# Dovetail vs UserTesting Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UserTesting excels in overall user satisfaction, reflected in its high G2 Score of 90.86, which significantly outperforms Dovetail's score of 66.38. Users appreciate the platform's variety of test types, including websites, prototypes, and mobile apps, making it a versatile choice for user research.
- **Users say** that Dovetail shines in its ability to streamline the process from customer interviews to extracting insights, which is particularly valuable for UX researchers. The automatic transcription feature is highlighted as a game changer, allowing users to focus on analysis rather than manual note-taking.
- **Reviewers mention** that UserTesting provides a more intuitive user interface, enhancing the overall experience. Users have noted that the platform values human opinions over AI-generated content, which adds a meaningful touch to their research efforts.
- **According to verified reviews** , Dovetail's support quality is highly rated, with users appreciating the timely assistance and resources available. This is reflected in its strong score for support quality, which is slightly higher than UserTesting's, indicating a solid support system for users.
- **G2 reviewers highlight** that UserTesting has a broader market presence, particularly among enterprise users, with 41.9% of reviews coming from this segment. This suggests that larger organizations find UserTesting to be a reliable partner for their user research needs, while Dovetail is more favored by mid-market users.
- **Users report** that while Dovetail offers a free entry-level price, which is appealing for smaller projects, UserTesting's comprehensive features and higher satisfaction ratings may justify its contact-based pricing for organizations looking for robust user research capabilities.



| | Dovetail | UserTesting | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 167 | 790 | 
| **Largest Market Segment** | Mid-Market (45.4% of reviews) | Enterprise (41.9% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Dovetail

Pros:
- Ease of Use (114 reviews)
- Features (83 reviews)

Cons:
- Missing Features (39 reviews)
- Limitations (35 reviews)

### UserTesting

Pros:
- Ease of Use (90 reviews)
- Helpful (70 reviews)

Cons:
- Missing Features (28 reviews)
- Testing Difficulties (28 reviews)

---
## Ratings Comparison
| Rating | Dovetail | UserTesting | 
|---|---|---|
  | **Meets Requirements** | 8.5 (135 reviews) | 8.6 (603 reviews) | 
  | **Ease of Use** | 8.5 (146 reviews) | 8.4 (634 reviews) | 
  | **Ease of Setup** | 8.6 (114 reviews) | 8.6 (300 reviews) | 
  | **Ease of Admin** | 9.1 (46 reviews) | 8.7 (234 reviews) | 
  | **Quality of Support** | 9.1 (87 reviews) | 9.0 (526 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (45 reviews) | 8.8 (229 reviews) | 
  | **Product Direction (% positive)** | 8.3 (131 reviews) | 8.1 (593 reviews) | 

---
## Pricing

### Dovetail

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Uncover insights fast in video calls, support tickets, docs, and more

Key Features:
- One channel to automatically classify your voice of customer data
- One project to analyze customer calls, recordings, docs, and surveys
- Transcribe conversations in 41 languages, and detect speakers

[Browse all 3 editions](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/pricing)

#### Free Trial

Yes

### UserTesting

#### Entry-Level Pricing

Plan: Team-based Unlimited 

Price: Contact Us Per Year

Description: With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.

Key Features:
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery

[Browse all 2 editions](https://www.g2.com/products/usertesting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 7.6/10 | 42 |
| **UserTesting** | 7.5/10 | 466 |

#### User Response Methods

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Survey** | Feature Not Available | 7.5 (319 reviews) ✓ Verified | 
| **Video Snippets** | Feature Not Available | 8.6 (376 reviews) ✓ Verified | 
| **Video Interview** | Feature Not Available | 8.7 (298 reviews) ✓ Verified | 
| **Photo Submission** | Feature Not Available | 7.1 (183 reviews) ✓ Verified | 
| **Text/Notes** | Feature Not Available | 8.2 (352 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **In-App** | Feature Not Available | 7.4 (126 reviews) | 
| **In-Store** | Feature Not Available | 5.5 (81 reviews) | 
| **On-Site** | Feature Not Available | 6.9 (107 reviews) | 
| **Recruitment Pool** | Feature Not Available | 8.1 (376 reviews) ✓ Verified | 

#### Insights

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Analytics** | 7.6 (41 reviews) | 7.7 (346 reviews) ✓ Verified | 
| **Collaboration** | 7.8 (40 reviews) | 7.7 (312 reviews) ✓ Verified | 
| **Sorting** | 8.0 (41 reviews) | 7.4 (313 reviews) ✓ Verified | 

