# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dreamdata Comparison | | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 4,627 | 264 | | **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (59.9% of reviews) | | **Entry Level Price** | Starting at $1,250.00 Per Month | Free | --- ## Top Pros & Cons ### Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros: - Ease of Use (341 reviews) - Automation (197 reviews) Cons: - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) ### Dreamdata Pros: - Insights (47 reviews) - Analytics (39 reviews) Cons: - Learning Curve (20 reviews) - Missing Features (13 reviews) --- ## Ratings Comparison | Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Meets Requirements** | 8.2 (3298 reviews) | 8.9 (208 reviews) | | **Ease of Use** | 7.6 (3589 reviews) | 8.4 (218 reviews) | | **Ease of Setup** | 7.3 (2064 reviews) | 8.1 (177 reviews) | | **Ease of Admin** | 7.8 (1715 reviews) | 9.0 (125 reviews) | | **Quality of Support** | 7.7 (3113 reviews) | 9.4 (201 reviews) | | **Has the product been a good partner in doing business?** | 8.0 (1682 reviews) | 9.6 (126 reviews) | | **Product Direction (% positive)** | 7.5 (3185 reviews) | 9.7 (194 reviews) | --- ## Pricing ### Agentforce Marketing (formerly Salesforce Marketing Cloud) #### Entry-Level Pricing Plan: Pro Price: Starting at $1,250.00 Per Month Description: Personalized marketing automation with email solutions Key Features: - Email Marketing - Content Creation - Integration with Salesforce Sales Cloud [Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) #### Free Trial No ### Dreamdata #### Entry-Level Pricing Plan: FREE Price: Free Description: Activate GTM data, build precise audiences, and orchestrate marketing efficiently. Try before you buy with our free plan. Key Features: - B2B Web Analytics - Cookie & Cookie-less Tracking - Engagement Scoring [Browse all 2 editions](https://www.g2.com/products/dreamdata/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 | | **Dreamdata** | N/A | N/A | #### Email Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Building and Personalizing Emails** | 7.9 (1186 reviews) | Not enough data | | **Sending Outbound Emails** | 8.4 (1177 reviews) | Not enough data | | **Manage Email Deliverability** | 8.1 (1153 reviews) | Not enough data | | **Automated Email Responses** | 8.2 (1077 reviews) | Not enough data | #### Online Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Landing Pages and Forms** | 7.4 (1068 reviews) | Not enough data | | **Dynamic Content** | 7.4 (897 reviews) | Not enough data | | **A/B Testing** | 7.5 (846 reviews) | Not enough data | | **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | | **Search Tracking and Optimization** | 7.3 (855 reviews) | Not enough data | #### Lead Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Marketing Lead Database** | 8.0 (1036 reviews) | Not enough data | | **Data Quality Management** | 7.6 (996 reviews) | Not enough data | | **Segmentation** | 8.0 (1056 reviews) | Not enough data | | **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | | **Lead Nurturing** | 8.1 (1027 reviews) | Not enough data | | **Online Behavior Tracking** | 7.8 (967 reviews) | Not enough data | | **Automated Alerts and Tasks** | 7.9 (924 reviews) | Not enough data | | **CRM Lead Integration** | 8.3 (1042 reviews) | Not enough data | #### Campaign Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Program Management** | 7.6 (881 reviews) | Not enough data | | **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | | **Calendaring** | 7.1 (670 reviews) | Not enough data | | **Budgeting** | 6.7 (201 reviews) | Not enough data | #### Social | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Social Listening** | 6.3 (377 reviews) | Not enough data | | **Social Sharing** | 6.6 (567 reviews) | Not enough data | | **Social Campaigns** | 6.9 (217 reviews) | Not enough data | | **Social Media Engagement** | 7.0 (204 reviews) | Not enough data | | **Social Media Advertising** | 6.9 (178 reviews) | Not enough data | #### Reporting & Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Basic Reporting** | 7.4 (1076 reviews) | Not enough data | | **Web Analytics** | 6.9 (892 reviews) | Not enough data | | **ROI Analytics** | 6.6 (772 reviews) | Not enough data | | **Revenue Analytics** | 6.5 (718 reviews) | Not enough data | | **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | #### Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Customization ** | 7.0 (646 reviews) | Not enough data | | **Workflow Capability** | 7.9 (216 reviews) | Not enough data | | **User, Role, and Access Management** | 8.0 (681 reviews) | Not enough data | | **Internationalization** | 7.4 (170 reviews) | Not enough data | | **Sandbox / Test Environments** | 7.4 (131 reviews) | Not enough data | | **Performance and Reliability** | 8.0 (673 reviews) | Not enough data | | **Output