Introducing G2.ai, the future of software buying.Try now
Compare Dotdigital and SAP Emarsys 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Open Loyalty
Visit Website
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Contact Us
$
Dotdigital
Star Rating
(1,116)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user satisfaction, boasting a higher overall score compared to SAP Emarsys. Users appreciate its intuitive interface, making it easy for non-technical staff to navigate and utilize effectively.
- According to verified reviews, Dotdigital's implementation process is praised for its quick onboarding, with users highlighting the straightforward setup that allows teams to start using the platform without extensive training.
- Users say that Dotdigital's analytical tools are a standout feature, enabling effective tracking of opens and clicks. The AI-driven send time optimization is particularly noted for improving engagement rates, which many users find invaluable.
- Reviewers mention that SAP Emarsys offers strong capabilities in personalized marketing, with features that unify customer data across channels. This allows for more relevant campaigns, which users find beneficial for their marketing strategies.
- G2 reviewers highlight that while SAP Emarsys provides rich segmentation and flexible journey mapping, some users feel it can be less intuitive than Dotdigital, particularly for those who are not as tech-savvy.
- According to recent feedback, both platforms have their strengths, but Dotdigital's higher quality of support, with users rating it highly for responsiveness and helpfulness, gives it an edge in ensuring users can maximize their marketing efforts.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Dotdigital
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.6
942
8.3
401
Ease of Use
8.7
953
8.2
406
Ease of Setup
8.1
499
7.1
213
Ease of Admin
8.4
373
8.2
172
Quality of Support
8.9
922
8.4
397
Has the product been a good partner in doing business?
8.7
372
8.5
173
Product Direction (% positive)
8.9
928
8.9
374
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
82
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
47
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
552
|
Verified
8.7
262
|
Verified
9.1
543
|
Verified
8.7
246
|
Verified
8.8
532
|
Verified
8.5
257
|
Verified
8.6
502
|
Verified
8.3
231
|
Verified
Online Marketing
8.0
447
|
Verified
7.0
157
|
Verified
8.3
483
|
Verified
8.0
190
|
Verified
8.3
475
|
Verified
8.1
217
|
Verified
8.3
493
|
Verified
8.0
214
|
Verified
7.8
401
7.7
157
Lead Management
8.1
377
|
Verified
7.9
173
|
Verified
8.1
408
|
Verified
7.8
192
|
Verified
8.7
488
|
Verified
8.5
239
|
Verified
7.8
347
|
Verified
7.8
161
|
Verified
8.0
359
|
Verified
8.0
158
|
Verified
8.0
384
|
Verified
8.2
183
|
Verified
7.8
350
|
Verified
7.8
146
|
Verified
7.8
369
|
Verified
8.2
144
|
Verified
Campaign Management
8.3
438
|
Verified
8.2
181
|
Verified
8.0
358
|
Verified
7.8
122
7.6
323
|
Verified
7.6
113
|
Verified
7.4
316
7.0
84
Social
7.0
301
7.3
93
7.4
320
|
Verified
7.5
103
|
Verified
7.1
313
|
Verified
7.4
101
|
Verified
7.2
303
|
Verified
7.4
93
|
Verified
7.1
292
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.5
503
|
Verified
8.0
236
|
Verified
8.1
411
|
Verified
7.8
176
|
Verified
7.8
381
|
Verified
7.6
165
|
Verified
7.7
361
|
Verified
7.4
173
|
Verified
7.4
328
7.4
109
Platform
8.0
356
|
Verified
7.6
152
|
Verified
8.2
314
|
Verified
8.0
134
|
