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Compare Drift and Gupshup 
Featured Products
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
No pricing available
Drift
Star Rating
(1,255)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansGupshup
Star Rating
(65)4.4 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GupshupDrift vs Gupshup
When assessing the two solutions, reviewers found them equally easy to use. However, Gupshup is easier to set up , while reviewers preferred administration and ease of doing business with Drift overall.
- Reviewers felt that Gupshup meets the needs of their business better than Drift.
- When comparing quality of ongoing product support, reviewers felt that Drift is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Drift over Gupshup.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Gupshup
No pricing availableFree Trial
Drift
Free Trial is available
Gupshup
No trial information availableRatings
Meets Requirements
8.7
1,017
8.8
57
Ease of Use
8.7
1,030
8.7
58
Ease of Setup
8.4
507
8.8
40
Ease of Admin
8.5
473
8.1
22
Quality of Support
8.8
938
8.5
57
Has the product been a good partner in doing business?
8.9
472
8.7
22
Product Direction (% positive)
8.9
995
8.8
57
Features by Category
Messenger
8.5
203
|
Verified
8.6
22
8.2
201
|
Verified
7.2
21
9.1
273
|
Verified
7.5
21
8.5
250
|
Verified
7.9
21
Channels
7.9
116
|
Verified
7.3
20
8.9
250
|
Verified
7.3
22
7.7
91
|
Verified
8.5
21
7.6
81
|
Verified
6.9
19
7.8
90
|
Verified
7.2
18
Customers
8.6
224
|
Verified
8.2
19
8.4
202
|
Verified
7.8
20
8.1
241
|
Verified
7.9
21
8.7
241
|
Verified
7.7
19
8.5
245
|
Verified
7.6
19
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Not enough data
Platform
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Not enough data
Generative AI
7.7
84
Not enough data
7.7
82
Not enough data
Conversational Platform
8.6
167
8.6
13
8.4
117
8.5
11
8.7
128
8.5
12
8.6
92
9.0
12
Support Automation
Feature Not Available
8.8
12
8.4
147
8.6
13
8.7
138
8.0
11
8.4
92
8.5
12
Generative AI
7.9
31
6.9
8
7.7
31
7.1
8
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
7.0
11
7.9
30
7.4
11
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.3
14
Not enough data
9.4
14
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.0
14
Not enough data
9.4
14
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.0
13
Not enough data
9.4
13
Not enough data
8.5
13
Not enough data
8.6
13
Categories
Categories
Shared Categories
Drift and Gupshup are categorized as Conversational Support, Conversational Marketing, and Bot Platforms
Unique Categories
Drift is categorized as Business Scheduling, AI Sales Assistant, Chatbots, Live Chat, Customer Self-Service, and Customer Service Automation
Gupshup is categorized as WhatsApp Marketing
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gupshup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Financial Services
7.8%
Computer Software
7.8%
Marketing and Advertising
6.3%
Insurance
6.3%
Automotive
6.3%
Other
65.6%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
Gupshup has no more discussions with answers
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