Compare Dotdigital and Zoho Campaigns 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Small-Business (79.4% of reviews)
Entry-Level Pricing
Contact Us
Free
Dotdigital
Star Rating
(1,194)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,030)4.3 out of 5
Market Segments
Small-Business (79.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many praising its intuitive interface and modular email construction. Users find it easy to train their teams quickly, which enhances overall productivity.
- Users say that Zoho Campaigns offers strong automation capabilities, particularly for managing email marketing and integrating with other Zoho tools. Reviewers appreciate the ability to automate responses for website forms, making it a practical choice for businesses focused on lead management.
- According to verified reviews, Dotdigital stands out for its robust support for multi-channel marketing, allowing users to efficiently manage campaigns across emails and social media. This versatility is highlighted by users who value the pre-built templates and segmentation features.
- Reviewers mention that while Zoho Campaigns is easy to use, it sometimes lacks the depth of features found in Dotdigital, particularly in areas like email template customization and advanced analytics. Users feel that Dotdigital provides a more comprehensive toolkit for complex marketing needs.
- G2 reviewers highlight that Dotdigital's quality of support is notably high, with users rating it highly for responsiveness and helpfulness. This is a significant advantage for teams that require ongoing assistance as they navigate their marketing strategies.
- Users report that while Zoho Campaigns is a solid choice for small businesses, Dotdigital's focus on mid-market solutions offers more scalability and features that can grow with a business, making it a better long-term investment for larger teams.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Dotdigital
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.5
991
8.7
801
Ease of Use
8.7
1,004
8.5
806
Ease of Setup
8.1
536
8.5
513
Ease of Admin
8.4
389
8.6
481
Quality of Support
8.9
971
8.3
744
Has the product been a good partner in doing business?
8.6
388
8.6
470
Product Direction (% positive)
8.8
978
8.5
782
Features by Category
Email Marketing
8.7
135
8.4
615
|
Verified
8.4
139
8.5
650
|
Verified
9.1
127
8.6
573
|
Verified
8.8
145
8.5
638
|
Verified
9.1
130
8.7
630
|
Verified
8.6
125
8.3
617
|
Verified
8.3
109
8.4
527
|
Verified
9.1
52
8.5
297
|
Verified
8.4
50
8.4
282
Reporting & Analytics
8.3
108
|
Verified
8.3
432
|
Verified
8.6
131
8.7
588
|
Verified
Generative AI
7.1
28
Feature Not Available
7.0
26
Feature Not Available
Agentic AI - Email Marketing
6.7
25
8.1
17
6.9
25
7.8
17
6.9
25
7.9
17
7.2
24
8.6
18
7.1
24
8.4
18
Integration
8.5
90
8.8
400
|
Verified
7.7
74
8.4
301
|
Verified
7.5
69
8.4
297
|
Verified
7.8
51
8.8
212
|
Verified
7.1
46
8.7
199
|
Verified
7.5
46
8.5
149
|
Verified
Email Marketing
8.9
575
|
Verified
Not enough data
9.1
554
|
Verified
Not enough data
8.8
537
|
Verified
Not enough data
8.6
515
|
Verified
Not enough data
Online Marketing
8.0
453
|
Verified
Not enough data
8.3
494
|
Verified
Not enough data
8.3
481
|
Verified
Not enough data
8.3
498
|
Verified
Not enough data
7.8
403
Not enough data
Lead Management
8.0
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
508
|
Verified
Not enough data
7.8
349
|
Verified
Not enough data
8.0
362
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
372
|
Verified
Not enough data
Campaign Management
8.3
441
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
513
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.1
363
|
Verified
Not enough data
8.2
320
|
Verified
Not enough data
8.7
371
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
7.6
306
|
Verified
Not enough data
8.8
358
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
367
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
7.6
313
|
Verified
Not enough data
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
309
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
8.3
206
|
Verified
Feature Not Available
7.7
182
|
Verified
8.0
250
8.1
190
|
Verified
8.4
270
8.0
81
Edit
7.7
248
8.0
198
|
Verified
8.8
285
8.2
103
8.3
266
8.3
191
|
Verified
Logistics
8.4
290
8.6
195
|
Verified
7.8
250
7.6
177
|
Verified
8.0
258
8.5
176
|
Verified
8.2
254
8.2
75
Generative AI
7.3
196
Feature Not Available
7.1
190
Feature Not Available
Agentic AI - Email Template Builder
7.2
20
8.1
7
7.1
19
8.5
8
Text Messaging
8.8
60
9.1
13
Feature Not Available
Feature Not Available
8.4
60
9.1
13
8.1
58
8.3
12
8.4
57
7.6
12
7.4
53
Feature Not Available
8.6
61
9.2
12
8.2
56
Feature Not Available
SMS Platform
7.9
60
8.8
13
8.4
60
9.3
12
7.4
48
8.9
12
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
8.5
51
9.3
12
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
182
Not enough data
8.8
203
Not enough data
Page Customization
8.7
87
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
73
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
100
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
107
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.7
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Zoho Campaigns are categorized as SMS Marketing, Email Marketing, and Email Template Builder
Unique Categories
Dotdigital is categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Zoho Campaigns has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.3%
Marketing and Advertising
8.2%
Non-Profit Organization Management
7.9%
Financial Services
3.6%
Leisure, Travel & Tourism
3.1%
Other
65.8%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.7%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
SG
I am not familiar with CRM, as I use Zoho Creator for my database.
There is no two way interaction between the two, so I manage my contacts via Creator,...Read more
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