Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Dotdigital 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (46.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Contact Us
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,450)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansDotdigital
Star Rating
(1,182)4.4 out of 5
Market Segments
Mid-Market (46.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in providing a comprehensive platform for personalized, data-driven customer engagement across multiple channels, including email, SMS, and social media. Users appreciate its ability to create highly tailored campaigns, leveraging customer data effectively.
- Users say that Dotdigital stands out for its user-friendly interface, which simplifies the process of building marketing campaigns. Reviewers highlight the platform's modular construction for emails and segments, making it easy for teams to get trained quickly and efficiently.
- According to verified reviews, Salesforce Marketing Cloud has a robust feature set for sending outbound emails and managing email deliverability, with users noting its effectiveness in executing complex campaigns. However, some users mention that the learning curve can be steep for new users.
- Reviewers mention that Dotdigital shines in automation capabilities, allowing for seamless integration of diverse services, including social media and email marketing. Users appreciate the pre-built templates that streamline campaign creation, enhancing collaboration across teams.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a strong presence in the mid-market segment, it faces challenges with ease of use compared to Dotdigital, which scores higher in user satisfaction for setup and administration, making it a more accessible option for smaller teams.
- Users report that Dotdigital's support quality is notably high, with many praising the responsive customer service and helpful resources available. In contrast, while Salesforce Marketing Cloud offers solid support, some users feel it could be more proactive in addressing user needs.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableDotdigital
Free Trial is available
Ratings
Meets Requirements
8.2
3,283
8.5
985
Ease of Use
7.6
3,460
8.7
997
Ease of Setup
7.3
1,948
8.1
530
Ease of Admin
7.8
1,715
8.4
389
Quality of Support
7.7
3,097
8.9
965
Has the product been a good partner in doing business?
8.0
1,680
8.6
388
Product Direction (% positive)
7.5
3,175
8.8
972
Features by Category
Email Marketing
Not enough data
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Reporting & Analytics
Not enough data
8.3
107
|
Verified
Not enough data
8.6
130
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
7.9
1175
8.9
571
|
Verified
8.4
1172
9.1
551
|
Verified
8.1
1152
8.8
537
|
Verified
8.2
1070
8.6
514
|
Verified
Online Marketing
7.4
1065
8.0
451
|
Verified
7.4
891
8.3
493
|
Verified
7.5
843
8.3
480
|
Verified
7.2
918
8.3
498
|
Verified
7.3
854
7.8
403
Lead Management
8.0
1033
8.0
380
|
Verified
7.6
995
8.1
411
|
Verified
8.0
1044
8.7
506
|
Verified
7.9
1025
7.8
349
|
Verified
8.1
1025
8.0
362
|
Verified
7.8
965
8.0
385
|
Verified
7.9
923
7.8
351
|
Verified
8.3
1034
7.8
372
|
Verified
Campaign Management
7.6
875
8.3
440
|
Verified
7.6
771
8.0
359
|
Verified
7.1
669
7.6
325
|
Verified
6.7
201
7.4
317
Social
6.3
376
7.0
302
6.6
566
7.4
321
|
Verified
6.9
216
7.1
314
|
Verified
7.0
203
7.2
304
|
Verified
6.9
177
7.1
293
|
Verified
Reporting & Analytics
7.4
1068
8.4
512
|
Verified
6.9
892
8.1
412
|
Verified
6.5
770
7.8
382
|
Verified
6.5
716
7.7
362
|
Verified
6.5
703
7.4
329
Platform
7.0
633
8.0
359
|
Verified
7.8
191
8.2
318
|
Verified
8.0
679
8.7
371
|
Verified
7.4
168
7.6
280
|
Verified
7.4
129
7.6
306
|
Verified
8.0
670
8.8
354
|
Verified
7.8
139
7.8
284
|
Verified
Agentic AI - Marketing Automation
7.2
9
7.7
26
6.5
9
7.9
25
7.2
10
7.5
24
6.9
9
7.7
25
5.8
8
7.6
26
7.1
8
7.4
27
Integration
8.0
668
8.3
366
|
Verified
7.7
535
7.9
354
|
Verified
7.4
497
7.6
313
|
Verified
Administration
Not enough data
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
9.3
29
9.3
5
9.2
28
10.0
5
9.1
29
10.0
5
9.2
28
Not enough data
9.2
30
9.0
5
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Feature Not Available
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
38
9.3
5
8.5
40
9.0
5
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Feature Not Available
8.2
21
9.4
6
8.9
32
9.0
5
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Edit
Not enough data
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Logistics
Not enough data
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
9.1
30
8.8
60
8.8
28
Feature Not Available
8.8
27
8.4
60
8.6
28
8.0
57
8.9
28
8.4
57
8.6
29
7.4
53
9.1
30
8.5
60
8.9
29
8.2
56
SMS Platform
9.0
27
7.9
59
9.2
28
8.4
59
8.4
29
7.4
48
7.8
29
Feature Not Available
8.4
26
8.0
49
8.6
29
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.7
121
8.0
44
8.6
116
Platform Data
7.7
49
8.3
124
7.4
45
8.0
111
7.8
47
8.2
126
7.9
44
8.1
114
Platform Additional Functionality
8.7
47
8.3
78
8.0
41
8.1
116
8.5
43
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
7.6
46
8.7
86
7.8
47
8.4
83
7.8
47
8.2
78
8.0
43
8.3
62
Page Optimization
8.0
42
Feature Not Available
7.5
39
8.5
77
7.8
44
8.1
70
7.4
36
7.3
64
Integrations
7.9
35
7.7
65
7.9
46
8.3
72
8.0
40
8.0
69
Generative AI
7.9
11
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.2
85
|
Verified
9.1
46
8.6
99
8.3
39
8.0
82
|
Verified
9.1
37
7.9
85
|
Verified
Campaigns
8.7
44
8.3
84
9.0
43
7.7
79
|
Verified
8.8
44
7.9
82
8.8
42
7.7
77
|
Verified
9.4
37
9.1
106
|
Verified
9.1
37
8.7
98
|
Verified
Engagement
8.4
42
7.7
79
|
Verified
Platform
8.9
42
8.4
98
|
Verified
8.8
43
8.2
87
|
Verified
8.6
43
8.3
82
|
Verified
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
100
Not enough data
8.7
106
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
115
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Dotdigital are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Analytics, Landing Page Builders, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Lead Capture, Loyalty Management, and Marketing Analytics
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.9%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.0%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
