# Dotdigital vs WhatCounts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dotdigital excels in user satisfaction, receiving a significantly higher overall rating compared to WhatCounts. Users appreciate its intuitive interface, which allows for easy campaign management and automation, making it a preferred choice for those seeking a user-friendly experience.
- **Users say** that Dotdigital's implementation process is straightforward, with many highlighting the platform's ability to create and automate customer journeys efficiently. This ease of setup contrasts with WhatCounts, where some users have noted a steeper learning curve despite its drag-and-drop template editor.
- **Reviewers mention** that Dotdigital offers robust multi-channel capabilities, including SMS marketing, which enhances its versatility for marketing campaigns. In comparison, WhatCounts has limited features in this area, focusing primarily on email marketing without the same breadth of options.
- **According to verified reviews** , Dotdigital's support quality stands out, with users praising the solution-oriented team that assists with integrations and API extensibility. WhatCounts, while providing decent support, does not receive the same level of acclaim, with users indicating room for improvement in responsiveness.
- **Users highlight** Dotdigital's advanced segmentation and personalization features, which allow for tailored marketing strategies that resonate with customers. This capability is a significant advantage over WhatCounts, where users have expressed a desire for more sophisticated personalization options.
- **G2 reviewers note** that Dotdigital's reporting and analytics tools are highly regarded, enabling users to track campaign performance effectively. In contrast, WhatCounts users have mentioned that while basic reporting is available, it lacks the depth and insights provided by Dotdigital's offerings.



| | Dotdigital | WhatCounts | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 1,203 | 14 | 
| **Largest Market Segment** | Mid-Market (46.0% of reviews) | Mid-Market (64.3% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Dotdigital

Pros:
- Ease of Use (274 reviews)
- Customer Support (225 reviews)

Cons:
- Missing Features (90 reviews)
- Learning Curve (62 reviews)

### WhatCounts

**Not enough data**

---
## Ratings Comparison
| Rating | Dotdigital | WhatCounts | 
|---|---|---|
  | **Meets Requirements** | 8.5 (996 reviews) | 7.8 (12 reviews) | 
  | **Ease of Use** | 8.7 (1011 reviews) | 6.7 (12 reviews) | 
  | **Ease of Setup** | 8.1 (541 reviews) | 8.3 (5 reviews) | 
  | **Ease of Admin** | 8.4 (389 reviews) | 8.7 (5 reviews) | 
  | **Quality of Support** | 8.9 (976 reviews) | 7.7 (11 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (388 reviews) | 8.3 (5 reviews) | 
  | **Product Direction (% positive)** | 8.8 (983 reviews) | 3.2 (12 reviews) | 

---
## Pricing

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

### WhatCounts

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 162 |
| **WhatCounts** | 7.9/10 | 9 |

#### Email Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Email and Mobile Preview** | 8.7 (136 reviews) | 6.2 (7 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.4 (141 reviews) | 7.6 (7 reviews) ✓ Verified | 
| **High-Volume Sending** | 9.1 (129 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 8.8 (147 reviews) | 7.5 (8 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.1 (131 reviews) | 7.5 (8 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (127 reviews) | 8.3 (7 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.3 (111 reviews) | 8.3 (5 reviews) ✓ Verified | 
| **Multi-user Account** | 9.1 (53 reviews) | Not enough data | 
| **Surveys** | 8.4 (51 reviews) | Feature Not Available | 

#### Reporting & Analytics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **A/B Testing** | 8.3 (109 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 
| **Basic Reporting** | 8.6 (132 reviews) | 8.1 (7 reviews) ✓ Verified | 

#### Generative AI

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **AI Text Generation** | 7.1 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (26 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (24 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (91 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (74 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (69 reviews) | Not enough data | 
| **CRM Integration** | 7.8 (51 reviews) | Not enough data | 
| **Social Media Integration** | 7.1 (46 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.5 (47 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 658 |
| **WhatCounts** | N/A | N/A |

#### Email Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (578 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.1 (556 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.8 (538 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.6 (516 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Landing Pages and Forms** | 8.0 (454 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.3 (495 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.3 (481 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.3 (498 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (403 reviews) | Not enough data | 

#### Lead Management

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (380 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (411 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.7 (510 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (349 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.0 (362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (385 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.8 (351 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.8 (372 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Program Management** | 8.3 (442 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.0 (359 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.6 (325 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.4 (317 reviews) | Not enough data | 

