Compare Drift and HighLevel 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Small-Business (94.6% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
$97.00 Per Month
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansHighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Drift excels in user experience, particularly with its AI Sales tools which users find beneficial for lead generation. One reviewer noted that it provides a seamless integration with calendars, allowing for better scheduling and targeted lead generation.
- Users say that HighLevel shines in its all-in-one platform capabilities, making it a great choice for digital marketing agencies. Reviewers appreciate having everything related to email campaigns and automated workflows in one place, which simplifies their marketing efforts.
- According to verified reviews, Drift has a higher satisfaction score in terms of ease of use and setup, with users highlighting its intuitive onboarding process. This makes it easier for new users to get started without extensive training.
- Reviewers mention that while HighLevel offers a comprehensive suite of features, it can be overwhelming for new users. One user shared that it took them about a year to fully grasp the platform, indicating a steeper learning curve compared to Drift.
- G2 reviewers highlight Drift's strong support quality, with a score that reflects users' positive experiences. They appreciate the responsive customer service, which helps resolve issues quickly and effectively.
- Users report that HighLevel's support team is also commendable, with specific praise for team members who take the time to explain complex features in simple terms. However, the overall support experience is slightly less favorable compared to Drift, according to user feedback.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Drift
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.7
1,019
8.7
204
Ease of Use
8.7
1,032
7.8
541
Ease of Setup
8.4
508
7.3
330
Ease of Admin
8.5
473
8.0
148
Quality of Support
8.8
940
8.1
198
Has the product been a good partner in doing business?
8.9
472
8.6
142
Product Direction (% positive)
8.9
997
9.0
201
Features by Category
Sales Force Automation
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
9.0
115
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
98
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Marketing Automation
Not enough data
9.0
113
Not enough data
9.1
106
Not enough data
9.1
110
Not enough data
8.3
99
Customer Support
Not enough data
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Reporting & Analytics
Not enough data
8.4
97
Not enough data
8.3
104
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.0
88
Not enough data
8.3
102
Not enough data
7.7
89
Platform
Not enough data
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Integration
Not enough data
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Generative AI
Not enough data
8.4
63
Agentic AI - CRM
Not enough data
7.7
23
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Email Marketing
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Online Marketing
Not enough data
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Reporting & Analytics
Not enough data
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Platform
Not enough data
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
Not enough data
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Messenger
8.5
203
|
Verified
9.2
6
8.2
201
|
Verified
8.1
9
9.1
273
|
Verified
8.5
8
8.5
250
|
Verified
7.6
7
Channels
7.9
116
|
Verified
9.6
8
8.9
250
|
Verified
9.6
8
7.7
91
|
Verified
9.5
7
7.6
81
|
Verified
7.7
8
7.8
90
|
Verified
7.2
6
Customers
8.6
225
|
Verified
9.0
7
8.4
202
|
Verified
9.2
8
8.1
241
|
Verified
9.2
8
8.7
242
|
Verified
9.4
8
8.5
246
|
Verified
8.8
8
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
SMS Platform
Not enough data
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Agentic AI - SMS Marketing
Not enough data
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Channels
Not enough data
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
8.2
280
9.5
7
8.3
268
7.3
5
8.4
303
9.5
7
8.1
273
9.5
7
8.0
228
9.5
7
Platform
8.9
309
8.6
7
8.4
291
9.3
7
8.4
275
8.6
7
8.1
281
8.6
7
7.9
240
8.3
7
8.4
261
9.5
7
8.2
286
9.5
7
Generative AI
7.7
84
8.8
8
7.7
82
8.6
7
Conversational Platform
8.6
167
9.7
6
8.4
117
9.7
6
8.7
128
8.6
7
8.6
92
9.7
6
Support Automation
Feature Not Available
9.7
6
8.4
147
9.7
6
8.7
138
9.7
6
8.4
92
9.7
6
Generative AI
7.9
31
9.7
6
7.7
31
9.8
7
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
8.6
6
7.7
81
8.9
6
7.3
81
8.8
7
Communication
9.2
543
|
Verified
9.4
8
8.5
539
|
Verified
7.9
7
7.8
323
|
Verified
9.8
7
8.6
415
|
Verified
9.5
7
7.9
189
7.2
6
Internal Use
8.4
461
|
Verified
8.3
9
8.7
471
|
Verified
7.2
6
8.5
472
|
Verified
7.6
7
8.2
409
|
Verified
9.3
7
8.3
372
|
Verified
7.3
5
8.1
402
|
Verified
9.4
8
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
In-House Management
Not enough data
8.1
39
Not enough data
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and HighLevel are categorized as Conversational Support, Conversational Marketing, Chatbots, and Live Chat
Unique Categories
Drift is categorized as Business Scheduling, AI Sales Assistant, Bot Platforms, Customer Self-Service, and Customer Service Automation
HighLevel is categorized as Marketing Automation, CRM, SMS Marketing, AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, and Website Builder
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Marketing and Advertising
43.3%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.2%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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