# Dreamdata vs Google Analytics 360 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics 360 excels in handling large volumes of data, with users highlighting its ability to manage over a billion records smoothly. This capability allows for in-depth insights through various parameters and filters, making it a robust choice for businesses needing comprehensive analytics.
- **Users say** that Dreamdata stands out for its user-friendly onboarding process and customization options. Reviewers appreciate how straightforward it is to set up and tailor the platform to specific B2B reporting needs, which can significantly enhance the user experience for teams focused on customer journey analysis.
- **According to verified reviews** , Google Analytics 360 provides a holistic view of the consumer journey by integrating all touchpoints within the Google ecosystem. This feature is particularly beneficial for marketers looking to understand attribution models and optimize their strategies based on detailed insights.
- **Reviewers mention** that Dreamdata's account journey view is a standout feature, offering a complete overview of customer interactions across various channels. This capability allows teams to track ad engagements, website visits, and other critical touchpoints, making it easier to analyze the effectiveness of their marketing efforts.
- **Users highlight** that while Google Analytics 360 has a slightly lower ease of use rating compared to Dreamdata, it still provides valuable tools for tracking conversions and engagement metrics. However, some users find the learning curve to be steeper, especially for those new to analytics platforms.
- **G2 reviewers note** that Dreamdata's quality of support is exceptional, with a high satisfaction score reflecting its responsiveness and helpfulness. This level of support can be crucial for teams that require ongoing assistance as they navigate the complexities of data integration and reporting.



| | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 263 | 597 | 
| **Largest Market Segment** | Mid-Market (59.8% of reviews) | Small-Business (50.3% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Dreamdata

Pros:
- Insights (47 reviews)
- Analytics (39 reviews)

Cons:
- Learning Curve (20 reviews)
- Missing Features (13 reviews)

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

---
## Ratings Comparison
| Rating | Dreamdata | Google Analytics 360 | 
|---|---|---|
  | **Meets Requirements** | 8.9 (207 reviews) | 8.8 (450 reviews) | 
  | **Ease of Use** | 8.4 (217 reviews) | 8.1 (453 reviews) | 
  | **Ease of Setup** | 8.1 (176 reviews) | 8.0 (199 reviews) | 
  | **Ease of Admin** | 9.0 (125 reviews) | 8.4 (189 reviews) | 
  | **Quality of Support** | 9.4 (200 reviews) | 8.0 (409 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (126 reviews) | 8.5 (185 reviews) | 
  | **Product Direction (% positive)** | 9.7 (194 reviews) | 8.4 (434 reviews) | 

---
## Pricing

### Dreamdata

#### Entry-Level Pricing

Plan: FREE

Price: Free

Description: Activate GTM data, build precise audiences, and orchestrate marketing efficiently. 

Key Features:
- 2 Months User Activity History
- Up to 5 Seats
- B2B Web Analytics

[Browse all 3 editions](https://www.g2.com/products/dreamdata/pricing)

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.4/10 | 56 |
| **Google Analytics 360** | 8.4/10 | 378 |

#### Metrics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.1 (46 reviews) | 8.7 (325 reviews) | 
| **Engagement** | 9.0 (47 reviews) | 8.5 (333 reviews) | 
| **Entry and Exit Pages** | 8.2 (46 reviews) | 8.5 (323 reviews) | 
| **Standard Event Tracking** | 8.9 (43 reviews) | 8.6 (305 reviews) | 
| **Custom Event Tracking** | 8.7 (46 reviews) | 8.4 (299 reviews) | 
| **Retention** | 7.6 (41 reviews) | 8.4 (304 reviews) | 
| **Return** | 7.9 (42 reviews) | 8.2 (303 reviews) | 
| **Conversions** | 9.0 (44 reviews) | 8.4 (311 reviews) | 
| **Funnels** | 8.6 (43 reviews) | 8.2 (287 reviews) | 

#### Reporting

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (44 reviews) | Feature Not Available | 
| **Trending** | 8.5 (40 reviews) | 8.6 (310 reviews) | 
| **Retroactive Reporting** | 8.6 (38 reviews) | 8.4 (279 reviews) | 
| **Segmentation** | 8.6 (38 reviews) | 8.5 (297 reviews) | 
| **Mobile Reporting** | 7.0 (39 reviews) | 8.4 (291 reviews) | 
| **Unification Across Devices** | 8.1 (36 reviews) | 8.2 (268 reviews) | 
| **Custom Reports and Dashboards** | 7.5 (39 reviews) | 8.6 (314 reviews) | 