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Summarization** | 7.1 (32 reviews) | 6.6 (84 reviews) | 

### Insight Engines

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 7.5/10 | 56 |
| **UserTesting** | N/A | N/A |

#### Content Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Data Centralization - Insight Engines** | 8.0 (54 reviews) | Not enough data | 
| **Archiving - Insight Engines** | 8.3 (53 reviews) | Not enough data | 
| **Search Analysis - Insight Engines** | 8.1 (54 reviews) | Not enough data | 

#### Content Discovery

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Search Interface - Insight Engines** | 8.1 (53 reviews) | Not enough data | 
| **AI Functionality - Insight Engines** | 7.3 (53 reviews) | Not enough data | 
| **NLP Functionality - Insight Engines** | 7.9 (49 reviews) | Not enough data | 
| **Data Mining - Insight Engines** | 6.3 (46 reviews) | Not enough data | 
| **Structured Navigation - Insight Engines** | 7.9 (51 reviews) | Not enough data | 
| **Machine Learning - Insight Engines** | 6.8 (47 reviews) | Not enough data | 

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Generation** | 6.4 (44 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (45 reviews) | Not enough data | 

### Strategy and Innovation Roadmapping Tools

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Analytics

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Execution

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Team Collaboration** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

#### Roadmapping

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Roadmaps** | Not enough data | Not enough data | 
| **Timelines** | Not enough data | Not enough data | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.4/10 | 22 |
| **UserTesting** | 7.9/10 | 259 |

#### Feedback Source

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Invitation** | 5.5 (16 reviews) | 8.0 (114 reviews) | 
| **Survey Link** | 4.7 (15 reviews) | 8.3 (132 reviews) | 
| **App** | 4.5 (16 reviews) | 8.4 (131 reviews) | 
| **Widget** | 3.9 (15 reviews) | 7.7 (83 reviews) | 
| **Recruitment Pool** | 4.5 (14 reviews) | 8.3 (155 reviews) | 

#### Feedback Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Media Library** | 8.8 (18 reviews) | 7.7 (144 reviews) | 
| **Sorting** | 8.8 (18 reviews) | 7.7 (159 reviews) | 
| **Sharing** | 8.7 (18 reviews) | 8.2 (177 reviews) | 
| **Privacy** | 8.0 (18 reviews) | 8.2 (162 reviews) | 

#### Insights

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Human Transcription** | 5.1 (17 reviews) | Feature Not Available | 
| **Computer Transcription** | 8.0 (17 reviews) | 7.3 (162 reviews) | 
| **Analytics** | 6.1 (16 reviews) | 7.7 (173 reviews) | 

#### Agentic AI - Demo Automation

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Compatibility

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Federated Search** | Not enough data | Not enough data | 
| **File Types** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Agentic AI - Enterprise Search Software

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Queries

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 
| **Highlighting** | Not enough data | Not enough data | 
| **Natural Language** | Not enough data | Not enough data | 

#### AI powered search - Enterprise Search Software

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 
| **Relevance Tuning** | Not enough data | Not enough data | 
| **NLP & Semantic search** | Not enough data | Not enough data | 

#### Functionality

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Compatibility - Enterprise Search Software

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Functionality - Enterprise Search Software

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Search Queries - Enterprise Search Software

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 

### Transcription

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.5/10 | 31 |
| **UserTesting** | N/A | N/A |

#### Voice

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Dictation** | 5.0 (24 reviews) | Not enough data | 
| **Accuracy** | 7.2 (27 reviews) | Not enough data | 

#### Transcription

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Speaker Identification** | 7.0 (30 reviews) | Not enough data | 
| **Timecode Management** | 7.6 (26 reviews) | Not enough data | 
| **Closed Captioning** | 6.9 (27 reviews) | Not enough data | 
| **Custom Dictionary** | 7.0 (28 reviews) | Not enough data | 

#### Editing

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Collaboration** | 8.1 (27 reviews) | Not enough data | 
| **Spell Check and Punctuation** | 6.2 (23 reviews) | Not enough data | 
| **Text Editing** | 7.6 (25 reviews) | Not enough data | 
| **Translation** | 4.8 (23 reviews) | Not enough data | 

