# Dovetale vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dovetale excels in user-friendliness, with many users appreciating its intuitive interface that simplifies influencer management. One user noted, "I love using Dovetale because it is so much easier than dealing with spreadsheets and email inboxes."
- **Users say** that Sprout Social Influencer Marketing offers robust search tools, making it easy to find specific creators for targeted campaigns. Reviewers highlighted the platform's ability to "discover and engage new influencers and creators that are a fit for my organization."
- **According to verified reviews** , Dovetale stands out for its strong reporting capabilities, with users praising its social media tracking features. One user mentioned, "The reporting function and social media tracking" as a key benefit, indicating that it helps them measure campaign effectiveness effectively.
- **Reviewers mention** that while Sprout Social provides customizable reporting features, some users feel that its overall usability could be improved. One user expressed a desire for more straightforward navigation, suggesting that the platform can be complex at times.
- **G2 reviewers highlight** Dovetale's strong support quality, with many users rating it highly for responsiveness and helpfulness. One user noted, "The organization makes it so easy," reflecting a positive experience with customer support and onboarding.
- **Users report** that Sprout Social has a larger market presence, which can be beneficial for businesses looking for a well-established platform. However, some users feel that Dovetale's focus on small businesses allows it to cater more specifically to their needs, making it a great choice for smaller teams.



| | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 197 | 413 | 
| **Largest Market Segment** | Small-Business (71.5% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Dovetale

**Not enough data**

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.8 (131 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 9.2 (131 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 9.1 (66 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 9.1 (64 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 9.6 (131 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 9.4 (120 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### Dovetale

#### Entry-Level Pricing

Plan: Shopify Merchants

Price: Free

Description: Shopify stores can now get started building your community of influencers and affiliates for free.

Key Features:
- Recruitment page
- Affiliate tracking
- Gifting

[Browse all 2 editions](https://www.g2.com/products/dovetale/pricing)

#### Free Trial

Yes

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | 8.6/10 | 120 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | 8.6 (99 reviews) ✓ Verified | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | Feature Not Available | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | Feature Not Available | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.8 (102 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.3 (88 reviews) ✓ Verified | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Feature Not Available | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | Feature Not Available | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | Feature Not Available | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.7 (93 reviews) ✓ Verified | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.8 (95 reviews) ✓ Verified | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | Feature Not Available | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | Feature Not Available | 6.2 (149 reviews) | 
| **E-Commerce Integration** | Not enough data | 7.4 (42 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (52 reviews) | 
| **Multi-step Planning** | Not enough data | 5.5 (51 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (53 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (50 reviews) | 
| **Decision Making** | Not enough data | 6.1 (53 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Dovetale** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | Not enough data | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.8 (101 reviews) | 
| **Newsroom** | Not enough data | 6.7 (80 reviews) | 

#### Outreach

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | Not enough data | 7.6 (84 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 8.0 (90 reviews) | 

#### Reporting

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (100 reviews) | 
| **Response Desk** | Not enough data | 7.7 (86 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Not enough data | 8.0 (86 reviews) | 
| **Team Collaboration** | Not enough data | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Sprout Social Influencer Marketing (2):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)


---
## Reviewer Demographics

### By Company Size

| Segment | Dovetale | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 71.5% | 38.8% | 
| **Mid-Market** | 22.3% | 46.1% | 
| **Enterprise** | 6.1% | 15.0% | 

### By Industry

#### Dovetale

- **Marketing and Advertising:** 32.4%
- **Public Relations and Communications:** 11.2%
- **Apparel & Fashion:** 8.4%
- **Consumer Goods:** 6.1%
- **Entertainment:** 5.0%
- **Cosmetics:** 4.5%
- **Food & Beverages:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Retail:** 3.9%
- **Internet:** 2.2%
- **Other:** 17.9%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to Dovetale

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2400 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (282 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2400 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (492 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

---
## Top Discussions

### Dovetale

- Title: [What features are you most commonly using to track influencer campaign performance? Does Dovetale satisfy your needs or are you using it in conjunction with other platforms/tools?](https://www.g2.com/discussions/24161-what-features-are-you-most-commonly-using-to-track-influencer-campaign-performance-does-dovetale-satisfy-your-needs-or-are-you-using-it-in-conjunction-with-other-platforms-tools) — 3 comments, 1 upvote
  > **Top comment:** "From my point of view it is one-stop shop. No need for use any tools outside of Dovetale for us. It has a good search tool, you can create list and sort..."
- Title: [Regarding influencer audience, Dovetale will be able to map the followers geographic location as it had in the beginning?](https://www.g2.com/discussions/51653-regarding-influencer-audience-dovetale-will-be-able-to-map-the-followers-geographic-location-as-it-had-in-the-beginning) — 1 comment, 1 upvote
  > **Top comment:** "Yes it does."

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dovetale-vs-sprout-social-influencer-marketing)