#### Other

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **User Data** | 8.7 (39 reviews) | 8.5 (301 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.4 (306 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.3 (291 reviews) | 
| **Campaign Tracking** | 9.1 (36 reviews) | 8.6 (304 reviews) | 
| **E-Commerce** | 7.2 (30 reviews) | 8.5 (267 reviews) | 
| **Promotional Messages** | Feature Not Available | 8.2 (248 reviews) | 
| **Administration Alerts** | 7.4 (30 reviews) | 8.3 (266 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **API / Integrations** | 8.8 (41 reviews) | 8.5 (246 reviews) | 
| **QA Testing** | 7.9 (38 reviews) | 8.2 (243 reviews) | 
| **Performance and Reliability** | 9.2 (38 reviews) | 8.6 (294 reviews) | 
| **User, Role, and Access Management** | 9.0 (42 reviews) | 8.6 (293 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Content Creation

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | N/A | N/A |
| **Google Analytics 360** | 8.8/10 | 131 |

#### User Identification

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Demographics** | Not enough data | 9.1 (112 reviews) | 
| **User Segmentation** | Not enough data | 9.0 (109 reviews) | 
| **Geolocation** | Not enough data | 9.0 (104 reviews) | 

#### Tracking & Reporting

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (99 reviews) | 
| **Real-Time Insights** | Not enough data | 8.8 (110 reviews) | 
| **Attribution** | Not enough data | 8.9 (103 reviews) | 
| **Dashboard** | Not enough data | 9.0 (109 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (104 reviews) | 
| **User Activity History** | Not enough data | 8.8 (101 reviews) | 

#### Metrics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Not enough data | 8.6 (34 reviews) | 
| **Return** | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Not enough data | 8.6 (33 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.7/10 | 17 |
| **Google Analytics 360** | N/A | N/A |

#### Data Sourcing

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Data Enrichment** | 8.9 (14 reviews) | Not enough data | 
| **Expandability** | 9.1 (13 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 8.6 (13 reviews) | Not enough data | 

#### Intelligence

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Marketing Metrics** | 9.3 (15 reviews) | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.5/10 | 120 |
| **Google Analytics 360** | N/A | N/A |

#### Attribution Modeling

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Single-Touch Attribution** | 9.2 (93 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 9.3 (109 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.8 (84 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.6 (83 reviews) | Not enough data | 
| **Offline Attribution** | 8.3 (82 reviews) | Not enough data | 
| **Custom Attribution** | 8.3 (89 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (11 reviews) | Not enough data | 

#### Marketing

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **B2B Attribution** | 9.5 (102 reviews) | Not enough data | 
| **B2C Attribution** | Feature Not Available | Not enough data | 
| **Marketing Channels** | 9.5 (110 reviews) | Not enough data | 
| **Integrations** | 9.0 (100 reviews) | Not enough data | 

#### Reporting

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Dashboards** | 8.6 (101 reviews) | Not enough data | 
| **Data Visualizations** | 8.4 (97 reviews) | Not enough data | 
| **Custom Reporting** | 8.2 (84 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.5/10 | 89 |
| **Google Analytics 360** | N/A | N/A |

#### Platform Basics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Dynamic Segmentation** | 8.7 (69 reviews) | Not enough data | 
| **Journey Optimization** | 8.8 (67 reviews) | Not enough data | 

#### Platform Data

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Journey Reporting** | 9.1 (79 reviews) | Not enough data | 
| **Trends Reporting** | 8.7 (68 reviews) | Not enough data | 
| **Dashboards** | 8.9 (72 reviews) | Not enough data | 
| **Advanced Data Filtering** | 9.1 (68 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Journey Mapping** | 9.2 (81 reviews) | Not enough data | 
| **Integrations** | 9.1 (78 reviews) | Not enough data | 
| **Automated Alerts** | 7.2 (66 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (10 reviews) | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.1/10 | 43 |
| **Google Analytics 360** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Revenue History** | 8.6 (36 reviews) | Not enough data | 
| **Pipeline Management** | 8.1 (38 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.4 (39 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.1 (32 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (35 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.8 (20 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 8.3 (31 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Calendar Sync** | Feature Not Available | Not enough data | 
| **Email Activity Capture** | 7.8 (31 reviews) | Not enough data | 
| **Conversation Intelligence** | 7.8 (27 reviews) | Not enough data | 
| **Marketing Leads** | 8.6 (33 reviews) | Not enough data | 
| **Contact Capture** | 7.9 (30 reviews) | Not enough data | 