Verified
8.7
367
|
Verified
8.5
151
|
Verified
7.6
278
|
Verified
7.9
105
|
Verified
7.6
303
|
Verified
6.8
106
|
Verified
8.8
352
|
Verified
8.5
136
|
Verified
7.9
282
|
Verified
7.6
102
|
Verified
Agentic AI - Marketing Automation
7.7
26
6.5
29
7.9
25
6.1
28
7.5
24
6.4
30
7.7
25
6.4
29
7.6
26
6.6
29
7.4
27
6.7
29
Integration
8.3
364
|
Verified
7.9
157
|
Verified
7.9
350
|
Verified
7.7
150
|
Verified
7.6
310
|
Verified
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
8.5
148
8.2
82
7.8
137
7.9
75
7.8
143
7.8
75
8.8
141
8.6
85
Feature Not Available
7.1
58
7.7
127
7.8
65
Integrations
7.3
109
7.8
48
7.4
110
7.8
58
7.6
115
8.0
58
7.6
119
7.7
58
Platform
8.0
122
8.1
55
8.0
122
7.9
54
7.6
113
8.3
49
8.0
121
7.8
64
8.2
133
8.2
59
8.4
136
8.4
73
7.8
113
8.0
55
8.7
136
8.4
70
Diagnosis
7.8
251
6.9
61
7.9
259
7.3
66
8.3
283
7.8
72
8.2
257
7.4
65
Tracking
Feature Not Available
7.3
70
Feature Not Available
7.1
61
8.7
305
8.2
86
Feature Not Available
8.0
80
Feature Not Available
7.3
59
Reporting
8.7
302
8.2
93
8.5
282
7.6
80
Feature Not Available
7.6
72
Feature Not Available
7.6
77
Agentic AI - Email Deliverability
7.1
12
6.7
18
7.2
13
7.0
18
7.3
13
7.2
18
7.2
13
6.3
18
6.9
13
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.3
5
7.7
24
10.0
5
8.3
26
10.0
5
7.9
24
Not enough data
8.3
27
9.0
5
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Feature Not Available
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.3
5
8.8
20
9.0
5
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Feature Not Available
8.1
15
9.3
5
8.9
20
9.0
5
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
248
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
262
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.0
256
Not enough data
8.2
253
Not enough data
Generative AI
7.3
194
Not enough data
7.1
188
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
8.3
23
Feature Not Available
7.4
18
8.4
59
8.5
24
8.0
57
7.7
17
8.4
57
8.0
20
7.3
52
7.1
18
8.5
60
8.3
23
8.2
55
7.9
19
SMS Platform
7.8
58
7.8
23
8.4
58
8.6
23
7.4
48
7.4
17
Feature Not Available
6.9
15
8.0
49
7.1
16
8.5
51
8.2
19
Agentic AI - SMS Marketing
6.3
8
5.4
9
6.5
8
5.4
9
6.9
8
6.1
9
6.5
8
5.6
9
6.7
8
5.2
9
6.5
8
5.6
9
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
8.6
50
8.6
116
8.6
48
Platform Data
8.3
124
8.1
45
8.0
111
8.0
47
8.2
126
8.4
51
8.1
114
7.9
44
Platform Additional Functionality
8.3
78
7.8
44
8.1
116
8.1
42
7.9
107
7.9
40
Agentic AI - Customer Journey Analytics
6.9
13
8.0
10
6.9
13
8.3
10
6.9
13
8.0
10
7.2
13
8.3
9
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.0
43
8.6
99
8.3
68
|
Verified
8.0
82
|
Verified
7.7
38
7.9
85
|
Verified
8.1
54
Campaigns
8.3
84
7.9
42
|
Verified
7.7
79
|
Verified
8.4
46
|
Verified
8.0
81
8.4
39
|
Verified
7.7
77
|
Verified
7.8
32
9.0
105
|
Verified
9.1
64
8.7
98
|
Verified
8.8
62
Engagement
7.8
78
|
Verified
8.1
52
Platform
8.4
98
|
Verified
8.4
59
8.2
87
|
Verified
8.1
28
|
Verified
8.3
82
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Dotdigital and SAP Emarsys are categorized as SMS Marketing, Marketing Automation, Mobile Marketing, Email Deliverability, Transactional Email, Personalization Engines, Customer Journey Analytics, and Push Notification
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Template Builder, WhatsApp Marketing, and Landing Page Builders
SAP Emarsys is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Loyalty Management, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
