

#### Branding & Customizatio

| Feature | Drift | Mixmax | 
|---|---|---|
| **Custom Booking Page** | 8.2 (94 reviews) | 8.0 (149 reviews) | 
| **Personalized Links** | 8.3 (93 reviews) | 8.6 (148 reviews) | 
| **Personalized Web Embed** | 7.9 (90 reviews) | 8.0 (116 reviews) | 

#### Automatic Rules & Configurations

| Feature | Drift | Mixmax | 
|---|---|---|
| **Set Working Hours** | 8.5 (96 reviews) | 8.8 (161 reviews) | 
| **Automatic Updates** | 8.2 (90 reviews) | 8.8 (145 reviews) | 
| **Buffer Times** | 8.1 (93 reviews) | 8.5 (140 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.1/10 | 14 |
| **Mixmax** | N/A | N/A |

#### Customer Support

| Feature | Drift | Mixmax | 
|---|---|---|
| **Text** | 7.8 (12 reviews) | Not enough data | 
| **Speech** | 7.8 (12 reviews) | Not enough data | 
| **Knowledge Base** | 8.1 (12 reviews) | Not enough data | 

#### Automation

| Feature | Drift | Mixmax | 
|---|---|---|
| **Ticket Resolution** | 8.2 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (13 reviews) | Not enough data | 
| **Intelligent Routing** | 8.3 (12 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | Drift | Mixmax | 
|---|---|---|
| **Learning** | 7.7 (13 reviews) | Not enough data | 
| **Language** | 8.2 (13 reviews) | Not enough data | 
| **Conversational AI** | 8.3 (14 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 7.8/10 | 31 |
| **Mixmax** | N/A | N/A |

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | 7.7 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (30 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 598 |
| **Mixmax** | N/A | N/A |

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | 7.7 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (81 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.3 (81 reviews) | Not enough data | 

#### Communication

| Feature | Drift | Mixmax | 
|---|---|---|
| **Pop-up Chat** | 9.2 (543 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.5 (539 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 7.8 (323 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.6 (414 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | 7.9 (189 reviews) | Not enough data | 

####  Internal Use

| Feature | Drift | Mixmax | 
|---|---|---|
| **Customization ** | 8.4 (461 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.7 (470 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.5 (471 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.2 (408 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | 8.3 (371 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.1 (401 reviews) ✓ Verified | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 74 |
| **Mixmax** | N/A | N/A |

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Summarization** | 7.4 (20 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Drift | Mixmax | 
|---|---|---|
| **Knowledge Base** | 8.1 (57 reviews) | Not enough data | 
| **Searchable Articles** | 8.2 (53 reviews) | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 8.2 (51 reviews) | Not enough data | 
| **Personalization** | 8.5 (57 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Drift | Mixmax | 
|---|---|---|
| **Branding** | 8.6 (57 reviews) | Not enough data | 
| **Automation** | 8.7 (60 reviews) | Not enough data | 
| **Artificial Intelligence** | 8.2 (59 reviews) | Not enough data | 
| **Integrations** | 8.6 (59 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Mixmax** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Mixmax** | 8.3/10 | 165 |

#### Agentic AI - Sales Performance Management

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Drift | Mixmax | 
|---|---|---|
| **Badges** | Not enough data | 7.6 (77 reviews) ✓ Verified | 
| **Triggers** | Not enough data | 8.2 (92 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | Feature Not Available | 
| **Leaderboards** | Not enough data | 7.9 (81 reviews) ✓ Verified | 

#### Personalization

| Feature | Drift | Mixmax | 
|---|---|---|
| **Profiles** | Not enough data | Feature Not Available | 
| **Custom Reports** | Not enough data | 8.4 (104 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (121 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.1 (53 reviews) | 

#### Administrative

| Feature | Drift | Mixmax | 
|---|---|---|
| **Integration** | Not enough data | 8.9 (124 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | Feature Not Available | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Mixmax** | 8.8/10 | 857 |

#### Agentic AI - Email Tracking

| Feature | Drift | Mixmax | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analytics

| Feature | Drift | Mixmax | 
|---|---|---|
| **Open Rates** | Not enough data | 9.1 (776 reviews) | 
| **Link Activity** | Not enough data | 8.8 (685 reviews) | 
| **Attachment Activity** | Not enough data | 8.8 (628 reviews) | 

#### Customizations

| Feature | Drift | Mixmax | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.1 (725 reviews) | 
| **Email Scheduling** | Not enough data | 9.4 (790 reviews) | 
| **Notifications** | Not enough data | 9.0 (723 reviews) | 
| **Email Categorization** | Not enough data | 8.5 (562 reviews) | 
| **Templates** | Not enough data | 9.1 (751 reviews) | 

#### Generative AI

| Feature | Drift | Mixmax | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (155 reviews) | 

---
## Categories
**Shared Categories (2):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Drift (7):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

**Unique to Mixmax (4):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Drift | Mixmax | 
|---|---|---|
| **Small-Business** | 25.5% | 53.5% | 
| **Mid-Market** | 51.7% | 43.1% | 
| **Enterprise** | 22.9% | 3.4% | 

### By Industry

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer & Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

#### Mixmax

- **Computer Software:** 19.2%
- **Information Technology and Services:** 11.7%
- **Marketing and Advertising:** 11.6%
- **Financial Services:** 3.4%
- **Staffing and Recruiting:** 3.1%
- **Internet:** 2.9%
- **Education Management:** 2.6%
- **Real Estate:** 2.1%
- **Human Resources:** 1.6%
- **Events Services:** 1.6%
- **Other:** 40.2%

---
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- [Cirrus Insight](https://www.g2.com/products/cirrus-insight/reviews) — 4.2/5 stars (1510 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [lemlist](https://www.g2.com/products/lemlist/reviews) — 4.6/5 stars (1597 reviews)
- [Klenty](https://www.g2.com/products/klenty/reviews) — 4.6/5 stars (388 reviews)

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## Top Discussions

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

### Mixmax

- Title: [What features am I overlooking besides reminders, scheduling and templates?](https://www.g2.com/discussions/what-features-am-i-overlooking-besides-reminders-scheduling-and-templates) — 4 comments, 4 upvotes
  > **Top comment:** "Great question Leland. Our two most jaw-dropping features are...

1. Our Rules engine, which is like an even easier Zapier for sales. For example you can..."
- Title: [What Mixmax feature do you find most useful for maintaining good relationships with leads?](https://www.g2.com/discussions/what-mixmax-feature-do-you-find-most-useful-for-maintaining-good-relationships-with-leads) — 3 comments, 2 upvotes
  > **Top comment:** "Being able to see if they opened the email is helpful."
- Title: [What is Mixmax used for?](https://www.g2.com/discussions/what-is-mixmax-used-for) — 2 comments
  > **Top comment:** "scheduling and sending emails at scale to customers "
- Title: [What is Mixmax app?](https://www.g2.com/discussions/what-is-mixmax-app) — 2 comments
  > **Top comment:** "Productivity tool designed to enhance efficiency of people using Copper CRM & G-Suite "
- Title: [Can I add a user to my account that has a different email extension?](https://www.g2.com/discussions/can-i-add-a-user-to-my-account-that-has-a-different-email-extension) — 2 comments, 1 upvote
  > **Top comment:** "Hi Karim, you can add members to your workspace, whether that be your personal email or a team mate, from the Members & Billing section. 

Hot link =>..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drift-vs-mixmax)