#### Account Management

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Nonengaged Accounts** | 7.9 (34 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 8.1 (32 reviews) | Not enough data | 
| **Rep Performance** | 6.8 (30 reviews) | Not enough data | 
| **Account Engagement** | 8.5 (37 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.8 (33 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.6/10 | 71 |
| **Google Analytics 360** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (6 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Market Insights ** | 8.5 (29 reviews) | Not enough data | 
| **Account-level Insights ** | 9.3 (65 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (63 reviews) | Not enough data | 

#### Lead Management

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Segmentation ** | 8.7 (62 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.3 (54 reviews) | Not enough data | 
| **Account Identification ** | 8.7 (66 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Omni-Channel Tracking ** | 9.4 (63 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (58 reviews) | Not enough data | 
| **Media Attribution ** | 9.0 (63 reviews) | Not enough data | 
| **Opportunity Timeline ** | 9.0 (61 reviews) | Not enough data | 
| **Customization ** | 8.2 (59 reviews) | Not enough data | 
| **Journey Analytics** | 9.3 (65 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Marketing Distribution

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.3/10 | 51 |
| **Google Analytics 360** | N/A | N/A |

#### Tools

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Contact Collection** | 7.6 (39 reviews) | Not enough data | 
| **Audience Insights** | 8.7 (41 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Entry and Exit Pages** | 7.7 (35 reviews) | Not enough data | 
| **Sessions** | 8.4 (42 reviews) | Not enough data | 
| **Engagement** | 8.5 (38 reviews) | Not enough data | 
| **Return** | 7.8 (34 reviews) | Not enough data | 
| **Conversions** | 9.1 (41 reviews) | Not enough data | 
| **Search Rank** | Feature Not Available | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | 8.5/10 | 81 |
| **Google Analytics 360** | N/A | N/A |

#### Marketing Operations

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **ROI Tracking** | 9.0 (71 reviews) | Not enough data | 
| **Data Collection** | 9.3 (65 reviews) | Not enough data | 
| **Customer Insights** | 9.3 (69 reviews) | Not enough data | 
| **Multi-User Access** | 9.3 (64 reviews) | Not enough data | 
| **Spend Management** | 8.4 (62 reviews) | Not enough data | 
| **White Label** | 6.2 (41 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Campaign Insights** | 8.9 (66 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.9 (69 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.9 (63 reviews) | Not enough data | 
| **Multichannel Tracking** | 9.3 (64 reviews) | Not enough data | 
| **Brand Optimization** | 8.2 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 7.8 (41 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dreamdata** | N/A | N/A |
| **Google Analytics 360** | 8.7/10 | 36 |

#### Metrics

| Feature | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (33 reviews) | 
| **Exit Tracking** | Not enough data | 8.6 (33 reviews) | 
| **Retention** | Not enough data | 8.6 (34 reviews) | 
| **Return** | Not enough data | 8.5 (33 reviews) | 
| **Conversions** | Not enough data | 8.6 (33 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Dreamdata (7):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Dreamdata | Google Analytics 360 | 
|---|---|---|
| **Small-Business** | 34.4% | 50.3% | 
| **Mid-Market** | 59.8% | 31.0% | 
| **Enterprise** | 5.9% | 18.7% | 

### By Industry

#### Dreamdata

- **Computer Software:** 41.2%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 14.8%
- **Financial Services:** 4.8%
- **Logistics and Supply Chain:** 1.6%
- **Market Research:** 1.6%
- **Accounting:** 1.2%
- **Human Resources:** 1.2%
- **Consulting:** 1.2%
- **Management Consulting:** 1.2%
- **Other:** 15.6%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Real Estate:** 2.2%
- **Apparel & Fashion:** 2.0%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to Dreamdata

- [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — 4.5/5 stars (82 reviews)
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — 4.5/5 stars (188 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14750 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1355 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (723 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1049 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (653 reviews)

---
## Top Discussions

### Dreamdata

No discussions available for this product.

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dreamdata-vs-google-analytics-360)