# Dovetale, CreatorIQ, GRIN vs Upfluence Comparison | | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 4.6 out of 5 | | **Total Reviews** | 197 | 568 | 483 | 140 | | **Largest Market Segment** | Small-Business (71.5% of reviews) | Mid-Market (42.7% of reviews) | Small-Business (66.8% of reviews) | Small-Business (68.3% of reviews) | | **Entry Level Price** | Free | No pricing available | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | --- ## Top Pros & Cons ### Dovetale **Not enough data** ### CreatorIQ Pros: - Campaign Management (8 reviews) - Detailed Information (8 reviews) Cons: - Complexity (4 reviews) - Technical Issues (4 reviews) ### GRIN Pros: - Influencer Management (42 reviews) - Ease of Use (31 reviews) Cons: - Technical Issues (19 reviews) - Poor Customer Support (13 reviews) ### Upfluence Pros: - Helpful (5 reviews) - Campaign Management (4 reviews) Cons: - Complexity (2 reviews) - Initial Complexity (2 reviews) --- ## Ratings Comparison | Rating | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Meets Requirements** | 8.8 (131 reviews) | 8.5 (452 reviews) | 8.6 (411 reviews) | 8.8 (118 reviews) | | **Ease of Use** | 9.2 (131 reviews) | 8.6 (457 reviews) | 8.4 (414 reviews) | 8.8 (119 reviews) | | **Ease of Setup** | 9.1 (66 reviews) | 8.4 (189 reviews) | 8.1 (236 reviews) | 8.7 (57 reviews) | | **Ease of Admin** | 9.1 (64 reviews) | 8.7 (167 reviews) | 8.6 (163 reviews) | 8.7 (50 reviews) | | **Quality of Support** | 9.6 (131 reviews) | 9.5 (448 reviews) | 9.2 (411 reviews) | 9.3 (116 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 9.5 (172 reviews) | 9.0 (163 reviews) | 8.8 (48 reviews) | | **Product Direction (% positive)** | 9.4 (120 reviews) | 9.5 (439 reviews) | 9.2 (390 reviews) | 8.7 (105 reviews) | --- ## Pricing ### Dovetale #### Entry-Level Pricing Plan: Shopify Merchants Price: Free Description: Shopify stores can now get started building your community of influencers and affiliates for free. Key Features: - Recruitment page - Affiliate tracking - Gifting [Browse all 2 editions](https://www.g2.com/products/dovetale/pricing) #### Free Trial Yes ### CreatorIQ #### Entry-Level Pricing No pricing available #### Free Trial No information available ### GRIN #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Upfluence #### Entry-Level Pricing Plan: Modular Custom Pricing Price: Starting at $478.00 1 Search and Contact Module Per Month Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves. Key Features: - Search and Contact [Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Blogger Outreach | Product | Score | Reviews | |---|---|---| | **Dovetale** | N/A | N/A | | **CreatorIQ** | N/A | N/A | | **GRIN** | N/A | N/A | | **Upfluence** | 9.3/10 | 35 | #### Identify | Feature | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Blogger Database** | Not enough data | Not enough data | Not enough data | 9.1 (33 reviews) | | **Blogger Search Engine** | Not enough data | Not enough data | Not enough data | 9.3 (34 reviews) | | **Selection Criteria** | Not enough data | Not enough data | Not enough data | 9.2 (33 reviews) | #### Manage | Feature | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Import/Export** | Not enough data | Not enough data | Not enough data | 9.2 (30 reviews) | | **Automatic Follow-up** | Not enough data | Not enough data | Not enough data | 9.4 (12 reviews) | | **Multichannel Outreach** | Not enough data | Not enough data | Not enough data | 9.0 (28 reviews) | | **Product Tracking** | Not enough data | Not enough data | Not enough data | 9.3 (25 reviews) | | **Content Scheduling** | Not enough data | Not enough data | Not enough data | 9.7 (13 reviews) | #### Results | Feature | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Curation** | Not enough data | Not enough data | Not enough data | 9.5 (13 reviews) | | **Reports and Visualization** | Not enough data | Not enough data | Not enough data | 9.4 (29 reviews) | | **Campaign Analytics** | Not enough data | Not enough data | Not enough data | 9.4 (27 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Dovetale** | 8.6/10 | 120 | | **CreatorIQ** | 7.7/10 | 406 | | **GRIN** | 8.1/10 | 365 | | **Upfluence** | 9.0/10 | 86 | #### Influencer Marketing | Feature | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Influencer Recruitment** | 8.6 (99 reviews) ✓ Verified | 7.8 (358 reviews) ✓ Verified | 8.0 (350 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | | **Influencer Scoring** | Feature Not Available | 8.1 (340 reviews) | 7.6 (311 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | | **Audience Analysis** | Feature Not Available | 8.4 (328 reviews) ✓ Verified | 7.9 (328 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | | **Influencer Segmentation** | 8.8 (102 reviews) ✓ Verified | 8.1 (346 reviews) ✓ Verified | 8.1 (334 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | | **Influencer Collaboration** | 8.3 (88 reviews) ✓ Verified | 7.8 (310 reviews) ✓ Verified | 8.6 (349 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | | **User-Generated Content (UGC) Management** | Feature Not Available | 7.3 (186 reviews) | 8.0 (320 reviews) ✓ Verified | 9.4 (54 reviews) | | **Content Approval** | Feature Not Available | 7.7 (232 reviews) ✓ Verified | 8.0 (315 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | | **Campaign Analytics** | Feature Not Available | 8.7 (375 reviews) ✓ Verified | 8.2 (337 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | | **Reporting and Dashboards** | 8.7 (93 