Document Generation** | 7.8 (141 reviews) | Not enough data | #### Agentic AI - Marketing Automation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.1 (13 reviews) | Not enough data | | **Multi-step Planning** | 6.8 (10 reviews) | Not enough data | | **Cross-system Integration** | 7.2 (12 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | | **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | | **Decision Making** | 7.4 (9 reviews) | Not enough data | #### Integration | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Data Import & Export Tools** | 8.0 (670 reviews) | Not enough data | | **Integration APIs** | 7.7 (544 reviews) | Not enough data | | **Breadth of Partner Applications** | 7.4 (500 reviews) | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | 8.4/10 | 56 | #### Metrics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 9.1 (46 reviews) | | **Engagement** | Not enough data | 9.0 (47 reviews) | | **Entry and Exit Pages** | Not enough data | 8.2 (46 reviews) | | **Standard Event Tracking** | Not enough data | 8.9 (43 reviews) | | **Custom Event Tracking** | Not enough data | 8.7 (46 reviews) | | **Retention** | Not enough data | 7.6 (41 reviews) | | **Return** | Not enough data | 7.9 (42 reviews) | | **Conversions** | Not enough data | 9.0 (44 reviews) | | **Funnels** | Not enough data | 8.6 (43 reviews) | #### Reporting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Real-Time Reporting** | Not enough data | 8.5 (44 reviews) | | **Trending** | Not enough data | 8.5 (40 reviews) | | **Retroactive Reporting** | Not enough data | 8.6 (38 reviews) | | **Segmentation** | Not enough data | 8.6 (38 reviews) | | **Mobile Reporting** | Not enough data | 7.0 (39 reviews) | | **Unification Across Devices** | Not enough data | 8.1 (36 reviews) | | **Custom Reports and Dashboards** | Not enough data | 7.5 (39 reviews) | #### Other | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **User Data** | Not enough data | 8.7 (39 reviews) | | **Site Search Reporting** | Not enough data | Feature Not Available | | **Load Time Monitoring** | Not enough data | Feature Not Available | | **Campaign Tracking** | Not enough data | 9.1 (36 reviews) | | **E-Commerce** | Not enough data | 7.2 (30 reviews) | | **Promotional Messages** | Not enough data | Feature Not Available | | **Administration Alerts** | Not enough data | 7.4 (30 reviews) | #### Agentic AI - Digital Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **API / Integrations** | Not enough data | 8.8 (41 reviews) | | **QA Testing** | Not enough data | 7.9 (38 reviews) | | **Performance and Reliability** | Not enough data | 9.2 (38 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (42 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Content Creation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Messenger | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Sequencing** | Not enough data | Not enough data | | **AI** | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | | **Customization Interface** | Not enough data | Not enough data | #### Channels | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Social Media** | Not enough data | Not enough data | | **Website** | Not enough data | Not enough data | | **Text Message (SMS)** | Not enough data | Not enough data | | **Voice Assistants** | Not enough data | Not enough data | | **Other** | Not enough data | Not enough data | #### Customers | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Targeting** | Not enough data | Not enough data | | **Profiles** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Lead Gathering** | Not enough data | Not enough data | | **Sales Conversion** | Not enough data | Not enough data | #### Agentic AI - Conversational Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Lead Generation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 | | **Dreamdata** | N/A | N/A | #### Campaigns | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Customize** | 9.3 (29 reviews) | Not enough data | | **Scheduling** | 9.2 (28 reviews) | Not enough data | | **Retarget** | 9.1 (29 reviews) | Not enough data | | **Segmentation** | 9.2 (28 reviews) | Not enough data | | **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Campaign Performance** | 9.2 (28 reviews) | Not enough data | | **Audience Insights** | 9.3 (27 reviews) | Not enough data | #### Optimization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **A/B Testing** | 9.0 (27 reviews) | Not enough data | | **Personalization** | 9.5 (28 reviews) | Not enough data | | **Rich Notifications** | 9.4 (27 reviews) | Not enough data | | **Integrations** | 8.9 (29 reviews) | Not enough data | #### Agentic AI - Push Notification | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | | **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | | **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 48 | | **Dreamdata** | N/A | N/A | #### Segmentation | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **A/B Testing** | 9.0 (39 reviews) | Not enough data | | **Customer Profiles** | 8.5 (41 reviews) | Not enough data | #### Targeting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | | **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | #### Triggered Content | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Geofencing** | 8.5 (26 reviews) | Not enough data | | **Triggered Emails** | 8.2 (21 reviews) | Not enough data | | **Triggered Messages** | 8.9 (32 reviews) | Not enough data | #### Personalized Content | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | | **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | | **Website Personalization** | 8.9 (39 reviews) | Not enough data | #### Agentic AI - Personalization Engines | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 | | **Dreamdata** | N/A | N/A | #### Text Messaging | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Bulk SMS** | 9.1 (31 reviews) | Not enough data | | **Two-Way Text Messaging** | 8.8 (30 reviews) | Not enough data | | **Text Scheduler** | 8.8 (27 reviews) | Not enough data | | **Automatic Replies** | 8.6 (28 reviews) | Not enough data | | **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | | **MMS Marketing** | 8.6 (29 reviews) | Not enough data | | **Personalization** | 9.1 (30 reviews) | Not enough data | | **Transactional SMS** | 8.9 (30 reviews) | Not enough data | #### SMS Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Reporting** | 9.0 (27 reviews) | Not enough data | | **Automation** | 9.3 (31 reviews) | Not enough data | | **White Label** | 8.4 (29 reviews) | Not enough data | | **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | | **Short Codes** | 8.4 (26 reviews) | Not enough data | | **API Integration** | 8.7 (30 reviews) | Not enough data | #### Agentic AI - SMS Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | 8.7/10 | 17 | #### Data Sourcing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Data Enrichment** | Not enough data | 8.9 (14 reviews) | | **Expandability** | Not enough data | 9.1 (13 reviews) | | **Content Marketing** | Not enough data | Feature Not Available | | **Multiple Devices** | Not enough data | 8.6 (13 reviews) | #### Intelligence | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Marketing Metrics** | Not enough data | 9.3 (15 reviews) | | **Predictive Modeling** | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | 7.7 (5 reviews) | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 | | **Dreamdata** | N/A | N/A | #### Platform Basics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Templates** | 8.3 (106 reviews) | Not enough data | | **Exporting** | 8.3 (106 reviews) | Not enough data | | **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | | **Multiple Personas** | 8.4 (86 reviews) | Not enough data | | **Data Analytics ** | 8.5 (88 reviews) | Not enough data | #### Agentic AI - Customer Journey Mapping | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 | | **Dreamdata** | 8.5/10 | 121 | #### Attribution Modeling | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Single-Touch Attribution** | 8.4 (31 reviews) | 9.2 (93 reviews) | | **Multi-Touch Attribution** | 8.9 (29 reviews) | 9.3 (110 reviews) | | **Algorithmic Attribution** | 8.7 (23 reviews) | 8.8 (84 reviews) | | **Cross-Device Attribution** | 8.3 (26 reviews) | 8.6 (83 reviews) | | **Offline Attribution** | 8.7 (27 reviews) | 8.3 (82 reviews) | | **Custom Attribution** | 8.4 (30 reviews) | 8.3 (89 reviews) | #### Agentic AI - Attribution | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | | **Cross-system Integration** | Not enough data | 8.2 (11 reviews) | | **Natural Language Interaction** | Not enough data | 7.3 (11 reviews) | | **Proactive Assistance** | Not enough data | 8.3 (11 reviews) | #### Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **B2B Attribution** | 8.5 (39 reviews) | 9.5 (102 reviews) | | **B2C Attribution** | 8.3 (27 reviews) | Feature Not Available | | **Marketing Channels** | 8.6 (34 reviews) | 9.5 (111 reviews) | | **Integrations** | 8.2 (37 reviews) | 9.0 (101 reviews) | #### Reporting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Dashboards** | 7.8 (41 reviews) | 8.6 (101 reviews) | | **Data Visualizations** | 7.6 (39 reviews) | 8.4 (97 reviews) | | **Custom Reporting** | 7.6 (42 reviews) | 8.2 (84 reviews) | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 | | **Dreamdata** | 8.5/10 | 89 | #### Platform Basics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Dynamic Segmentation** | 7.9 (42 reviews) | 8.7 (69 reviews) | | **Journey Optimization** | 8.0 (44 reviews) | 8.8 (67 reviews) | #### Platform Data | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Journey Reporting** | 7.7 (49 reviews) | 9.1 (79 reviews) | | **Trends Reporting** | 7.4 (45 reviews) | 8.7 (68 reviews) | | **Dashboards** | 7.8 (49 reviews) | 8.9 (72 reviews) | | **Advanced Data Filtering** | 7.9 (44 reviews) | 9.1 (68 reviews) | #### Platform Additional Functionality | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Journey Mapping** | 8.7 (47 reviews) | 9.2 (81 reviews) | | **Integrations** | 8.0 (43 reviews) | 9.1 (78 reviews) | | **Automated Alerts** | 8.5 (43 reviews) | 7.2 (66 reviews) | #### Agentic AI - Customer Journey Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.7 (10 reviews) | | **Cross-system Integration** | Not enough data | 8.7 (10 reviews) | | **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (10 reviews) | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 | | **Dreamdata** | N/A | N/A | #### Page Customization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Drag and Drop** | 7.6 (47 reviews) | Not enough data | | **Templates** | 7.8 (48 reviews) | Not enough data | | **Advanced Customization** | 7.8 (47 reviews) | Not enough data | | **Content Library** | 8.0 (43 reviews) | Not enough data | #### Page Optimization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **A/B Testing** | 8.0 (42 reviews) | Not enough data | | **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | | **Web Analytics** | 7.9 (45 reviews) | Not enough data | | **SEO** | 7.4 (36 reviews) | Not enough data | #### Integrations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | | **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | | **Domain Integration** | 8.0 (40 reviews) | Not enough data | #### Generative AI | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **AI Text Generation** | 7.9 (11 reviews) | Not enough data | #### Agentic AI - Landing Page Builders | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 | | **Dreamdata** | N/A | N/A | #### Lead Monitoring | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Features** | 8.2 (47 reviews) | Not enough data | | **Performance** | 8.0 (46 reviews) | Not enough data | | **Identification** | 7.8 (45 reviews) | Not enough data | #### Agentic AI - Lead Capture | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Mobile** | 7.5 (44 reviews) | Not enough data | | **Websites** | 7.9 (48 reviews) | Not enough data | | **Social Media** | 7.1 (43 reviews) | Not enough data | | **Data** | 7.5 (46 reviews) | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Export/Import** | 7.7 (45 reviews) | Not enough data | | **Reporting** | 7.6 (49 reviews) | Not enough data | #### Customization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Forms** | 7.7 (48 reviews) | Not enough data | | **Personalization** | 8.1 (48 reviews) | Not enough data | | **Templates** | 7.7 (45 reviews) | Not enough data | | **Integration** | 8.2 (46 reviews) | Not enough data | ### Revenue Operations & Intelligence (RO&I) | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | 8.1/10 | 43 | #### Revenue Sourcing and Forecasting | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Revenue History** | Not enough data | 8.6 (36 reviews) | | **Pipeline Management** | Not enough data | 8.1 (38 reviews) | | **Dashboard Analytics** | Not enough data | 8.4 (39 reviews) | | **Multi-Device Data Visualization** | Not enough data | 8.1 (32 reviews) | | **Data Segmentation** | Not enough data | 9.0 (35 reviews) | | **Predictive Forecasting** | Not enough data | 7.8 (20 reviews) | | **Revenue Operations Cadence** | Not enough data | 8.3 (31 reviews) | #### CRM Data Enrichment | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Calendar Sync** | Not enough data | Feature Not Available | | **Email Activity Capture** | Not enough data | 7.8 (31 reviews) | | **Conversation Intelligence** | Not enough data | 7.8 (27 reviews) | | **Marketing Leads** | Not enough data | 8.6 (33 reviews) | | **Contact Capture** | Not enough data | 7.9 (30 reviews) | #### Account Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Nonengaged Accounts** | Not enough data | 7.9 (34 reviews) | | **Account optimization** | Not enough data | Feature Not Available | | **Historical Patterns** | Not enough data | 8.1 (32 reviews) | | **Rep Performance** | Not enough data | 6.8 (30 reviews) | | **Account Engagement** | Not enough data | 8.5 (37 reviews) | | **Historical Win/Loss Patterns** | Not enough data | 7.8 (33 reviews) | #### Agentic AI - Revenue Operations & Intelligence (RO&I) | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | | **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | | **Decision Making** | Not enough data | 8.1 (6 reviews) | ### Loyalty Management | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 | | **Dreamdata** | N/A | N/A | #### Loyalty Experience | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | | **Rewards** | 9.4 (12 reviews) | Not enough data | | **Membership** | 9.2 (12 reviews) | Not enough data | | **Personalization** | 9.7 (13 reviews) | Not enough data | | **Gamification** | 8.5 (12 reviews) | Not enough data | | **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | #### Loyalty Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Communication Tools** | 9.2 (14 reviews) | Not enough data | | **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | | **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | | **Localization** | 8.8 (13 reviews) | Not enough data | | **Integrations** | 9.2 (12 reviews) | Not enough data | #### Agentic AI - Loyalty Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | | **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | | **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | | **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 | | **Dreamdata** | N/A | N/A | #### Computing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **WYSIWYG** | 8.9 (6 reviews) | Not enough data | | **AI/Machine Learning** | 8.6 (6 reviews) | Not enough data | | **Little to No Coding** | 8.0 (10 reviews) | Not enough data | #### Experimental Design | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | | **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | | **Mobile Testing** | 7.7 (5 reviews) | Not enough data | | **AI Assisted Testing** | Not enough data | Not enough data | | **AI Generated Variations** | Not enough data | Not enough data | #### Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Reporting and Analytics** | 8.1 (6 reviews) | Not enough data | | **Heatmaps** | 8.7 (5 reviews) | Not enough data | #### Agentic AI - A/B Testing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Agentic AI - Personalization | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Account-Based Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | 8.6/10 | 71 | #### Agentic AI - Account-Based Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (6 reviews) | | **Cross-system Integration** | Not enough data | 8.6 (6 reviews) | | **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | | **Natural Language Interaction** | Not enough data | 8.3 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.3 (6 reviews) | #### Lead Intelligence | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Market Insights ** | Not enough data | 8.5 (29 reviews) | | **Account-level Insights ** | Not enough data | 9.3 (65 reviews) | | **Lead Analysis ** | Not enough data | 8.6 (63 reviews) | #### Lead Management | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Segmentation ** | Not enough data | 8.7 (62 reviews) | | **Predictive Scoring ** | Not enough data | 7.3 (54 reviews) | | **Account Identification ** | Not enough data | 8.7 (66 reviews) | #### Marketing Campaigns | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 9.4 (63 reviews) | | **Revenue Planning ** | Not enough data | 8.1 (58 reviews) | | **Media Attribution ** | Not enough data | 9.0 (63 reviews) | | **Opportunity Timeline ** | Not enough data | 9.0 (61 reviews) | | **Customization ** | Not enough data | 8.2 (59 reviews) | | **Journey Analytics** | Not enough data | 9.3 (65 reviews) | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.4/10 | 64 | | **Dreamdata** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | 9.8 (20 reviews) | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | | **Personalized Content Creation** | 9.4 (8 reviews) | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Event & Data Ingestion** | 8.8 (8 reviews) | Not enough data | | **CRM & CDP Integration** | 9.3 (22 reviews) | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Marketing Distribution | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | 8.3/10 | 50 | #### Tools | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Contact Collection** | Not enough data | 7.6 (39 reviews) | | **Audience Insights** | Not enough data | 8.7 (41 reviews) | | **Social Sharing** | Not enough data | Feature Not Available | #### Metrics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Entry and Exit Pages** | Not enough data | 7.7 (35 reviews) | | **Sessions** | Not enough data | 8.4 (42 reviews) | | **Engagement** | Not enough data | 8.5 (38 reviews) | | **Return** | Not enough data | 7.8 (34 reviews) | | **Conversions** | Not enough data | 9.1 (41 reviews) | | **Search Rank** | Not enough data | Feature Not Available | #### Agentic AI - Content Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 | | **Dreamdata** | N/A | N/A | #### Analysis | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Application Attribution** | 8.7 (46 reviews) | Not enough data | | **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | | **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | | **Custom Dashboards** | 8.9 (38 reviews) | Not enough data | #### Campaigns | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | | **Push Notifications** | 9.0 (43 reviews) | Not enough data | | **Bulk SMS** | 8.8 (44 reviews) | Not enough data | | **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | | **Email Campaigns** | 9.4 (37 reviews) | Not enough data | | **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | #### Engagement | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | #### Platform | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Optimization** | 8.9 (42 reviews) | Not enough data | | **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | | **Internationalization** | 8.6 (43 reviews) | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | | **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | | **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | | **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | | **Decision Making** | 8.3 (6 reviews) | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 | | **Dreamdata** | 8.5/10 | 81 | #### Marketing Operations | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **ROI Tracking** | 8.0 (92 reviews) | 9.0 (71 reviews) | | **Data Collection** | 8.5 (111 reviews) | 9.3 (65 reviews) | | **Customer Insights** | 8.1 (103 reviews) | 9.3 (69 reviews) | | **Multi-User Access** | 8.7 (106 reviews) | 9.3 (64 reviews) | | **Spend Management** | 7.5 (76 reviews) | 8.4 (62 reviews) | | **White Label** | 7.9 (69 reviews) | 6.2 (41 reviews) | #### Campaign Activity | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Campaign Insights** | 8.6 (100 reviews) | 8.9 (66 reviews) | | **Reports and Dashboards** | 8.5 (121 reviews) | 8.9 (69 reviews) | | **Campaign Stickiness** | 8.3 (89 reviews) | 8.9 (63 reviews) | | **Multichannel Tracking** | 8.5 (103 reviews) | 9.3 (64 reviews) | | **Brand Optimization** | 8.1 (92 reviews) | 8.2 (61 reviews) | | **Predictive Analytics** | 7.9 (74 reviews) | 7.8 (41 reviews) | #### Agentic AI - Marketing Analytics | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | 8.3 (5 reviews) | 7.7 (8 reviews) | | **Cross-system Integration** | 7.9 (7 reviews) | 8.1 (8 reviews) | | **Proactive Assistance** | 8.0 (5 reviews) | 7.9 (8 reviews) | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A | | **Dreamdata** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Attribution Software](https://www.g2.com/categories/attribution), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Unique to Dreamdata (5):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) --- ## Reviewer Demographics ### By Company Size | Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Dreamdata | |---|---|---| | **Small-Business** | 28.0% | 34.2% | | **Mid-Market** | 47.8% | 59.9% | | **Enterprise** | 24.2% | 5.8% | ### By Industry #### Agentforce Marketing (formerly Salesforce Marketing Cloud) - **Computer Software:** 13.2% - **Marketing and Advertising:** 12.4% - **Information Technology and Services:** 10.2% - **Financial Services:** 5.0% - **Internet:** 3.4% - **Non-Profit Organization Management:** 2.9% - **Retail:** 2.8% - **Hospital & Health Care:** 2.7% - **Education Management:** 2.3% - **Insurance:** 1.9% - **Other:** 43.3% #### Dreamdata - **Computer Software:** 41.0% - **Information Technology and Services:** 15.9% - **Marketing and Advertising:** 14.7% - **Financial Services:** 4.8% - **Logistics and Supply Chain:** 1.6% - **Market Research:** 1.6% - **Accounting:** 1.2% - **Human Resources:** 1.2% - **Consulting:** 1.2% - **Management Consulting:** 1.2% - **Other:** 15.5% --- ## Alternatives ### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (771 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (633 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14832 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1131 reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews) ### Alternatives to Dreamdata - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — 4.5/5 stars (82 reviews) - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — 4.5/5 stars (190 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14832 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2295 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1717 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1441 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) --- ## Top Discussions ### Agentforce Marketing (formerly Salesforce Marketing Cloud) - Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments > **Top comment:** "Hello, The process of automating email campaigns is as follows: determine campaign goals and communication purpose. Then create a DE (Data Extension) to..." - Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments > **Top comment:** "yes" - Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments > **Top comment:** "This is tool for Email Marketing " - Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form) Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..." - Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed." ### Dreamdata No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dreamdata)