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Compare Dotdigital and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (46.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Contact Us
Starting at $1,250.00 Per Month
Dotdigital
Star Rating
(1,152)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud
Star Rating
(4,439)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to enhance their marketing strategies through deep segmentation and personalization.
- Users say that Dotdigital stands out for its user-friendly interface, making it accessible even for those who are not tech-savvy. Many reviewers appreciate how easy it is to introduce the platform to teams, highlighting its straightforward setup and intuitive design.
- According to verified reviews, Salesforce Marketing Cloud has a robust feature set for email marketing, with users noting its effectiveness in managing email deliverability and automated responses. This makes it a strong choice for businesses focused on CRM-driven marketing efforts.
- Reviewers mention that Dotdigital's personalization tools are particularly effective, allowing users to tailor content based on specific audience segments. This feature has been highlighted as a key factor in improving engagement rates, especially with its AI-driven send time optimization.
- Users report that while Salesforce Marketing Cloud has a higher overall G2 Score, Dotdigital receives higher ratings for quality of support and ease of use. Many users have noted that Dotdigital's support team is responsive and helpful, which can be crucial for businesses needing quick assistance.
- According to recent feedback, Salesforce Marketing Cloud is recognized for its advanced analytics capabilities, which help users track campaign performance effectively. However, some users have expressed that the platform can be complex to navigate, especially for new users, indicating a potential learning curve.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Dotdigital
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
970
8.2
3,277
Ease of Use
8.7
981
7.6
3,454
Ease of Setup
8.1
519
7.3
1,942
Ease of Admin
8.4
384
7.8
1,714
Quality of Support
8.9
950
7.7
3,091
Has the product been a good partner in doing business?
8.6
383
8.0
1,679
Product Direction (% positive)
8.8
956
7.5
3,170
Features by Category
Email Marketing
8.6
128
Not enough data
8.4
132
Not enough data
9.1
123
Not enough data
8.7
137
Not enough data
9.1
124
Not enough data
8.6
122
Not enough data
8.3
107
Not enough data
9.0
49
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.3
104
|
Verified
Not enough data
8.6
126
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
561
|
Verified
7.9
1173
9.1
549
|
Verified
8.4
1169
8.8
536
|
Verified
8.1
1150
8.6
511
|
Verified
8.2
1067
Online Marketing
8.0
449
|
Verified
7.4
1063
8.3
492
|
Verified
7.4
889
8.3
480
|
Verified
7.5
841
8.3
497
|
Verified
7.2
918
7.8
403
7.3
854
Lead Management
8.0
380
|
Verified
8.0
1033
8.1
411
|
Verified
7.6
995
8.7
501
|
Verified
8.0
1044
7.8
349
|
Verified
7.9
1025
8.0
361
|
Verified
8.1
1025
8.0
385
|
Verified
7.8
965
7.8
351
|
Verified
7.9
923
7.8
371
|
Verified
8.3
1034
Campaign Management
8.3
440
|
Verified
7.6
874
8.0
359
|
Verified
7.6
771
7.6
325
|
Verified
7.1
669
7.4
317
6.7
201
Social
7.0
302
6.3
376
7.4
321
|
Verified
6.6
566
7.1
314
|
Verified
6.8
215
7.2
304
|
Verified
7.0
203
7.1
293
|
Verified
6.9
177
Reporting & Analytics
8.5
510
|
Verified
7.4
1067
8.1
412
|
Verified
6.9
892
7.8
382
|
Verified
6.5
770
7.7
362
|
Verified
6.5
716
7.4
329
6.5
703
Platform
8.0
359
|
Verified
7.0
632
8.2
317
|
Verified
7.8
189
8.7
370
|
Verified
8.0
677
7.6
279
|
Verified
7.4
168
7.6
306
|
Verified
7.3
128
8.8
354
|
Verified
8.0
670
7.8
284
|
Verified
7.8
139
Agentic AI - Marketing Automation
7.7
26
6.9
8
7.9
25
6.5
9
7.5
24
7.2
10
7.7
25
6.9
9
7.6
26
5.8
8
7.4
27
7.1
8
Integration
8.3
366
|
Verified
8.0
667
7.9
352
|
Verified
7.7
533
7.6
312
|
Verified
7.4
496
Administration
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
9.3
29
10.0
5
9.2
28
10.0
5
9.1
29
Not enough data
9.2
28
9.0
5
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Feature Not Available
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
9.3
5
9.0
37
9.0
5
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Feature Not Available
8.5
26
9.3
5
8.2
21
9.0
5
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Not enough data
Logistics
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
9.0
29
Feature Not Available
8.8
28
8.4
59
8.8
27
8.0
57
8.6
28
8.4
57
8.9
28
7.3
52
8.6
29
8.5
60
9.1
29
8.2
56
8.9
29
SMS Platform
7.9
59
9.0
27
8.4
59
9.2
28
7.4
48
8.4
29
Feature Not Available
7.8
29
8.0
49
8.4
26
8.5
51
8.6
29
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.7
121
7.9
42
8.6
116
8.0
44
Platform Data
8.3
124
7.7
49
8.0
111
7.4
45
8.2
126
7.8
47
8.1
114
7.9
44
Platform Additional Functionality
8.3
78
8.7
47
8.1
116
8.0
41
7.9
107
8.5
43
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
7.6
46
8.4
82
7.8
47
8.2
78
7.8
47
8.3
61
8.0
43
Page Optimization
Feature Not Available
8.0
42
8.5
77
7.5
39
8.1
70
7.8
44
7.3
64
7.4
36
Integrations
7.7
65
7.9
35
8.3
72
7.9
46
8.0
69
8.0
40
Generative AI
7.4
58
7.9
11
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
8.7
46
8.6
99
9.1
46
8.0
82
|
Verified
8.3
39
7.9
85
|
Verified
9.1
37
Campaigns
8.3
84
8.7
44
7.7
79
|
Verified
9.0
43
8.0
81
8.8
44
7.7
77
|
Verified
8.8
42
9.1
106
|
Verified
9.4
37
8.7
98
|
Verified
9.1
37
Engagement
7.8
78
|
Verified
8.4
42
Platform
8.4
98
|
Verified
8.9
42
8.2
87
|
Verified
8.8
43
8.3
82
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Dotdigital and Salesforce Marketing Cloud are categorized as SMS Marketing, Marketing Automation, Personalization, Mobile Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, and WhatsApp Marketing
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.7%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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