Compare Dotdigital and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users praising its modular construction for emails and segments, making it easy for teams to get trained quickly. In contrast, while Oracle Responsys offers robust features, some users find its interface less intuitive, which can lead to a steeper learning curve.
- Users say that Dotdigital's interface has been simplified, allowing for practical campaign building with pre-built templates. This ease of use is a significant advantage over Oracle Responsys, where users have noted that the setup process can be more complex, despite some appreciating its advanced automation capabilities.
- Reviewers mention that Oracle Responsys shines in its cross-channel campaign management, allowing for seamless integration across various platforms. However, Dotdigital also supports diverse channels effectively, with users highlighting its ability to automate services across emails and social media, making it a strong competitor in this area.
- According to verified reviews, Dotdigital receives high marks for its quality of support, with users noting responsive assistance that enhances their marketing efforts. In comparison, Oracle Responsys has received mixed feedback regarding support, with some users feeling that improvements could be made in this area.
- G2 reviewers report that both platforms are effective for email campaigns, but Dotdigital edges out with a slightly higher satisfaction score. Users appreciate Oracle Responsys for its email orchestration, yet Dotdigital's ease of sending and managing campaigns is frequently highlighted as a more streamlined experience.
- Users say that while both platforms cater to mid-market businesses, Dotdigital's overall user satisfaction is reflected in its higher G2 Score, indicating a more favorable reception among users. Oracle Responsys, while powerful, has room for improvement in areas like ease of use and setup, which can impact day-to-day usability.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Oracle Responsys
No pricing availableFree Trial
Dotdigital
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.5
985
8.0
97
Ease of Use
8.7
997
6.8
96
Ease of Setup
8.1
530
5.7
43
Ease of Admin
8.4
389
6.4
45
Quality of Support
8.9
965
6.5
95
Has the product been a good partner in doing business?
8.6
388
7.1
45
Product Direction (% positive)
8.8
972
6.7
95
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
8.3
45
|
Verified
9.1
551
|
Verified
8.3
45
|
Verified
8.8
537
|
Verified
8.0
45
|
Verified
8.6
515
|
Verified
8.1
44
|
Verified
Online Marketing
8.0
451
|
Verified
7.0
18
|
Verified
8.3
493
|
Verified
8.0
46
|
Verified
8.3
480
|
Verified
7.8
47
|
Verified
8.3
498
|
Verified
7.5
38
|
Verified
7.8
403
7.7
33
Lead Management
8.0
380
|
Verified
8.0
16
|
Verified
8.1
411
|
Verified
7.6
34
|
Verified
8.7
506
|
Verified
7.3
41
|
Verified
7.8
349
|
Verified
7.4
21
|
Verified
8.0
362
|
Verified
8.1
25
|
Verified
8.0
385
|
Verified
7.6
26
|
Verified
7.8
351
|
Verified
8.2
30
|
Verified
7.8
373
|
Verified
8.1
28
|
Verified
Campaign Management
8.3
440
|
Verified
8.3
41
|
Verified
8.0
359
|
Verified
8.1
24
7.6
325
|
Verified
8.4
25
|
Verified
7.4
317
7.9
20
Social
7.0
302
8.3
10
7.4
321
|
Verified
8.7
15
|
Verified
7.1
314
|
Verified
8.2
15
|
Verified
7.2
304
|
Verified
8.1
15
|
Verified
7.1
293
|
Verified
8.4
15
Reporting & Analytics
8.4
513
|
Verified
7.9
45
|
Verified
8.1
412
|
Verified
7.9
25
|
Verified
7.8
382
|
Verified
7.5
26
|
Verified
7.7
362
|
Verified
7.4
26
|
Verified
7.4
329
7.9
19
Platform
8.0
359
|
Verified
7.4
21
|
Verified
8.2
317
|
Verified
7.9
20
|
Verified
8.7
371
|
Verified
7.3
22
|
Verified
7.6
280
|
Verified
8.0
14
|
Verified
7.6
306
|
Verified
6.4
17
|
Verified
8.8
354
|
Verified
8.0
20
|
Verified
7.8
284
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
7.6
21
|
Verified
7.9
353
|
Verified
7.8
20
|
Verified
7.6
313
|
Verified
7.8
17
|
Verified
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
7.5
8
10.0
5
8.8
8
10.0
5
8.6
7
Not enough data
8.3
8
9.0
5
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Feature Not Available
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
8.1
8
|
Verified
8.6
99
8.5
8
|
Verified
8.0
82
|
Verified
8.6
6
|
Verified
7.9
85
|
Verified
7.8
6
|
Verified
Campaigns
8.3
84
8.3
8
7.7
79
|
Verified
7.5
8
|
Verified
7.9
82
8.6
7
7.7
77
|
Verified
8.1
7
|
Verified
9.1
106
|
Verified
9.2
6
|
Verified
8.7
98
|
Verified
8.9
6
|
Verified
Engagement
7.7
79
|
Verified
8.5
8
|
Verified
Platform
8.4
98
|
Verified
8.8
8
|
Verified
8.2
87
|
Verified
8.8
8
8.3
82
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Oracle Responsys are categorized as Marketing Automation, Mobile Marketing, and Push Notification
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Landing Page Builders
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Internet
4.1%
Other
48.8%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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