#### Integration

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Data Security** | 7.9 (23 reviews) | Not enough data | 
| **API** | 5.9 (21 reviews) | Not enough data | 
| **Voice Files** | 7.1 (21 reviews) | Not enough data | 
| **Live Captioning** | 4.8 (21 reviews) | Not enough data | 
| **Integrates With Existing Applications** | 6.6 (20 reviews) | Not enough data | 

#### Agentic AI - Transcription

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (5 reviews) | Not enough data | 
| **Decision Making** | 5.3 (5 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 9.3/10 | 5 |
| **UserTesting** | 6.6/10 | 25 |

#### Analytics

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 6.8 (20 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 6.7 (19 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 6.8 (18 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 6.9 (18 reviews) | 
| **Multilanguage Support** | Not enough data | 6.2 (17 reviews) | 
| **Multiple Branding Support** | Not enough data | 6.2 (18 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 5.8 (17 reviews) | 

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | 9.3 (5 reviews) | 7.3 (19 reviews) | 

#### Agentic AI - Experience Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### User Research Repositories

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 8.1/10 | 102 |
| **UserTesting** | N/A | N/A |

#### Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Team Collaboration** | 8.3 (97 reviews) | Not enough data | 
| **Access Control** | 8.6 (95 reviews) | Not enough data | 
| **Data Security** | 8.6 (90 reviews) | Not enough data | 

#### Functionality

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Sentiment Analysis** | 6.5 (89 reviews) | Not enough data | 
| **Tagging** | 8.9 (100 reviews) | Not enough data | 
| **Note Taking** | 8.5 (93 reviews) | Not enough data | 
| **Integrations** | 7.1 (83 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Feedback Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Feedback Analysis

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Thematic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **NPS/CSAT Scoring** | Not enough data | Not enough data | 

#### Feedback Sources

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Online Reviews** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Customer Service Channels** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | 6.4/10 | 29 |

#### Survey Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Survey Builder** | Not enough data | 6.1 (22 reviews) | 
| **Question Types** | Not enough data | 7.9 (24 reviews) | 
| **Templates** | Not enough data | 6.5 (22 reviews) | 
| **Survey Distribution** | Not enough data | 6.5 (24 reviews) | 

#### Survey Customization

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 6.0 (25 reviews) | 
| **Branding** | Not enough data | 5.8 (24 reviews) | 
| **Multimedia Support** | Not enough data | 6.5 (24 reviews) | 
| **Multilingual Surveys** | Not enough data | 4.9 (23 reviews) | 

#### Survey Insights

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 6.3 (24 reviews) | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.1 (24 reviews) | 
| **Permissions** | Not enough data | 6.8 (24 reviews) | 

#### Agentic AI - Survey

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.2/10 | 20 |
| **UserTesting** | N/A | N/A |

#### Setup

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Integration** | 7.5 (16 reviews) | Not enough data | 
| **Maintenance** | 7.0 (16 reviews) | Not enough data | 
| **No-Code** | 8.6 (15 reviews) | Not enough data | 

#### Data

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Security** | 8.2 (15 reviews) | Not enough data | 
| **Data Visualization** | 5.9 (16 reviews) | Not enough data | 

#### Analysis

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Automation** | 6.2 (14 reviews) | Not enough data | 
| **Named entity recognition** | 5.1 (14 reviews) | Not enough data | 
| **Keyphrase Extraction** | 6.7 (14 reviews) | Not enough data | 
| **Topic Analysis** | 6.7 (15 reviews) | Not enough data | 
| **Sentiment Analysis** | 5.1 (16 reviews) | Not enough data | 
| **Language Identification** | 6.4 (13 reviews) | Not enough data | 
| **Syntax/Part of Speech Parsing** | 5.4 (13 reviews) | Not enough data | 

#### Customization

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Pre-Built Parameterization** | 5.1 (13 reviews) | Not enough data | 
| **Custom Extension** | 4.5 (13 reviews) | Not enough data | 
| **Compositionality** | 5.0 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Generation** | 5.7 (16 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (18 reviews) | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | 8.2/10 | 155 |

#### Generative AI

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

#### Survey Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 9.0 (35 reviews) ✓ Verified | 
| **Survey Deployment** | Not enough data | 8.3 (83 reviews) ✓ Verified | 
| **Feedback Collection** | Not enough data | 8.6 (107 reviews) ✓ Verified | 
| **Device Responsiveness** | Not enough data | 8.5 (100 reviews) ✓ Verified | 

