Introducing G2.ai, the future of software buying.Try now
Compare Dotdigital and WhatCounts 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansWhatCounts
Star Rating
(14)3.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about WhatCountsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dotdigital excels in Email and Mobile Preview with a score of 8.4, while WhatCounts falls short with a score of 6.2, indicating that Dotdigital provides a more robust preview feature for email campaigns.
- Reviewers mention that Dotdigital's High-Volume Sending capability is rated at 8.8, which is slightly better than WhatCounts' 8.5, suggesting that Dotdigital is more reliable for businesses needing to send large volumes of emails.
- G2 users highlight that Dotdigital's Building and Personalizing Emails feature scores 8.5, compared to WhatCounts' 7.5, indicating that Dotdigital offers more advanced tools for creating customized email content.
- Users on G2 report that Dotdigital's Quality of Support is rated at 8.8, significantly higher than WhatCounts' 7.7, suggesting that Dotdigital provides superior customer service and support resources.
- Reviewers mention that Dotdigital's Automated Email Responses feature is rated at 7.9, while WhatCounts scores 8.3, indicating that WhatCounts may have a slight edge in this specific area, but overall Dotdigital's automation capabilities are still strong.
- Users say that Dotdigital's Product Direction is rated at 8.7, which is much higher than WhatCounts' 3.2, reflecting a more positive outlook on Dotdigital's future development and feature enhancements.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
WhatCounts
No pricing availableFree Trial
Dotdigital
Free Trial is available
WhatCounts
No trial information availableRatings
Meets Requirements
8.6
945
7.8
12
Ease of Use
8.7
956
6.7
12
Ease of Setup
8.1
501
8.3
5
Ease of Admin
8.4
375
8.7
5
Quality of Support
8.9
925
7.7
11
Has the product been a good partner in doing business?
8.6
374
8.3
5
Product Direction (% positive)
8.9
931
3.2
12
Features by Category
Email Marketing
8.6
119
6.2
7
|
Verified
8.3
122
7.6
7
|
Verified
9.1
117
8.5
8
|
Verified
8.7
123
7.5
8
|
Verified
9.1
119
7.5
8
|
Verified
8.5
117
8.3
7
|
Verified
8.2
102
8.3
5
|
Verified
9.0
46
Not enough data
8.2
43
Feature Not Available
Reporting & Analytics
8.2
99
|
Verified
8.8
8
|
Verified
8.6
115
8.1
7
|
Verified
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
Not enough data
9.1
545
|
Verified
Not enough data
8.8
535
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
Online Marketing
8.0
449
|
Verified
Not enough data
8.3
486
|
Verified
Not enough data
8.3
478
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.8
403
Not enough data
Lead Management
8.1
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
8.0
361
|
Verified
Not enough data
8.0
386
|
Verified
Not enough data
7.8
352
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
441
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
318
Not enough data
Social
7.0
303
Not enough data
7.4
322
|
Verified
Not enough data
7.1
315
|
Verified
Not enough data
7.2
305
|
Verified
Not enough data
7.1
294
|
Verified
Not enough data
Reporting & Analytics
8.5
506
|
Verified
Not enough data
8.1
413
|
Verified
Not enough data
7.8
383
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
7.4
330
Not enough data
Platform
8.0
358
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Feature Not Available
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and WhatCounts are categorized as SMS Marketing, Personalization, Email Marketing, and Email Deliverability
Unique Categories
Dotdigital is categorized as Marketing Automation, Customer Data Platform (CDP), Mobile Marketing, Communication Platform as a Service (CPaaS), Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
WhatCounts has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatCounts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Newspapers
21.4%
Media Production
21.4%
Wireless
7.1%
Utilities
7.1%
Marketing and Advertising
7.1%
Other
35.7%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
WhatCounts has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