reviews) ✓ Verified | 8.8 (378 reviews) ✓ Verified | 8.2 (341 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | | **Data Importing and Exporting Tools** | 8.8 (95 reviews) ✓ Verified | 8.5 (361 reviews) ✓ Verified | 8.4 (330 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | | **Influencer Whitelisting** | Feature Not Available | 6.9 (113 reviews) ✓ Verified | Feature Not Available | 9.2 (41 reviews) ✓ Verified | | **Influencer Compensation** | Feature Not Available | 6.6 (120 reviews) ✓ Verified | 8.3 (254 reviews) ✓ Verified | 9.1 (42 reviews) | | **Social Commerce** | Feature Not Available | 6.4 (109 reviews) ✓ Verified | Feature Not Available | 8.9 (19 reviews) | | **E-Commerce Integration** | Not enough data | 6.2 (101 reviews) ✓ Verified | 8.4 (254 reviews) ✓ Verified | 9.1 (25 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach) --- ## Reviewer Demographics ### By Company Size | Segment | Dovetale | CreatorIQ | GRIN | Upfluence | |---|---|---|---|---| | **Small-Business** | 71.5% | 41.1% | 66.8% | 68.3% | | **Mid-Market** | 22.3% | 42.7% | 31.3% | 21.6% | | **Enterprise** | 6.1% | 16.2% | 1.9% | 10.1% | ### By Industry #### Dovetale - **Marketing and Advertising:** 32.4% - **Public Relations and Communications:** 11.2% - **Apparel & Fashion:** 8.4% - **Consumer Goods:** 6.1% - **Entertainment:** 5.0% - **Cosmetics:** 4.5% - **Food & Beverages:** 4.5% - **Health, Wellness and Fitness:** 3.9% - **Retail:** 3.9% - **Internet:** 2.2% - **Other:** 17.9% #### CreatorIQ - **Marketing and Advertising:** 30.4% - **Cosmetics:** 15.8% - **Consumer Goods:** 9.7% - **Public Relations and Communications:** 8.6% - **Apparel & Fashion:** 5.5% - **Retail:** 4.6% - **Entertainment:** 4.2% - **Health, Wellness and Fitness:** 3.8% - **Food & Beverages:** 2.9% - **Online Media:** 2.4% - **Other:** 12.2% #### GRIN - **Consumer Goods:** 18.1% - **Apparel & Fashion:** 17.7% - **Health, Wellness and Fitness:** 12.7% - **Marketing and Advertising:** 12.5% - **Food & Beverages:** 9.8% - **Retail:** 7.7% - **Cosmetics:** 5.6% - **Luxury Goods & Jewelry:** 1.7% - **Consumer Electronics:** 1.5% - **Primary/Secondary Education:** 1.0% - **Other:** 11.9% #### Upfluence - **Marketing and Advertising:** 18.1% - **Health, Wellness and Fitness:** 6.5% - **Retail:** 6.5% - **Consumer Goods:** 6.5% - **Apparel & Fashion:** 5.8% - **Internet:** 4.3% - **Information Technology and Services:** 3.6% - **Entertainment:** 3.6% - **Public Relations and Communications:** 3.6% - **Computer Software:** 2.9% - **Other:** 38.4% --- ## Alternatives ### Alternatives to Dovetale - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2214 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (735 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (272 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews) ### Alternatives to CreatorIQ - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2214 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (272 reviews) - [Popular Pays](https://www.g2.com/products/popular-pays/reviews) — 4.4/5 stars (272 reviews) ### Alternatives to GRIN - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2214 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (272 reviews) - [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews) ### Alternatives to Upfluence - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (272 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2214 reviews) - [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews) --- ## Top Discussions ### Dovetale - Title: [What features are you most commonly using to track influencer campaign performance? Does Dovetale satisfy your needs or are you using it in conjunction with other platforms/tools?](https://www.g2.com/discussions/24161-what-features-are-you-most-commonly-using-to-track-influencer-campaign-performance-does-dovetale-satisfy-your-needs-or-are-you-using-it-in-conjunction-with-other-platforms-tools) — 3 comments, 1 upvote > **Top comment:** "From my point of view it is one-stop shop. No need for use any tools outside of Dovetale for us. It has a good search tool, you can create list and sort..." - Title: [Regarding influencer audience, Dovetale will be able to map the followers geographic location as it had in the beginning?](https://www.g2.com/discussions/51653-regarding-influencer-audience-dovetale-will-be-able-to-map-the-followers-geographic-location-as-it-had-in-the-beginning) — 1 comment, 1 upvote > **Top comment:** "Yes it does." ### CreatorIQ - Title: [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) — 1 comment > **Top comment:** "Hey Dan, great question! EMV is calculated based on 2 variables: 1. The type of post. Each piece of content starts off at a baseline EMV value based on..." ### GRIN - Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..." - Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns across all social media platforms. Grin..." - Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms. As a brand scales and..." - Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! " ### Upfluence - Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)* > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..." - Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)* > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!" - Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). " - Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...." - Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dovetale-vs-creatoriq-vs-grin-vs-upfluence)