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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (79.6% of reviews)
Entry-Level Pricing
Contact Us
Free
Dotdigital
Star Rating
(1,117)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,013)4.3 out of 5
Market Segments
Small-Business (79.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in its personalization features, allowing users to tailor email content effectively. One user highlighted the ability to customize links and information based on specific needs, which enhances engagement with recipients.
- Users say that Zoho Campaigns offers great value for money, making it an attractive option for small businesses. Reviewers appreciate its straightforward approach to email marketing, focusing on essential tasks like creating emails and managing contact lists without unnecessary complexity.
- According to verified reviews, Dotdigital stands out for its analytical tools, which help users track email performance effectively. Users have praised features like AI-driven send time optimization that improve open and click-through rates, showcasing its robust capabilities.
- Reviewers mention that Zoho Campaigns is particularly user-friendly, making it easy for those who may not be tech-savvy to navigate. Users have noted that the platform simplifies the process of sending bulk emails and managing contacts, which saves time and reduces confusion.
- G2 reviewers highlight Dotdigital's quality of support, with many users expressing satisfaction with the assistance they receive. The platform's support team is noted for being responsive and helpful, which can be crucial for businesses relying on timely email campaigns.
- Users report that while Zoho Campaigns has a strong focus on basic functionalities, it may lack some advanced features that larger businesses might require. However, its simplicity and effectiveness in handling essential tasks make it a solid choice for small to mid-sized companies.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Dotdigital
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.6
942
8.7
794
Ease of Use
8.7
953
8.5
799
Ease of Setup
8.1
499
8.5
506
Ease of Admin
8.4
373
8.6
481
Quality of Support
8.9
922
8.3
739
Has the product been a good partner in doing business?
8.7
372
8.6
470
Product Direction (% positive)
8.9
928
8.5
775
Features by Category
Email Marketing
8.6
119
8.4
613
|
Verified
8.3
122
8.5
644
|
Verified
9.1
117
8.6
570
|
Verified
8.7
123
8.5
634
|
Verified
9.1
119
8.7
626
|
Verified
8.5
117
8.3
615
|
Verified
8.2
102
8.4
524
|
Verified
9.0
46
8.5
294
|
Verified
8.2
43
8.3
280
Reporting & Analytics
8.2
99
|
Verified
8.3
431
|
Verified
8.6
115
8.7
584
|
Verified
Generative AI
7.0
27
Feature Not Available
6.9
25
Feature Not Available
Agentic AI - Email Marketing
6.7
25
7.9
15
6.9
25
7.7
15
6.9
25
7.7
15
7.2
24
8.1
15
7.1
24
7.9
15
Integration
8.4
82
8.7
401
|
Verified
7.8
72
8.4
302
|
Verified
7.5
68
8.4
298
|
Verified
7.7
47
8.7
212
|
Verified
7.0
44
8.7
200
|
Verified
7.4
43
8.4
150
|
Verified
Email Marketing
8.9
552
|
Verified
Not enough data
9.1
543
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
8.6
502
|
Verified
Not enough data
Online Marketing
8.0
447
|
Verified
Not enough data
8.3
483
|
Verified
Not enough data
8.3
475
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
7.8
401
Not enough data
Lead Management
8.1
377
|
Verified
Not enough data
8.1
408
|
Verified
Not enough data
8.7
488
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
7.8
369
|
Verified
Not enough data
Campaign Management
8.3
438
|
Verified
Not enough data
8.0
358
|
Verified
Not enough data
7.6
323
|
Verified
Not enough data
7.4
316
Not enough data
Social
7.0
301
Not enough data
7.4
320
|
Verified
Not enough data
7.1
313
|
Verified
Not enough data
7.2
303
|
Verified
Not enough data
7.1
292
|
Verified
Not enough data
Reporting & Analytics
8.5
503
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
7.7
361
|
Verified
Not enough data
7.4
328
Not enough data
Platform
8.0
356
|
Verified
Not enough data
8.2
314
|
Verified
Not enough data
8.7
367
|
Verified
Not enough data
7.6
278
|
Verified
Not enough data
7.6
303
|
Verified
Not enough data
8.8
352
|
Verified
Not enough data
7.9
282
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
364
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
7.6
310
|
Verified
Not enough data
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.3
109
Not enough data
7.4
110
Not enough data
7.6
115
Not enough data
7.6
119
Not enough data
Platform
8.0
122
Not enough data
8.0
122
Not enough data
7.6
113
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.4
136
Not enough data
7.8
113
Not enough data
8.7
136
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
283
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
305
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
8.3
204
|
Verified
Feature Not Available
7.7
179
|
Verified
8.0
248
8.1
187
|
Verified
8.4
267
7.9
78
Edit
7.7
245
8.0
196
|
Verified
8.8
281
8.2
100
8.3
262
8.3
188
|
Verified
Logistics
8.4
285
8.6
192
|
Verified
7.8
248
7.6
175
|
Verified
8.0
256
8.4
173
|
Verified
8.2
253
8.2
73
Generative AI
7.3
194
Feature Not Available
7.1
188
Feature Not Available
Agentic AI - Email Template Builder
7.2
20
7.7
5
7.1
19
7.7
5
Text Messaging
8.7
59
9.1
13
Feature Not Available
Feature Not Available
8.4
59
9.1
13
8.0
57
8.3
12
8.4
57
7.6
12
7.3
52
Feature Not Available
8.5
60
9.2
12
8.2
55
Feature Not Available
SMS Platform
7.8
58
8.8
13
8.4
58
9.3
12
7.4
48
8.9
12
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
8.5
51
9.3
12
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Zoho Campaigns are categorized as SMS Marketing, Email Marketing, and Email Template Builder
Unique Categories
Dotdigital is categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Zoho Campaigns has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Information Technology and Services
12.0%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.5%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
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