#### Process Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 8.0 (102 reviews) ✓ Verified | 
| **Trigger Alerts** | Not enough data | Feature Not Available | 
| **Real-Time Analysis** | Not enough data | 8.3 (82 reviews) ✓ Verified | 
| **Real-Time Action** | Not enough data | Feature Not Available | 

#### System Management

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Security** | Not enough data | 8.8 (89 reviews) ✓ Verified | 
| **System Monitoring** | Not enough data | 9.2 (15 reviews) ✓ Verified | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Feature Not Available | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Feature Not Available | 

#### Audience Access - Consumer Insights Platforms

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Dovetail | UserTesting | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Experience Management Software](https://www.g2.com/categories/experience-management), [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [User Research Tools](https://www.g2.com/categories/user-research)

**Unique to Dovetail (7):** [User Research Repositories](https://www.g2.com/categories/user-research-repositories), [Transcription Software](https://www.g2.com/categories/transcription), [Insight Engines Software](https://www.g2.com/categories/insight-engines), [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Strategy And Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)

**Unique to UserTesting (3):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Dovetail | UserTesting | 
|---|---|---|
| **Small-Business** | 27.6% | 20.0% | 
| **Mid-Market** | 45.4% | 38.1% | 
| **Enterprise** | 27.0% | 41.9% | 

### By Industry

#### Dovetail

- **Computer Software:** 22.8%
- **Information Technology and Services:** 19.1%
- **Marketing and Advertising:** 5.6%
- **Financial Services:** 5.6%
- **Research:** 4.3%
- **Higher Education:** 3.1%
- **Leisure, Travel & Tourism:** 2.5%
- **Telecommunications:** 2.5%
- **Consumer Goods:** 2.5%
- **Design:** 1.9%
- **Other:** 30.2%

#### UserTesting

- **Financial Services:** 10.3%
- **Computer Software:** 9.8%
- **Information Technology and Services:** 8.8%
- **Retail:** 6.5%
- **Consumer Goods:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Marketing and Advertising:** 3.6%
- **Design:** 3.4%
- **Insurance:** 3.2%
- **Internet:** 3.2%
- **Other:** 43.8%

---
## Alternatives

### Alternatives to Dovetail

- [HeyMarvin](https://www.g2.com/products/heymarvin/reviews) — 4.8/5 stars (130 reviews)
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- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3267 reviews)
- [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) — 4.7/5 stars (746 reviews)
- [Aha!](https://www.g2.com/products/aha/reviews) — 4.4/5 stars (363 reviews)

### Alternatives to UserTesting

- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (522 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (187 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (285 reviews)
- [Maze](https://www.g2.com/products/maze-maze/reviews) — 4.5/5 stars (111 reviews)
- [WEVO](https://www.g2.com/products/wevo/reviews) — 4.7/5 stars (71 reviews)

---
## Top Discussions

### Dovetail

- Title: [How can I make notes public](https://www.g2.com/discussions/33873-how-can-i-make-notes-public) — 2 comments, 1 upvote
  > **Top comment:** "Dovetail only supports making *insights* public, unfortunately it doesn't support making *notes* public. So the only two ways to tackle this are to either..."

### UserTesting

- Title: [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) — 2 comments
  > **Top comment:** "Not always, if they need to do so, it will be mentioned in the screeners and/or in the terms and conditions before starting the test."
- Title: [Will you consider building out videos and demos for specific prospective users?](https://www.g2.com/discussions/will-you-consider-building-out-videos-and-demos-for-specific-prospective-users) — 2 comments, 1 upvote
  > **Top comment:** "The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. "
- Title: [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) — 1 comment
  > **Top comment:** "Best-in-class companies rely on UserTesting to gain valuable insight into their products from people. Every day, new testing opportunities are released from..."
- Title: [Does user testing really pay?](https://www.g2.com/discussions/does-user-testing-really-pay) — 1 comment
  > **Top comment:** "Yes! UserTesting allows contributors the opportunity to earn extra money in your spare time by providing your opinions and thoughts on products, apps, and..."
- Title: [Can i earn by testing your products as a user?](https://www.g2.com/discussions/50313-can-i-earn-by-testing-your-products-as-a-user) — 1 comment, 1 upvote
  > **Top comment:** "Yes, you can apply to join the UserTesting panel of participants and get paid for completing tests that you qualify for. Learn more here:..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dovetail-research-pty-ltd-dovetail-vs-usertesting)