Compare Dotdigital and Ortto 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Contact Us
Starting at $199.00 5000 Contacts
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many praising its intuitive interface and modular construction for building emails and segments. Users find it easy to train their teams quickly, enhancing overall productivity.
- Users say that Ortto is a strong contender for small businesses, highlighting its ease of learning and seamless integration with CRM systems. This makes it a practical choice for companies looking to unify customer data and automate marketing efforts.
- According to verified reviews, Dotdigital stands out for its robust support for marketing automation across various channels. Users appreciate the pre-built templates and efficient campaign management, which simplifies the process of creating and executing marketing strategies.
- Reviewers mention that while Ortto offers powerful features for audience segmentation and personalized messaging, it may not match the depth of Dotdigital's capabilities in email deliverability and campaign performance, as noted by users who value these aspects in their marketing efforts.
- G2 reviewers highlight that Dotdigital's higher overall satisfaction scores reflect its strong market presence and user trust, with many users noting that it has become a reliable partner in their marketing endeavors, thanks to its comprehensive feature set.
- Users report that while Ortto provides a solid all-in-one platform, it sometimes lacks the advanced functionalities that larger businesses might require, particularly in areas like dynamic content creation and complex automation workflows, which Dotdigital handles more effectively.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Dotdigital
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.5
985
8.5
561
Ease of Use
8.7
997
8.7
566
Ease of Setup
8.1
530
8.6
314
Ease of Admin
8.4
389
8.8
296
Quality of Support
8.9
965
8.9
528
Has the product been a good partner in doing business?
8.6
388
8.9
287
Product Direction (% positive)
8.8
972
8.9
558
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
8.4
398
|
Verified
9.1
551
|
Verified
8.9
383
|
Verified
8.8
537
|
Verified
8.3
377
|
Verified
8.6
515
|
Verified
9.1
344
|
Verified
Online Marketing
8.0
451
|
Verified
7.0
197
|
Verified
8.3
493
|
Verified
7.9
202
|
Verified
8.3
480
|
Verified
8.2
210
|
Verified
8.3
498
|
Verified
8.3
266
|
Verified
7.8
403
7.6
166
|
Verified
Lead Management
8.0
380
|
Verified
8.2
298
|
Verified
8.1
411
|
Verified
7.8
270
|
Verified
8.7
506
|
Verified
8.5
324
|
Verified
7.8
349
|
Verified
7.8
238
|
Verified
8.0
362
|
Verified
8.8
322
|
Verified
8.0
385
|
Verified
8.5
288
|
Verified
7.8
351
|
Verified
8.7
277
|
Verified
7.8
373
|
Verified
8.3
260
|
Verified
Campaign Management
8.3
440
|
Verified
7.9
217
|
Verified
8.0
359
|
Verified
7.6
142
7.6
325
|
Verified
7.5
62
|
Verified
7.4
317
7.1
51
Social
7.0
302
6.6
115
7.4
321
|
Verified
7.3
96
|
Verified
7.1
314
|
Verified
7.7
62
7.2
304
|
Verified
7.5
55
7.1
293
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.4
513
|
Verified
8.2
347
|
Verified
8.1
412
|
Verified
7.5
246
|
Verified
7.8
382
|
Verified
7.1
188
|
Verified
7.7
362
|
Verified
6.8
159
|
Verified
7.4
329
6.1
122
Platform
8.0
359
|
Verified
8.1
200
|
Verified
8.2
317
|
Verified
8.6
150
|
Verified
8.7
371
|
Verified
8.3
209
|
Verified
7.6
280
|
Verified
7.6
42
7.6
306
|
Verified
6.8
112
|
Verified
8.8
354
|
Verified
8.6
220
|
Verified
7.8
284
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
7.7
26
8.1
14
7.9
25
8.0
14
7.5
24
7.9
14
7.7
25
7.7
14
7.6
26
8.0
14
7.4
27
8.2
14
Integration
8.3
366
|
Verified
8.5
214
|
Verified
7.9
353
|
Verified
8.4
210
|
Verified
7.6
313
|
Verified
7.9
169
|
Verified
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
8.0
81
|
Verified
Feature Not Available
6.9
52
|
Verified
8.0
250
7.7
57
|
Verified
8.4
270
8.6
59
Edit
7.7
248
8.4
63
|
Verified
8.8
285
8.5
82
|
Verified
8.3
266
Feature Not Available
Logistics
8.4
290
8.1
82
|
Verified
7.8
250
7.2
66
|
Verified
8.0
258
7.8
80
|
Verified
8.2
254
7.7
45
Generative AI
7.3
196
6.7
6
7.1
190
8.1
6
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
7.7
27
8.2
79
8.1
31
8.5
76
8.6
36
8.3
81
8.3
28
Intelligence
8.5
78
8.2
36
7.8
72
6.6
20
7.6
74
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.4
18
|
Verified
8.6
99
9.3
22
|
Verified
8.0
82
|
Verified
8.3
17
|
Verified
7.9
85
|
Verified
7.9
21
|
Verified
Campaigns
8.3
84
7.5
21
7.7
79
|
Verified
8.9
17
7.9
82
8.2
19
7.7
77
|
Verified
8.8
16
|
Verified
9.1
106
|
Verified
9.3
25
|
Verified
8.7
98
|
Verified
8.9
23
|
Verified
Engagement
7.7
79
|
Verified
8.4
18
|
Verified
Platform
8.4
98
|
Verified
8.7
23
|
Verified
8.2
87
|
Verified
8.3
22
|
Verified
8.3
82
|
Verified
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Ortto are categorized as Marketing Automation, Customer Data Platform (CDP), Personalization, Mobile Marketing, and Email Template Builder
Unique Categories
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Online Form Builder, E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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