#### Social

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Social Listening** | 7.0 (302 reviews) | Not enough data | 
| **Social Sharing** | 7.4 (321 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.1 (314 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.2 (304 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.1 (293 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Basic Reporting** | 8.4 (514 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.1 (412 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.8 (382 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.7 (362 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (329 reviews) | Not enough data | 

#### Platform

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Customization ** | 8.1 (363 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (322 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (371 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.6 (280 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.6 (306 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (359 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.9 (285 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (26 reviews) | Not enough data | 
| **Decision Making** | 7.4 (27 reviews) | Not enough data | 

#### Integration

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (368 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (357 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (313 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 161 |
| **WhatCounts** | N/A | N/A |

#### Administration

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Template Creation** | 8.5 (151 reviews) | Not enough data | 
| **Preset Template Availability** | 7.8 (138 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (144 reviews) | Not enough data | 
| **Email Segmentation** | 8.8 (145 reviews) | Not enough data | 
| **Detailed Server Logs** | Feature Not Available | Not enough data | 
| **Notifications** | 7.7 (128 reviews) | Not enough data | 

#### Integrations

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Webhooks** | 7.4 (110 reviews) | Not enough data | 
| **Event Tracking API** | 7.4 (111 reviews) | Not enough data | 
| **Mail Send API** | 7.6 (116 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (120 reviews) | Not enough data | 

#### Platform

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Custom Tracking Domain** | 8.0 (123 reviews) | Not enough data | 
| **Multiple Domains** | 8.0 (123 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (114 reviews) | Not enough data | 
| **Documentation** | 8.0 (122 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (134 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (138 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (114 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (137 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.8/10 | 334 |
| **WhatCounts** | N/A | N/A |

#### Diagnosis

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **IP Address ** | 7.8 (251 reviews) | Not enough data | 
| **Domains** | 7.9 (260 reviews) | Not enough data | 
| **Content ** | 8.3 (285 reviews) | Not enough data | 
| **Policy Compliance** | 8.2 (258 reviews) | Not enough data | 

#### Tracking

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Processing Time** | Feature Not Available | Not enough data | 
| **Placement ** | Feature Not Available | Not enough data | 
| **Open Rate** | 8.7 (310 reviews) | Not enough data | 
| **Time to Open** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Campaign Performance** | 8.7 (305 reviews) | Not enough data | 
| **Domain Reputation** | 8.5 (284 reviews) | Not enough data | 
| **Brand Reputation** | Feature Not Available | Not enough data | 
| **Blacklist and Whitelist** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 6.9 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.6/10 | 5 |
| **WhatCounts** | N/A | N/A |

#### Campaigns

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Customize** | 9.3 (5 reviews) | Not enough data | 
| **Scheduling** | 10.0 (5 reviews) | Not enough data | 
| **Retarget** | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | 9.0 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 9.2/10 | 7 |
| **WhatCounts** | N/A | N/A |

#### Segmentation

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **A/B Testing** | 9.3 (5 reviews) | Not enough data | 
| **Customer Profiles** | 9.0 (5 reviews) | Not enough data | 

#### Targeting

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Geofencing** | Feature Not Available | Not enough data | 
| **Triggered Emails** | 9.4 (6 reviews) | Not enough data | 
| **Triggered Messages** | 9.0 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 318 |
| **WhatCounts** | N/A | N/A |

#### Templates

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Text and Themes** | 8.1 (276 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.0 (250 reviews) | Not enough data | 
| **Mobile Responsive** | 8.4 (271 reviews) | Not enough data | 

#### Edit

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Pre-Made** | 7.7 (248 reviews) | Not enough data | 
| **Build** | 8.8 (287 reviews) | Not enough data | 
| **HTML** | 8.3 (267 reviews) | Not enough data | 

#### Logistics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Analytics** | 8.4 (291 reviews) | Not enough data | 
| **Issues** | 7.8 (250 reviews) | Not enough data | 
| **Integrations** | 8.0 (258 reviews) | Not enough data | 
| **Shareable Link** | 8.2 (254 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **AI Text Generation** | 7.3 (196 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (190 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.6/10 | 69 |
| **WhatCounts** | N/A | N/A |

#### Text Messaging

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Bulk SMS** | 8.8 (60 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.4 (60 reviews) | Not enough data | 
| **Automatic Replies** | 8.1 (58 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.4 (57 reviews) | Not enough data | 
| **MMS Marketing** | 7.4 (53 reviews) | Not enough data | 
| **Personalization** | 8.6 (61 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (56 reviews) | Feature Not Available | 

