Compare Dotdigital and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Contact Us
$
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, particularly with its intuitive dashboard and email builder. Users appreciate how easy it is to navigate and create visually appealing email communications, which enhances their marketing efforts.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers a well-structured platform that is mostly self-explaining. The clarity and compactness of the interface make it easier for users to understand and utilize its features, although some find it less intuitive than Dotdigital.
- Reviewers mention that Dotdigital provides exceptional support, with many highlighting the value of having a dedicated marketing manager who offers personalized insights and solutions. This level of support is often cited as a significant advantage over SAP Engagement Cloud.
- According to verified reviews, SAP Engagement Cloud shines in its ability to personalize campaigns at scale using real-time data and AI insights. Users appreciate the effective segmentation and event-triggered workflows that enhance their marketing strategies, making it a strong contender for businesses focused on automation.
- G2 reviewers report that Dotdigital's implementation process is notably quick and straightforward, with users praising the intuitive onboarding wizard that helps them get started without hassle. In contrast, some users of SAP Engagement Cloud have expressed challenges with setup and configuration.
- Users say that while both platforms offer robust features, Dotdigital's higher ratings in ease of use and quality of support make it a preferred choice for teams looking for a user-friendly experience. In comparison, SAP Engagement Cloud, while powerful, may require a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Dotdigital
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.5
985
8.3
404
Ease of Use
8.7
997
8.2
409
Ease of Setup
8.1
530
7.1
215
Ease of Admin
8.4
389
8.2
172
Quality of Support
8.9
965
8.4
398
Has the product been a good partner in doing business?
8.6
388
8.5
173
Product Direction (% positive)
8.8
972
8.9
377
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
8.7
264
|
Verified
9.1
551
|
Verified
8.7
248
|
Verified
8.8
537
|
Verified
8.5
258
|
Verified
8.6
515
|
Verified
8.3
233
|
Verified
Online Marketing
8.0
451
|
Verified
7.0
158
|
Verified
8.3
493
|
Verified
8.0
191
|
Verified
8.3
480
|
Verified
8.1
218
|
Verified
8.3
498
|
Verified
8.0
215
|
Verified
7.8
403
7.8
158
Lead Management
8.0
380
|
Verified
7.9
174
|
Verified
8.1
411
|
Verified
7.8
192
|
Verified
8.7
506
|
Verified
8.5
242
|
Verified
7.8
349
|
Verified
7.8
161
|
Verified
8.0
362
|
Verified
8.0
158
|
Verified
8.0
385
|
Verified
8.2
183
|
Verified
7.8
351
|
Verified
7.8
146
|
Verified
7.8
373
|
Verified
8.2
144
|
Verified
Campaign Management
8.3
440
|
Verified
8.2
182
|
Verified
8.0
359
|
Verified
7.8
122
7.6
325
|
Verified
7.6
113
|
Verified
7.4
317
7.0
84
Social
7.0
302
7.3
93
7.4
321
|
Verified
7.5
103
|
Verified
7.1
314
|
Verified
7.4
101
|
Verified
7.2
304
|
Verified
7.4
93
|
Verified
7.1
293
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.4
513
|
Verified
8.0
237
|
Verified
8.1
412
|
Verified
7.8
176
|
Verified
7.8
382
|
Verified
7.6
165
|
Verified
7.7
362
|
Verified
7.4
173
|
Verified
7.4
329
7.4
109
Platform
8.0
359
|
Verified
7.5
153
|
Verified
8.2
317
|
Verified
8.1
135
|
Verified
8.7
371
|
Verified
8.5
152
|
Verified
7.6
280
|
Verified
7.9
106
|
Verified
7.6
306
|
Verified
6.8
107
|
Verified
8.8
354
|
Verified
8.5
137
|
Verified
7.8
284
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.7
26
6.5
29
7.9
25
6.1
28
7.5
24
6.4
30
7.7
25
6.4
29
7.6
26
6.6
29
7.4
27
6.7
29
Integration
8.3
366
|
Verified
7.8
158
|
Verified
7.9
353
|
Verified
7.6
151
|
Verified
7.6
313
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
8.5
151
8.2
82
7.8
138
7.9
75
7.8
144
7.8
75
8.8
145
8.6
85
Feature Not Available
7.1
58
7.7
128
7.8
65
Integrations
7.4
110
7.8
48
7.4
111
7.8
58
7.6
116
8.0
58
7.7
120
7.7
58
Platform
8.0
123
8.1
55
8.0
123
7.9
54
7.6
114
8.3
49
8.0
122
7.8
64
8.2
134
8.2
59
8.4
138
8.4
73
7.8
114
8.0
55
8.7
137
8.4
70
Diagnosis
7.8
251
6.9
61
7.9
259
7.3
66
8.3
284
7.8
72
8.2
258
7.4
65
Tracking
Feature Not Available
7.3
70
Feature Not Available
7.1
61
8.7
308
8.2
86
Feature Not Available
8.0
80
Feature Not Available
7.3
59
Reporting
8.7
304
8.2
93
8.5
284
7.6
80
Feature Not Available
7.6
72
Feature Not Available
7.6
77
Agentic AI - Email Deliverability
7.1
12
6.7
18
7.2
13
7.0
18
7.3
13
7.2
18
7.2
13
6.3
18
6.9
13
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.3
5
7.7
24
10.0
5
8.3
26
10.0
5
7.9
24
Not enough data
8.3
27
9.0
5
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Feature Not Available
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.3
5
8.8
20
9.0
5
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Feature Not Available
8.1
15
9.4
6
8.9
21
9.0
5
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
8.3
23
Feature Not Available
7.4
18
8.4
60
8.5
24
8.0
57
7.7
17
8.4
57
8.0
20
7.4
53
7.1
18
8.5
60
8.3
23
8.2
56
7.9
19
SMS Platform
7.9
59
7.8
23
8.4
59
8.6
23
7.4
48
7.4
17
Feature Not Available
6.9
15
8.0
49
7.1
16
8.5
51
8.2
19
Agentic AI - SMS Marketing
6.3
8
5.4
9
6.5
8
5.4
9
6.9
8
6.1
9
6.5
8
5.6
9
6.7
8
5.2
9
6.5
8
5.6
9
Data Sourcing
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
8.6
50
8.6
116
8.6
48
Platform Data
8.3
124
8.1
45
8.0
111
8.0
47
8.2
126
8.4
51
8.1
114
7.9
44
Platform Additional Functionality
8.3
78
7.8
44
8.1
116
8.1
42
7.9
107
7.9
40
Agentic AI - Customer Journey Analytics
6.9
13
8.0
10
6.9
13
8.3
10
6.9
13
8.0
10
7.2
13
8.3
9
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.0
43
8.6
99
8.3
68
|
Verified
8.0
82
|
Verified
7.7
38
7.9
85
|
Verified
8.1
54
Campaigns
8.3
84
7.9
42
|
Verified
7.7
79
|
Verified
8.4
46
|
Verified
7.9
82
8.4
39
|
Verified
7.7
77
|
Verified
7.8
32
9.1
106
|
Verified
9.1
64
8.7
98
|
Verified
8.8
62
Engagement
7.7
79
|
Verified
8.1
52
Platform
8.4
98
|
Verified
8.4
59
8.2
87
|
Verified
8.1
28
|
Verified
8.3
82
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Dotdigital and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as SMS Marketing, Marketing Automation, Mobile Marketing, Email Deliverability, Transactional Email, Personalization Engines, Customer Journey Analytics, and Push Notification
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Template Builder, WhatsApp Marketing, and Landing Page Builders
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Loyalty Management, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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