Introducing G2.ai, the future of software buying.Try now
Compare Dotdigital and Sailthru by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSailthru by Marigold
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Sailthru by Marigold. Users appreciate its intuitive interface and robust features, making it a preferred choice for marketing automation.
- Users say that Dotdigital's personalization capabilities are particularly impressive, allowing for tailored email content that resonates with recipients. One user highlighted the ability to customize links and information based on specific audience segments, enhancing engagement.
- Reviewers mention that while Sailthru by Marigold offers strong automation features, it falls short in user satisfaction compared to Dotdigital. Users have noted that although it has a user-friendly drag-and-drop interface, it lacks the depth of analytics and tracking that Dotdigital provides.
- According to verified reviews, Dotdigital's analytical tools are a standout feature, with users praising its ability to track opens and clicks effectively. The AI-driven send time optimization is particularly noted for improving engagement rates, a feature that Sailthru does not emphasize as strongly.
- Users highlight that Dotdigital is straightforward to implement, with many finding the onboarding process easy and accessible, even for those who are not tech-savvy. In contrast, Sailthru's implementation process, while user-friendly, does not receive the same level of praise.
- Reviewers note that both platforms offer good support, but Dotdigital edges out with a higher quality of support rating. Users have expressed satisfaction with the responsiveness and helpfulness of Dotdigital's support team, which enhances the overall user experience.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Sailthru by Marigold
No pricing availableFree Trial
Dotdigital
Free Trial is available
Sailthru by Marigold
No trial information availableRatings
Meets Requirements
8.6
953
8.7
133
Ease of Use
8.7
964
8.3
133
Ease of Setup
8.1
507
7.9
52
Ease of Admin
8.4
379
8.5
54
Quality of Support
8.9
933
8.5
125
Has the product been a good partner in doing business?
8.7
378
8.7
51
Product Direction (% positive)
8.9
939
7.6
129
Features by Category
Email Marketing
8.6
124
Not enough data
8.4
127
Not enough data
9.1
119
Not enough data
8.7
130
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
47
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
122
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
556
|
Verified
8.6
94
|
Verified
9.1
546
|
Verified
9.0
94
|
Verified
8.8
534
|
Verified
8.6
95
|
Verified
8.6
507
|
Verified
8.6
77
|
Verified
Online Marketing
8.0
448
|
Verified
7.9
57
|
Verified
8.3
487
|
Verified
8.3
71
|
Verified
8.3
478
|
Verified
8.6
82
|
Verified
8.3
496
|
Verified
8.7
73
|
Verified
7.8
402
8.1
12
Lead Management
8.1
379
|
Verified
7.9
22
|
Verified
8.1
411
|
Verified
7.7
37
|
Verified
8.7
495
|
Verified
8.0
40
|
Verified
7.8
349
|
Verified
7.5
25
|
Verified
8.0
360
|
Verified
7.8
30
|
Verified
8.0
385
|
Verified
7.6
34
|
Verified
7.8
351
|
Verified
8.1
25
|
Verified
7.8
371
|
Verified
7.5
27
|
Verified
Campaign Management
8.3
440
|
Verified
8.5
66
|
Verified
8.0
359
|
Verified
7.9
12
7.6
324
|
Verified
9.2
10
7.4
317
8.3
9
Social
7.0
302
8.5
10
7.4
321
|
Verified
8.2
46
|
Verified
7.1
314
|
Verified
7.0
11
7.2
304
|
Verified
8.2
10
7.1
293
|
Verified
7.5
12
Reporting & Analytics
8.4
507
|
Verified
7.9
94
|
Verified
8.1
412
|
Verified
7.8
74
|
Verified
7.8
382
|
Verified
8.0
57
|
Verified
7.7
362
|
Verified
7.7
62
|
Verified
7.4
329
7.7
13
Platform
8.0
358
|
Verified
8.0
32
|
Verified
8.2
316
|
Verified
7.7
28
|
Verified
8.7
370
|
Verified
8.8
32
|
Verified
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
7.3
5
8.8
354
|
Verified
8.6
32
|
Verified
7.8
284
|
Verified
8.2
22
|
Verified
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
8.4
30
|
Verified
7.9
352
|
Verified
8.6
30
|
Verified
7.6
312
|
Verified
7.5
24
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
9.0
8
9.0
5
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Feature Not Available
10.0
5
9.3
5
9.6
9
9.0
5
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.3
9
|
Verified
8.6
99
8.6
13
8.0
82
|
Verified
8.3
6
|
Verified
7.9
85
|
Verified
9.0
7
|
Verified
Campaigns
8.3
84
8.1
9
7.7
79
|
Verified
8.5
9
|
Verified
8.0
81
8.9
6
|
Verified
7.7
77
|
Verified
9.0
5
|
Verified
9.0
105
|
Verified
9.2
12
|
Verified
8.7
98
|
Verified
8.3
10
|
Verified
Engagement
7.8
78
|
Verified
8.5
11
|
Verified
Platform
8.4
98
|
Verified
8.3
13
|
Verified
8.2
87
|
Verified
7.9
12
|
Verified
8.3
82
|
Verified
9.2
12
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Sailthru by Marigold are categorized as SMS Marketing, Marketing Automation, Personalization, Mobile Marketing, Email Deliverability, Email Template Builder, Transactional Email, Personalization Engines, Push Notification, and Landing Page Builders
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), WhatsApp Marketing, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.3%
Retail
12.6%
Publishing
11.9%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.3%
Other
51.7%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Sailthru by Marigold has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