#### SMS Platform

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Reporting** | 7.9 (60 reviews) | Not enough data | 
| **Automation** | 8.4 (60 reviews) | Not enough data | 
| **White Label** | 7.4 (48 reviews) | Not enough data | 
| **Short Codes** | 8.0 (49 reviews) | Feature Not Available | 
| **API Integration** | 8.5 (51 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 
| **Decision Making** | 6.5 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 94 |
| **WhatCounts** | N/A | N/A |

#### Data Sourcing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Data Enrichment** | 8.1 (79 reviews) | Not enough data | 
| **Expandability** | 8.2 (79 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (76 reviews) | Not enough data | 
| **Multiple Devices** | 8.3 (81 reviews) | Not enough data | 

#### Intelligence

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Marketing Metrics** | 8.5 (78 reviews) | Not enough data | 
| **Predictive Modeling** | 7.8 (72 reviews) | Not enough data | 
| **Recommendation Engine** | 7.6 (74 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.9/10 | 140 |
| **WhatCounts** | N/A | N/A |

#### Platform Basics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Dynamic Segmentation** | 8.7 (121 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (116 reviews) | Not enough data | 

#### Platform Data

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Journey Reporting** | 8.3 (124 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (111 reviews) | Not enough data | 
| **Dashboards** | 8.2 (126 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.1 (114 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Journey Mapping** | 8.3 (78 reviews) | Not enough data | 
| **Integrations** | 8.1 (116 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (107 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 236 |
| **WhatCounts** | N/A | N/A |

#### Functionality

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Ease Of Integration** | 8.0 (192 reviews) | Not enough data | 
| **API Call Speed** | 7.9 (170 reviews) | Not enough data | 
| **Communication Varieties** | 7.9 (175 reviews) | Not enough data | 

#### Support

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Documentation** | 8.0 (193 reviews) | Not enough data | 
| **Community Support** | 8.3 (182 reviews) | Not enough data | 
| **Professional Support** | 8.8 (203 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.1/10 | 91 |
| **WhatCounts** | N/A | N/A |

#### Page Customization

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Drag and Drop** | 8.8 (88 reviews) | Not enough data | 
| **Templates** | 8.4 (84 reviews) | Not enough data | 
| **Advanced Customization** | 8.2 (79 reviews) | Not enough data | 
| **Content Library** | 8.3 (62 reviews) | Not enough data | 

#### Page Optimization

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | 
| **Mobile Responsive** | 8.5 (78 reviews) | Not enough data | 
| **Web Analytics** | 8.1 (70 reviews) | Not enough data | 
| **SEO** | 7.3 (64 reviews) | Not enough data | 

#### Integrations

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **E-Commerce Integration** | 7.7 (65 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.3 (73 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (69 reviews) | Not enough data | 

#### Generative AI

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **AI Text Generation** | 7.4 (58 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | N/A | N/A |
| **WhatCounts** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 7.7/10 | 16 |
| **WhatCounts** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (14 reviews) | Not enough data | 
| **Decision Making** | 7.9 (14 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dotdigital** | 8.2/10 | 128 |
| **WhatCounts** | N/A | N/A |

#### Analysis

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Application Attribution** | 8.2 (85 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (100 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.0 (82 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 7.9 (85 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Proximity Marketing** | 8.3 (84 reviews) | Not enough data | 
| **Push Notifications** | 7.7 (79 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.9 (82 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.7 (77 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 9.1 (107 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Coupons and Promotions** | 7.7 (79 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Optimization** | 8.4 (99 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (87 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (82 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Dotdigital | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)

**Unique to Dotdigital (11):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)



---
## Reviewer Demographics

### By Company Size

| Segment | Dotdigital | WhatCounts | 
|---|---|---|
| **Small-Business** | 40.4% | 14.3% | 
| **Mid-Market** | 46.0% | 64.3% | 
| **Enterprise** | 13.5% | 21.4% | 

### By Industry

#### Dotdigital

- **Retail:** 11.2%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 8.0%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.1%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Insurance:** 2.3%
- **Apparel & Fashion:** 2.3%
- **Other:** 52.9%

#### WhatCounts

- **Newspapers:** 21.4%
- **Media Production:** 21.4%
- **Wireless:** 7.1%
- **Utilities:** 7.1%
- **Marketing and Advertising:** 7.1%
- **Internet:** 7.1%
- **Fine Art:** 7.1%
- **Events Services:** 7.1%
- **Consumer Goods:** 7.1%
- **Computer Software:** 7.1%

---
## Alternatives

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

### Alternatives to WhatCounts

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12965 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1036 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

---
## Top Discussions

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

### WhatCounts

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dotdigital-vs-whatcounts)